Latest news with #TheEstéeLauderCompanies
Yahoo
a day ago
- Business
- Yahoo
Beauty brands blend AI into operations
This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Cosmetic giants are moving forward with AI plans this year against a challenging backdrop of shifting consumer spending patterns and evolving global trade policies. Three of the industry's largest players, The Estée Lauder Companies, Coty and Ulta Beauty, are exploring how the technology can save costs, tailor communications and optimize forecasts amid the volatility. 'How are we prepared, as you're saying, to cope with the current business needs?' Roberto Canevari, ELC's EVP and chief value chain officer, said in response to an analyst's question during a conference Tuesday. 'There is a lot ahead of us. AI is bringing a lot of opportunities, but I personally feel we are in a very solid place.' The beauty brand, which includes Clinique, Mac and Too Faced, is using AI to modify communications for specific regions, such as India and France. The technology will speed up the process, Canevari said. AI is also helping the company decide what product goes where. 'The AI version that we're working on is looking at what is happening around the world and where is better,' Canevari said. 'The more we do it, the more it will become accurate.' ELC is doubling down on AI under new leadership. The company appointed Brian Franz as its chief technology, data and analytics officer in April, marking the first time all tech-related functions have been consolidated under a single leader as it pursues stronger alignment. 'By bringing these critical areas together under one leader, we are simplifying our structure, removing operational silos and creating stronger alignment across our data and technology strategies,' CEO Stéphane de La Faverie said in the announcement of his first external appointment to the executive leadership team since rising to its helm in October. The previous regime had ramped up AI efforts in recent years, aiming to bring the technology to the forefront of the industry. In November, employees had access to more than 240 customized GPTs that could analyze datasets or synthesize vendor details, among other tasks, as part of a partnership with OpenAI. More recently, ELC created an agent in partnership with Microsoft to help employees market and develop products by analyzing archives and company data. The progress on AI coincides with ELC's broader strategic initiative called Beauty Reimagined, which prioritizes efforts that restore sales growth and enable agility. In May, the company reported a net sales decline of 10% to $3.6 billion during its Q3 2025. McKinsey recommended beauty brands focus on high-value AI use cases and customizable tools to accelerate impact, in a January report. Potentially valuable back-end use cases included automated sales pitch prep, training exercises, internal search, demand planning and post-call transcription. Beauty brands are pursuing AI with a number of applications in mind. L'Oréal, one of the industry's biggest players, is collaborating with IBM to develop an AI model to help develop product formulas that meet sustainability goals, the companies said in January. Similar to ELC, Ulta is going through its own realignment while ramping up AI projects. The company's plan, dubbed Ulta Beauty Unleashed, centers on driving core business growth, scaling accretive businesses and realigning its foundation for the future. 'Our teams are adapting well to our new ways of working, and we are steadily advancing our optimization efforts,' CEO and President Kecia Steelman said last week during the company's Q1 2025 earnings call. 'During the quarter, we leveraged new AI and machine learning capabilities to drive supply chain efficiencies and launched scheduling and enhanced payroll management tools to optimize our efforts and support our cost-saving goals.' The company's CEO took on the role shortly after the new year and laid out the Unleashed plan in March. Steelman changed former Chief Technology and Information Officer Mike Maresca's title to chief technology and transformation officer in January, a move she described as aligning transformation efforts with cost optimization initiatives. 'I'm very confident that, under his leadership ... he's bringing it all together in a way that we can really understand our CapEx and our OpEx spend, and making sure that we're getting our ROI and getting the value realized out of these investments,' Steelman said during an April investor conference, referring to Maresca. Ulta, which has around 1,450 retail stores across the U.S., increased its AI use following a three-year investment period in foundational systems. An ERP overhaul brought operational challenges last year, requiring teams to make process adaptations. The company also ditched a legacy store platform and point-of-sale system and made inroads in data management. 'We didn't have really good data governance around all of our data, which is a huge unlock if you can have clean data sources to leverage AI, generative AI in the future,' Steelman said in April. Ulta saw net sales increase 4.5% to $2.8 billion during Q1 2025, though the company remained cautious about the rest of the year, Retail Dive reported last week. Cosmetic giant Coty has embarked on the latest leg of a transformation initiative first laid out in fiscal year 2020 at the peak of COVID-19 disruptions, which aimed to boost margins and save costs. One of the key pillars announced in April as part of the next phase of transformation is to streamline support functions. The company wants to add around $130 million of fixed cost savings to bring cumulative savings to around $1.2 billion since the program kicked off in 2021. AI is one of the levers Coty is using to reach its goal. 'Having this knowledge, the technology, leveraging AI in one hub, in that basically, we have a clear control tower on planning, and this will bring significant savings in terms of costs,' CEO Sue Nabi said in November. The work to consolidate planning into one hub and enable AI is ongoing, executives said during the company's Q3 2025 earnings call in May. Coty, which includes CoverGirl, Kylie Cosmetics and Sally Hansen, blamed market uncertainty and foreign exchange headwinds for declining sales during the quarter. 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Business Insider
30-05-2025
- Business
- Business Insider
The Estée Lauder Companies (EL) Gets a Hold from Barclays
In a report released yesterday, Lauren Lieberman from Barclays maintained a Hold rating on The Estée Lauder Companies (EL – Research Report), with a price target of $63.00. The company's shares closed yesterday at $68.67. Confident Investing Starts Here: Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter According to TipRanks, Lieberman is a 4-star analyst with an average return of 2.4% and a 55.38% success rate. Lieberman covers the Consumer Defensive sector, focusing on stocks such as PepsiCo, Church & Dwight, and Constellation Brands. The word on The Street in general, suggests a Hold analyst consensus rating for The Estée Lauder Companies with a $66.00 average price target.
Business Upturn
30-05-2025
- Business
- Business Upturn
Lisa Sequino Appointed President, Makeup Brand Cluster, The Estée Lauder Companies
New York, United States: The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Lisa Sequino as the new President, Makeup Brand Cluster, responsible for leading the strategic direction and global growth of makeup, and overseeing the company's portfolio of makeup brands, including M·A·C, Bobbi Brown, Too Faced, Smashbox and GLAMGLOW. Ms. Sequino will report to Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer and will be effective in the role as of June 9, 2025. Advertisement This press release features multimedia. View the full release here: A respected leader with more than two decades of experience in the beauty industry, Ms. Sequino returns to The Estée Lauder Companies with a distinctive blend of deep institutional knowledge and proven success as a CEO. In her new role, she will be responsible for accelerating innovation and makeup trends, step-changing consumer recruitment and enhancing local relevance. Her appointment reflects the company's continued investment in strengthening its makeup category and unlocking long-term opportunity. 'We are thrilled to welcome Lisa as the new leader of our makeup cluster,' said Jane Hertzmark Hudis. 'She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa's leadership, we are focused on winning with today's makeup consumer across generations, geographies and channels.' With nine years of experience at The Estée Lauder Companies in senior roles across both global and North America businesses, Ms. Sequino's extensive familiarity with the company and its brands will enable her to quickly accelerate momentum across the makeup brand cluster. She served as Senior Vice President and General Manager of Estée Lauder – North America, where she led the go-to-market strategy and execution for the company's flagship brand in its home region. She later advanced to Senior Vice President, Brands – North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance, and was responsible for optimizing brand synergies and accelerating execution across categories and channels in the region. Following her impactful tenure at the company, Ms. Sequino served as CEO of JLo Beauty, Jennifer Lopez's beauty brand, and most recently, was CEO of Supergoop!, where she fostered an indie and digital-first mindset to expand its global footprint. Under her leadership, Supergoop! captured emerging trends to launch innovative products for the brand – including tinted moisturizers, lip balms, and setting powders – that redefined the category for Supergoop! and broadened consumer usage occasions. 'I'm excited to return to The Estée Lauder Companies to help drive the next chapter of growth in the makeup category,' said Lisa Sequino. 'There's tremendous opportunity to reach new makeup consumers globally by accelerating innovation and trends, fast-tracking consumer acquisition across channels, driving digital and social media, and assuring local relevance to win with today's makeup consumer. I look forward to partnering with the incredible teams behind M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW to unlock new opportunities, scale impact, and drive meaningful business results.' Cautionary Note Regarding Forward-Looking Statements Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company's expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement the Company's strategy, including Beauty Reimagined and the profit recovery and growth plan; successfully transition its leadership; and those other factors described in the Company's filings with the Securities and Exchange Commission, including its most recent filings with the Securities and Exchange Commission. The Company assumes no responsibility to update forward-looking statements made herein or otherwise. About The Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Fashion Network
29-05-2025
- Business
- Fashion Network
Estée Lauder homes in on makeup segment with new president
With more than two decades of experience in the beauty industry, Sequino returns to The Estée Lauder Companies from indie beauty brand Supergoop!, where she most recently served as CEO. Before that, she was CEO of JLo Beauty, Jennifer Lopez 's beauty brand. Sequino's previous nine-year tenure at the American beauty giant included senior roles across both global and North America businesses. She served as senior vice president and general manager of Estée Lauder, North America, and later worked as senior vice president, brands, North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance. 'We are thrilled to welcome Lisa as the new leader of our makeup cluster,' said Jane Hertzmark Hudis. 'She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa's leadership, we are focused on winning with today's makeup consumer across generations, geographies and channels.' Sequino's appointment comes as Estée Lauder looks to strengthen its makeup category following weaker demand for its products. In its most recent trading update, makeup sales for the three months ending March 31 plunged 9 percent to $1.04 billion. Last month, the company announced the appointment of fashion veteran Nicola Formichetti to the role of creative director of M.A.C Cosmetics, in a bid to inject some star designer power into its makeup brand.
Business Wire
29-05-2025
- Business
- Business Wire
Lisa Sequino Appointed President, Makeup Brand Cluster,
NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Lisa Sequino as the new President, Makeup Brand Cluster, responsible for leading the strategic direction and global growth of makeup, and overseeing the company's portfolio of makeup brands, including M·A·C, Bobbi Brown, Too Faced, Smashbox and GLAMGLOW. Ms. Sequino will report to Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer and will be effective in the role as of June 9, 2025. A respected leader with more than two decades of experience in the beauty industry, Ms. Sequino returns to The Estée Lauder Companies with a distinctive blend of deep institutional knowledge and proven success as a CEO. In her new role, she will be responsible for accelerating innovation and makeup trends, step-changing consumer recruitment and enhancing local relevance. Her appointment reflects the company's continued investment in strengthening its makeup category and unlocking long-term opportunity. 'We are thrilled to welcome Lisa as the new leader of our makeup cluster,' said Jane Hertzmark Hudis. 'She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa's leadership, we are focused on winning with today's makeup consumer across generations, geographies and channels.' With nine years of experience at The Estée Lauder Companies in senior roles across both global and North America businesses, Ms. Sequino's extensive familiarity with the company and its brands will enable her to quickly accelerate momentum across the makeup brand cluster. She served as Senior Vice President and General Manager of Estée Lauder – North America, where she led the go-to-market strategy and execution for the company's flagship brand in its home region. She later advanced to Senior Vice President, Brands – North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance, and was responsible for optimizing brand synergies and accelerating execution across categories and channels in the region. Following her impactful tenure at the company, Ms. Sequino served as CEO of JLo Beauty, Jennifer Lopez's beauty brand, and most recently, was CEO of Supergoop!, where she fostered an indie and digital-first mindset to expand its global footprint. Under her leadership, Supergoop! captured emerging trends to launch innovative products for the brand – including tinted moisturizers, lip balms, and setting powders – that redefined the category for Supergoop! and broadened consumer usage occasions. 'I'm excited to return to The Estée Lauder Companies to help drive the next chapter of growth in the makeup category,' said Lisa Sequino. 'There's tremendous opportunity to reach new makeup consumers globally by accelerating innovation and trends, fast-tracking consumer acquisition across channels, driving digital and social media, and assuring local relevance to win with today's makeup consumer. I look forward to partnering with the incredible teams behind M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW to unlock new opportunities, scale impact, and drive meaningful business results.' Cautionary Note Regarding Forward-Looking Statements Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company's expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement the Company's strategy, including Beauty Reimagined and the profit recovery and growth plan; successfully transition its leadership; and those other factors described in the Company's filings with the Securities and Exchange Commission, including its most recent filings with the Securities and Exchange Commission. The Company assumes no responsibility to update forward-looking statements made herein or otherwise. About The Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
