Latest news with #TequilaDonJulio1942
Hypebeast
2 days ago
- Entertainment
- Hypebeast
Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC
Tequila Don Juliohas teamed up with New York City'sMercer Labs Museum of Art and Technologyto presentPor Amor: An Immersive Tasting Experience,which takes you on a journey through the Blue Weber agave harvesting process,the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology. Mercer Labs is a cultural institution that bridges the gap between art and technology, and this is the museum's first-ever full brand takeover. Tequila Don Julio continues to honor its long-standing tradition of pushing boundaries through innovation with this first-of-its-kind experience, which invigorates the expressions and flavors of the spirit. As guests enter the four-day only installation, they will be met with the sounds, flavors and rhythms of Mexico, which will be personified through interactive rooms that tap into the five senses. Tequila Don Julio tells the story of its founder, as well as its aged expressions — Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino, and Tequila Don Julio 1942 — through 4D spatial sound, LED mirrored infinity rooms and volumetric light displays, fusing its passion for innovation with Mercer Labs' capacity for boundless creativity. As visitors are enveloped by the sounds of Mexico and the rich scent of roasted agave and oak, they will also have the chance to craft and sip on their own signature Tequila Don Julio cocktails using fresh ingredients and artisanal tools. Mexico is the home of Don Julio, so the brand wanted this project to encapsulate the magic of the region and connect visitors to Mexico in a deeper way. 'Don Julio González devoted his life to crafting tequila of the highest quality,' said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. 'This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey.' The experience will take place from June 12-15, and complimentary tickets are available on a first-come, first-serve basis
Yahoo
29-05-2025
- Entertainment
- Yahoo
TEQUILA DON JULIO UNVEILS POR AMOR: AN IMMERSIVE TASTING EXPERIENCE THAT CELEBRATES MEXICAN CRAFT AND THE LEGACY OF FOUNDER DON JULIO GONZÁLEZ
The leading luxury tequila brand redefines storytelling with a first-of-its-kind multi-sensory tasting experience at Mercer Labs Museum of Art and Technology in New York City NEW YORK, May 29, 2025 /PRNewswire/ -- Tequila Don Julio, the #1 global tequila brand based on sales value1, unveils Por Amor: An Immersive Tasting Experience, a multisensory journey that reimagines how tequila is experienced and celebrated through art and technology. As the fastest-growing brand in the luxury tequila category2, Tequila Don Julio continues to lead the industry by honoring tradition and quality of its award-winning 100% Blue Weber Agave tequila while fearlessly pushing the boundaries in innovation. This four-day-only experience is a vivid expression of the brand's unwavering commitment to excellence, driven by innovation, fueled by purpose and rooted in the world inspired by Don Julio González. Experience the full interactive Multichannel News Release here: Hosted at New York City's Mercer Labs Museum of Art and Technology - a pioneering cultural institution reshaping how we experience art through technology- Por Amor: An Immersive Tasting Experience marks the museum's first-ever full brand takeover. As part of this, Tequila Don Julio will tap into their proprietary technologies like 4D spatial sound, LED mirrored infinity rooms, and volumetric light displays to tell its story in a way never experienced before. This groundbreaking collaboration was born from shared values of innovation and imagination: just as Mercer Labs fuses art and tech to push the boundaries of storytelling, Tequila Don Julio fuses passion and creativity to reshape the luxury tequila category. "Don Julio González devoted his life to crafting tequila of the highest quality," said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. "This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey." From June 12–15, Por Amor: An Immersive Tasting Experience will open its doors to the public, inviting guests on a guided journey through interactive rooms, each designed to unlock the five senses while showcasing the meticulous craft, passion, and creativity behind every bottle of Tequila Don Julio. With complimentary tickets available on a first-come, first-serve basis at guests can expect to: DISCOVER DON JULIO'S ORIGIN STORY - Hear Don Julio González's origin story, setting the tone for what lies ahead, awakening the senses and preparing all to experience the world he helped create. IMMERSE IN THE SPIRIT OF DON JULIO- Experience a guided tasting of Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Reposado and Tequila Don Julio 1942 alongside immersive projections, sounds and scents, transporting guests into vivid worlds that embody the essence of each variant. IGNITE THE SENSES- Hear the infectious energy and rhythms of Mexico, while smelling the warm aromas of roasted agave and rich oak that embody the heritage of Don Julio. STIR UP YOUR CREATIVITY - Craft their own signature Tequila Don Julio cocktail using fresh ingredients and artisanal tools, connecting directly to the craftsmanship behind every pour. "Mercer Labs is a home to the world's most forward-thinking creators, and this collaboration with Tequila Don Julio represents a perfect union of creative vision," said Roy Nachum, Co-founder and Creative Director of Mercer Labs. "We're proud to host the brand's first immersive takeover and give guests the opportunity to experience tequila in a way that's never been done before." By opening its world in such an immersive and unprecedented way, Tequila Don Julio reaffirms its position as a category leader and cultural force that continues to inspire, evolve and shape the future of luxury spirits and experiences. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. ABOUT TEQUILA DON JULIO:Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America:@Diageo_NA. Celebrating life, every day, everywhere. ABOUT MERCER LABSMercer Labs is a cultural institution that pushes the boundaries between art and technology. A space for experimentation and innovation, Mercer Labs is committed to redefining the museum experience, where art is not static, but alive—constantly progressing with technology. Through immersive exhibitions, interactive experiences, and forward-thinking collaborations, Mercer Labs serves as a center for the convergence of art, culture, and technology. As a collaborative platform, Mercer Labs fosters partnerships with artists, musicians, filmmakers, designers, and creatives creating an ecosystem where diverse forms of creative expression thrive. 1 According to data from 2024 IWSR Retail Sales Value2 According to data from 2024 IWSR Retail Sales Value View original content: SOURCE Tequila Don Julio
Yahoo
31-03-2025
- Entertainment
- Yahoo
TEQUILA DON JULIO 1942 PARTNERS WITH SUPERSTAR DJ AND STYLE ICON PEGGY GOU TO DESIGN ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION
Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture ATOTONILCO EL ALTO, Mexico, March 31, 2025 /PRNewswire/ -- Tequila Don Julio, the world's #1 tequila brand1, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship. It's the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with its exquisite notes of caramel and oak and its lingering sweet warmth. Experience the interactive Multimedia News Release here: The epitome of a collector's item and a celebration of luxury, Peggy's striking take on the iconic Don Julio 1942 bottle masterfully fuses heritage with modern touches like its lush mint-green and deep purple colorways. The contrasting holographic "194구" label melds Peggy's signature branding with Don Julio's recognizable iconography. With its sleek reflective finish, the elevated chrome cap adds a refined touch that's befitting of a creative partnership between two titanic tastemakers. In a nod to Peggy's eclectic sense of street style, there is a hand-drawn illustration inset on the carton of each box, incorporating an alluring "shimmer" effect on her jewelry and nails to add a welcome touch of glamour and mystery. The inside of the box is emblazoned with a personal message from Peggy, sharing her passion for this one-of-a-kind collaboration. "When it comes to design, balance is so important," said Peggy Gou. "Sometimes less is more. Sometimes more is more. I wanted to create a bottle that stops you in your tracks the moment you see it. I'm so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design." "Peggy's genuine love for Don Julio 1942 made this collaboration natural and organic," says Jamie Hakim, Global Director of Culture for Tequila Don Julio. "Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans. Peggy's impeccable sense of style and design, paired with our timeless bottle and award-winning tequila, has resulted in a partnership that embodies refinement and cultural influence. We couldn't be more thrilled to have collaborated with her on this iconic partnership, and we hope fans enjoy this exclusive bottle." This latest offering from Tequila Don Julio debuts with digital spots directed by acclaimed filmmaker Nabil Elderkin. Known for merging art, music and culture, Nabil brings a future-forward vision to life in a striking film that captures the essence of Don Julio 194구. Every frame reflects the sleek, modern aesthetic of the collaboration while honoring the brand's legacy of luxury and craftsmanship. Filmed in high-contrast settings, the campaign blurs the line between reality and a dreamlike nightlife fantasy. Accompanying still imagery by renowned Korean photographer Hong Jang Hyun and longtime partner of Peggy Gou, further elevates the campaign's refined visual identity. The campaign will be featured in digital, social and OOH globally - from New York to London to Seoul. After weeks of teasing the campaign through cryptic clues, including sightings of the "194구" logo in several high-traffic areas around the world and Peggy conspicuously wearing the "194구" logo at recent shows, the official global launch activations will kick off in New York City on April 2nd - a deliberate nod to 19(4/2), the year Don Julio Gonzalez founded the brand. The event will feature a souvenir shop façade with "194구" merch, leading guests into a hidden space where a vibrant party will bring the collaboration to life, immersing attendees in the inspiration behind the bottle redesign. Following, Peggy and Don Julio will pop up in leading cities including London, Milan, Seoul and Hong Kong to keep the global celebration going. The limited-edition Don Julio 194구 bottle designed in collaboration with Peggy Gou will be available globally in a standard 750ml or 700cl bottle dependent on market, at select retailers until supplies last - including the United States, Great Britain, Italy, Spain, South Korea, Hong Kong, Singapore, Japan, Dubai, Mexico and more. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. ABOUT TEQUILA DON JULIO:Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America:@Diageo_NA. Celebrating life, every day, everywhere. _____________________________ 1 According to data from 2023 IWSR Retail Sales Value View original content: SOURCE Tequila Don Julio Sign in to access your portfolio
