Latest news with #TheBrandHouseCollective
Yahoo
4 days ago
- Business
- Yahoo
Bed Bath & Beyond Is Back! Chain Opens New Location Two Years After Shutting Last Store amid Bankruptcy
NEED TO KNOW Bed, Bath & Beyond closed all of its 360 brick-and-mortar stores in July 2023 In October 2024, the retailer partnered with The Brand House Collective, formerly known as Kirkland's Inc. The new collaboration has launched the return of the brick-and-mortar store, with a new name: Bed, Bath & Beyond HomeBed, Bath & Beyond is back — but with a new name! The popular home goods store has reentered the brick-and-mortar scene, two years after shutting down its last store. The new Nashville location opened on Friday, Aug. 8, and will now be known as Bed, Bath & Beyond Home. This follows the company's announcement in 2023 that it filed for bankruptcy and closed all of its physical stores, with the last one closing in July that year. The company still has a significant internet shopping presence. The revival of the storefront follows the company's October 2024 partnership with The Brand House Collective, formerly known as Kirkland's Inc. Bed, Bath & Beyond Home is now a production of the partnership. "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, CEO of The Brand House Collective, said in a press release. "This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home, we're delivering on our mission to offer great brands, for any budget, in every room," she continued. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Bed, Bath & Beyond coupons were no longer available for use after the company filed for bankruptcy. But with the addition of Bed Bath & Beyond Home, fans of the store will finally be able to use their coupons once more. Customers who go to the Nashville store will also receive a new coupon to shop with. Bed Bath & Beyond was originally founded in 1971 . In April 2023, it filed for Chapter 11 protection after several failed attempts to reboot its business. The company announced it would be closing all 360 of its brick-and-mortar stores, and its sister chain, Buy Buy Baby, which the home retailer acquired in 2007, also revealed plans to shut down its business. Bed Bath & Beyond released a general statement to shoppers on its website at the time: "Thank you to all of our loyal customers. We have made the difficult decision to begin winding down our operations. Bed Bath & Beyond and Buy Buy Baby stores remain open to serve you." In August 2023, which launched as an online liquidator in 1999, acquired Bed Bath & Beyond's name, intellectual property and digital assets two months later for $21.5 million. Read the original article on People Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
5 days ago
- Business
- USA Today
Grab your coupons, Bed Bath & Beyond is back - sort of. Here's what to know.
Bed Bath & Beyond has officially returned to the brick-and-mortar space − and yes, it's still accepting those old coupons. The retailer opened its first Bed Bath & Beyond Home store on Friday, Aug. 8, in the Nashville, Tennessee area, marking a new chapter for the company that filed for bankruptcy and closed its stores in 2023. Beyond Inc., the parent company of Bed Bath & Beyond, entered into a partnership with Kirkland's Home in 2024 to make The Brand House Collective, the umbrella under which the new stores will operate. As part of the agreement, some Kirkland's locations will be transformed into Bed Bath & Beyond Home stores, the company announced on Aug. 5 "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, CEO of The Brand House Collective, said in a statement about the grand opening. "This isn't just a store, it's a fresh start for a brand that means something special to so many families." Here's what we know about the retailer's relaunch. Where is the new Bed Bath & Beyond Home? The first location is in Brentwood, Tennessee. The company has plans to convert five Kirkland's stores in the Nashville market to Bed Bath & Beyond Home stores, Starr Hudgens, The Brand House Collective's chief of staff, told USA TODAY. The company plans to expand outside the Nashville market in 2026, but has not yet announced where the new stores will be located. What do Bed Bath & Beyond Home stores look like? The inaugural Bed Bath & Beyond Home features a sleek, open-concept layout with sections for home decor, pillows and rugs, bathroom, bedroom, lighting and seasonal entertaining. Staged displays of couches, chairs, beds and tables showcase a wide variety of products, from colorful throws and decorative pillows to bathroom sets, lamps, kitchen items and odds and ends like mugs and candles. Will old Bed Bath & Beyond coupons still work? As part of the grand opening, The Brand House Collective said it is "honoring our brand's history" by bringing back the "beloved Bed Bath & Beyond coupon." The company is encouraging guests to bring in their legacy Bed Bath & Beyond coupons, which the store "will gladly honor," according to a July 28 news release. The coupons will be honored, in other words, even if they have expired. The company said that the first 25 customers to make a purchase will receive The Beyond Bed, described as a premium 10-inch memory foam queen-size mattress regularly valued at $226.99. Bed Bath & Beyond was primarily selling products online Before The Brand House Collective partnered with Beyond Inc., Bed Bath & Beyond had made the switch to sell products online following Overstock's acquisition of the store's intellectual property in June 2023. 'Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market share growth, Jonathan Johnson, CEO of Overstock, said in a statement at the time. All Bed Bath & Beyond products were not sold online after the bankruptcy, as the store entered into a separate strategic partnership with The Container Store in late 2024 to sell its goods at the specialty retailer chain. As part of the partnership, Beyond Inc. also agreed to invest $40 million in The Container Store.
Yahoo
5 days ago
- Business
- Yahoo
Bed Bath & Beyond opens 1st new store in Nashville under new name
Bed Bath & Beyond is returning after bankruptcy and has a new name to boot. This time around, the home goods store is called Bed Bath & Beyond Home, and its first location is celebrating its grand opening in Nashville, Tennessee, on Friday. Bed Bath & Beyond previously relaunched in June 2023 after furniture retailer Overstock -- a subsidiary of Kirkland's, now The Brand House Collective -- bought its intellectual property and revived the brand's website. Bed Bath & Beyond relaunches after Overstock buys intellectual property The previous iteration of Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023, and all 360 of its stores closed that same year. Bed Bath & Beyond files for Chapter 11 bankruptcy Bed Bath & Beyond Home offers familiar home goods such as bedding, bathroom essentials, entertaining accessories, furniture and more. The Brand House Collective told ABC News on Friday that Nashville will be a test market, and the operator hopes to expand to four more stores in the fall. To mark its first store opening, Bed Bath & Beyond Home said it is honoring any old Bed Bath & Beyond coupons customers may have on hand and is giving away fresh coupons at the Nashville store. The new Bed Bath & Beyond Home is owned by The Brand House Collective, Inc., formerly Kirkland's. The latter recently rebranded itself to reflect its ownership of multiple subsidiary companies, according to its 2024 annual report. "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, the CEO of The Brand House Collective, said in a statement. "This isn't just a store, it's a fresh start for a brand that means something special to so many families," Sullivan added. "With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room. It's a powerful addition to our portfolio and a meaningful step forward in our transformation." Solve the daily Crossword
Newsweek
5 days ago
- Business
- Newsweek
Bed Bath & Beyond Makes Comeback
Produced [by our journalists] with financial support from an organization or individual that did not approve or review the work. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Bed Bath & Beyond, the iconic American retail chain which filed for bankruptcy in 2023 and shuttered all of its stores, is preparing to mount a comeback. Once a household-name company, Bed Bath & Beyond operated over 1,000 stores at its peak, and has now returned under the name Bed Bath & Beyond Home. The first of its new locations will open on Friday in Nashville, Tennessee. Why It Matters Bed Bath & Beyond's return to the physical stage—after years of exclusively online operations—represents a rare resurrection in an increasingly challenging American retail environment. This year has been marked largely by consolidations, closures and layoffs in the sector. As well as the longer-term decline of the high street, prompted by a shift to e-commerce and declines in foot traffic, retailers are this year facing the prospect of tariffs impacting their bottom lines. What To Know Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023 after years of financial struggles. In the filing, the company reported $5.2 billion in debt as well as $4.4 billion worth of assets. Bed Bath & Beyond secured $240 million in financing shortly after, enough to fund its operations through the Chapter 11 process, but soon began liquidating its remaining stores. In June 2023, its brand name and digital assets were purchased for $21.5 million, and the company was transitioned into an online-only retailer. Its downfall was cited by MAGA Republicans as an example of "go woke, go broke," given it had decided years prior to stop selling products made by MyPillow, whose founder and CEO, Mike Lindell, is a well-known supporter of Donald Trump. A Bed Bath & Beyond logo seen on a retail store front in Hagerstown, Maryland, on April 5, 2018. A Bed Bath & Beyond logo seen on a retail store front in Hagerstown, Maryland, on April 5, 2018. Kristoffer Tripplaar/Sipa via AP Images Bed Bath & Beyond is inaugurating its comeback with the grand opening of a new store in Nashville. The launch is being spearheaded by The Brand House Collective (formerly Kirkland's, Inc.), alongside Beyond Inc., which acquired the intellectual property rights to the Bed Bath & Beyond brand in 2023. "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, CEO of The Brand House Collective, said in an announcement. Brand House Collective hailed the launch as "a reintroduction of one of retail's most iconic names—long known for great brands and trusted value." As part of the launch, the company said it will be honoring customers' old Bed Bath & Beyond coupons. Additionally, the first 25 customers to make a purchase at the new location will receive a free "Beyond Bed"— a "premium 10 [inch] memory foam queen size mattress, regularly valued at $226.99." What People Are Saying Sullivan, CEO of The Brand House Collective, said: "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today." "This isn't just a store, it's a fresh start for a brand that means something special to so many families," she added. "With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room. It's a powerful addition to our portfolio and a meaningful step forward in our transformation." What Happens Next? In June, The Brand House Collective said it planned to expand the Bed Bath & Beyond relaunch through "full-market conversions of existing Kirkland's Home stores." The company told Newsweek that it plans to open four additional locations in the Nashville Market this fall. "We will use our leanings from the market and the voice of the customer to guide future expansion strategies into 2026," it added.
Newsweek
5 days ago
- Business
- Newsweek
Bed Bath & Beyond's 'Never Expire' Coupons to Be Accepted at New Store
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The Bed Bath & Beyond's famed oversized blue coupons—once a staple in American households and whispered to "never expire"—are making a comeback at a new retail home. After the home-goods chain's bankruptcy and liquidation two years ago, the brand is being revived under new ownership, with select stores now honoring the vouchers that defined the retailer's marketing for decades. Why It Matters Bed Bath & Beyond introduced its 20-percent coupon more than 30 years ago, and over time it became both a pop culture reference and a reliable driver of foot traffic — so much so that the retailer even acknowledged the ubiquitous coupons were eating into its profit margins. The chain filed for Chapter 11 bankruptcy in April 2023, bringing an end to the era of the 20-percent-off "Big Blue" coupon. What To Know The reimagined Bed Bath & Beyond, now operated by The Brand House Collective, Inc., is tapping into shoppers' nostalgia while adding a fresh twist to its identity. On Friday, Aug. 8, the company opened its first Bed Bath & Beyond Home store in Nashville, Tennessee, introducing a slight name change that signals its updated vision for the brand. As part of its relaunch, the retailer is bringing back the signature Bed Bath & Beyond coupons. Under the updated policy, select promotional codes and printed offers from the original brand will be accepted in-store for a limited time. However, the new rules come with clear parameters, including exclusions for certain brands and online-only merchandise. Pictured is the front entrance for the new Bed Bath and Beyond Home that is opening in Nashville on August 8. Pictured is the front entrance for the new Bed Bath and Beyond Home that is opening in Nashville on August 8. The Brand House Collective In contrast to the original chain, which frequently allowed expired coupons to be redeemed at the register — and for just about anything sold in the store — the revived brand's approach is more structured. Shoppers will need to pay attention to the terms and conditions to ensure they can take advantage of the offer. The move is aimed at reconnecting with longtime customers who held onto the coupons long after the original company stopped accepting them, stuffed into glove compartments, junk drawers and purses of bargain-hunters around the country. While many retailers have tried to lure former Bed Bath & Beyond shoppers with short-term coupon acceptance, the relaunch plans to incorporate the tradition more permanently into its promotional strategy. Before The Brand House Collective partnered with Beyond Inc., Bed Bath & Beyond shifted to online sales after Overstock acquired its intellectual property in June 2023. What People Are Saying Amy Sullivan, CEO of The Brand House Collective, said in a statement: "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today." Bruce Thorn, CEO of Big Lots, said when his chain temporarily accepted them during the closure period: "Our mission is to help people live big and save lots, which means we're always thinking of ways to step up and deliver even more value to consumers." What Happens Next Whether the reintroduced coupons will help the new Bed Bath & Beyond carve out a fresh place in the brick-and-mortar retail landscape—or simply serve as a nostalgic nod to the past—remains to be seen.
