Latest news with #TeamOakley
Fashion Value Chain
7 days ago
- Business
- Fashion Value Chain
Shubman Gill Joins Oakley as Brand Ambassador in India
Oakley has named Indian cricket sensation Shubman Gill as its newest brand ambassador and face of its 'Artifacts From The Future' campaign in India. This marks Gill's first-ever eyewear brand association, blending his sharp style and elite performance with Oakley's cutting-edge innovation. Known for his calm demeanour and elegant play, Gill embodies the spirit of today's athletic youth—driven, stylish, and unapologetically bold. His partnership with Oakley celebrates the convergence of sport, culture, and forward-thinking design. As a member of Team Oakley, he joins an elite global lineup that includes Kylian Mbappe, Damian Lillard, and Patrick Mahomes II. The campaign introduces futuristic eyewear innovations like the high-wrap Plantaris, heritage-inspired Lateralis, and minimalist Masseter, all designed for 2075 but debuting in 2025. Oakley continues its 50-year legacy of redefining performance eyewear and cultural relevance, now with Shubman Gill as a driving force for the next generation.
Time of India
23-05-2025
- Business
- Time of India
Shubman Gill joins team Oakley to rewrite the rules of sport style
HighlightsIndian cricketer Shubman Gill has been announced as the new brand ambassador for Oakley, representing the 'Artifacts from the future' campaign in India. Shubman Gill expressed his excitement for the partnership, highlighting Oakley's values of performance, progression, and passion that resonate with his own. As part of Team Oakley, Shubman Gill joins an elite group of world-class athletes, including Kylian Mbappe, Damian Lillard, and Patrick Mahomes II, showcasing the blending of sport and culture. Oakley has announced Indian cricketer Shubman Gill as its next brand ambassador and face of the ' Artifacts from the future ' campaign in India. Gill has rapidly made a name for himself as one of the most promising young talents in world cricket. With his impressive consistency, elegant stroke play, and exceptional composure under pressure, Gill has captivated fans across the globe and established himself as a rising star in all formats of the game. His remarkable journey and achievements have made him a source of inspiration for India's youth, showcasing the power of determination and excellence. Expressing his enthusiasm for the partnership, Gill shared, 'I'm very excited to join Oakley, a brand that stands for performance, progression and passion – values that resonate strongly with mine. Oakley has been an integral part of my cricketing journey every time I take to the field. The innovative lens and frame technologies in every Oakley help enhance performance, and I love how unapologetically stylish they are!' Gill is a game-changer, redefining excellence in every sphere. Known for his leadership and impact on Indian cricket, his unique style aligns perfectly with Oakley's bold, innovative spirit. Together, they fuse sport and culture, inspiring a new generation to embrace their true selves and push beyond limits, the company stated in a press note. On this association, Sahil Jandial, senior brand business manager at Oakley, said, — 'Oakley is firmly rooted in sports, and is one with the culture and community of athletes pushing the boundaries of performance. Shubman, with his relentless pursuit for perfection and progression, is a great embodiment of the Oakley spirit. I am confident this partnership will inspire millions to stay the course till they become the best version of themselves…. And onwards from there!' As part of Team Oakley, Gill is joining an elite roster of world-class athletes in the Oakley-verse, alongside stars like Kylian Mbappe, Damian Lillard, Patrick Mahomes II: incredible forces in culture and sport, who are breaking new ground on their own terms. Marking a progression from the past and writing a new chapter towards the future, Gill's unique vision aligns with Oakley's ethos of innovation and of blending performance with style, it added.
Fashion Network
23-05-2025
- Business
- Fashion Network
Oakley names Shubman Gill as brand ambassador
Eyewear brand Oakley has announced Indian cricketer Shubman Gill as its latest brand ambassador and the face of its 'Artifacts from the Future' campaign in India. 'I'm very excited to join Oakley, a brand that stands for performance, progression and passion- values that resonate strongly with mine," said Gill about the collaboration in a press release. "Oakley has been an integral part of my cricketing journey every time I took to the field. The innovative lens and frames technologies in every Oakley help enhance performance, and I love how unapologetically stylish they are!' Widely regarded as one of the most promising talents in global cricket, Gill has earned a reputation for his consistency, elegant technique and calm demeanour under pressure, according to Oakley. His rise across formats has made him a key figure for Indian cricket and a role model for young fans, which the label aims to harness. 'Oakley is firmly rooted in sports, and is one with the culture and community of athletes pushing the boundaries of performance," said Oakley's senior brand business manager Sahil Jandial. "Shubman, with his relentless pursuit for perfection and progression, is a great embodiment of the Oakley spirit.' As part of Team Oakley, Gill joins a global line-up of athletes including Kylian Mbappe and Patrick Mahomes II, aligning with the brand's focus on both sport and style. The 'Artifacts from the Future' campaign launches in May.
Fashion United
01-05-2025
- Entertainment
- Fashion United
Oakley brings back the rebel spirit: The return of the MUZM Straight Jacket 99
Over two decades ago, the Straight Jacket defined an era of Oakley: bold, defiant, and made for those who refused to follow. It shattered the boundaries of sport, infiltrating culture through film, TV, and the streets, while being worn by the legends who set the blueprint. Now, as Oakley celebrates 50 years of defying convention, the limited-edition Oakley® MUZM Straight Jacket 99 returns, handpicked from the archives and reimagined for a new generation of rule-breakers. Credits: Oakley Credits: Oakley Self-defined style and frames Led by Trinity Rodman, professional soccer player and Team Oakley athlete, who is forging a new legacy, the MUZM Straight Jacket 99 captures the bold, fearless spirit that made Oakley a cultural icon. The Straight Jacket was made for those who understand that style isn't dictated—it's self-defined. When the original frames dropped, Oakley didn't hold back: if you need the world to tell you how to look, this isn't your frame. This is eyewear for those who don't ask, don't wait, and definitely don't need the world's opinion.
