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Ministry of Sports Launches UX Lab to Enhance Sabbatical Services
Ministry of Sports Launches UX Lab to Enhance Sabbatical Services

Hi Dubai

time7 hours ago

  • Business
  • Hi Dubai

Ministry of Sports Launches UX Lab to Enhance Sabbatical Services

The Ministry of Sports has launched a dedicated User Experience Lab (UX Lab) at its Dubai headquarters to improve the digital journey of its sports sabbatical services, reinforcing the UAE's commitment to customer-focused government transformation. The initiative offered a hands-on simulation of the customer experience, enabling participants to assess and provide feedback on current services. Representatives from national sports federations, the Telecommunications and Digital Government Regulatory Authority (TDRA), and the Ministry's own digital transformation and customer happiness teams attended the session. The UX Lab is part of broader efforts under the Government Services 2.0 framework and the Zero Government Bureaucracy programme, both of which aim to simplify public services and eliminate administrative hurdles. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, described the lab as a step towards delivering streamlined, smart services. 'Enhancing customer experiences is at the core of our mission. This initiative allows us to directly engage with service users, gather insights, and co-design better solutions,' he said. Six participants from various sports entities took part in one-hour evaluation sessions, reviewing their digital experience and identifying opportunities for improvement. The Ministry's focus on collaborative service design and operational efficiency reflects its long-term goal of offering frictionless government services that align with evolving user needs and the UAE's digital agenda. News Source: Emirates News Agency

Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program
Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program

Web Release

time2 days ago

  • Business
  • Web Release

Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program

The Ministry of Sports hosted the 'User Experience Lab' (UX Lab) at its headquarters in Dubai to enhance sports sabbatical services. The event presented an in-depth simulation of the digital customer journey, allowing participants to evaluate the sports sabbatical services offered by the Ministry. Attendees included representatives from various sports federations, the Telecommunications and Digital Government Regulatory Authority (TDRA), and specialists from the Ministry's digital transformation and customer happiness departments. The event highlighted the Ministry's ongoing efforts to enhance the efficiency of government services and simplify the processes for obtaining sports sabbatical services as part of the UAE's Government Services 2.0 framework and the Zero Government Bureaucracy program. In this context, His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated that hosting the UX Lab is a testament to the Ministry's unwavering commitment to providing smart and integrated sports services that streamline transaction procedures for sports entities. In addition, he said: 'Enhancing customer experiences is one of the factors that drive our efforts to design services and simplify procedures. Through this initiative, we look forward to directly involving representatives of sports federations in the process of assessing the services and proposing solutions, further emphasising our belief that remarkable improvements in services begin with customers.' H.E. Al Hajeri added: 'We consider the UX Lab as a meaningful step towards our efforts to offer government services without any administrative complications, using optimisation tools and collaborative designs with customers. Through its results, we aim to make significant enhancements in sports sabbatical services and attain the goals of the Zero Government Bureaucracy Program.' The UX Lab will evaluate the current customers' experience with sports sabbatical services. In line with this, six representatives from sports entities who participated in the event were allocated one hour each to conduct a session assessing their digital journey and exploring opportunities for improvement. The event further aligns with the Ministry's efforts to provide seamless and effective government services focused on customer requirements. The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer experiences and improve access to its services, guided by a customer-centric vision. By employing best practices in government service design, the Ministry aims to streamline processes and boost operational efficiency. This approach ensures smoother and more adaptable service experiences that align with the expectations of sports entities and support the country's digital transformation.

Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program
Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program

Mid East Info

time3 days ago

  • Business
  • Mid East Info

Ministry of Sports organises ‘UX Lab' event for Sports Sabbatical services as part of Zero Government Bureaucracy Program

H.E. Ghanim Al Hajeri: Including sports entities in service development is a crucial step towards simplifying service procedures without administrative complications, demonstrating our commitment to providing smart and customer-centric services The lab's key goal is to enhance sports sabbatical services and improve customer experiences in collaboration with supporting government agencies. It involves representatives from sports entities in developing solutions and evaluating customer experiences to fulfill their needs with more efficient and flexible services. Leveraging improvement and co-design tools to streamline administrative processes and align with the UAE's digital transformation initiatives. UAE, May 2025- The Ministry of Sports hosted the 'User Experience Lab' (UX Lab) at its headquarters in Dubai to enhance sports sabbatical services. The event presented an in-depth simulation of the digital customer journey, allowing participants to evaluate the sports sabbatical services offered by the Ministry. Attendees included representatives from various sports federations, the Telecommunications and Digital Government Regulatory Authority (TDRA), and specialists from the Ministry's digital transformation and customer happiness departments. The event highlighted the Ministry's ongoing efforts to enhance the efficiency of government services and simplify the processes for obtaining sports sabbatical services as part of the UAE's Government Services 2.0 framework and the Zero Government Bureaucracy program. In this context, His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated that hosting the UX Lab is a testament to the Ministry's unwavering commitment to providing smart and integrated sports services that streamline transaction procedures for sports entities. In addition, he said: 'Enhancing customer experiences is one of the factors that drive our efforts to design services and simplify procedures. Through this initiative, we look forward to directly involving representatives of sports federations in the process of assessing the services and proposing solutions, further emphasising our belief that remarkable improvements in services begin with customers.' H.E. Al Hajeri added: 'We consider the UX Lab as a meaningful step towards our efforts to offer government services without any administrative complications, using optimisation tools and collaborative designs with customers. Through its results, we aim to make significant enhancements in sports sabbatical services and attain the goals of the Zero Government Bureaucracy Program.' The UX Lab will evaluate the current customers' experience with sports sabbatical services. In line with this, six representatives from sports entities who participated in the event were allocated one hour each to conduct a session assessing their digital journey and exploring opportunities for improvement. The event further aligns with the Ministry's efforts to provide seamless and effective government services focused on customer requirements. The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer experiences and improve access to its services, guided by a customer-centric vision. By employing best practices in government service design, the Ministry aims to streamline processes and boost operational efficiency. This approach ensures smoother and more adaptable service experiences that align with the expectations of sports entities and support the country's digital transformation.

Dubai Hosts SAMENA Summit Urging Inclusive and Sustainable Digital Transformation
Dubai Hosts SAMENA Summit Urging Inclusive and Sustainable Digital Transformation

Hi Dubai

time6 days ago

  • Business
  • Hi Dubai

Dubai Hosts SAMENA Summit Urging Inclusive and Sustainable Digital Transformation

Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, inaugurated the SAMENA Council Leaders' Summit 2025 in Dubai today, calling for smarter, inclusive, and human-centric digital transformation across the region. Held under the patronage of the Telecommunications and Digital Government Regulatory Authority (TDRA), the summit brought together policymakers, regulators, and tech leaders from across South Asia, the Middle East, and North Africa to address the evolving digital landscape. In his keynote, Sheikh Nahyan declared that digital transformation in the UAE is no longer an ambition but a lived reality, crediting the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan. He cited the UAE's early adoption of AI governance, digital skills investment, and the establishment of the world's first AI ministry as signs of its proactive strategy. He highlighted advancements in 5G, AI, and cloud infrastructure as key enablers reshaping sectors from healthcare to finance. Yet, he cautioned that global volatility, including protectionist trade policies, poses serious risks to supply chains and emerging market growth. 'Disruption also presents opportunity,' Sheikh Nahyan said, urging the region to strengthen innovation ecosystems, invest in future skills, and promote digital cooperation. He identified artificial intelligence as the defining force of the era—transformative yet fraught with ethical, security, and workforce challenges. Reflecting on the summit's theme—'Intelligent & Sustainable Transformation of Digital Economies'—he stressed that digital success hinges on responsible application and social impact. Throughout the day, the summit served as a high-level forum for regional collaboration, reinforcing the need for unified digital progress and resilient infrastructure to shape a secure, inclusive digital future. News Source: Emirates News Agency

'UAE Verify' Issues Over 21 Million Certified Digital Documents Since 2022 Launch
'UAE Verify' Issues Over 21 Million Certified Digital Documents Since 2022 Launch

Hi Dubai

time23-05-2025

  • Business
  • Hi Dubai

'UAE Verify' Issues Over 21 Million Certified Digital Documents Since 2022 Launch

The UAE Verify platform has issued more than 21.7 million certified digital documents since its launch in January 2022, underscoring the country's ongoing push toward digital transformation. Affiliated with the Telecommunications and Digital Government Regulatory Authority (TDRA), UAE Verify enables instant authentication of digital documents without the need for original or true copies. The platform supports 55 types of documents issued by 22 federal and local government entities. Developed to streamline document verification across both government and private sectors, UAE Verify plays a central role in advancing the UAE's digital infrastructure. It eliminates paper-based processes and speeds up access to official records, enhancing efficiency and service delivery. The platform uses blockchain technology, providing a secure, tamper-proof ledger to authenticate documents while protecting user privacy. This ensures that users can convert their records into verified digital formats with high levels of accuracy and security. By removing traditional verification bottlenecks, UAE Verify reflects the UAE's commitment to innovation, privacy protection and seamless digital services across all sectors. News Source: Emirates News Agency

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