Oasis Home banks on Southeast Asia's live commerce boom to scale up operations
KUALA LUMPUR: Oasis Home Holdings Bhd, an omnichannel lifestyle products seller, is banking on Southeast Asia's booming live commerce sector to scale up its operations.
CEO Datuk Teoh Yee Seang said the live commerce market in Southeast Asia is anticipated to grow at a compound annual growth rate of 42.5% in the next two years, supported by rising digital adoption and ongoing advancements in payment and logistics infrastructure.
'We strongly believe this industry is no longer just a trend. It has become a real, growing sector especially among millennials and Gen Z, who often turn to platforms like TikTok to make decisions or seek opinions. That's why we're confident the growth ahead will be significant,' he said at a press conference after Oasis Home's listing on the ACE Market of Bursa Malaysia Securities today.
Teoh said that while many sellers compete mainly on price on platforms such as TikTok and Shopee Live, Oasis Home's approach focuses on long-term brand trust and consumer satisfaction.
'Over time, people begin to value quality of life, they care more about product quality than just pricing. So, our journeys from the first day, we always emphasise on the product quality and the shopping experience even though it's online and definitely the after-sales service,' he stressed.
Oasis Home's share price opened at 28.5 sen, 0.5 sen or 1.79% above its issue price of 28 sen. The stock closed at 28.5 sen also.
In the nine-month financial period ended March 31, 2025 (9M25), Oasis Home recorded revenue of RM52.06 million and profit attributable to the owners of the company (net profit) of RM8 million, nearly matching its performance for the whole of financial year ended June 30, 2024, during which it posted revenue of RM54.82 million and net profit of RM8.03 million.
Oasis Home's 9M25 performance was primarily driven by the group's live commerce sales channel, which contributed RM35.07 million or 67.36% of total revenue.
Other direct-to-consumer channels also contributed, with RM10.39 million (19.95%) from third-party e-commerce marketplaces and digital marketing, RM4.44 million (8.53%) from the company's own mobile application and website, and RM1.26 million (2.42%) from offline sales channels. Sales to corporate clients made up RM0.91 million or 1.74% of overall revenue.
To capture further growth in the digital space, Oasis Home has earmarked RM13.7 million from the IPO proceeds to launch five additional live commerce channels on platforms such as Facebook and TikTok, enabling simultaneous live sessions targeting specific product categories and customer demographics.
In parallel, the company will allocate RM3.6 million to establish a dedicated fulfilment centre and RM2 million to set up a new headquarters – initiatives that support operational scalability and service efficiency.
'These initiatives are part of our broader plan to strengthen our digital retail infrastructure and improve customer engagement. With a strong foundation in place and growing demand for live commerce, we believe Oasis Home Holding is well-positioned to capture additional market share,' Teoh said.
Oasis Home has adopted a dividend policy of distributing no less than 30% of consolidated profit after tax.
MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for Oasis Home's IPO.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Borneo Post
5 hours ago
- Borneo Post
Saudi Arabia invites Malaysia to assist in organising Expo 2030 Riyadh
Fadillah (third left) with Ghazi during his visit to the Saudi Arabia Pavilion at Expo 2025 Osaka on Saturday. OSAKA (June 1): The Kingdom of Saudi Arabia has extended an invitation to Malaysia to assist in organising Expo 2030 in Riyadh. According to Deputy Prime Minister Datuk Seri Fadillah Yusof, this was proposed to him from the Kingdom of Saudi Arabia Ambassador to Japan, Dr Ghazi Faisal Binzagr, during his visit to the Saudi Arabia Pavilion at Expo 2025 Osaka. 'They want to invite Malaysia to be involved together for Expo 2030, which they will host in Riyadh. 'This is an opportunity for us (Malaysia). It means we are recognised. 'So, later I will bring this back to discuss with the Cabinet, to see how we can explore what are the areas that we can work with them on this,' he told reporters during a press conference after attending a dinner with the Malaysian Diaspora in Osaka on Sunday night. Fadillah was here for the launch of the Malaysia Pavilion at Expo 2025 Osaka, where he had the chance to explore the pavilions of other countries including Japan, Indonesia and Saudi Arabia. 'They want to see how we can be involved from the beginning, from the planning stage – and also what else that we can contribute from our country. 'After this, our Malaysian Ambassador to Japan will discuss this further with the Saudi Arabia Ambassador. 'From there, we will start the initial discussions, and they will make a report for us to bring back. The detailing part is, how we can identify the opportunities to be involved together.' Earlier on, the Deputy Prime Minister announced that Malaysia has achieved more than RM8 billion in potential investments through the signing of 20 memoranda of understanding (MOUs) within the first two months of the Malaysia Pavilion at this expo. This makes up 61 per cent of the overall target of RM13 billion in trade and investment through participation in Expo 2025 Osaka. DPM Fadillah Yusof Expo 2025 Osaka Expo 2030
Barnama
2 days ago
- Barnama
Malaysia Secures RM8 Bln In Potential Investments At Expo 2025 Osaka
BUSINESS Deputy Prime Minister Datuk Seri Fadillah Yusof delivers a speech before officiating the opening of the Malaysia Pavilion at Expo 2025 Osaka today. From Karina Imran OSAKA, May 31 (Bernama) -- Malaysia has successfully secured more than RM8 billion in potential investments and signed 20 memoranda of understanding (MoUs) through its participation at Expo 2025 Osaka, said Deputy Prime Minister Datuk Seri Fadillah Yusof. Fadillah, who is also the Minister of Energy Transition and Water Transformation and chairperson of Malaysia's National Organising Committee for Expo 2025, said this achievement, involving 101 companies, represents 61.54 per cent of the overall RM13 billion target that was previously set. 'I am confident that with our coming initiatives over the next four months, we will not only surpass our target but also unlock new opportunities for Malaysians. The success of our participation will pave the way for job creation while further strengthening bilateral ties with Japan and other global partners. 'So together, we reaffirm Malaysia's role as a trusted global partner in shaping a future built on innovation and collaboration,' he said at the press conference after officiating the opening ceremony of the Malaysia Pavilion at Expo 2025 Osaka, Japan, today. Also present at the official opening ceremony were Deputy Minister of Investment, Trade and Industry Liew Chin Tong, Ambassador of Malaysia to Japan Datuk Shahril Effendi Abd Ghany and Deputy Premier of Sarawak Datuk Amar Awang Tengah Ali Hasan. In addition to the digital economy, Fadillah highlighted the green economy, Japanese technologies, and global participation in Expo 2025 as key opportunities for Malaysia to explore. He noted that these opportunities position Sarawak not only as a hub for energy, particularly green energy, leveraging its hydropower resources, but also as a central player in Malaysia's Hydrogen Economy Roadmap and Energy Transition Roadmap.
Daily Express
2 days ago
- Daily Express
Challenges Sabah's interior designers face: New head
Published on: Friday, May 30, 2025 Published on: Fri, May 30, 2025 By: Mohd Izham Bin Hashim Text Size: Dr Wilson (7th from right) and the new Saids chairman, Ashley (6th from right), with the incoming committee for the 2025-2027 term. Kota Kinabalu: Supply chain and logistical issues pose significant challenges for interior designers in Sabah, hindering their ability to meet the ever-growing demands of clients in the state. Ashley Yeoh, the new Chairman of the Sabah Interior Designers Society (Saids), emphasized that modern customers are becoming more tech-savvy and inquisitive. This shift is prompting designers to adapt to a rapidly changing landscape, where client expectations often surpass the capabilities of local infrastructure. 'Today's consumers are more informed, with access to global trends and designs through platforms like TikTok. Unfortunately, the local supply chain struggles to keep up with these advancements,' Ashley said. As designers increasingly rely on external suppliers to meet the rising demand for innovative solutions, they face delays and heightened costs. The growing gap between supply and demand is making it increasingly difficult for designers to deliver work of the highest quality. The sophistication of clients—coupled with their willingness to question designers on materials, features, and the integration of technology—places additional pressure on the design process. Advertisement Beyond logistical challenges, Ashley highlighted the increasing role of technology in shaping the future of interior design. 'Technology is no longer just a trend; it's becoming a cornerstone of modern living. From smart home solutions to AI-driven designs, designers must adapt to these new realities,' she said at Saids Appreciation Event and the Installation Ceremony of the new committee for the term 2025-2027. The event was graced by Saids founder, Prof Dato' Seri Dr Wilson Yong, who was the Guest-of -Honour. In his keynote address, Dr Wilson underscored that the Society's strength lies in its ability to bring together diverse perspectives and ideas. 'Saids was established to foster collaboration. By integrating diverse viewpoints, we can innovate and create truly unique designs that bring a lasting and positive impact,' he stated. Dr Wilson also pointed to Sabah's rich cultural heritage as a vital source of inspiration for local designers. 'Our heritage is our strength. We aim to showcase Sabah's unique story through our designs, blending traditional elements with modern aesthetics,' he said. Moving ahead, Dr Wilson emphasized the need for a focus on quality and innovation, with an eye on sustainability and the future. He encouraged the new Saids committee to prioritize understanding the needs of the design community, building connections, and collaborating to elevate the sector to new heights. Ashley expanded on this vision, noting that designers who embrace cutting-edge technologies such as 3D rendering, virtual reality (VR), and artificial intelligence (AI) will gain a competitive advantage—much like the edge that designers who adopted computer-aided design (CAD) gained decades ago. However, aside from technological challenges, Ashley also addressed the ongoing issue of the undervaluation of interior designers in Kota Kinabalu. 'Interior designers need to stand firm on their worth,' she emphasized, stressing the importance of educating younger members and the public on the expertise and professionalism that interior designers bring to the table. In response to these challenges, Ashley outlined several initiatives aimed at educating clients and training new designers. Through programmes like Saids Dialogue, Saids Connect, and Saids Inspirations, the Society is working to provide valuable learning opportunities and foster industry connections. Workshops focused on continuous professional development are also in the pipeline. 'By uniting the industry and working closely with suppliers, we can gradually overcome these challenges and build a stronger foundation for the future,' Ashley concluded. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
