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The Sun
6 days ago
- Business
- The Sun
Oasis Home banks on Southeast Asia's live commerce boom to scale up operations
KUALA LUMPUR: Oasis Home Holdings Bhd, an omnichannel lifestyle products seller, is banking on Southeast Asia's booming live commerce sector to scale up its operations. CEO Datuk Teoh Yee Seang said the live commerce market in Southeast Asia is anticipated to grow at a compound annual growth rate of 42.5% in the next two years, supported by rising digital adoption and ongoing advancements in payment and logistics infrastructure. 'We strongly believe this industry is no longer just a trend. It has become a real, growing sector especially among millennials and Gen Z, who often turn to platforms like TikTok to make decisions or seek opinions. That's why we're confident the growth ahead will be significant,' he said at a press conference after Oasis Home's listing on the ACE Market of Bursa Malaysia Securities today. Teoh said that while many sellers compete mainly on price on platforms such as TikTok and Shopee Live, Oasis Home's approach focuses on long-term brand trust and consumer satisfaction. 'Over time, people begin to value quality of life, they care more about product quality than just pricing. So, our journeys from the first day, we always emphasise on the product quality and the shopping experience even though it's online and definitely the after-sales service,' he stressed. Oasis Home's share price opened at 28.5 sen, 0.5 sen or 1.79% above its issue price of 28 sen. The stock closed at 28.5 sen also. In the nine-month financial period ended March 31, 2025 (9M25), Oasis Home recorded revenue of RM52.06 million and profit attributable to the owners of the company (net profit) of RM8 million, nearly matching its performance for the whole of financial year ended June 30, 2024, during which it posted revenue of RM54.82 million and net profit of RM8.03 million. Oasis Home's 9M25 performance was primarily driven by the group's live commerce sales channel, which contributed RM35.07 million or 67.36% of total revenue. Other direct-to-consumer channels also contributed, with RM10.39 million (19.95%) from third-party e-commerce marketplaces and digital marketing, RM4.44 million (8.53%) from the company's own mobile application and website, and RM1.26 million (2.42%) from offline sales channels. Sales to corporate clients made up RM0.91 million or 1.74% of overall revenue. To capture further growth in the digital space, Oasis Home has earmarked RM13.7 million from the IPO proceeds to launch five additional live commerce channels on platforms such as Facebook and TikTok, enabling simultaneous live sessions targeting specific product categories and customer demographics. In parallel, the company will allocate RM3.6 million to establish a dedicated fulfilment centre and RM2 million to set up a new headquarters – initiatives that support operational scalability and service efficiency. 'These initiatives are part of our broader plan to strengthen our digital retail infrastructure and improve customer engagement. With a strong foundation in place and growing demand for live commerce, we believe Oasis Home Holding is well-positioned to capture additional market share,' Teoh said. Oasis Home has adopted a dividend policy of distributing no less than 30% of consolidated profit after tax. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for Oasis Home's IPO.
New Straits Times
16-05-2025
- Business
- New Straits Times
Oasis Home's 150mil IPO shares oversubscribed by 1.55 times
KUALA LUMPUR: Oasis Home Holding Bhd's initial public offering (IPO) has been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia on May 28. Its IPO comprises of 150 million shares, including a public issue of 100 million new shares at 28 sen each. This represents 20 per cent of the enlarged issued shares, with about RM28 million expected to be raised. Upon listing, the company will have a market capitalisation of around RM140 million. Some 25 million out of the 100 million issue shares are allocated to the public, in which the company received a total of 2,216 applications for 38.7 million issue shares with a value of about RM10.83 million, representing an overall oversubscription rate of 1.55 times. Meanwhile, the 10 million issue shares made available for application by the eligible directors and employees have been fully subscribed. The IPO also included an offer for sale of 50 million existing shares, representing 10 per cent of the enlarged issued share capital, made available through a private placement to selected investors. Of the private placement, 2.5 million issue shares and 50 million offer shares designated for selected investors have been fully placed out. The 62.5 million issue shares reserved for Bumiputera investors approved by Investment, Trade and Industry Ministry have been fully placed out after applying the relevant clawback and reallocation provisions as set out in Section 4.3.4 of the company's prospectus dated April 25. Oasis Home is involved in the marketing and selling of consumer lifestyle products under both its in-house and third-party brands. By adopting an omni-channel marketing approach, the company utilises both online and offline sales channels to ensure a seamless and accessible retail journey for customers, strengthening its position across a wide spectrum of consumer touchpoints. Oasis Home offers a wide range of products, with about 5,228 stock keeping units. Chief executive officer Datuk Teoh Yee Seang said the continued growth of the retail and live commerce industries makes this an ideal time for the company to capitalise on favourable market conditions. He said the optimistic outlook was based on market research projecting that Southeast Asia's live commerce market will grow at a two-year compounded annual growth rate (CAGR) of 42.5 per cent, reaching US$76.6 billion in 2027 from US$37.7 billion in 2025. "To position ourselves leverage this favourable outlook, a significant portion of our IPO proceeds will be dedicated to expanding our operations, particularly scaling up our live commerce channels and enhancing our operational infrastructure," he said in a statement. Teoh said Oasis Home plans to allocate RM13.7 million or 48.93 per cent of the proceeds raised to expand live commerce sales channels, including launching at least five new live commerce channels and expanding the team. He added that a total of RM3.6 million or 12.86 per cent of the proceeds will be utilised in establishing fulfilment centre, while RM2 million or 7.14 per cent of the amount will be set aside for setting up new headquarter. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter and placement agent for the IPO.
The Sun
16-05-2025
- Business
- The Sun
Strong investor demand sees Oasis Home Holding's ACE Market IPO oversubscribed 1.55 times
KUALA LUMPUR: Omnichannel consumer lifestyle products marketer and seller Oasis Home Holding Bhd has generated positive investor interest for its initial public offering (IPO), which has been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia. CEO Datuk Teoh Yee Seang said the positive response to the IPO reflects the market's confidence in the company's business model and growth strategy. He said the oversubscription indicates a strong interest in its omnichannel approach and commitment to delivering value to customers and shareholders. 'We look forward to the next steps as we proceed with our listing on the ACE Market of Bursa Malaysia and continue to execute on our long-term strategy. 'With the retail and live commerce industries poised for continued growth, this is the ideal time for Oasis Home to capitalise on these market conditions,' he said in a statement. Oasis Home is primarily engaged in the marketing and selling of consumer lifestyle products under both its in-house and third-party brands. By adopting an omnichannel marketing approach, the group utilises both online and offline sales channels to ensure a seamless and accessible retail journey for customers, strengthening the group's position across a wide spectrum of consumer touchpoints. Oasis Home offers a wide range of products, with approximately 5,228 stock keeping units (SKUs), of which approximately 2,233 SKUs are under its own in-house brands and approximately 2,995 SKUs are under third-party brands as of March 26, 2025. The group's IPO consists of 150 million ordinary shares, including a public issue of 100 million new shares priced at RM0.28 each. This makes up 20% of the enlarged share capital and is expected to raise around RM28 million. Additionally, 50 million existing shares—representing 10% of the enlarged shares—will be offered through a private placement to selected investors. Out of the 100 million new shares offered, 25 million were allocated to the Malaysian public. Oasis Home received 2,216 applications for a total of 38.67 million shares, valued at approximately RM10.83 million. This reflects an oversubscription rate of 1.55 times. The 10 million shares set aside for eligible directors and employees have been fully subscribed. Under the private placement, 2.5 million new shares and 50 million offer shares set aside for selected investors have been fully taken up. Meanwhile, the 62.5 million shares reserved for Bumiputera investors approved by the Ministry of Investment, Trade and Industry (Miti) have also been fully placed out, following the clawback and reallocation provisions outlined in Section 4.3.4 of Oasis Home's prospectus dated April 25, 2025. All successful applicants will receive a notice of allotment by May 23, 2025. 'To position ourselves to leverage this favourable outlook, a significant portion of our IPO proceeds will be dedicated to expanding our operations, particularly scaling up our live commerce channels and enhancing our operational infrastructure. 'We plan to allocate RM13.7 million (48.93% of proceeds raised) to expand our live commerce sales channels, including launching at least 5 new live commerce channels and expanding our team. 'Additionally, RM3.6 million (12.86% of proceeds raised) will be utilised in establishing our own fulfilment centre, while RM2.0 million (7.14% of proceeds raised) will be set aside for setting up our new headquarter,' Teoh said. According to the independent market research by Providence Strategic Partners Sdn Bhd, Southeast Asia's live commerce market is projected to grow at a 2-year compounded annual growth rate (CAGR) of 42.5% to US$76.6 billion in 2027, from US$37.7 billion in 2025, driven by improved broadband penetration, widespread mobile device adoption, increased accessibility to digital payment methods, wider acceptance of digital payment methods, and more efficient logistics infrastructure. Oasis Home is scheduled to be listed on the ACE Market of Bursa Malaysia on Wednesday, May 28, 2025. Upon listing, the group will have a market capitalisation of approximately RM140.0 million based on the issue price of RM0.28 per share and the enlarged issued shares of 500.0 million Shares. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for the IPO. -end-
New Straits Times
08-05-2025
- Business
- New Straits Times
Oasis Home gears up for ACE Market listing with strong growth outlook
KUALA LUMPUR: ACE Market-bound Oasis Home Holding Bhd is poised for strong financial growth over the next three years, fuelled by the group's stronger sales from its live commerce segment. Public Investment Bank Bhd (PublicInvest) expects the company's revenue to grow by 11 per cent to 38 per cent between financial year 2025 and 2027 (FY25-27), fuelled by the group's strategic expansion of live commerce channels and recruitment of additional live hosts. "We also expect Oasis Home to be one of the beneficiaries from the booming live commerce industry in Southeast Asia," the firm said. The live commerce market in Southeast Asia is projected to grow at a compound annual growth rate (CAGR) of 42.5 per cent, reaching US$76.6 billion by 2027, according to data from Providence. "Therefore, we are projecting the group's earnings to increase by 20-50 per cent for FY25-27, driven by stronger sales coupled with better economies of scale," PublicInvest added. The firm also forecasts a 30 per cent dividend payout, in-line with the company's dividend payout target of minimum 30 per cent, representing a dividend yield of around 3.0 per cent. On net gearing, PublicInvest said Oasis Hiome is in a healthy financial position, given its net cash position of RM26.2 million based on its pro forma consolidated statements of financial position. As Bursa Malaysia's first listed live commerce marketing company, the firm said the company lacks a direct peer. "We have benchmarked the stock against Bursa Malaysia's Consumer Products Index, which trades at 14 times forward price-to-earnings (P/E), ascribing a 20 per cent to derive a fair value of 36 sen based on 11 times to earnings per share (EPS) of 3.3 sen for calendar year 2026 (CY26) of 3.3 sen. "We find the valuation justified, backed by strong earnings growth from the increase in new live commerce channels and product stock-keeping units (SKUs)," the firm added. PublicInvest said the company's competitive advantages comes from its omni-channel marketing and selling, evolving from departmental stores to live commerce, mobile application and web platforms to meet changing consumer trends. The company also offers a wide and growing range of about 5,228 SKUs across home and living, beauty and personal care, wellness and other categories, tailored to market trends and customer feedback. It has cultivated a strong and engaged customer base through its multi-channel marketing strategy, leveraging platforms like Facebook, Instagram, and TikTok to build brand visibility and drive traffic. The leadership team also brings a wealth of industry expertise that underpins the company's strategic direction and growth. The company is helmed by chief executive officer Datuk Teoh Yee Seang, who brings two decades of experience in marketing consumer lifestyle products, with a strong focus on the home and living segment.
The Sun
25-04-2025
- Business
- The Sun
Oasis Home prices IPO shares at 28 sen each, expects to raise RM28m
KUALA LUMPUR: Consumer lifestyle products marketer and distributor Oasis Home Holding Bhd expects to raise RM28 million from its initial public offering (IPO) on the ACE Market of Bursa Malaysia. Out of the RM28 million, RM13.7 million (48.93%) is for the expansion of its live commerce sales channels, RM3.6 million (12.86%) for setting up its fulfilment centre and RM4.3 million (15.36%)for working capital. Additionally, the company will use RM2 million (7.14%) to establish a new headquarters and allocate the remaining RM4.4 million (15.71%) for listing expenses. The group leverages a mix of online and offline platforms to drive sales and consumer engagement. Its primary digital sales channels include live commerce platforms, its proprietary mobile application, and its website – Oasis Home – which together serve as the group's core e-commerce hubs. Additionally, Oasis Home extends its digital footprint through e-commerce marketplaces such as Lazada, Shopee, and TikTok Shop. As part of its digital marketing initiatives, the group employs targeted advertising across social media platforms to boost visibility and connect with a broader audience. To complement its online presence, the group also integrates an online-to-offline strategy by offering in-person experiences through its product experience centres located in Bukit Jalil, Kuala Lumpur, and Johor Bahru, Johor. At the launch of the prospectus today, CEO Datuk Teoh Yee Seang said it signals a new chapter of growth for Oasis Home. 'The proceeds from our IPO will play a key role in accelerating our expansion plans, particularly in strengthening our live commerce presence.' Teoh said it plans to introduce five new live commerce channels across Facebook and TikTok to connect with more customers through real-time experiences. 'In parallel, we will be setting up our fulfillment center to support this growth. This will reduce costs and enhance profit margins as our live commerce footprint expands.' Looking ahead, Teoh said the live commerce space continues to gain momentum, especially in Southeast Asia, where the market is projected to see strong growth over the next two years. 'Malaysian consumers are among the top three globally in terms of livestream viewership and purchasing activity, with more than half of viewers making purchases during sessions. Our strategic focus on live commerce is aligned with these evolving consumer behaviours, and we are confident in our ability to seize the opportunities ahead and further grow our market presence.' Teoh said Oasis Home targets to pay at least 30% of its consolidated profit after tax as a dividend, subject to the group's financial position and other financing requirements. The group's IPO involves the public issuance of 100 million new ordinary shares, representing 20% of the group's enlarged number of issued shares, as well as an offer for sale of 50 million existing shares, or 10% of the enlarged issued share capital. Of the public issue of 100 million shares, 25 million will be made available to the Malaysian public via balloting and 10 million issue shares to its directors and employees who are eligible to participate in the IPO. The remaining 62.5 million issue shares and 2.5 million issue shares will be made by way of private placement to Bumiputera investors approved by the Ministry of Investment, Trade and Industry and to selected investors, respectively. Select investors will have access to 50 million offer shares through a private placement. Based on the IPO price of 28 sen per share and its enlarged share capital of 500 million shares, Oasis Home will have a market capitalisation of RM140 million upon listing. For the financial year ended June 30, 2024, Oasis Home's revenue grew to RM54.82 million from RM40.88 million recorded in the financial year ended June 30, 2022, reflecting a two-year compound annual growth rate (CAGR) of 15.8%. Notably, the live commerce segment contributed 75.65% of total revenue for FY24. Over the same period, net profit saw a CAGR of 22.93%, rising from RM5.34 million to RM8.07 million in FY24. The group is scheduled to be listed on the ACE Market of Bursa Malaysia on May 28. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for the IPO.
