13-05-2025
What's in your cart? ‘Real Housewives' star Bethenny Frankel's top summer beauty buys
What's in your cart? 'Real Housewives' star Bethenny Frankel's top summer beauty buys Shop must-have products that Frankel swears by from Thayers, GlamWave and more
Bethenny Frankel knows good products.
The former "Real Housewives of New York City" star might've gotten her start in the world of reality TV, but the mogul has gone on to build a pretty robust fandom for herself far beyond the Bravo universe. With her sharp wit, unfiltered honesty and captivating charisma, the newly minted beauty influencer has amassed a loyal following of 2.8 million TikTok fans. Frankel has become one of the most trusted sources for product recommendations and (often very animated) takes on viral trends, including that Walmart Birkin dupe.
Given her excellent taste in products (including chicken salad, of course), it's no surprise Frankel struck up a partnership with Thayers—the internet-loved brand behind some of the most popular organic beauty products. For their latest collaboration, Thayers has enlisted Frankel to find the brand's first-ever Chief Mom Officer (CMO), with the goal of celebrating the "original skincare marketers" (aka moms) and their massive impact—both within their family's lives and skincare routines.
As part of USA TODAY Shopping's "What's in your cart?" franchise, we connected with Frankel to discuss her new Thayers campaign, favorite skincare products and the other summer buys she can't live without—including a gem necklace for less than $100 and a santal-scented body mist.
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Bethenny Frankel's favorite skincare products
Surprising to no one, Frankel's summer skincare routine includes a mix of essential Thayers products—like the Thayers Alcohol-Free Rose Petal Witch Hazel Facial Toner and Thayers Blemish Clearing Acne Pads.
"I've been using Thayers for years—it was the first brand that I ever associated with witch hazel. It's drugstore and affordable but it looks very elite and rich. I've been lucky to partner with them in the past and when the opportunity came for us to celebrate mothers, it was an absolute 'yes,'" Frankel says.
Thayers Alcohol-Free Rose Petal Witch Hazel Facial Toner
Frankel says she uses this best-selling Thayers toner within her skincare routine.
$11 at Amazon
Thayers Blemish Clearing Acne Pads
The reality star is also "obsessed" with these Thayers acne pads, which she says are great for cleaning pores "without stripping your skin."
$10 at Amazon
Shop more of Bethenny Frankel's summer must-haves
Frankel's favorite summer products don't star at just Thayers—the internet personality also dished on her other favorite buys, which range from a Kusshi Makeup Bag to an Infrared Hair Brush.
Salt & Stone Body Mist
This top-rated hair and body mist is infused with the most decadent santal fragrance.
$45 at Amazon
Kusshi Neoprene Train Case Makeup Bag
Keep all of your beauty essentials organized with this handy makeup bag—a favorite of Frankel's.
$48 at Amazon
L'Ange Infrared Thermal Ionic Brush
One of her top beauty essentials, this genius hair styler combines the capabilities of a blow dryer brush and a curling iron.
$89 at L'Ange
Electric Picks Beverly Hills Necklace
Channel Frankel's iconic style and add a little sparkle to one of your summer looks with this dazzling necklace.
$68 at Electric Picks
What to know about Bethenny Frankel's new collaboration with Thayers:
Frankel has partnered with Thayers on a unique campaign that's designed to celebrate moms and help the brand enlist their first Chief Mom Officer (CMO). The collaboration was announced ahead of Mother's Day 2025, and Thayers will continue accepting applications for the special role through Friday, May 16. The winner of this one-day role will have the opportunity to not only try select products, but also enjoy a "power lunch" with Frankel herself.
As for what the one-on-one with Frankel will entail, the star reveals: "Everything. No topic is off limits. Skincare, business, money, motherhood, mental health, relationships, reinvention—I want to know what lights you up and what's keeping you up. It'll be a strategy session, a business brainstorm and a little bit of therapy—with a side of an amazing meal, obviously," Frankel says.
Why is Thayers Natural Remedies so popular?
Unlike other skincare brands, Thayers is hailed for its wide assortment of organic skincare products, which include the use of witch hazel—a (now) popular ingredient that's designed to help remedy pesky skin concerns like acne and oily textures.
