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Yahoo
04-07-2025
- Automotive
- Yahoo
Analysis-China's intense EV rivalry tests Thailand's local production goals
By Chayut Setboonsarng and Thanadech Staporncharnchai BANGKOK (Reuters) -Hyper-competition in China's electric vehicle sector is spilling over to its biggest market in Asia, Thailand, as smaller players struggle to compete with dominant BYD, putting ambitious local production plans at risk. Neta, among the earliest Chinese EV brands to enter Thailand in 2022, is an example of a struggling automaker finding it difficult to meet the requirements of a demanding government incentive programme meant to boost Thai EV production. Under the scheme, carmakers are exempt from import duties, but were obligated to match import volumes with domestic production in 2024. Citing slowing sales and tightening credit conditions, carmakers asked the government to adjust the scheme and the 2024 production shortfall was rolled over into this year. Neta has said that it cannot produce the required number of cars locally and the government has withheld some payments to the EV maker, said Excise Department official Panupong Sriket, who received a complaint filed last month by 18 Neta dealers in Thailand seeking to recover over 200 million baht ($6.17 million) of allegedly unpaid debt. The complaint, a copy of which was reviewed by Reuters, also detailed missed payments by Neta related to promised support for building showrooms and after-sales service. "I stopped ordering more cars in September because I sensed something was wrong," said Neta dealership owner Saravut Khunpitiluck. "I'm currently suing them." Neta's parent company, Zhejiang Hozon New Energy Automobile, entered bankruptcy proceedings in China last month, according to state media. Neta and its Chinese parent did not respond to Reuters' requests for comment. MARKET SHARE DECLINE Neta's share of Thailand's EV market peaked at around 12% of EV sales in 2023 when the industry was growing, according to Counterpoint Research data, with BYD having a 49% share that year. In Thailand, a regional auto production and export hub, Chinese brands dominate the EV market with a combined share of more than 70%. The number of Chinese EV brands has doubled in the last year to 18, placing pressure on those that lack the reach of BYD, which has taken over from Tesla as the world's biggest EV maker. In the first five months of this year, new registration of Neta cars - a proxy for sales - slumped 48.5% from the prior year and its share of EV registrations was down to 4%, according to government data. "Neta's downturn in Thailand reflects the fragility of second-tier Chinese EV brands both at home and abroad," said Abhik Mukherjee, an automotive analyst at Counterpoint Research. "Intense price competition and the scale advantages of dominant players have made survival increasingly difficult for smaller companies, particularly in export markets, where margins are slim and robust after-sales support is essential." In Thailand, Neta's biggest international market, it sells three models, with the cheapest Neta V-II Lite priced at 549,000 baht ($16,924) before discounts, compared to market leader BYD's entry-level Dolphin model that is priced at 569,900 baht. Thailand's domestic auto market has become increasingly competitive amid a sluggish economy. "Some Chinese brands have slashed prices by more than 20%,' said Rujipun Assarut, assistant managing director of KResearch, a unit of Thai lender Kasikornbank. "Pricing has become the main strategy to stimulate buying." China's EV overcapacity and price war have pushed automakers to expand abroad, but markets like Thailand are now mirroring the same hyper-competitive pressures, exposing smaller firms to similar risks. 'NO CONFIDENCE' Three years ago, Thailand unveiled an ambitious plan to transform its car industry, long dominated by Japanese majors like Toyota and Honda, to ensure at least 30% of its total auto production was EVs by 2030. The country, which exports about half of its auto output, has drawn more than $3 billion in investments from a clutch of Chinese EV makers, including Neta, who were partly lured to Southeast Asia's second-largest economy by the government incentive scheme. "Neta's case should give the Thai policymakers pause," said Ben Kiatkwankul, partner at Bangkok-based government affairs advisory firm, Maverick Consulting Group. Last December, after a sharp sales contraction, Thailand's Board of Investment gave EV makers an extension to the initial local production timeline to avoid oversupply and a worsening price war. Under the original scheme, local EV production in 2024 was required to match each vehicle imported between February 2022 to December 2023 or the automaker would incur hefty fines. Car manufacturers avoided those fines with the extension carrying over unmet production into this year, but at a higher ratio of 1.5 times imports. Thailand's Board of Investment did not respond to a Reuters request for comment. Siamnat Panassorn, vice president of the Electric Vehicle Association of Thailand, said Neta's issues were company-specific and did not reflect flaws in Thai policies or the market. But external shocks, including geopolitical tensions and the spectre of higher tariffs, have added to the pressure felt by the sector, he said. For Thai Neta dealers like Chatdanai Komrutai, the crisis is deepening. The brand's car owners have taken to social media in droves to share maintenance issues and limited after-sales support and a consumer watchdog agency is inspecting some of those complaints. "Selling cars is difficult right now," Chatdanai said. "There's no confidence." ($1 = 32.4100 baht) (Additional reporting by Panarat Thepgumpanat; Graphics by Pasit Kongkunakornkul; Editing by Devjyot Ghoshal and Jamie Freed) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
04-07-2025
- Automotive
- Yahoo
Analysis-China's intense EV rivalry tests Thailand's local production goals
By Chayut Setboonsarng and Thanadech Staporncharnchai BANGKOK (Reuters) -Hyper-competition in China's electric vehicle sector is spilling over to its biggest market in Asia, Thailand, as smaller players struggle to compete with dominant BYD, putting ambitious local production plans at risk. Neta, among the earliest Chinese EV brands to enter Thailand in 2022, is an example of a struggling automaker finding it difficult to meet the requirements of a demanding government incentive programme meant to boost Thai EV production. Under the scheme, carmakers are exempt from import duties, but were obligated to match import volumes with domestic production in 2024. Citing slowing sales and tightening credit conditions, carmakers asked the government to adjust the scheme and the 2024 production shortfall was rolled over into this year. Neta has said that it cannot produce the required number of cars locally and the government has withheld some payments to the EV maker, said Excise Department official Panupong Sriket, who received a complaint filed last month by 18 Neta dealers in Thailand seeking to recover over 200 million baht ($6.17 million) of allegedly unpaid debt. The complaint, a copy of which was reviewed by Reuters, also detailed missed payments by Neta related to promised support for building showrooms and after-sales service. "I stopped ordering more cars in September because I sensed something was wrong," said Neta dealership owner Saravut Khunpitiluck. "I'm currently suing them." Neta's parent company, Zhejiang Hozon New Energy Automobile, entered bankruptcy proceedings in China last month, according to state media. Neta and its Chinese parent did not respond to Reuters' requests for comment. MARKET SHARE DECLINE Neta's share of Thailand's EV market peaked at around 12% of EV sales in 2023 when the industry was growing, according to Counterpoint Research data, with BYD having a 49% share that year. In Thailand, a regional auto production and export hub, Chinese brands dominate the EV market with a combined share of more than 70%. The number of Chinese EV brands has doubled in the last year to 18, placing pressure on those that lack the reach of BYD, which has taken over from Tesla as the world's biggest EV maker. In the first five months of this year, new registration of Neta cars - a proxy for sales - slumped 48.5% from the prior year and its share of EV registrations was down to 4%, according to government data. "Neta's downturn in Thailand reflects the fragility of second-tier Chinese EV brands both at home and abroad," said Abhik Mukherjee, an automotive analyst at Counterpoint Research. "Intense price competition and the scale advantages of dominant players have made survival increasingly difficult for smaller companies, particularly in export markets, where margins are slim and robust after-sales support is essential." In Thailand, Neta's biggest international market, it sells three models, with the cheapest Neta V-II Lite priced at 549,000 baht ($16,924) before discounts, compared to market leader BYD's entry-level Dolphin model that is priced at 569,900 baht. Thailand's domestic auto market has become increasingly competitive amid a sluggish economy. "Some Chinese brands have slashed prices by more than 20%,' said Rujipun Assarut, assistant managing director of KResearch, a unit of Thai lender Kasikornbank. "Pricing has become the main strategy to stimulate buying." China's EV overcapacity and price war have pushed automakers to expand abroad, but markets like Thailand are now mirroring the same hyper-competitive pressures, exposing smaller firms to similar risks. 'NO CONFIDENCE' Three years ago, Thailand unveiled an ambitious plan to transform its car industry, long dominated by Japanese majors like Toyota and Honda, to ensure at least 30% of its total auto production was EVs by 2030. The country, which exports about half of its auto output, has drawn more than $3 billion in investments from a clutch of Chinese EV makers, including Neta, who were partly lured to Southeast Asia's second-largest economy by the government incentive scheme. "Neta's case should give the Thai policymakers pause," said Ben Kiatkwankul, partner at Bangkok-based government affairs advisory firm, Maverick Consulting Group. Last December, after a sharp sales contraction, Thailand's Board of Investment gave EV makers an extension to the initial local production timeline to avoid oversupply and a worsening price war. Under the original scheme, local EV production in 2024 was required to match each vehicle imported between February 2022 to December 2023 or the automaker would incur hefty fines. Car manufacturers avoided those fines with the extension carrying over unmet production into this year, but at a higher ratio of 1.5 times imports. Thailand's Board of Investment did not respond to a Reuters request for comment. Siamnat Panassorn, vice president of the Electric Vehicle Association of Thailand, said Neta's issues were company-specific and did not reflect flaws in Thai policies or the market. But external shocks, including geopolitical tensions and the spectre of higher tariffs, have added to the pressure felt by the sector, he said. For Thai Neta dealers like Chatdanai Komrutai, the crisis is deepening. The brand's car owners have taken to social media in droves to share maintenance issues and limited after-sales support and a consumer watchdog agency is inspecting some of those complaints. "Selling cars is difficult right now," Chatdanai said. "There's no confidence." ($1 = 32.4100 baht) (Additional reporting by Panarat Thepgumpanat; Graphics by Pasit Kongkunakornkul; Editing by Devjyot Ghoshal and Jamie Freed)
Yahoo
27-02-2025
- Automotive
- Yahoo
Exclusive-Thailand weighs car trade-in scheme to revive sector, officials say
By Chayut Setboonsarng and Thanadech Staporncharnchai BANGKOK (Reuters) -Thailand is in early discussions with car makers to introduce a car trade-in and scrapping scheme in a bid to revive an industry hit by its biggest crisis in decades, three industry officials and two sources said. Output in the Southeast Asian automobile hub, besieged by a flood of new EVs, has plummeted for more than a year, following a slowdown in exports and weak domestic sales, while tighter credit at a time of soaring household debt hit vehicle buying. The discussions are in early stages and have not previously been reported. The scheme would see consumers trade in old vehicles in exchange for a discount on their next vehicle purchase, with traded-in vehicles scrapped, the officials said. "Car makers are pushing hard for this because they want to sell cars," Sompol Tanadumrongsak, president of the Thai Auto-Parts Manufacturers Association, told Reuters, adding that a 10-year age threshold was being considered for scrapped vehicles. The association is among industry groups that holds monthly meetings with government agencies, including the investment board and the industry ministry. Officials at Thailand's industry ministry did not respond to telephone calls from Reuters to seek comment, however. Auto production in Thailand fell a tenth last year to a four-year low, with domestic sales and exports falling 26% and 8.8%, respectively. Production fell in January for an 18th consecutive month, plunging more than 24% on a yearly basis. The industry, which accounts for 10% of GDP, wants to revive sales amid a sluggish economy and disruption caused by Chinese EV makers such as BYD and Great Wall Motors which have poured more than $3 billion into facilities in Thailand. Those factories are pumping out new cars and slashing prices, challenging the dominance of Japanese auto makers such as Toyota and Honda, making a trade-in scheme more attractive for buyers. "There have been discussions about the measure but it has not been finalised yet," said Surapong Paisitpattanapong, a spokesperson for the automotive division of the Federation of Thai Industries, which sprawls across 47 sectors. "One reason is because it involves many agencies." Another aspect of the talks considered the age of cars to be scrapped, said a government source, who sought anonymity. "There will be good news soon," added the source. "We have discussed the details. There has been discussion about the end of life of the cars." Toyota, the market leader in Thailand, is pushing hard for the car scrapping proposal, added the government source and a person in the auto industry familiar with the matter, who also sought anonymity as the issue is a sensitive one. "Toyota stands to benefit through their scrapping subsidiary, Green Metals," said the industry source, adding that issues from financing to recycling infrastructure and management still needed to be hammered out. Toyota did not immediately respond to a Reuters request for comment on the proposal and the role of Green Metals. The industry ministry and Toyota held meetings last week on ways to stimulate the Thai auto sector, the government said in a statement, but did not mention a scrapping scheme. "There is a proposal from the Federation of Thai Industries and the private sector, but it has not reached the finance ministry yet," Kulaya Tantitemit, head of the excise department, which oversees taxes, told Reuters. Early discussions put the burden of funding and managing the scrapping scheme on the auto companies, said Sompol, adding that sellers of new cars were envisaged to be responsible for managing the scrap. A car scrapping scheme for old cars to be phased out would create new investments and jobs in Thailand, as it has few auto recycling plants such as that owned by Toyota, said Suwit Chobpradu, vice president of Thailand's Used Car Association. "This would stimulate the market more than any policy," he added.
