Latest news with #Team'25
Forbes
24-04-2025
- Business
- Forbes
Atlassian's Strategic Pivot From Dev Tools To Enterprise Powerhouse
Digital Transformation Atlassian is tackling the challenges of enterprise fragmentation head-on, while simultaneously orchestrating a remarkable transformation of its own. Once primarily known for developer-focused tools like Jira and Confluence, the company is deliberately evolving from point solutions to an integrated enterprise platform. It's a bold strategy that positions it as a direct challenger to enterprise software giants. At its recent Team '25 event in Anaheim, Atlassian unveiled a comprehensive vision extending far beyond its development roots. The announcements show the company delivering more than just new features: it's demonstrating an ambition to become the connective tissue unifying work across entire organizations. It's a big bet. At Team 25, Atlassian detailed four major updates to its platform that address the challenges of enterprise work fragmentation: Together, these components address the persistent executive challenge of maintaining alignment between strategic objectives and day-to-day execution by connecting planning, resources, customers, and delivery into a unified system. Atlassian's foundation in providing tools for development and operations workflows gives it unique credibility in connecting technical delivery teams with customer-facing and strategic planning functions. Its secret sauce is Atlassian's Teamwork Graph, powering AI capabilities across products by mapping relationships between teams, projects, and knowledge in a way that reflects how modern matrixed organizations operate. The Teamwork Graph provides contextual understanding that enables more intelligent resource allocation and decision support. Unlike legacy enterprise systems built for rigid hierarchies, Atlassian's platform is purpose-built for the fluid, project-based way work happens today, solving the persistent struggle to connect strategic planning with execution reality. Atlassian isn't on an easy journey, with its ambitions placing it in direct competition with multiple technology giants who won't cede share lightly. Microsoft dominates productivity and collaboration with Office 365 and Copilot. ServiceNow owns a significant market share in service management and workflow automation. Salesforce leads in customer relationship management with its Einstein AI capabilities. With approximately $4.2 billion in annual revenue, Atlassian is smaller than these competitors, but it holds several advantages: Atlassian occupies a unique position in the enterprise software landscape. It has built tremendous loyalty among technical practitioners while gradually expanding upward into strategic business functions. This is a bottom-up strategy few companies have successfully executed at scale. The critical question for Atlassian is whether it can successfully expand beyond its technical audience to engage business and executive stakeholders. While the company enjoys strong adoption among development and operations teams, it has less visibility in C-suites outside traditional technology functions. Atlassian needs to translate its credibility with practitioners into executive-level relationships by demonstrating how its platform drives measurable business outcomes, such as accelerated time to market, improved customer satisfaction, and more effective resource utilization. The company clearly understands this challenge. Its new executive-focused capabilities emphasize business metrics and outcomes rather than technical workflows, connecting traditional project delivery metrics with business KPIs to give executives the comprehensive view they've long sought. For business leaders navigating digital transformation, Atlassian's is an evolution that demands close attention. As work becomes increasingly distributed and cross-functional, platforms that effectively bridge organizational silos deliver significant competitive advantages. Atlassian's bold bet proves that the future belongs not to the biggest technology ecosystems but to those most effectively connecting people, knowledge, and work across the enterprise. Disclosure: Steve McDowell is an industry analyst, and NAND Research is an industry analyst firm, that engages in, or has engaged in, research, analysis and advisory services with many technology companies – this does not include Atlassian. Mr. McDowell does not hold any equity positions with any company mentioned.
Axios
14-04-2025
- Business
- Axios
Inside Atlassian's biggest event ever
Atlassian was thrilled to be on the ground at our Team '25 conference in Anaheim this week alongside 5,000 customers, partners and Atlassians. The story: We've been gathering with customers since 2009 — but this was our biggest Team event yet. Atlassian, leading across markets, unveiled major capabilities to supercharge teamwork for our millions of users. The background: Our team has been working nonstop because our solutions power some of the world's biggest enterprises. These companies are under pressure to move faster — and need a partner to align their workforce, drive AI adoption and accelerate their business. Get up to date: At Team '24, we introduced our System of Work to unify business and technology teams on Atlassian's AI-powered cloud platform — and it resonated. Customers like Domino's Pizza Enterprises, Air France-KLM and Procore shared results around faster delivery and lower costs. We're not stopping there. Our 300,000+ customers need better ways to address team and data silos, information overload and ineffective communication. The solution: Atlassian's cloud platform is custom-built to power more efficient and effective teamwork with interconnected apps and AI at the core. What we announced at Team '25: 🤖 Want to unlock enterprise knowledge with AI? Rovo is now for everyone. Atlassian's AI capabilities are already redefining work for over 1 million users each month. Now, Rovo is available to all customers — bringing advanced AI-powered search, chat and agents to teams everywhere. What's in it for you: Rovo now includes Studio, a no-code/low-code app to build agents, automations, assets, and more across Jira, Confluence, and Jira Service Management. 🤝 Need all teams working in lockstep? Introducing Teamwork Collection. Teamwork Collection helps technical and business teams break down silos, adopt AI and navigate work seamlessly. Teamwork Collection includes Jira, Confluence, Loom and powerful Rovo agents to reimagine technical and business collaboration. 🚆 Leaders — struggling to keep work on track? Meet Strategy Collection. Strategy Collection connects leaders to all parts of their organizations to ensure teams are working on what matters most. The specialized collection, purpose-built for leaders and technology-driven enterprises, brings together three apps: Focus, Talent and Jira Align. Looking ahead: Many more innovations will be announced that'll help drive teamwork forward. Follow along with our Team '25 announcements. A big thanks goes out to all Atlassians, partners and sponsors who brought Team '25 to life — and to our customers for their continued trust.
Globe and Mail
04-03-2025
- Business
- Globe and Mail
Isos Technology Announces Strategic Sponsorship and Speaking Sessions at Atlassian's Team '25 Conference
Isos Technology, a leading provider of Atlassian solutions and services, today announced its role as a Strategic Sponsor for Atlassian's Team '25 conference. The company will also deliver two 15-minute expo theater speaking sessions during the event, further solidifying its position as a key player in the Atlassian ecosystem. Isos Technology, a leading provider of Atlassian solutions and services, today announced its role as a Strategic Sponsor for Atlassian's Team '25 conference. The company will also deliver two 15-minute expo theater speaking sessions during the event, further solidifying its position as a key player in the Atlassian ecosystem. Team '25, Atlassian's annual conference, is scheduled for April 8-10, 2025, at the Anaheim Convention Center in California. The event, which will also offer online participation options, aims to showcase the integration of AI and teamwork in modern business environments. Erin Philips of Isos Technology, stated, "We are thrilled to be a Strategic Sponsor for Team '25. This partnership underscores our commitment to delivering cutting-edge Atlassian solutions and our expertise in helping organizations optimize their workflows and collaboration processes." The conference is expected to draw over 4,000 global attendees and will feature more than 120 sessions led by over 190 industry speakers. Participants will have access to at least 400 networking opportunities through the Braindate platform. Key themes of Team '25 include: 1. AI Integration: Exploring Atlassian's AI solutions to enhance team capabilities. 2. Team Impact and Joy: Sharing strategies for growth and innovation based on Atlassian's experience with 300,000 organizations. 3. Skill Development: Connecting with Community Champions and experts on topics such as team health and collaborative work practices. The conference will offer seven content tracks tailored to various roles, including AI as Your Teammate, Cloud and Data Center Transformations, and World-Class Software Development. Isos Technology's two expo theater speaking sessions will provide attendees with valuable insights into maximizing the potential of Atlassian tools and optimizing team collaboration. Specific details about these sessions will be announced closer to the event date. Registration for Team '25 is currently open, with individual passes priced at $1,199 until March 30, 2025. Passes will increase to $1,799 starting March 31, 2025. Team pass bundles are available for groups of three or more at discounted rates. A free digital pass option is also available for those unable to attend in person. About Isos Technology: Isos Technology is a leading provider of Atlassian solutions and services, helping organizations optimize their workflows, improve collaboration, and drive innovation. With a team of experienced professionals and a deep understanding of Atlassian products, Isos Technology delivers tailored solutions to meet the unique needs of its clients across various industries. For more information, please contact Media Contact Company Name: Isos Technology Contact Person: Jake Gospodnetich Email: Send Email Country: United States Website:
