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Korea Herald
5 days ago
- Business
- Korea Herald
Luxury Group by Marriott International Unveils Luxury Wellbeing Series 2025
An enriching wellness escapade across Asia-Pacific that revitalizes the mind, body and spirit SINGAPORE, July 17, 2025 /PRNewswire/ -- As the allure for wellness-centric luxury travel continues to dominate the 2025 landscape in Asia-Pacific, the Luxury Group by Marriott International unveils the groundbreaking Luxury Wellbeing Series 2025 from August. According to the Group's latest luxury travel trends report - The Intentional Traveler, 90% of high-net-worth travelers cite wellness offerings as a key factor in their booking decisions. Evolving into a holistic lifestyle pursuit, wellness travelers are planning to spend more, and with more than half planning their wellness getaways with their immediate family or significant other. Beyond just feeling good, there is a growing demand for immersive, holistic wellness journeys over passive pampering, and Asia is the top destination of choice for such experiences. Spanning across multiple cities in Asia, this meticulously crafted wellness odyssey integrates the three essential pillars of wellness — Sleep, Nutrition, Physical & Mental Well-being — with the rich cultural tapestry and natural splendor of Bali, Maldives, and Goa. The participating properties Mandapa, a Ritz-Carlton Reserve, The Ritz-Carlton Maldives, Fari Islands, and The St. Regis Goa Resort will each offer a tailored wellness escapade, redefining luxury travel as a transformative journey towards a healthier, more enlightened self. "Beyond tranquil retreats, affluent travelers are seeking impeccable, personalized, exceptional wellness experiences," said Oriol Montal, Regional Vice President, Luxury, Asia Pacific excluding China, Marriott International. "As the Luxury Group aspires to predict and exceed travelers' ever-evolving expectations, the Luxury Wellbeing Series is more than just a wellness program — it's a transformative expedition catering to global luxury travelers' growing desire for holistic enrichment." Bali | Mandapa, a Ritz-Carlton Reserve Entering its 10 th anniversary celebration, Mandapa, a Ritz-Carlton Reserve brings wellbeing to new heights by offering a genuine connection to the island's cultural and natural beauty. Sleep: Delve into the traditional use of medicinal plants in the educational Balinese Medicinal Plants Workshop, exploring how local flora can enhance sleep quality and overall health with centuries-old recipes that have been passed down for generations in Balinese culture. Follow this with the profound 60-mintute Yogic Sleep Therapy, a session focused on achieving deep relaxation through controlled breathing, gentle yoga techniques, and calming Delta wave music, all designed to prepare you for a restful night free from anxiety. Nutrition: Explore the vibrant landscapes of Bali with the guided Foraging with the Adventure Car tour led by the hotel's Executive Sous Chef Eka Sunarya. This hands-on sensory excursion takes guests through lush greenery where they will taste wild herbs, aromatic spices and tropical fruits freshly picked directly from the earth, gaining insights into their culinary and cultural significance. To further embrace the profound appreciation and respect of nature deeply-rooted in the Balinese culture, make your own traditional Balinese herbal drinks in the hour-long Balinese Herbal Drink Workshop using local ingredients that are believed to detoxify, energize and heal. Physical and mental wellbeing: Dive into the depths of self-awareness with the Vipassana meditation sessions, an ancient practice designed to sharpen mindfulness and foster inner tranquility. By closely observing their breath, sensations, thoughts, and emotions, guests can easily regain mental clarity and emotional resilience. Let your artistic side shine through with the Mandala Art activity, which fosters self-expression and emotional release. Through the exercise of creating a mandala, connect with your inner self and celebrate your unique identity. Maldives | The Ritz-Carlton Maldives, Fari Islands At The Ritz-Carlton Maldives, Fari Islands, wellness is a deeply personal journey, shaped by each guest's unique path to balance. Rooted in the resort's Deep Blue philosophy, which celebrates the ocean's healing rhythm and the science of the blue mind, the experience draws on the power of water to calm, center, and inspire. From private consultations with the resort's Director of Spa and Wellness and Executive Chef upon arrival to bespoke treatments and personalized nutrition plans, every element is thoughtfully designed to dissolve stresses and restore inner peace. Sleep: Taking place at the serene oceanfront bedrooms, the Balance of Stillness workshop will give guests an introduction to sleep circle and creating their own sleep sanctuary with the curated sleep ritual kits to help establish a calming bedtime routine. Ensuring a deeply restorative sleep, guests will enjoy personalized turndown service featuring Chakra tea and a sound card selected based on their initial wellness consultation. Nutrition: A Taste of the Maldives cooking class will offer guests a chance to prepare dishes using the day's local fish catch alongside a nutritious vegetarian option and to delight in the flavors of the Maldives. Another highlight would be a one-on-one session with the in-house wellness guru and the chef for tailored nutrition guidance. Following a comprehensive review of your health history, lifestyle, and wellness goals, the professionals will provide guidance on a customized meal plan, portion control, mindful eating, and nutrient timing. Physical and Mental Wellbeing: Set the tone with a Sun rise Floating Sound Healing Session, where sound vibrations gently align body and mind. Healing moments will be further elevated by B Strong, a powerful blend of strength training and conscious breathwork to improve resilience and clarity. A guided snorkeling trip and private coral regeneration experience further enrich this journey, deepening the connection between well-being and the healing power of the blue ocean, which the color is known to calm and focus the mind. India | The St. Regis Goa Resort Tucked between the Sal River and Arabian Sea, the newly renovated St. Regis Goa Resort is dedicated to the ancient practices of Ayurveda, designed to address and harmonize guests' overall health and well-being. The journey begins with a personalized consultation with a team of in-house wellness consultants to uncover underlying health imbalances, followed by customized treatments delivered by expert therapists to ensure guests return to the world feeling soothed and centered. Sleep: The Sleep Ritual harnesses the calming effects of Yoga Nidra alongside specially selected herbal tisanes to promote a deep, restorative sleep. This ritual is specifically crafted to help guests truly unwind, preparing them for a rejuvenating night. Nutrition: Guests will indulge in a Dosha-Specific Farm-to-Table Lunch, creatively prepared to align with individual Ayurvedic profiles using the freshest ingredients from local farms. A visit to the resort's Spice Garden further enriches this experience, offering insights into the healing properties of traditional herbs and spices integral to Ayurvedic cuisine. Physical and Mental Wellbeing: The revitalizing mornings begin with a therapeutic Sound Bath Session, using Himalayan singing bowls to realign and soothe the body's energies. This is further complemented by the Estuary Walk & Yoga, a reflective journey along the water's edge, blending the natural tranquility of the surroundings with the physical and mental discipline of yoga. Following the initial consultation upon arrival, The St. Regis Spa offers on a series of bespoke Ayurvedic treatments designed to address guests' specific health concerns and promote a profound sense of peace and well-being. High-resolution images available here. About Marriott International Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy ®, its highly awarded travel platform. For more information, please visit our website at and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at investor or Marriott's news center website at which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only. About Luxury Group by Marriott International With an unrivaled portfolio of eight dynamic luxury brands, Marriott International is creating authentic, rare, and enriching experiences sought by today's global luxurian. Spanning all corners of the world, Marriott International's Luxury Group offers a boundless network of more than 530 landmark hotels and resorts in over 70 countries and territories through The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels. From the world's most iconic destinations to the ultimate undiscovered gems, the international hospitality leader's collection of luxury brands is focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing guests to indulge their passions while sparking personal growth. For more information, please visit
Korea Herald
01-07-2025
- Business
- Korea Herald
THE PURPOSE-DRIVEN TRAVELER: NEW REPORT REVEALS SHIFT IN ASIA PACIFIC LUXURY TRAVEL TRENDS
The Luxury Group by Marriott International launches 'The Intentional Traveler' report, unveil ing evolving behavio rs among high-net-worth travelers across seven markets SINGAPORE, July 1, 2025 /PRNewswire/ -- A new era of luxury travel is taking shape across Asia Pacific, defined by purpose, personalization, and profound lifestyle shifts. According to a new study from the Luxury Group by Marriott International, high-net-worth (HNW) travelers in the region are recalibrating how, where, and why they travel – prioritizing wellbeing, immersive experiences, emotional value, and intentional design over volume and extravagance. The new report surveyed 1,75 0 of Asia Pacific's most affluent travelers across Australia, Singapore, India, Indonesia, South Korea, Japan, and Thailand, revealing a luxury travel mindset marked by deeper cultural engagement, increased precision in itinerary planning, and rising expectations from brands and experiences. "Luxury travelers are now more intentional than ever before," says Oriol Montal, Regional Vice President, Luxury, Asia Pacific excluding China, Marriott International."They are seeking journeys that align with their values, enhance wellbeing, and deliver deep personal meaning. For Marriott International, this represents an opportunity to evolve luxury hospitality into something more transformational, curated, and emotionally resonant." Wellness Takes Center Stage Wellbeing has become a cornerstone of luxury travel. In 2025, 90% of travelers cite wellness experiences as a key factor in their booking decisions, up from 80% the year prior. Beyond traditional spa retreats, luxury travelers are embracing holistic wellness experiences - from forest immersions and nutrition programs to sound healing and sleep therapies. Asia is the top destination for wellness journeys (67%), where 26% of travelers are planning a dedicated wellness or spa retreat. Spending More, Expecting More Luxury travelers are approaching their journeys with both confidence and discernment, as 72% plan to increase their spending on high-end travel in the coming year. This growth is led by travelers in Australia (85%), Indonesia (81%), and Singapore (80%), who are showing the strongest intent to invest more in premium experiences. Among all travel types, family travel stands out as the top priority for spending, with 47% of affluent travelers most willing to splurge when journeying with their immediate families. Brand trust is also on the rise - recognized luxury hotel brands now rank higher than independent villas or private retreats, reflecting a desire for consistency, curated experiences, and elevated service. A striking 93% of high-net-worth travelers in the region prefer to return to destinations they already love, with 89% saying they're more likely to revisit places where they feel a meaningful connection. These aren't just repeat trips - they're purposeful returns, often planned to delve deeper into a destination, reconnect with local communities, or relive special moments with family and friends. At the same time, while many HNW travelers continue to favor familiar destinations, new markets with convenient regional access are rapidly gaining traction: Bangladesh (26%), New Zealand (24%), and Cambodia (23%) are emerging as top choices for 2025, rising alongside established travel favorites such as Australia, Japan, and Mainland China to secure spots in the year's top 10 most planned destinations. The Rise of the Intentional Itinerary Today's luxury travelers are booking fewer trips but with greater depth and deliberation. The average short stay has increased from 3 to 4 nights, and itineraries are meticulously planned, often months in advance. For longer trips, bookings are typically made 2-3 months ahead, while short trips are locked in 1-2 months in advance. 93% expect a personalized travel experience, while 62% plan every detail ahead of time. Nature is an Emerging Travel Priorit y While gastronomy remains the top driver of travel, nature-driven experiences are now an emerging pillar of luxury travel. Countryside getaways are gaining momentum, with 28% of high-net-worth travelers planning rural escapes - up from 19% last year - while 30% are booking wildlife safaris. A remarkable 92% say being close to nature is a key travel priority, reflecting a growing desire for immersive, outdoor experiences. Further, these travelers are planners at heart, with the majority booking their long trips 2 to 6 months in advance, with some booking as far as 9 to 12 months out. Changing Travel Dynamics: Who We Travel With HNW travelers are redefining traditional travel groups, as new dynamics emerge. i) Guardian Trailsetters Once a niche category, solo parents traveling with their kid(s) has grown from 15% to 24% in just a year. When traveling as a solo parent, they show a preference for enriching itineraries that offer invaluable experiences for their children, including religious events (41%), educational trips (38%), and safaris or extreme adventures (both at 35%). ii) Impact Explorers Gen Z travelers are gravitating toward destinations like Australia, Sri Lanka, and Thailand - choices that reflect their strong appetite for nature, culture, and adventure. Far from the leisure-seeker stereotype, this generation is driven by purposeful, active experiences: 47% prioritize being close to nature, 45% are eager to encounter wildlife, and 43% are drawn to active sporting holidays. Solo travel appeals to 31% as a means of independence and self-discovery, though small group trips of fewer than five people remain their preferred way to explore. iii) Venture Travelist First introduced in the 2024 New Luxe Landscapes report, the Venture Travelist segment has seen significant growth in 2025. 86% of HNW travelers now say they explore business or investment opportunities while traveling - up from 69% the previous year. The full report is available to download. High-resolution images are available here. Note to Editor Findings are from a research report commissioned by Luxury Group by Marriott International conducted over a period from March 14 to April 17, 2025, with frequent international travelers who primarily travel for leisure. The study targeted the wealthiest 10% of residents in Australia, Singapore, India, Indonesia, South Korea, Japan, and Thailand with 250 respondents from each market. About Marriott International Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at investor or Marriott's news center website at which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only. About Luxury Group by Marriott International With an unrivaled portfolio of eight dynamic luxury brands, Marriott International is creating authentic, rare, and enriching experiences sought by today's global luxurian. Spanning all corners of the world, Marriott International's Luxury Group offers a boundless network of more than 530 landmark hotels and resorts in over 70 countries and territories through The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels. From the world's most iconic destinations to the ultimate undiscovered gems, the international hospitality leader's collection of luxury brands is focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing guests to indulge their passions while sparking personal growth. For more information, please visit
