Latest news with #TecnoIndia
Time of India
11-08-2025
- Business
- Time of India
Tecno's brand film celebrates the spirit of hustle that powers everyday India
What keeps India running? Not just machines or metros, but millions of unseen hands and tireless spirits who show up, day after day, with grit and determination. Tecno Mobile , focused on delivering strong network connectivity across every corner of India, highlights why this mission matters, has launched its new brand film — 'India, Stop At Nothing' — as a powerful tribute to the everyday doers and silent heroes of the nation. From the early morning rhythm of dabbawalas in Mumbai to artisans stitching dreams with every thread, from fishermen braving the tides to street vendors hustling through crowded lanes — this film captures the real pulse of India. It is not a glossed-over reel of ambition but a raw, honest celebration of the people who make this country breathe, move and thrive. Shot entirely on real locations with real people — not actors — the film avoids artificial grandeur in favour of genuine, moving moments. It shows life as it is: hardworking, hopeful and relentlessly forward-moving. Through it all, Tecno smartphones appear subtly, yet meaningfully, as tools of empowerment — supporting lives with features like vernacular AI, superior connectivity and user-friendly innovation that's made for real-world challenges. 'At Tecno, we believe that technology should serve people — not the other way around,' said Arijeet Talapatra, chief executive officer, Tecno India. 'This film is more than a brand message. It's a salute to those who Stop At Nothing. The dreamers. The doers. The resilient backbone of India who inspire us every single day. This is our promise to them — to keep building smartphones that meet their needs, their aspirations, and their journeys.' Tecno's 'India, Stop At Nothing' is not just a campaign — it's a call to recognise the power and perseverance of India's real workforce . It's a reflection of the brand's core belief: that innovation should be inclusive and that every Indian deserves technology that helps them move ahead. Watch the video here: — i (@i)
Time of India
04-06-2025
- Business
- Time of India
Tecno India says building components ecosystem with Dixon, to expand R&D focus
NEW DELHI: Transsion Group 's Tecno said domestic manufacturing of electronic components will support innovation in the country and contribute to the brand's long-term success in India. 'The ( electronic components manufacturing ) scheme supports local innovation, which is critical to our long-term success in India. We plan to continue to expand our local research & development and production capabilities to tailor our products to the needs of Indian consumers,' Arijeet Talapatra, chief executive officer (CEO), Tecno India , told ETTelecom. He said that Tecno and homegrown contract electronics manufacturer, Dixon Technologies , are jointly working to build a domestic electronics component ecosystem in India, supported by the ECMS 2.0 scheme. Atul Lall, MD of Dixon, said during the company's most recent earnings call that Transsion and Dixon have a joint venture (JV) in the electronic components domain to deepen manufacturing initiatives domestically. The Central government, earlier this year, notified the electronics components manufacturing scheme (ECMS) with an outlay of over ₹23,000-crore, which aims to drive the local manufacturing of sub-assemblies, bare components, and selected bare components such as display and camera sub-assemblies, passive components, multi-layered printed circuit boards (PCBs), Li-ion cells, and others. Ashwini Vaishnaw, union minister for electronics & IT, told news agency PTI in a recent interview that the government has received 70 applications for this scheme, with a majority of applicants from the small and medium enterprises sector. Talapatra further said that Tecno is actively pursuing to develop localised artificial intelligence (AI) capabilities and collaborating to improve the design of its smartphones to differentiate against rivals. It has established a new R&D centre in Noida with up to 60 engineers, which will drive the development of new AI features and regional product design for India, Bangladesh, and Nepal. According to the executive, the smartphone maker expects to grow at 200% year-on-year in the ₹15,000 to ₹20,000 5G smartphone segment , led by the rural markets, as demand in the urban regions starts maturing. 'We are strategically intensifying our focus on the ₹15,000 to ₹20,000 smartphone segment, which is currently the fastest-growing category in India, to cater to aspirational consumers seeking premium features at accessible prices,' the chief executive said. 'The demand for affordable yet feature-rich 5G phones is also growing rapidly in tier-2 and tier-3 cities,' he added. Transssion operates three brands in India – iTel, for budget-grade feature phones and smartphones; Tecno, for mid-range devices; and Infinix, for the premium, or flagship segment. Tecno India, according to the top executive, is focusing on a balanced growth strategy. 'We are emphasising profitability and volume at the same time. Backed by a strong global supply chain, we are aiming at further cost efficiency, and we will launch smartphones across all price points, including a ₹80,000 Tecno device,' he said.
