09-07-2025
Yorkshire Tea launches brand new cuppa flavour based off classic British dessert and shoppers are divided
YORKSHIRE Tea has unveiled a brand new tea bag flavour inspired by a classic British dessert, but shoppers are divided.
Shoppers at Morrisons can now pick up a box of 40 Cherry Bakewell Brew teabags for £2.50.
Taylors of Harrogate, the maker of Yorkshire Tea, describes the tea as offering a sweet, jammy, and almondy loveliness.
It's inspired by the classic British cherry Bakewell - a shortcrust pastry filled with jam and almond-flavoured frangipane, topped with icing and a glacé cherry.
Responding to the launch of the new flavour on Instagram one shopper described it as "interesting".
Another said: "I was gutted when they stopped doing toast and jam tea…
"Hopefully this will be as good!"
However not everyone is impressed.
Another shopper said: "Dear god no. Not cherry."
Yorkshire Tea isn't the first to experiment with Cherry Bakewell-flavoured brews.
Twinings previously offered a Cherry Bakewell-flavoured green tea.
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In other news, Twinings axed its much-loved No22 Dark Caramel Tea in May.
Dark Caramel Tea was described as a luxurious black tea blend infused with the rich, indulgent flavours of toffee and golden syrup.
Brewed in just three minutes, it is best enjoyed black or with a splash of milk, including hazelnut milk for an extra creamy finish.
This isn't the only tea flavour Twinings has discontinued in recent months.
In October, the iconic tea brand also retired its Inner Strength teabags.
After learning of its discontinuation, one fan wrote on X: "That's a shame. It was a thing of beauty."
The same user had previously quizzed the brand on where the teabags had gone, typing: "@TwiningsUK hello there. Do you still sell the inner strength tea bags please.
"I can't seem to find them anywhere anymore."
To this, a spokesperson confirmed: "We're sorry to let you know that our Inner Strength has been discontinued and we have sold through all our remaining stock."
It came shortly after a popular Yorkshire Tea product was also axed - Toast and Jam teabags.
The gradual phase-out of the comforting brew left customers desperately scrambling for one last box.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
