Latest news with #TheAPXGPCollection
Fashion Network
2 days ago
- Automotive
- Fashion Network
Tommy Hilfiger joins Cadillac Formula 1 team as official apparel partner
has announced a multi-year partnership with the Cadillac Formula 1 Team, becoming the team's official apparel partner and lifestyle sponsor. The partnership coincides with Cadillac Formula 1 Team's entry into the sport, following its final approval in March 2025 to join the grid for the 2026 Formula 1 World Championship. The team, formed by TWG Motorsports and General Motors, will be the first new addition since 2016. The partnership will see Tommy Hilfiger's signature design language woven into the fabric of the Cadillac Formula 1 Team's identity. The brand's logo will appear on race cars, driver suits, and helmets, while team kits and an exclusive line of fanwear will launch as well. 'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' Tommy Hilfiger's connection to Formula 1 runs deep. From sponsoring teams like Lotus, Ferrari, and Mercedes-AMG to collaborating with Sir Lewis Hamilton, the brand continues its legacy of bold collaborations across entertainment and sport. Most recently, the brand collaborated with F1 The Movie with the launch of The APXGP Collection, fronted by Brand Ambassador Damson Idris. Hilfiger also supports F1 Academy and rising star Alba Larsen. 'From the very beginning, entertainment and sport have been part of our brand's heritage,' said Lea Rytz Goldman, global brand president, Tommy Hilfiger. 'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' Dan Towriss, CEO of Cadillac Formula 1 Team, added: 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner. This collaboration represents the fusion of two bold, innovative brands—where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
Fashion Network
2 days ago
- Automotive
- Fashion Network
Tommy Hilfiger joins Cadillac Formula 1 team as official apparel partner
has announced a multi-year partnership with the Cadillac Formula 1 Team, becoming the team's official apparel partner and lifestyle sponsor. The partnership coincides with Cadillac Formula 1 Team's entry into the sport, following its final approval in March 2025 to join the grid for the 2026 Formula 1 World Championship. The team, formed by TWG Motorsports and General Motors, will be the first new addition since 2016. The partnership will see Tommy Hilfiger's signature design language woven into the fabric of the Cadillac Formula 1 Team's identity. The brand's logo will appear on race cars, driver suits, and helmets, while team kits and an exclusive line of fanwear will launch as well. 'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' Tommy Hilfiger's connection to Formula 1 runs deep. From sponsoring teams like Lotus, Ferrari, and Mercedes-AMG to collaborating with Sir Lewis Hamilton, the brand continues its legacy of bold collaborations across entertainment and sport. Most recently, the brand collaborated with F1 The Movie with the launch of The APXGP Collection, fronted by Brand Ambassador Damson Idris. Hilfiger also supports F1 Academy and rising star Alba Larsen. 'From the very beginning, entertainment and sport have been part of our brand's heritage,' said Lea Rytz Goldman, global brand president, Tommy Hilfiger. 'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' Dan Towriss, CEO of Cadillac Formula 1 Team, added: 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner. This collaboration represents the fusion of two bold, innovative brands—where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
Fashion Network
2 days ago
- Automotive
- Fashion Network
Tommy Hilfiger joins Cadillac Formula 1 team as official apparel partner
has announced a multi-year partnership with the Cadillac Formula 1 Team, becoming the team's official apparel partner and lifestyle sponsor. The partnership coincides with Cadillac Formula 1 Team's entry into the sport, following its final approval in March 2025 to join the grid for the 2026 Formula 1 World Championship. The team, formed by TWG Motorsports and General Motors, will be the first new addition since 2016. The partnership will see Tommy Hilfiger's signature design language woven into the fabric of the Cadillac Formula 1 Team's identity. The brand's logo will appear on race cars, driver suits, and helmets, while team kits and an exclusive line of fanwear will launch as well. 'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' Tommy Hilfiger's connection to Formula 1 runs deep. From sponsoring teams like Lotus, Ferrari, and Mercedes-AMG to collaborating with Sir Lewis Hamilton, the brand continues its legacy of bold collaborations across entertainment and sport. Most recently, the brand collaborated with F1 The Movie with the launch of The APXGP Collection, fronted by Brand Ambassador Damson Idris. Hilfiger also supports F1 Academy and rising star Alba Larsen. 'From the very beginning, entertainment and sport have been part of our brand's heritage,' said Lea Rytz Goldman, global brand president, Tommy Hilfiger. 'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' Dan Towriss, CEO of Cadillac Formula 1 Team, added: 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner. This collaboration represents the fusion of two bold, innovative brands—where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
Hype Malaysia
2 days ago
- Entertainment
- Hype Malaysia
Tommy Hilfiger Drops Motorcore-Fuelled APXGP Collection Inspired By Brad Pitt's New F1® Movie
Style is in the lead, fashionistas! Tommy Hilfiger fuels the connection between fashion, motorsport and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North America on 27th June 2025, and internationally beginning 26th June 2025. Fronted by F1® The Movie's breakout star and TOMMY HILFIGER Brand Ambassador Damson Idris, the campaign captures his full-throttle rise – embodying the fearless drive and effortless style that define his journey. As the momentum around the 'motorcore' dressing trend accelerates, the collection leads one of summer's most defining trends, where the innovation of racing meets bold colours, sleek silhouettes, and high-energy detail. 'Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride – an authentic blend of iconic style and cinematic power,' said Damson Idris. 'Tommy's vision has always been about pushing culture forward, and that energy runs through every part of this partnership. From The APXGP Collection and everything we've done to bring the film to life for audiences, it all channels that same fearless spirit – capturing the grit to succeed on the track and the confidence to own every moment of it.' The APXGP Collection reflects the rising influence of Formula 1™ beyond the track, as drivers become fashion's latest tastemakers and paddock style shapes trends worldwide. Capturing the spirit of the 'motorcore' movement, the range fuses speed with sophistication. Moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans, and a merino knit polo bring a sophisticated take on trackside style. A red quilted jacket – modeled after the exact silhouette worn by Damson Idris' character in the film – injects on-screen excitement into the lineup, bridging the gap between refined style and off-duty ease. 'Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,' said Tommy Hilfiger.' As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. 'Building on almost 40 years of infusing the colours, logos and spirit of motorsport into our collections, we're thrilled to join Hollywood at the racetrack by partnering with F1® The Movie. This film captures the cultural shift, setting a benchmark in what we call 'fashiontainment', where the future is being shaped. It's a bold new chapter, and we're setting the pace for what comes next,' he added. Tommy Hilfiger's lifelong love for Formula 1™ has fuelled his brand's racing-inspired style since the '90s. Now, that passion shifts into high gear with the APXGP Collection, launched after Damson Idris made headlines by arriving at the Met Gala in an APXGP car. As the official fashion sponsor of the upcoming F1® The Movie, Tommy Hilfiger outfits the fictional APXGP Team, led by characters Joshua Pearce (Idris) and Sonny Hayes (Brad Pitt), blending iconic racing heritage with bold, cinematic flair. Catch F1® The Movie in theatres and IMAX starting 26th June internationally and 27th June in North America, and shop the APXGP Collection from 3rd June 2025, at Tommy Hilfiger stores, and select retailers worldwide. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
