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AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement
AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement

Business Standard

time4 days ago

  • Business
  • Business Standard

AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement

NewsVoir Gurugram (Haryana) [India], July 21: the world's first agentic AI platform for employee experience, rewards, and wellness, has crossed a significant milestone--15 million users worldwide. This rapid growth has made it the #1 platform in its category, trusted by top organizations to engage not only their employees but also customers and partners. By supporting the full ecosystem, is helping companies build deeper, more meaningful connections across every touchpoint. Founded in 2016 by UCLA graduates Sourabh Deorah and Smiti Bhatt Deorah, has grown quickly by offering a powerful, all-in-one platform. In just a few years, it has scaled from 1 million to 15 million users by helping companies strengthen relationships and improve experiences at every stage. The platform brings together everything companies need to engage their people, including rewards and recognition, wellness programs, flexible benefits, surveys, employee communities, and loyalty programs. All of these features work together as a unified system, helping companies establish strong emotional bonds with their employees and others within their network. The loyalty program, inspired by consumer rewards systems, plays a key role in building long-term trust and commitment. At the center of is ADVA 2.0, an intelligent AI assistant that gives each person a personalized experience. Whether it's a reminder to take a wellness break, a note of appreciation, or a benefit choice, every experience feels timely, thoughtful, and relevant. Today, more than 1,000 companies in over 100 countries use big names like Concentrix, Teleperformance, HCL, BCG, Tech Mahindra, Tata Steel, and Air India. These companies rely on the platform to foster a better workplace culture, enhance employee retention, and create experiences that employees truly enjoy. In December 2024, raised $4 million in a funding round led by Axilor Ventures, bringing its total funding to $11 million. This funding is helping the company grow in the U.S. and Asia and invest further in AI features and personalization tools that make the platform even more engaging. Sourabh Deorah, Co-founder and CEO of said, "Crossing 15 million users is not just a validation of our technology--it's a reflection of the emotional impact we're making on people's work lives. It shows that companies across the world are ready to move beyond check-the-box engagement toward something truly personal and lasting." Smiti Bhatt Deorah, Co-founder and COO, added, "Real engagement is about creating value in everyday moments at work. At we focus on crafting solutions that employees actually love using--not just because they have to, but because it makes them feel seen, appreciated, and connected. This milestone motivates us to keep innovating with purpose and empathy." As the world of work continues to evolve, remains focused on helping companies cultivate strong, people-first cultures--not just for employees, but across their entire ecosystem. is the world's first agentic AI in Employee Experience, Rewards and Wellness platform offering a range of services, including rewards and recognition, wellness solutions such as OPD plans, Annual Health Check-Ups, wellness challenges, sales incentive automation, flexible benefits, surveys, moments that matter, and communities, all on a single platform. It provides end-to-end solutions to facilitate employee engagement by digitizing the company's R & R policies, allowing them to drive better employee retention and happiness. has over 15 million users, with a presence in more than 100 countries, 1,000+ clients, and 10,000+ brand options. Established in 2016, is the brainchild of UCLA postgraduates, Sourabh Deorah and Smiti Bhatt Deorah, who identified employee engagement as a space to create disruption using AI, data mining, and analytics. Headquartered in San Francisco, boasts an impressive client portfolio that features prominent companies such as Air India, BCG, Biocon, Concentrix, HCL, Hexaware, L & T, Tech Mahindra, Tata Steel, Teleperformance, and many more.

AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement
AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement

Fashion Value Chain

time4 days ago

  • Business
  • Fashion Value Chain

AdvantageClub.ai Rockets to 15 Million Users, Setting the Global Gold Standard in Employee Engagement

the world's first agentic AI platform for employee experience, rewards, and wellness, has crossed a significant milestone-15 million users worldwide. Reaches a New Milestone: 15 Million Users Worldwide This rapid growth has made it the #1 platform in its category, trusted by top organizations to engage not only their employees but also customers and partners. By supporting the full ecosystem, is helping companies build deeper, more meaningful connections across every touchpoint. Founded in 2016 by UCLA graduates Sourabh Deorah and Smiti Bhatt Deorah, has grown quickly by offering a powerful, all-in-one platform. In just a few years, it has scaled from 1 million to 15 million users by helping companies strengthen relationships and improve experiences at every stage. The platform brings together everything companies need to engage their people, including rewards and recognition, wellness programs, flexible benefits, surveys, employee communities, and loyalty programs. All of these features work together as a unified system, helping companies establish strong emotional bonds with their employees and others within their network. The loyalty program, inspired by consumer rewards systems, plays a key role in building long-term trust and commitment. At the center of is ADVA 2.0, an intelligent AI assistant that gives each person a personalized experience. Whether its a reminder to take a wellness break, a note of appreciation, or a benefit choice, every experience feels timely, thoughtful, and relevant. Today, more than 1,000 companies in over 100 countries use big names like Concentrix, Teleperformance, HCL, BCG, Tech Mahindra, Tata Steel, and Air India. These companies rely on the platform to foster a better workplace culture, enhance employee retention, and create experiences that employees truly enjoy. In December 2024, raised $4 million in a funding round led by Axilor Ventures, bringing its total funding to $11 million. This funding is helping the company grow in the U.S. and Asia and invest further in AI features and personalization tools that make the platform even more engaging. Sourabh Deorah, Co-founder and CEO of said, 'Crossing 15 million users is not just a validation of our technology-it's a reflection of the emotional impact we're making on people's work lives. It shows that companies across the world are ready to move beyond check-the-box engagement toward something truly personal and lasting.' Smiti Bhatt Deorah, Co-founder and COO, added, 'Real engagement is about creating value in everyday moments at work. At we focus on crafting solutions that employees actually love using-not just because they have to, but because it makes them feel seen, appreciated, and connected. This milestone motivates us to keep innovating with purpose and empathy.' As the world of work continues to evolve, remains focused on helping companies cultivate strong, people-first cultures-not just for employees, but across their entire ecosystem. About is the world's first agentic AI in Employee Experience, Rewards and Wellness platform offering a range of services, including rewards and recognition, wellness solutions such as OPD plans, Annual Health Check-Ups, wellness challenges, sales incentive automation, flexible benefits, surveys, moments that matter, and communities, all on a single platform. It provides end-to-end solutions to facilitate employee engagement by digitizing the company's R&R policies, allowing them to drive better employee retention and happiness. has over 15 million users, with a presence in more than 100 countries, 1,000+ clients, and 10,000+ brand options. Established in 2016, is the brainchild of UCLA postgraduates, Sourabh Deorah and Smiti Bhatt Deorah, who identified employee engagement as a space to create disruption using AI, data mining, and analytics. Headquartered in San Francisco, boasts an impressive client portfolio that features prominent companies such as Air India, BCG, Biocon, Concentrix, HCL, Hexaware, L&T, Tech Mahindra, Tata Steel, Teleperformance, and many more.

ScotRail slammed for plans to outsource complaints team to French firm
ScotRail slammed for plans to outsource complaints team to French firm

The National

time16-07-2025

  • Business
  • The National

ScotRail slammed for plans to outsource complaints team to French firm

The train operator is reportedly set to outsource its complaints team to French-owned Teleperformance, according to the Daily Record. Passengers looking for a refund for a late or cancelled service must speak with a call centre in Glasgow which is run separately from the railway. The customer services team, which handles complaints and personal injury claims, was previously operated by Dutch transport giant Abellio under a contract agreed before Scottish ministers took charge of ScotRail in 2022. But it is set to be run by Teleperformance going forward after a deal was announced to employees last week. READ MORE: Richard Murphy in huge spat with BBC presenter over 'pro-Union bias' The company runs call centres in 34 countries and has previously been accused of using "union busting" tactics against workers. Simon Barrow, national secretary of the SNP Trade Union Group, said outsourcing the complaints team to Teleperformance would be a "bad move" as he pushed for an end to "private profiteering". He told The National: 'ScotRail's current intention to switch to a new French-owned outsource contractor for its complaints service is a really bad move at a time when building confidence in publicly owned services, and making them genuinely public, is vital. 'But this is only part of the problem. A significant portion of the maintenance and operation of ScotRail stations and depots is already outsourced, and a facilities management services review may well push further in this direction. 'What Scotland needs instead is a reliable, high quality public service that brings jobs and opportunities to Scotland by ending private profiteering. 'As with opposing ticket office closures, which are a serious disservice to customers and staff alike, we will be supporting the campaigns of our rail union colleagues to bring back real public control and benefit in Scotland's rail network.' READ MORE: Keir Starmer fails to rule out bringing in tax on pension contributions ScotRail has said no contracts have been awarded and the company said it would not comment while it is in the "final stages" of a competitive procurement process. Gordon Martin, the RMT union's Scottish organiser, said: "We oppose all outsourcing on the railway and want to see all rail workers insourced in Scotland. "Our insourcing campaign will continue across Britain until we achieve justice for all our outsourced members." An insider told the Record "most people don't know" the customer experience operation is still outsourced despite the train operator having been brought under public control. "We expected, rightly, that a nationalised railway would bring us in-house," they said. A ScotRail spokesperson said: "No contracts have been awarded. We are in the final stages of a competitive procurement exercise for our customer contact centre services, and wouldn't comment on this process while it is live and ongoing."

As GenAI puts traditional BPO on life support, survival demands a makeover
As GenAI puts traditional BPO on life support, survival demands a makeover

Time of India

time13-07-2025

  • Business
  • Time of India

As GenAI puts traditional BPO on life support, survival demands a makeover

As GenAI puts traditional BPO on life support, survival demands a makeover Synopsis To survive GenAI, BPO companies will need to change how they do business. However, announcing transformation plans may be easy, executing them is far more complex. Industry experts caution that the BPO sector is unlikely to receive many more second chances. By JOCHELLE MENDONCA 6 Mins Read, Jul 08, 2025, 04:00 AM IST SHARE THIS NEWS Close Font Size Abc Small Small Abc Normal Normal Abc Large Close For the past two years, Klarna — the Swedish payments upstart — has been the drama queen of the BPO world, setting off panic alarms like a canary in a coalmine, with a megaphone. In 2024, Klarna proudly declared its AI (artificial intelligence) assistant was doing the job of 700 humans and saving big bucks. Investors panicked. Understandably, shares of BPO providers such as Paris-listed Teleperformance crashed. Despite statements designed to

AI rollout rattles Teleperformance, but some say the stock could double
AI rollout rattles Teleperformance, but some say the stock could double

CNBC

time09-07-2025

  • Business
  • CNBC

AI rollout rattles Teleperformance, but some say the stock could double

When CEO Daniel Julien took the stage in New York for a pivotal investors' relations day in June, he knew the stakes were high. Julien's company, the French outsourcing giant Teleperformance , had lost more than 75% of its value from its 2022 high. He was tasked with convincing his audience — investors and Wall Street analysts — that they had misunderstood the business. He, and other Teleperformance executives, spent the next three and a half hours explaining that AI was integral to the future of Teleperformance, citing "AI" more than 75 times. Teleperformance operates call centers and other business process outsourcing services. It is one of the largest employers in the world with nearly 500,000 workers worldwide. Julien's plan was detailed, and the targets were ambitious, yet the market's verdict was swift and brutal. Shares in the outsourcing firm tumbled 14% following the June 18 Capital Markets Day, when the company laid out its new AI-centric strategy. In the days that followed, the slide continued, wiping out nearly a fifth of the company's value. TEP-FR 1Y mountain The sell-off highlighted the market's doubts over the firm's future in an automated world, despite Julien's best efforts, even as a big acquisition in the sector suggested a premium for the very skills Teleperformance offers. Investment banks say that generative AI could pose both a major threat and opportunity for Teleperformance — a company built on the labor of hundreds of thousands of call-center agents. Executives at the CAC 40 company detailed plans to grow its core business with AI, setting long-term financial targets. The company is targeting 4% to 6% annual revenue growth by 2028, an adjusted profit margin of approximately 15.5%, and a cumulative net free cash flow (FCF) of approximately 3 billion euros ($3.5 billion) between 2026 and 2028. The company also earmarked roughly 1.5 billion euros for dividends and buybacks, another 600 million euros for AI-related investments, and the rest for paying down debt. The bear case For Wall Street's bears, the plan did little to reassure them about a business model under siege. Investors are worried about the deflationary pressure of AI. As automated systems handle more customer interactions, the value of traditional human-led services, particularly those in lower-cost offshore locations, comes under pressure. This is already starting to show. In 2024, the company's "Core Services" division saw its adjusted profit margin fall by 10% year-over-year, excluding one-time gains and expenses, on just 1.4% growth. "Into 2025 and beyond we are sceptical the company can meet consensus expectations as deflation from offshoring will likely persist, with automation-related deflation only set to accelerate," said JPMorgan analyst Sylvia Barker in a note to clients on July 7. Barker sees the stock rising just 3% to 91 euros by the end of next year. The 'Buy' side Bullish analysts, however, say that the sell-off is a significant overreaction, creating a compelling investment opportunity. For them, the market has priced in a worst-case scenario that ignores the company's ability to pivot and its financial strength. The 47-year-old company, founded by Julien, doubled its sales to more than 10 billion euros in 2024. It's also sitting on more than a billion euros of cash in its bank account, according to FactSet data, that it can deploy at will. Analysts at Berenberg, who have a Buy rating on Teleperformance, say it is "materially undervalued at 4x EBITDA," an adjusted profit metric. Bank of America, also with a Buy rating, called its valuation "attractive" and pointed to a shareholder-friendly capital return policy. Even some of the more cautious analysts acknowledge the low valuation. Nearly everyone, however, pointed to the lack of near-term guidance amid the start of heavy investments in AI as the reason behind the share tumble. "In our view, this is due to the company emphasising its heavy opex and capex investment in AI in the short term, alongside its hockey-stick trajectory growth to FY 2028," said Berenberg analyst Carl Raynsford in a note to clients on June 20. Raynsford — one of the most bullish analysts who expects the stock to more than double to 190 euros over the next 12 months — said the company's target of 3 billion euros of free cash flow by 2028 looks "overly cautious." These analysts believe the market is misinterpreting the company's AI investments. "We like the strategy," said Simona Sarli, analyst at Bank of America. "The company aims to expand into higher-growth back-office solutions and reposition its Customer Experience offering to high-value-added tasks via targeted AI investments." Peer review Adding to the complexity is a puzzling inconsistency in how the market is treating Teleperformance compared to its peers. Analysts at RBC Capital Markets highlighted that investors are "rewarding" Concentrix , a Nasdaq-listed peer, for its AI strategy, while writing off Teleperformance's equivalent as an "exercise in value destruction." RBC noted that Concentrix is up nearly 40% year-to-date, while Teleperformance is up just 8%, in line with France's CAC 40 index. TEP-FR CNXC YTD line They also point to a survey commissioned by Concentrix that showed that 85% of large companies expect to increase their outsourcing budgets over the next two to three years, with the "majority of that increase expected to be net new investments in supporting their AI agenda." Scotiabank echoed the sentiment on the sector. "Based on our ongoing discussions with global [customer experience (CX)] companies, we believe that, contrary to investor concerns, the revenue landscape for CX companies is not shrinking," said Scotiabank's Divya Goyal in a note to clients. "Instead, it is transitioning, with outsourcing on the rise. This propensity for outsourcing grows as new technologies are introduced into the market, ultimately benefiting established CX players." Capgemini's WNS acquisition Just as investors were weighing Teleperformance's AI strategy, the corporate M & A market delivered a powerful data point. On July 7, French IT consulting giant Capgemini announced it was acquiring WNS , a major player in the business process outsourcing (BPO) space, for $3.3 billion in cash. Capgemini has agreed to pay a 17% premium to the prior day's close at a valuation of 15 times forward earnings —a multiple nearly three times that of Teleperformance, analysts at TD Cowen pointed out. Crucially, the rationale for the premium price was WNS's perceived value in an AI-driven world, according to the analysts. "The deal counters certain market participants' bear thesis on BPM," said Bryan Bergin, TD Cowen's analyst. "Perception of BPO has been materially hampered amid the rise of GenAI/Agentic tech due to fears of cannibalization, though this has not yet happened broadly in practice yet." A 'show-me' story Caught between conflicting signals, many on Wall Street have adopted a wait-and-see approach, as captured by one analyst who said Teleperformance had become a "show-me story." "[Teleperformance's (TP)] new growth strategy needs to prove that AI can drive enough growth and sustainable new revenue streams to offset headwinds from the outright automation of some services, and accelerated deflation on others," said UBS analyst Nicole Manion in a note to clients. "While we note that TP has proven exactly this through previous tech shifts, the current rate of change means that it appears a much less certain outcome this time around," Manion added. Similarly, Bank of America's Sarli says the company has failed to buckle up investors who could be in for a rollercoaster ride over the next few years. "We don't doubt the merits and potential of the new strategy," Sarli said in a note to clients on June 24. "But we think management failed to reassure investors on whether progress to its 2028 financial targets will be linear or ... follow a year of transition in 2026, with the risk of potentially softer growth and margins than in 2025." Teleperformance did not respond to a request for comment from CNBC.

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