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Forbes
01-08-2025
- Entertainment
- Forbes
August In The Hamptons: A Curated Edit Of Hotspots, Happenings & Designer Pop-Ups
Welcome to the Hamptons sign in Long Island, New York getty After years of admiring the Hamptons from afar, with its charming homes, trendy boutiques, and sandy dunes, we were finally heading east to experience this summer mecca for ourselves. It had been over a decade since our last visit, and this time, we were lucky enough to be invited to stay at our friends' lovely summer home in Southampton. We packed light, tossed in our sneakers, bathing suits, and tennis rackets, picked up a few bottles of the local Hamptons rosé (Wölffer Estate's Summer in a Bottle , to be specific) along the way, and made our escape from the city. Naturally, the L.I.E. and then Montauk Highway traffic lived up to its reputation, and we soon found ourselves immersed in the 'Hamptons crawl'—a slow-moving stream of classic luxury cars and beach-cruising SUVs making their way to any of a number of picturesque towns in the area. But it only added to the excitement. Entering Southampton. getty As we rolled into Southampton, we were greeted by everything we had imagined: white picket fences framing grand shingled architecture, American flags waving proudly outside homes and stores, perfectly manicured hedges, lush hydrangeas in every shade of blue and blush, and green grassy lawns that stretched as far as the eye could see. It felt like we were driving through the pages of Ricky Lauren's book The Hamptons . The new hotspot in East Hampton, The Hedges Inn byAndrew and Sarah Wetenhall, owners of Palm Beach's Colony Hotel. Erica Wertheim Zohar Fresh fruit from farm stand in the Hamptons. getty Dining waterside at popular Sag Harbor restaurant, Le Bilboquet. Le Bilboquet In the Hamptons, food is more than sustenance—it's a social currency. Where you eat, sip, and shop defines your summer vibe. Whether it's crab cakes at the new Swifty's in East Hampton, rosé and oysters at Le Bilboquet in Sag Harbor, lobster rolls in Montauk, or French cuisine at the new Southampton hotspot La Goulue Sur Mer—each bite is a scene. We started mornings with bagels from Goldberg's, fruit from Citarella, and iced coffee from Carissa's on the porch. Ice cream can be found on virtually every corner, but we took home flying saucer ice cream sandwiches from my childhood favorite Carvel and a pint from Sag Harbor's Big Olaf. Moules à l'espagnole at La Goulue Sur Mer in Southampton. Erica Wertheim Zohar And Round Swamp Farm? Let's just say we were not prepared for the cult-level obsession over this food market. The chicken salad alone had us considering a cooler-full for the drive home—but toss in the salads, cinnamon rolls, muffins, cookies, meatballs, and crispy tenders, and you've got the makings of a full-blown feast. Even the trendy fashion brand Madhappy did a collab with this ultra-chic market, stamping its name on their coveted sweatshirts. Round Swamp Farm's famous chicken salad. Erica Wertheim Zohar One afternoon, we wandered into Jennifer Miller Jewelry in Southampton and had a total Hamptons moment—Jennifer herself helping us pick out the perfect gift. 'With boutiques in Southampton and East Hampton, the Hamptons have become a cornerstone of our brand,' she told us, glowing with the kind of insider warmth that makes you feel like you belong. Jennifer Miller at her store in Southampton. Erica Wertheim Zohar And then there's Ralph Lauren—arguably the Hamptons' unofficial fashion ambassador. His wife Ricky wrote an entire book about their East End life, and his Polo Bar menu still whispers coastal charm in every dish. He once said, 'The Hamptons is more than a place. It's a natural world of endless blue skies, the ocean, green fields, and white fences—rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge, and always an inspiration.' For Spring 2025, Ralph doubled down on the Hamptons muse. His latest collection, available at his numerous area stores, fully embraces breezy whites, sandy neutrals, and ocean blues—a reflection of the Hamptons color palette he so vividly describes. Ralph Lauren's latest Spring 2025 ad uses the Hamptons as its backdrop and inspiration. Ralph Lauren And he's not alone. This summer, designers and brands are popping up all across the East End, turning storefronts into fashion destinations and creating immersive retail experiences. August 2025 Hamptons Pop-Up Guide East Hampton Madhappy × Round Swamp Farm Pop-Up (62 Park Place, East Hampton) Madhappy x Round Swamp Farms collaboration. madhappy Open through August, this bright and breezy pop-up brings together the feel-good streetwear brand Madhappy and Round Swamp Farm's local charm. Expect pastel sweatshirts, tees celebrating the farm's famous baked goods, and a limited-edition capsule merging lifestyle and design. It's one of the season's sweetest collisions of style and community spirit. Gucci Lido at Newtown Lane (17 Newtown Lane, East Hampton) Gucci storefront in East Hampton. Gucci Still running through August, Gucci brings summer elegance to the village with crochet ensembles, raffia accessories, and chic tennis-ready looks. It's their Riviera-infused edit presented in curated East End fashion styling. Orlebar Brown × La DoubleJ Collaboration (Orlebar Brown, Newtown Lane) The perfect collab: La DoubleJ's Italian prints with the sophisticated British tailoring of Orlebar Brown. LA DoubleJ This color-heavy collaboration remains open in August with tailored resortwear decked in La DoubleJ's joyful prints. Think bold polos, swim-ready shorts, and mood-lifting patterns perfect for a breezy East End day. RH Outdoor Gallery (69 Main Street, East Hampton)\ RH Gallery Pop Up in East Hampton. Getty Images for RH On display through the season, RH's gallery is a showcase of alfresco living—teak furniture, fire tables, coastal textiles—plus on-site styling assistance to help you create your own luxe backyard oasis. Vespa by the Pool at EHP Resort & Marina (295 Three Mile Harbor Hog Creek Rd) Open into September, the Vespa poolside experience is in full swing in August. It includes Marina couture collections, pastel scooters for styling shots, and pool parties at Sí Sí complete with DJs and fashion-forward moments. Montauk Rebecca Minkoff at Solé East (90 Second House Road) (Aug 1–10) The Rebecca Minkoff Pop-Up at Sole East Resort in Montauk runs August 1–10, showcasing her latest summer collection of handbags, ready-to-wear, and accessories. Set against the laid-back luxury of Montauk, the boutique offers a chic shopping experience with ocean breezes and curated style. Rebecca herself is expected to make appearances, offering personal styling tips and an exclusive touch to this limited-time Hamptons event. Dolce & Gabbana Beach Club at Gurney's (290 Old Montauk Hwy) (Through Aug 31) Lemon trees, tile prints, luxury resortwear—and a beach transformed into a D&G coastal fantasy. Dolce & Gabbana has reimagined Gurney's Beach Club as a sun-drenched Sicilian escape, wrapping its loungers, umbrellas, and cabanas in the brand's signature Blu Mediterraneo motif—think ceramic-tile blues, crisp whites, and a breeze that smells faintly of limoncello. An exclusive pop-up boutique on site offers a curated edit of D&G resortwear, letting guests shop poolside like they've just stepped off the coast of Capri. Cadillac Experience at Gurney's (290 Old Montauk Hwy) (Weekends) The new Escalade EV. Cadillac This summer, the Cadillac Experience at Gurney's Montauk is turning heads and elevating beachside luxury to new heights. Guests of the resort can arrive in style with chauffeured rides in Cadillac's sleek new Lyriq EVs and Escalade SUVs, gliding up to Gurney's oceanfront scene like runway royalty. The vehicles, staged against a backdrop of private beach views, DJ decks, and Dolce & Gabbana–branded cabanas, create a picture-perfect moment. Guests can also test-drive the cars poolside while listening to Sound Waves DJs. Sag Harbor Goop MRKT (4 Bay Street) (Through Sept 3) GOOP MRKT Pop Up at Sag Harbor. Erica Wertheim Zohar Live like Gwyneth Paltrow in her favorite summer spot with the Goop MRKT pop up. A curated cottage of clean beauty, East End fashion, stylish jewelry, and artisan bread by Eli Zabar is delivered daily. Missoni Home at Love, Binetti — (17 Washington Street) Missoni pop-up at Love, Binetti in Sag Harbor. Erica Wertheim Zohar The Missoni Home pop-up at Love, Binetti in Sag Harbor was like stepping into a sun-drenched slice of the Amalfi Coast—bold zigzags, soft linens, and colors that instantly lifted your mood. Tucked into a breezy garden cabana just off Main Street, it was the kind of spot that made you want to redecorate your summer house on the spot. Equal parts chic and playful, it is bringing Missoni's signature Italian charm to the heart of the Hamptons through August. Shelter Island Giorgio Armani Mare (Sunset Beach Hotel) (Through Aug 3) Giorgio Armani at Sunset Beach. Chandler Bondurant/ Giorgio Armani Giorgio Armani takes over Sunset Beach from July 24th through August 3rd showing their quiet, minimalist, luxe: linen separates, sand-toned swimwear, and an island setting made for zen with their Giorgio Armani Mare collection. Southampton Elyse Walker Southampton Pop‑Up (Now through Labor Day) 57 Main Street, Southampton Elyse Walker blends West coast style to with East coast chic. Elyse Walker One of my favorite stores from Los Angeles has now made its way to the Hamptons with their first East Coast boutique, open now through Labor Day, blending California polish with coastal ease. With designer edits and stylish accessories in a light-filled space, it's a Hamptons favorite you can still visit in August. TWP by Trish Wescoat Pound (Open All Summer) 2 Main Street, Southampton TWP store in Southampton. TWP This American sportswear label continues to offer refined tailoring and breezy classics all through summer—including August. Their Southampton location is open Monday through Saturday (10 AM – 6 PM) and Sunday (10 AM – 5 PM). Carbon38 Pop‑Up Studio (Summer Season) 44B Main Street, Southampton One of my favorite online clothing brands, Carbon38, is open for the summer season with sleek athleisure collections tailored for beach-to-studio style. Open through the month of August. The Chanel Pop Up at the Hedges Inn ended it's summer salon at the end of July. Erica Wertheim Zohar After a whirlwind of a weekend with great friends, food, and fun, I was lucky enough to catch Chanel's Pink Paradise Summer Salon at The Hedges Inn just before it completed its summer run. Each room of the historic guest house was transformed into a different Chanel mood—bouclé textures, blush tones, camellia accents, and soft jazz floating through the air. As you walk in, a single limited-edition Chanel surfboard stood like a sculptural centerpiece—equal parts beachy and couture. The pop-up beautifully showcased pieces from the Chanel Coco Beach 2025 capsule and highlights from the Spring-Summer 2025 Ready-to-Wear collection, all reimagined through a Hamptons lens. It was the perfect last stop before we headed back to reality. A limited edition Chanel surfboard at their pop-up in East Hampton. Erica Wertheim Zohar
Vogue
13-06-2025
- Entertainment
- Vogue
Vogue's Guide to East Hampton, America's Most Luxurious Beach Town
East Hampton is arguably the most famous—and inarguably the most luxurious—beach town in America. It's where a Gucci sits on Main Street while beach fires with s'mores happen every evening on Sag Main Beach; where gray shingled homes belonging to Ina Garten and Robert Downey Jr. co-exist with famous artist studios; and where the best place to grocery shop is always the farm stand. Below, Vogue's guide to East Hampton. Where to Stay EAST HAMPTON, NEW YORK - MAY 16: Sarah and Andrew Wetenhall with East Hampton Mayor Jerry Larsen, Carrie Doyle, and Marcos Balderone at the Official Ribbon Cutting of The Hedges Inn May 16, 2025 in East Hampton, NY. (Photo by Gregfor Sanders) Photo: Greg Kessler The owners of The Colony Hotel in Palm Beach have refreshed The Hedges Inn, a beloved landmark right on the cusp of East Hampton town. While a full renovation will come later next year, already they have instituted a full service concierge, a beach butler buggy that comes stocked with chairs, towels, and coolers, and added a buzzy new restaurant. (More on that later). 'The decor, courtesy of Unionworks designer Poonam Khanna, was largely inspired by the natural Hamptons landscape: earthy hues of sand, green, blue, and peach. The guest rooms are marked by plush beds made with Frette Linens and clawfoot tubs in the bathroom; cottages boast quaint living areas and private gardens. Tata Harper skincare fills the gift shop, alongside a selection of Giulivia Heritage pieces,' Vogue editor Leah Faye Cooper wrote in her first hand account of staying at The Maidstone, which last summer, was glamorously revamped by LDV Hospitality group. Plus, its in-town location means guests are walkable to the town's famous restaurants and shops. EHP is spread across five waterfront acres on Three Mile Harbor, the north of the highway marina where Hamptonites regularly dock their boats—or yachts. You don't need either to stay in one of their light and airy cottages, which feel more like quaint homes than hotel rooms. They also have plenty of amenities: there's a swimming pool, tennis and pickleball courts, as well as bikes, kayaks, and paddle-boards. A gift shop, meanwhile, carries beachy homewares and designer dresses. Si Si, their restaurant, is the perfect place to catch the sunset while drinking rosé. This year, buzzy French-Indonesian restaurant Wayan is also popping up on the hotel grounds. Where to Eat Sant Ambroeus in East Hampton. Photo: Courtesy of Sant Ambroeus Spend your afternoon shopping on Main and Newton Streets then have a leisurely, spritz-filled lunch at Sant Ambroeus, the Milanese café that also has locations in New York and Aspen. We're partial to their penne arrabbiata, branzino, or chicchirichi panini, but you can't go wrong with anything on their menu. It's also open for breakfast. Inside The Hedges Inn is Swifty's, a reincarnation of Upper East Side restaurant that served a dedicated and well-heeled group of uptown New Yorkers until it closed in 2016. (Its owner, Robert Caravaggi, was also maître d' of the beloved Mortimer's.) Open for breakfast, lunch, and dinner, Swifty's offers everything from jumbo Lump Maryland crab cakes, chilled lobster salad, and meatloaf, many dishes made with ingredients from local farms. Nick & Toni's has been an East Hampton staple for over 37 years; go there for a classic Tuscan meal—think wood-fired pizzas, lumache with ramp pesto, and pan seared halibut—as well as excellent people watching. (It's known to be one of the most popular celebrity haunts out east.) East Hampton Grill, with its dark wood and green interiors, feels like a tavern or country club grill room. Depending on your mood, that's a good thing—as there's no better place to drink a martini and a medium rare steak in town. Run by the cult favorite Hillstone Group, patrons will notice the same beloved menu items as offered at their own restaurants like the prime French dip, the kale and rotisserie salad, and crispy chicken sandwich. For a more casual, grab and go meal, go to Carissa's on Newton Lane. (Although casual doesn't come at the expense of quality: Carissa was a 2025 James Beard semifinalist for Outstanding Bakery.) Get their Jambon Beurre sandwich or raisin snail—as well as a box of breakfast pastries to go for the next morning. New York's critically acclaimed pizza joint opened Camp Rubirosa, a seasonal pop-up at 31 Race Lane in East Hampton. Enjoy thin-crust tie-dye pizza and house-made pastas served in a summer camp-inspired setting. The gourmet farm stand offers some of the freshest produce in the Hamptons, and then some: people love their prepared foods, which include chicken salad, warm berry muffins, salmon salads, and sandwiches. (Oh, and more hearty fare like fish tacos, poke bowls, and bao buns.) Where to Shop
