01-07-2025
- Business
- Fashion Value Chain
Nykaa Brings Korea's Skincare Star Anua to India
Korea's celebrated skincare brand Anua has officially entered the Indian market through an exclusive partnership with Nykaa, the country's top beauty and lifestyle platform. Known for its minimalist yet effective approach, Anua formulates products with skin-friendly, non-irritating ingredients that cater to modern, conscious consumers.
Anua's launch strengthens Nykaa's leadership in K-beauty, marking another milestone in its journey of bringing premium global skincare to Indian shelves. With an emphasis on clean beauty, eco-conscious processes, and targeted skin solutions, Anua has captured a loyal international following.
Indian customers can now access Anua's best-selling skincare heroes, including:
Heartleaf 77% Soothing Toner – for calming irritation and restoring balance
Niacinamide 10% + TXA 4% Serum – targets dark spots and uneven tone
Heartleaf Pore Control Cleansing Oil – a gentle cleanser that removes makeup and sebum
Heartleaf 77 Clear Pad – exfoliates, soothes, and refines texture
Ryan Lee, CEO of The Founders Inc (Anua's parent company), expressed enthusiasm about the brand's India debut: 'We're excited to bring Anua to India with Nykaa, and share our gentle yet powerful skincare solutions with Indian consumers.'
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: 'With the continued rise of K-beauty in India, we're proud to lead the movement and exclusively launch Anua. This partnership reinforces our promise to deliver trusted, global beauty.'
Nykaa has been instrumental in introducing and popularizing K-beauty in India. Anua joins Nykaa's strong portfolio of cult Korean brands like COSRX, Etude, Sulwhasoo, and Laneige, now available online, on the app, and in over 230 retail outlets across India.
Shop Anua exclusively on Nykaa.
