23-07-2025
FORMULA E UNITES WITH MARVEL STUDIOS' ‘THE FANTASTIC FOUR: FIRST STEPS' FOR THE 2025 MARVEL FANTASTIC FOUR LONDON E-PRIX
Formula E, the world's fastest accelerating motorsport, is fusing motorsports and superpowers to celebrate the 2024/25 ABB FIA Formula E World Championship with Marvel Studios' 'The Fantastic Four: First Steps', in cinemas this week.
As part of the collaboration, 'The Fantastic Four: First Steps' will become the Official Race Title Partner of the ABB FIA Formula E World Championship season finale, which will officially be named The 2025 Marvel Fantastic Four London E-Prix.
The double-header event will take place on 26 and 27 July 2025 at the Excel London, a world-class exhibition centre in the east of the capital. As part of the collaboration, Formula E's signature Attack Mode – a strategic feature that gives drivers an extra power boost during a race, requiring them to drive off the racing line and through a designated 'Attack Zone' to activate – will be transformed into Fantastic Four Attack Mode, with other themed elements from the film franchise brought to life throughout the race weekend.
Ellie Norman, Chief Marketing Officer, Formula E:
'This collaboration marks another milestone moment for Formula E. Through joining forces with one of the world's most iconic and culturally relevant brands, we continue to push the boundaries and challenge the status quo of motorsport and entertainment – we're not only connecting with a new generation of fans but reinforcing and continuing to position ourselves as a truly global, entertainment brand.'
Tiziana Di Gioia, Chief Revenue Officer, Formula E:
'I am delighted to welcome Marvel's First Family as Title Partner of the 2025 London E?Prix – a historic collaboration that marks a new era in motorsport. This collaboration is a powerful example of how Formula?E can deliver across entertainment, culture, and innovation. Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes – and together, we will create a unique and unforgettable experience in London that will engage fans of all ages and expand our sport's global reach.'
Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel:
'The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun! We're thrilled to be teaming up to give fans the chance to celebrate the London E-Prix and support Marvel's First Family.'
Beyond the thrilling on-track action, spectators will be immersed in a full day of family entertainment. The 2025 Marvel Fantastic Four London E-Prix will feature live music performances from chart-topping artists Pixie Lott and Rizzle Kicks, exhilarating race simulators in the Gaming Arena, and a host of other interactive experiences designed to entertain.
