Latest news with #TheLandmarkKid
Hindustan Times
2 days ago
- Entertainment
- Hindustan Times
Father spends ₹5.8 crore on ads to show off son's ‘cuteness', teen unhappy: ‘Why not transfer that to my bank'
A Japanese father has stunned the world by spending $700,000 to get his son's 'cute' photos plastered all over Tokyo, reported the South China Morning Post (SCMP). Over the years, the dad, a real estate company owner, has placed several ads featuring childhood pictures of his son. The boy, famous as Yu-kun and dubbed 'The Landmark Kid,' has his childhood pictures everywhere, from footbridge banners to city buses to parking signs. His dad puts the ads up because, according to him, his son is 'absolutely adorable,' and the entire city deserves to see that. According to the outlet, the ad campaigns show full-blown pictures of Yu-Kun making funny faces. One picture also shows him crying after watching a street performance. 'My son was just too adorable when he was little. I thought, all of Tokyo should know,' his father told the outlet. Now 16 years old, the teen is not too happy seeing his childhood photos plastered all over the city. 'I do not like it. I really do not,' he said. He added, 'If you really think I am that cute, why not just transfer that 100 million yen into my bank account?' 'People might not recognise my baby photos, but now that I am older, it is just embarrassing,' he continued. According to the outlet, a Chinese social media user who saw this viral story from Japan wrote, 'As the old Chinese proverb goes, 'A father's love is like a mountain,' but this Japanese dad's love is a bit too heavy, on billboards!' Another added, 'Parental love is often free, yet it can come at a high cost. Chinese parents are known for hiding their love, but it seems some Japanese parents go as far as plastering their child's face all over the city.'
Mint
3 days ago
- Entertainment
- Mint
Father spends $700K to show his love for son, prints billboard ads: Teenage kid snaps back, ‘If I am that cute…'
Talk about proud parenting! A Japanese dad is making major headlines after blowing a whopping $700,000 (100 million yen) on ads featuring his young son all over Tokyo's Adachi district. The kid, lovingly nicknamed 'The Landmark Kid', is now a full-blown neighborhood icon. From footbridges to buses, even convenience stores, Yu-kun's adorable face is impossible to miss. The boy's wild, funny, and sometimes downright embarrassing expressions are plastered everywhere. One hilarious ad shows him bawling his eyes out after a street performer startled him. That crying-face photo is now a 6-foot-tall billboard outside a subway station. Locals love him, tourists snap pictures, and the dad is not stopping anytime soon. He runs a real estate business and keeps updating the campaign with new pictures of his son. This isn't just advertising. It's a father's way of turning his kid into a Tokyo legend. He regularly asks photographers to take new 'cute' shots of his son and even plans to feature recent photos to promote new real estate projects. However, The Landmark Kid is now 16. And, he is totally over it. 'I do not like it. I really do not. If you really think I am that cute, why not just transfer that 100 million yen into my bank account?' the South China Morning Post quoted him as saying. 'People might not recognise my baby photos, but now that I am older, it is just embarrassing,' he added. When he was a toddler, his dad turned him into a walking (or crying) ad campaign. But, now, Yu-kun is super embarrassed. The story has gone viral, especially in China, where netizens joked, 'As the old Chinese proverb goes, 'A father's love is like a mountain,' but this Japanese dad's love is a bit too heavy, on billboards!' While Chinese parents are known for hiding their love. This Japanese dad printed his emotions everywhere. The United States of America will celebrate Father's Day 2025 on June 15. Ahead of the celebration, this story is a great example of a father's love. Some may assume that the teenage son does not realise the value now; he will get it when older. Some may also argue about how much is too much.
