Latest news with #OasisHome
The Star
a day ago
- Business
- The Star
Online sales propel Oasis Home's performance
PETALING JAYA: Oasis Home Holding Bhd , the first Malaysian-listed live-commerce company, is poised to take advantage of the fast-growing live-commerce ecosystem that has delivered exponential revenue growth in recent years. Live-commerce refers to selling products via live streaming on social media channels such as TikTok Live and Facebook Live. In a non-rated note, Maybank Investment Bank (Maybank IB) Research) said Oasis Home will enlarge its footprint in the live-commerce space by investing in additional infrastructure, products and accelerate its headcount. This will be achieved by utilising the proceeds from Oasis Home's initial public offering (IPO) in May. Oasis Home was listed on the ACE market in May at an IPO price of 28 sen per share. 'Live streaming is expected to continue spearheading the group's fundamental growth in the foreseeable future,' the research house mentioned. Maybank IB said that the group reported revenue of RM54.8mil for its financial year ended June 30, 2024 (FY24), spearheaded by its live-commerce segment's topline of RM41.5mil which increased from RM17.2mil in FY22. The live-commerce share represents about 76% of total revenue. The contribution from live commerce saw growth of 141% over the period of two years. Oasis Home's revenue for the first nine months of FY25 (9M25) hit RM52.1mil, equivalent to 95% of its revenue in FY24. The group's gross profit margin has been steadily growing, rising from 42% in FY22 to 47.7% in 9M25. 'Marketing and selling products through live commerce channels also allowed the company to improve its profit margins and reduce the risks of keeping inventories,' the research house said. According to Maybank IB, the surge in the company's live commerce segment was mainly due to expanded product range, in addition to live broadcast channels and increased sales through third-party eCommerce marketplaces. The group's omni-channel marketing strategy enables it to sell products through various online and offline sales channels, allowing the company to enjoy wide market reach and appeal with different customers, the research house added. Maybank IB said the stock is trading at an annualised FY25 price-earnings multiple of 13.4 times. In comparison, regional peers trade at an average of 19 times.
The Sun
04-08-2025
- Business
- The Sun
Oasis Home targets RM10 million plus annual revenue from new halal health and wellness product line
PUCHONG: Oasis Home Holding Bhd expects to generate more than RM10 million in yearly revenue from its new halal health supplement and wellness product line developed under a joint venture with livestream marketing agency GIMCare (M) Sdn Bhd. CEO Datuk Jaden Teoh Yee Seang said the figure is based on performance benchmarks from GIMCare and its parent company, GIMmedia, which currently records RM30 million in gross merchandise value monthly across livestream and e-commerce channels. 'GIMCare is doing, in similar but not in the same category we're developing, over RM4 million to RM5 million in monthly revenue. So, if we're saying our yearly target is RM10 million, I think that's a comfortable and not exaggerating estimate. I think it's an attainable target,' he told reporters at the joint venture agreement signing ceremony today between Oasis Home's wholly owned subsidiary, Oasis Wellness International Sdn Bhd, and livestream marketing agency GIMCare (M). Teoh said the upcoming wellness range will prioritise strict regulatory compliance and halal certification. 'We are very good in sourcing the ingredients from overseas especially those who have trademark and also comes with clinical research, the ingredients of the supplements.' Teoh said the joint venture aims to tap into halal markets in Indonesia, Thailand and Vietnam, which have sizeable Muslim populations. 'For example, one of our guests today is from the Ministry of Health who works closely with counterparts in Thailand and Indonesia. If we meet the local requirements, adapting our products to regional markets will be straightforward,' he added. Teoh said Oasis Home's direct-to-consumer business model built on digital sales channels enables cost-efficiency and affordability. 'We don't pay rental or carry heavy operating costs. That's why we can offer premium wellness products at accessible prices. Wellness and healthcare don't have to be expensive but they must comply with regulatory standards.' The joint venture company, OG Alliance Sdn Bhd, will be incorporated with a start-up capital of RM500,000, with Oasis Wellness holding a 51% stake and GIMCare owning the remainder. GIMCare is a wholly owned subsidiary of GIMmedia Sdn Bhd, a multichannel network and top-tier livestream enabler recognised by platforms such as TikTok, Shopee and Lazada. The initial product pipeline includes marine collagen powder drinks, skin health supplements and children's immunity boosters. The products will be distributed via major platforms including TikTok, Shopee and Lazada. OG Alliance is expected to be incorporated by early September, with its first product launch scheduled for the end of the year. Teoh said digital platforms are driving growth in the wellness space, 'In July 2025, TikTok's wellness category alone recorded over RM80 million in monthly revenue. According to IMARC Group, Malaysia's health and wellness market is projected to grow from US$11.4 billion (RM48 billion) in 2024 to US$18 billion by 2033, at a compounded annual growth rate of 4.6%.'
Malaysian Reserve
03-06-2025
- Business
- Malaysian Reserve
Oasis Home ends debut flat after volatile trade
OASIS Home Holding Bhd, Malaysia's first listed live commerce company last two weeks, ended its ACE Market debut with a marginal gain, navigating a choppy trading session amid cautious investor sentiment. The stock opened at 28.5 sen — just half a sen above its IPO price of 28 sen — before swinging between an intraday low of 25.5 sen and a high of 29 sen. It closed at 28.5 sen, up 1.8%, with nearly 38 million shares changing hands. Oasis Home's entry comes as investor confidence on the ACE Market remains fragile, following a string of weak debuts. Investor interest in Oasis Home was similarly muted ahead of listing day, with public tranche applications oversubscribed by just 0.55 times. The company markets and sells consumer lifestyle products — including kitchenware, personal care items, health supplements and small appliances — largely through live commerce sessions hosted on platforms like Facebook, TikTok and its proprietary app and website. Over 75% of its revenue is derived from these sessions. Oasis Home also maintains a presence on e-commerce marketplaces such as Shopee, Lazada, and TikTok Shop and complements its online strategy with physical channels including product experience centres, mobile showrooms and warehouse sales. The IPO raised RM42 million for the company, more than half of which will be used to expand its live commerce infrastructure and build an in-house fulfilment centre. Additional proceeds will go towards setting up a new corporate headquarters, working capital and listing expenses. MIDF Amanah Investment Bank Bhd served as the principal adviser, sponsor, underwriter, and placement agent for the IPO. — TMR This article first appeared in The Malaysian Reserve weekly print edition
The Sun
28-05-2025
- Business
- The Sun
Oasis Home banks on Southeast Asia's live commerce boom to scale up operations
KUALA LUMPUR: Oasis Home Holdings Bhd, an omnichannel lifestyle products seller, is banking on Southeast Asia's booming live commerce sector to scale up its operations. CEO Datuk Teoh Yee Seang said the live commerce market in Southeast Asia is anticipated to grow at a compound annual growth rate of 42.5% in the next two years, supported by rising digital adoption and ongoing advancements in payment and logistics infrastructure. 'We strongly believe this industry is no longer just a trend. It has become a real, growing sector especially among millennials and Gen Z, who often turn to platforms like TikTok to make decisions or seek opinions. That's why we're confident the growth ahead will be significant,' he said at a press conference after Oasis Home's listing on the ACE Market of Bursa Malaysia Securities today. Teoh said that while many sellers compete mainly on price on platforms such as TikTok and Shopee Live, Oasis Home's approach focuses on long-term brand trust and consumer satisfaction. 'Over time, people begin to value quality of life, they care more about product quality than just pricing. So, our journeys from the first day, we always emphasise on the product quality and the shopping experience even though it's online and definitely the after-sales service,' he stressed. Oasis Home's share price opened at 28.5 sen, 0.5 sen or 1.79% above its issue price of 28 sen. The stock closed at 28.5 sen also. In the nine-month financial period ended March 31, 2025 (9M25), Oasis Home recorded revenue of RM52.06 million and profit attributable to the owners of the company (net profit) of RM8 million, nearly matching its performance for the whole of financial year ended June 30, 2024, during which it posted revenue of RM54.82 million and net profit of RM8.03 million. Oasis Home's 9M25 performance was primarily driven by the group's live commerce sales channel, which contributed RM35.07 million or 67.36% of total revenue. Other direct-to-consumer channels also contributed, with RM10.39 million (19.95%) from third-party e-commerce marketplaces and digital marketing, RM4.44 million (8.53%) from the company's own mobile application and website, and RM1.26 million (2.42%) from offline sales channels. Sales to corporate clients made up RM0.91 million or 1.74% of overall revenue. To capture further growth in the digital space, Oasis Home has earmarked RM13.7 million from the IPO proceeds to launch five additional live commerce channels on platforms such as Facebook and TikTok, enabling simultaneous live sessions targeting specific product categories and customer demographics. In parallel, the company will allocate RM3.6 million to establish a dedicated fulfilment centre and RM2 million to set up a new headquarters – initiatives that support operational scalability and service efficiency. 'These initiatives are part of our broader plan to strengthen our digital retail infrastructure and improve customer engagement. With a strong foundation in place and growing demand for live commerce, we believe Oasis Home Holding is well-positioned to capture additional market share,' Teoh said. Oasis Home has adopted a dividend policy of distributing no less than 30% of consolidated profit after tax. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for Oasis Home's IPO.
New Straits Times
16-05-2025
- Business
- New Straits Times
Oasis Home's 150mil IPO shares oversubscribed by 1.55 times
KUALA LUMPUR: Oasis Home Holding Bhd's initial public offering (IPO) has been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia on May 28. Its IPO comprises of 150 million shares, including a public issue of 100 million new shares at 28 sen each. This represents 20 per cent of the enlarged issued shares, with about RM28 million expected to be raised. Upon listing, the company will have a market capitalisation of around RM140 million. Some 25 million out of the 100 million issue shares are allocated to the public, in which the company received a total of 2,216 applications for 38.7 million issue shares with a value of about RM10.83 million, representing an overall oversubscription rate of 1.55 times. Meanwhile, the 10 million issue shares made available for application by the eligible directors and employees have been fully subscribed. The IPO also included an offer for sale of 50 million existing shares, representing 10 per cent of the enlarged issued share capital, made available through a private placement to selected investors. Of the private placement, 2.5 million issue shares and 50 million offer shares designated for selected investors have been fully placed out. The 62.5 million issue shares reserved for Bumiputera investors approved by Investment, Trade and Industry Ministry have been fully placed out after applying the relevant clawback and reallocation provisions as set out in Section 4.3.4 of the company's prospectus dated April 25. Oasis Home is involved in the marketing and selling of consumer lifestyle products under both its in-house and third-party brands. By adopting an omni-channel marketing approach, the company utilises both online and offline sales channels to ensure a seamless and accessible retail journey for customers, strengthening its position across a wide spectrum of consumer touchpoints. Oasis Home offers a wide range of products, with about 5,228 stock keeping units. Chief executive officer Datuk Teoh Yee Seang said the continued growth of the retail and live commerce industries makes this an ideal time for the company to capitalise on favourable market conditions. He said the optimistic outlook was based on market research projecting that Southeast Asia's live commerce market will grow at a two-year compounded annual growth rate (CAGR) of 42.5 per cent, reaching US$76.6 billion in 2027 from US$37.7 billion in 2025. "To position ourselves leverage this favourable outlook, a significant portion of our IPO proceeds will be dedicated to expanding our operations, particularly scaling up our live commerce channels and enhancing our operational infrastructure," he said in a statement. Teoh said Oasis Home plans to allocate RM13.7 million or 48.93 per cent of the proceeds raised to expand live commerce sales channels, including launching at least five new live commerce channels and expanding the team. He added that a total of RM3.6 million or 12.86 per cent of the proceeds will be utilised in establishing fulfilment centre, while RM2 million or 7.14 per cent of the amount will be set aside for setting up new headquarter. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter and placement agent for the IPO.
