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India Today
2 days ago
- Business
- India Today
The lipstick boom: How India's beauty market is redefining self-expression
Gone are the days when lipstick was reserved for weddings, festivals, or the occasional night out. Today, the lipstick is no longer just makeup, it's a statement of purpose, power, and personality. And India's Rs 5,000 crore-plus lipstick market is undergoing a dazzling metamorphosis, led by evolving consumer aspirations, innovative product formulations, and aggressive brand expansion into new demographics.'The Indian lipstick market is undergoing a vibrant transformation. What was once a symbol of occasional indulgence has now become an everyday expression of identity, confidence, and care,' said Vidushi Goyal, Chief Marketing Officer of Swiss Beauty, in an exclusive quite literally, is speaking a new POP OF COLOUR TO POWER OF CHOICE According to market observers, this surge is not incidental, it is driven by deeper shifts in consumer behaviour and a democratization of beauty. As consumers, especially Gen Z and millennials, adopt lipstick as an everyday essential, their expectations are evolving.'Consumers today are looking for more than just colour, they want performance, nourishment, and purpose,' said Goyal. 'From matte bullets to tinted balms and lip oils, the rise of clean, vegan, and hybrid formulations shows how beauty is evolving in sync with wellness and conscious consumption.'This insight echoes across brands.'The lipstick category has always been a barometer of beauty trends, and what we are witnessing today is nothing short of a renaissance,' said Bonish Jain, Founder and Director at PAC Cosmetics. 'Consumers are no longer looking for just a pop of color; they're seeking products that mirror their individuality, values, and lifestyle.'This means lipsticks that hydrate, stay put, and work with, not against, Indian skin tones and humid noted a distinct shift toward high-performance formulations: highly pigmented lipsticks that offer long-lasting wear while being gentle on the lips. 'Inclusivity is driving innovation; brands are expanding shade ranges to cater to diverse Indian skin tones, a demand long overdue in the market,' he THAT MULTITASKAn unmistakable trend dominating the market is hybrid lip products, lipsticks infused with skincare benefits. Think shea butter-enriched mattes, SPF-infused tints, and lip oils that add both shine and nourishment.'We've seen an over-indexed growth in our lip category,' Goyal shared. 'There's soaring demand for multitasking, skin-loving lip products. It reflects a broader shift where homegrown and global brands alike are innovating rapidly to keep up with the new-age consumer who values inclusivity, utility, and personal expression.'The Body Shop, known for clean, cruelty-free beauty, is riding the same wave.'Lipstick has now become a daily ritual fuelled by a generation that sees beauty as a form of identity, self-expression, and everyday empowerment,' said Harmeet Singh, Chief Brand Officer at The Body Shop (Asia South).He explained that consumers now look for lipstick formats that multitask effortlessly, lip crayons that offer bendability and control, moisturizing bullets that stay soft on the lips, and balm-lipstick hybrids that nourish while delivering demand is no longer just for colour, but for formulas that are light-weight, non-sticky, cruelty-free, 100% vegetarian, nourishing, and versatile across occasions,' Singh PRICING MEETS TIER 2 ASPIRATIONSAnother key force fuelling this boom is the explosive growth in Tier 2 and Tier 3 cities, where aspirational buyers are hungry for global-quality products at wallet-friendly prices.'The market is capturing the 'masstige' (mass + prestige) segment and expanding aggressively in Tier 2 cities,' said Goyal. 'These consumers demand accessible yet high-quality products and are digitally savvy, willing to experiment, and care about ingredients and ethics.'Social media has been instrumental in this growth. Reels, GRWM videos, and beauty influencers have turned lipstick into a daily ritual. As a result, consumers in smaller towns are more aware and more demanding than ever OR NOTHINGThe stakes are high in this saturated category. Brands that fail to innovate will be forgotten. Those that blend skincare, sustainability, and superior shade diversity are reaping the rewards.'Our focus remains on anticipating these evolving consumer needs and delivering quality that blends artistry with comfort,' said Jain. 'The challenge and opportunity lie in continuing to innovate creating shades, finishes, and formulas that not only keep pace with global trends but also resonate deeply with the Indian consumer's unique aesthetic.'advertisementIt's not just about what's trending globally it's about local adaptation: sweat-proof mattes for Indian summers, non-drying formulas for long hours, and nude shades that flatter dusky skin tones.'Today's beauty consumer is conscious, curious, and willing to explore,' added Singh. 'This is pushing brands to innovate beyond aesthetics to create lip products that reflect individual needs, values, and the pace of everyday life.'LIPSTICK'S NEW ERAThis is not just a lipstick boom, it's a beauty awakening. Lipstick has become the fastest-moving product in vanity kits across price segments. Whether it's the Rs 299 matte bullet or the Rs 1,299 hydrating gloss-oil, the product is becoming a trusted companion—one that reflects mood, identity, and tinted vegan balms and transfer-proof mattes to swipe-and-go multitaskers, India's lipstick game is bold, beautiful, and booming. And brands homegrown and globa are listening closely.- Ends
Time of India
5 days ago
- Business
- Time of India
British brands eye bigger slice of Indian market after trade pact
Indians could soon have access to a wider range of British beauty products, fashion labels and gourmet items, thanks to the India-UK free trade agreement (FTA). The deal, which significantly slashes tariffs on British imports, is expected to prompt more UK brands to enter the Indian market, and push existing ones to expand. India's average tariff on British goods is set to drop from 15% to 3%, allowing brands to price more competitively. That's likely to boost demand, especially among young and affluent shoppers increasingly drawn to international labels. Explore courses from Top Institutes in Please select course: Select a Course Category Artificial Intelligence CXO MCA Design Thinking Operations Management healthcare Cybersecurity Leadership Data Science others Management Product Management Technology Finance Data Analytics MBA Digital Marketing PGDM Public Policy Others Degree Project Management Healthcare Data Science Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details 'For UK-based brands, the FTA will bring down the cost of entering India and this will allow them to pass on the benefits to consumers. For us as a platform, it means easier registration and onboarding of British brands,' said Radhika Ghai, founder and CEO of Kindlife, an online marketplace that helps launch and distribute global beauty brands. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like War Thunder - Register now for free and play against over 75 Million real Players War Thunder Play Now Ghai, speaking to TOI, informed that the company is already in talks with over half a dozen UK cosmetic brands eyeing an India debut. Big brands, bigger push Live Events Several British brands, including The Body Shop, Pret A Manger, Burberry, Asos and Next, already operate in India. The trade agreement gives them room to expand, particularly as duty reductions make imports cheaper. 'Currently, 90% of our portfolio is imported from the UK, and the FTA has the potential to further lower import duties on UK-made beauty products, which will directly benefit customers,' said Shriti Malhotra, executive chairperson of Quest Retail, the franchise partner for The Body Shop in India. Imports from the UK currently make up a small slice of India's $20 billion beauty market—just about Rs 250-300 crore. But experts see huge headroom for growth. Beyond metros, into smaller towns 'The existing British retail brands will be the biggest beneficiaries of the deal as they already know the India market,' said Rahul Guha, senior director at Crisil. Others agree that a lower duty environment will encourage more brands to ink franchise deals, tap e-commerce platforms and even expand beyond the big cities. 'For brands generally, it will become easier to get listed online and ink franchise agreements to enter small towns,' said Anand Ramanathan, partner and consumer industry leader, Deloitte South Asia. The deal could also spur marketing investments and partnerships. 'Establishing joint venture partnerships with Indian companies may be an option now going forward,' said Suresh Nair, indirect tax partner, consumer products and retail at EY India. With tariffs falling and the market opening up, British brands, spanning value to luxury, are gearing up to grab more shelf space and more Indian wallets. With inputs from TOI
Daily Mirror
5 days ago
- Entertainment
- Daily Mirror
Weekend Wishlist: 11 style and beauty picks our writers can't stop thinking about
This week, we're lusting after a Charlotte Tilbury lip gloss set, a half-price Nobody's Child jacket, a leopard print co-ord and much more We're halfway through summer and are already starting to see end-of-season sales appear. It's the perfect time to shop for hot weather essentials and start thinking about our upcoming autumn wardrobes. One transitional piece that has caught our attention is the Nobody's Child Floral Print Quilted Jacket, now on sale for £60 (down from £120). The cheerful floral design pays homage to summer while offering practicality for the occasional summer downpour. Plus, with half off, we predict it'll sell out fast. Our beauty bags are getting an update this week, with the launch of Charlotte Tilbury's new lip oil duos (£39), offered in six sultry shades. The Healthy Glow Nectar tinted lip oils promise juicy-looking lips that look and feel 'unreal'. Our shopping team also covets an effortlessly cool two-piece leopard print set from Wild Lovers. Although designed to be worn as pyjamas, this It-girl duo deserves a proper outing in the sun. Lauren's picks: The Body Shop Tender Tonka Fragrance Mist - £13 As a teen, The Body Shop was my fragrance haven. I spritzed White Musk most mornings, and it became the signature scent that carried me through most of secondary school. Admittedly, I hadn't returned to the brand in a while, but its latest launch, Tender Tonka, brought me right back. Part of a new trio (which includes a body butter, fragrance mist, and eau de toilette), the scent is warm, spicy, and a little addictive, with creamy vanilla, tonka bean, and spicy black pepper. Think cosy but sultry. The mist, in particular, is a favourite of mine. I spritz it before heading out the door and sometimes toss it in my bag for top-ups throughout the day. It doesn't last for ages, so if you're looking for staying power, I'd upgrade to the eau de toilette. That said, at £13 for a generous 100ml bottle, the fragrance mist is ideal for everyday wear. My only request is a travel-sized version for my smaller handbags. Nobody's Child Floral Print Quilted Jacket - £60 from £120 While it may still be warm outside, there's no harm in beginning to prepare our autumn wardrobes. Soon enough, we'll all be reaching for layers, and Nobody's Child is helping us get a head start with a fantastic sale on transitional essentials. The fashion-forward brand is offering up to 60% off selected coats, jackets, and knitwear. Plus, with the code EXTRA15, customers can get an additional 15% off at checkout. A variety of must-haves are available, ranging from quilted jackets to knitted vests and embroidered gilets. The item that has caught my attention, however, is this quilted floral jacket, reduced from £120 to £60. It boasts a charming blue and white floral design, contrast buttons and side pockets, making it perfect for adding a splash of colour to a simple outfit. It has received just one review, with someone praising its 'lovely colours and print', although they did note that it's 'slightly on the larger side'. Wild Lovers Celine Top and Skirt - £45 and £20, respectively Wearing nightwear as daywear is the ultimate cool-girl trend right now, and I'm fully on board. Think silky camisoles, slinky slips, and even full-on pyjama pants stepping out in daylight. It's the ultimate lazy girl flex: you look effortlessly cool but feel like you're in your jarmies. With that in mind, my latest obsession is this leopard-print Celine top and skirt from Wild Lovers. Technically designed for bedtime, but far too chic to leave at home, it's an edgy little duo that deserves a proper outing. The top is a cropped cami with a sultry neckline, while the skirt is a figure-skimming dream. Worn together, they make for a co-ord that feels flirty and fun. Plus, leopard print is still everywhere right now, and with Leo season in full swing, the timing couldn't be better. If you're looking to explore the trend further, Boux Avenue always has dreamy options. This lace bodysuit (£50), for instance, blurs the lines between boudoir and fancy dinner vibes beautifully. Ipanema MESH X PLAT FEM Flip-Flops - £24.99 After nearly six years of loyal service, my beloved Primark sliders finally gave up the ghost. They quite literally fell apart on me a few weeks ago (RIP) and left me flip-flop-less in a world where quick errands and lazy park walks demand an easy shoe solution. Desperate for a replacement, I picked up a pair of Ipanema flip-flops, and they've been a welcome addition to my warm-weather wardrobe ever since. This rose pink pair has a subtle platform that makes them feel dressier than your standard beach sandals - ideal for pairing with floaty dresses, but still casual enough to throw on for a coffee run. Like most flip-flops, though, they rubbed that dreaded spot between my big toe and second toe, and I had to grit through the breaking-in period. But once I made it to the other side, they proved their worth and I can walk in them for ages without any issues. Olivia Burton Minima Bee Beaded Charm Necklace - £80 Beaded charms are everywhere right now, and I'm fully here for the whimsical vibe they bring to an outfit. This week, I spotted this new Olivia Burton necklace at H Samuel, and it's shot straight to the top of my (weekend) wishlist. This piece is a nature-inspired dream, with delicate green beads, a honeycomb-shaped charm and a sweet bumblebee detail. It feels like something you'd stumble across in a fairy garden - or at least the best-dressed guest at a garden party. It's the kind of jewellery that instantly elevates a look. Picture it with a floaty summer dress and sandals, or just thrown on with a white tee and denim shorts. There's also a matching bracelet if you're into going all out (I am, obviously). Otherwise, Ernest Jones is a great alternative place for quality jewellery. The brand is currently hosting a huge sale, making it an even better time to shop. Lululemon Leather Alternative Mini Bag - £89 (was £128) If I were looking for a perfect summer bag, I would want it to be practical and elegant-looking. The Leather Alternative Mini Bag from lululemon holds more than you might think, offering a luxurious look reminiscent of genuine leather bags. The top handle feature is ideal for special events, such as weddings and ceremonies. The chestnut brown and black colours match cocktail dresses or floral print frocks. Shoppers can attach the adjustable shoulder strap to wear it across the body. It also features a detachable, clippable pouch that keeps your earbuds, coins, and keys close at hand. It features a spacious compartment that can accommodate a phone, a cardholder, and more. A magnetic snap button secures the mini bag, while the large flap cover adds an extra layer of security to the accessory. And if shoppers prefer a zip closure bag, Kate Spade's Madison Small Dolly Duffle Crossbody Bag is equally versatile, and it reduces to £99 from £349, a massive 71% off saving. Free People Me and You Slip Dress - £118 The Friday feeling and payday weekend have got me in a mood to shop for something to boost self-confidence, and that's when I spotted Free People's latest edit with florist Christie Leigh Chung. The "Me and You" Slip Dress from the summer edit is elegantly designed, combining vintage inspiration with summer romance. It features a V-neckline, scalloped eyelet trimming, and embroidered lace piecing that are made to be seen. Wear it alone as a dress or pair it with shorts or jeans to create a tunic, and this dress will turn heads with every wear. The minute details show craftsmanship, and I like the button details on the side. I can unbutton them on hot days or keep them up for a polished look. The edit also includes three unique T-shirt designs—a fun and bold " Fresh Blooms" graphic, a minimalistic " Cornish Flowers" graphic, and a " Fresh Flowers" graphic on the front and sleeve. Alternatively, Omnes' Nova Tie Back Dress, £98, is a date-night dress featuring a deep neckline, open back, and a soft, satin-like shine. RoC Derm Correxion Retinol Firming Serum Stick, £39.99 Ageing is inevitable, but we can delay its signs. Skincare, particularly retinol, can improve skin elasticity without the need for injections. RoC's latest retinol invention is a firming serum stick. It works like a roll-on deodorant - simply roll it on to the desired areas of the body, and it's completely mess-free. The formula includes Tetrahydroxypropyl ethylenediamine (THPE), an ingredient clinically proven to increase skin firmness by 90%. Shoppers love the idea of retinol in a stick, and it's particularly convenient for travel, given the numerous liquid restrictions. While the product does not specify the percentage of retinol used, the experts explained: "The percentage of retinol doesn't tell you how potent a product is or how well it works. The amount of retinol in over-the-counter products will vary greatly depending on what type of retinol is in the formula." There are similar products on the market; for instance, LookFantastic offers Clinique Smart Clinical Repair AM/PM Retinoid Balm, now reduced to £23.20 from £29. The lip balm-like skincare is powered by a rich blend of 1% advanced retinoid and hyaluronic acid to intensely hydrate and nourish the skin, reducing the appearance of fine lines. Nisha's picks: Charlotte Tilbury Lip Oil Duo - £39 I've blind-bought a few lip products from Charlotte Tilbury and liked every single one of them. The brand's online shade match tool is the most accurate one I have used, and it has perfectly matched me every time, so I have complete trust in it. When I heard Charlotte Tilbury was releasing new lip oils, I mentally counted down the days to payday for immediate purchase. For £39, shoppers can purchase two of the latest lip oils, each encased in a retro-inspired squeeze tube. There are six summery shades to choose from, including Cherry Glaze, Coconut Water, Pink Watermelon, Pure Peach, Candy Fig, and Strawberry Vanilla. I have my eyes on pure peach and pink watermelon; the latter is clear with an iridescent sheen. I'm sceptical about the packaging, though, as I'm not a fan of tube lip glosses. I have less control than when I use a dome applicator gloss because a lot of excess can come out. Also, on hot days, they can melt and get sticky and messy. Huda Beauty Easy Bake Setting Spray - £28 Easy Bake setting powder is arguably one of the best on the market. It's the only setting powder I have used that sets my makeup for a long period of time - my glasses don't leave indents around the side of my nose when I use it, that's how good it is. So when Huda announced the Easy Bake Setting Spray, I wanted it immediately. The formula is non-comedogenic, alcohol-free and fragrance-free. It promises to keep your makeup in place for 16 hours, while blurring pores, controlling shine, and hydrating the skin. I have seen a few clips on social media in which users have complained about the shakeable ball inside the bottle getting lodged. The packaging fault has led to some users being unable to apply an even layer of product to their face, instead getting random splodges. Amazon burgundy woven tote bag - £50.44 Autumn is my favourite fashion season, and I am already thinking about what I am going to buy. I recently went to see the Devil Wears Prada musical, and the 2000s fashion trends inspired me, mainly the accessories - think big bags, heeled boots and faux fur. I've wanted a woven burgundy tote bag for the longest time, and this one ticks all the right boxes in terms of style and price point. It has a large main compartment for my everyday essentials and also comes with a mini travel pouch. This is perfect for storing items that you need to find quickly, keys, phones, etc. The woven tote is designed with a shoulder strap with a generous drop length. Other colour options include cream, beige, black and a printed brown and white colourway.
Time of India
5 days ago
- Business
- Time of India
Choices widen: More British brands in mix
MUMBAI: From angrezi make up and beauty creams to chocolates, Indians looking to shop for more foreign brands may soon be spoilt for choice. Following the FTA with UK, more British brands are expected to launch in India while companies already present in the market are likely to expand their business. This is essentially because with reduced tariffs, brands will be able to price their products more affordably, stepping up competition against a slew of global and local brands already selling in India and widen their set of consumers. They will also be willing to bring more of their UK portfolio to India which means more choice for local shoppers. "For UK-based brands, the FTA will bring down the cost of entering India and this will allow them to pass on the benefits to consumers. For us as a platform, it means easier registration and onboarding of British brands," Radhika Ghai, founder & CEO at Kindlife, a Gurgaon based online marketplace which launches and distributes global beauty brands told TOI, adding that it is in talks with more than half a dozen UK cosmetic brands looking for India foray. Under the FTA, India's average tariff on UK products will eventually drop from 15% to 3%. With a growing share of nouveau riche and young shoppers who are seeking beyond ordinary labels, India is a market too lucrative for brands to miss and the trade agreement will open up space for a range of value, premium and luxury British brands to tap into India. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Libas Purple Days Sale Libas Undo A clutch of premium and luxury consumer/retail British brands including The Body Shop, Pret A Manger, Burberry, Asos, Next are already selling in India. "Currently, 90% of our portfolio is imported from the UK, and the FTA has the potential to further lower import duties on UK-made beauty products, which will directly benefit customers," said Shriti Malhotra, executive chairperson of Quest Retail, The Body Shop. Quest Retail has sales, distribution and marketing rights for The Body Shop in India. In the $20 billion Indian beauty market, imports from UK make up a small fraction of the market currently-about Rs 250-300 crore and the scope for brands to grow is higher, said Rahul Guha, senior director at Crisil. "The existing British retail brands will be the biggest beneficiaries of the deal as they already know the India market. For brands generally, it will become easier to get listed online and ink franchise agreements to enter small towns," said Anand Ramanathan, partner and consumer industry leader, Deloitte South Asia. Besides with lower tariffs, British brands can make more marketing investments in India. Establishing joint venture partnerships with Indian companies may be an option now going forward, said Suresh Nair, indirect tax partner, consumer products and retail at EY India. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
India.com
19-07-2025
- Health
- India.com
Glow On The Go: Must-Have Travel Essentials of the Season
Among all the clutters on beauty shelves, it is hard to come across something that really works. Depending on whether you want to hydrate, protect against sun or just purify deep, the product that will come near you is key. This handpicked guide of products include four game-changing, effective skin picks that are formulated to deliver the best results with sensitive formulas and the best part? They are travel friendly! All of them assure a self-care overhaul, which is ideal to be used every day. Catch these skin care essentials on Myntra and have your routine give a sigh of relief with cleansing, hydrating and clarifying. Video Courtesy - Myntra The Body Shop British Rose Hand Cream Image Source - Order Now This hand cream is enriched with the essence of British roses. It makes your skin delicately soft and scented as well. The formula is lightweight and hydrating which makes it perfect for on-the-go indulgence. Key Features: It is infused with British rose essence for a natural floral aroma It gets absorbed quickly into the skin without leaving a greasy residue Cream is enriched with Community Fair Trade shea butter for added moisture Suitable for all skin types, especially dry hands But it might need frequent reapplication for very dry skin Lakme Retinol Day Cream Image Source - Order Now This nourishing day cream brings together the power and results of retinol and hydration. It is designed to target signs of ageing and dullness. So, let your skin feel firmer, fresher and more radiant with this one. Key Features: It is formulated with Pro-Retinol C Complex which helps reduce fine lines and improve texture It offers lightweight moisturization which is suitable for daytime wear It blends seamlessly into the skin with no sticky afterfeel at all Dermatologically tested as well, for safe daily application It may not suit highly sensitive skin prone to irritation Deconstruct Gel Sunscreen Image Source - Order Now This gel-based sunscreen gives you broad-spectrum protection that you are looking for and without weighing your skin down. It is ideal for daily wear under makeup or on its own. Delivers that breathable and fresh feel. Key Features: The SPF 55+ and PA+++ provide strong protection against UVA and UVB rays It is non-comedogenic and fragrance-free for acne-prone or oily skin The lightweight gel texture that blends effortlessly without a white cast It hydrates the skin while offering sun protection Can feel slightly tacky during humid weather MS Glamour Coffee Cleanser Image Source - Order Now The cleanser is infused with coffee extract, which awakens your skin with every wash. It is definitely a refreshing addition to your morning routine leaving your face clean yet comfortably hydrated. Key Features: The coffee extract gently exfoliates and energizes tired-looking skin It removes dirt, oil, and light makeup without drying out the skin It is free from parabens and sulphates, making it suitable for regular use It leaves a subtle coffee aroma that uplifts your senses The foam may feel minimal compared to other cleansers Smart skincare has nothing to do with doing more, it has everything to do with doing just what works. These products help your skin to maintain its natural rhythm: cleanse it, nourish it, protect it and soften it at every step. Be it stepping out or staying in, there are options and decisions that take care of your skin in the knowledge of how hectic your routine can be. Add these trusted picks to your cart from Myntra today, and take that small yet meaningful step. And what makes this even more special is you get quality products on a go, they are travel friendly so glow on go! Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
