4 days ago
- Entertainment
- Qatar Tribune
Waad Designs and W Doha announce summer-inspired abaya fashion showcase
Tribune News Network
Doha
W Doha has announced the launch of its latest abaya collection, 'Masayef', a celebration of summer elegance and resort-style sophistication.
The fashion showcased the creative mastery of renowned designer Waad, in addition to highlighting the fresh perspectives of Tlidaby Shahad Alkahlout and ENC by Noora Alkhayarin, two emerging designers reshaping the local fashion landscape.
This exclusive fashion show celebrated the essence of summer and resort living, blending traditional elegance with contemporary flair.
A Fusion of Tradition and Modernity
'Masayef', meaning 'summer retreats' in Arabic, encapsulates the spirit of leisure and sophistication. The collection featured abayas crafted from lightweight fabrics in a palette of soft pastels and earthy tones, reflecting the serene beauty of coastal getaways.
Intricate embroidery and flowing silhouettes pay homage to traditional designs while embracing modern aesthetics.
At the helm of WAAD designs is the visionary designer Waad, who established her brand in 2010 with a mission to redefine abaya fashion for the modern woman. Her designs are renowned for their effortless elegance and versatility. Her presence in the show served not only as a design highlight, but also as a beacon for up-and-coming talents.
Waad's commitment to excellence has earned her numerous accolades, including the Designer of the Year award at the Arab Women Awards in Qatar in 2013. Her work has been featured in esteemed publications such as Vogue Russia and Harper's Bazaar Arabia.
Beyond fashion, Waad has ventured into interior design, contributing to projects like the prestigious Al Hazm Mall and the 'Teeb Al Hazam' perfume exhibition.
As part of its ongoing mission to empower and inspire young creatives, W Doha extended the runway to two rising fashion stars: Tlida and ENC. These young designers brought a fresh narrative to the evening, each presenting unique collections that celebrated cultural identity with a modern twist.
Tlidaby Shahad Alkahlout captivated the audience with bold silhouettes and innovative fabric choices, reflecting a youthful yet sophisticated flair.
Based in Qatar, Tlida aims to become the premier destination for modern fashion enthusiasts, offering designs that blend contemporary trends with a distinctive edge.
ENC by Noora Alkhayarin impressed the audience with minimalist elegance and clean lines, emphasising craftsmanship and artistic storytelling.
Operating under the umbrella of The Label Qatar, ENC focuses on essential, contemporary pieces that highlight quality and simplicity, catering to those who appreciate refined, understated fashion.
Their inclusion reflected W Doha's commitment to championing creativity and offering a platform for promising local talent to thrive alongside established names in the industry.
The 'Masayef' fashion show, hosted at W Doha, offered guests an immersive experience into the world of fashion. Attendees were treated to a visual journey that highlighted the hotels and the brands on board their commitment to quality, innovation, and cultural heritage.
