Latest news with #TheLegoGroup
USA Today
24-07-2025
- Entertainment
- USA Today
Lego announces Nintendo Game Boy set: When does it come out?
Feeling nostalgic for old Nintendo consoles? Well, '80s and '90s kids rejoice, because Lego has the solution for you. "To celebrate a revolutionary time in video game history, The Lego Group is bringing a true icon to brick form, the original Game Boy system from Nintendo," Lego said in a press release. On July 23, Lego announced the release of a Lego Game Boy Model Building Set, which is a near 1:1 scale replica of the original Game Boy, first released in 1989. The build is now available for pre-order starting on July 24, according to Lego. It will be available for purchase on Oct. 1. "This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START," according to the press release. The build, which is intended for Lego fans 18 and up, will also include the contrast adjustment and volume dial. Here's what you need to know about the new Lego Game Boy build. Game Boy Game Paks included Game paks are cartridges that contain a game's data. Included in the build are two game paks: Both paks are brick-built. The set will also give builders the option to change the look of the start screen or change out the game paks once the build is completed. How much is the Lego Game Boy Model Building Set? The set retails for $59.99, and is available for pre-order starting on Thursday, July 24. Lego fans can purchase the build in store on Oct. 1. Julia is a trending reporter for USA TODAY. Connect with her on LinkedIn,X, Instagram and TikTok: @juliamariegz, or email her at jgomez@
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Business Standard
23-05-2025
- Business
- Business Standard
Danish toy firm Lego opens first store in India, eyes double-digit growth
Danish toy giant Lego launches its first store in Gurugram, aiming to expand offline footprint in India with new outlets, tier II city reach, and accessible price points Akshara Srivastava Delhi Listen to This Article Danish toymaker The Lego Group expects strong growth in India, driven by the country's vast population of young children, a top executive told Business Standard. 'We've seen Lego love grow not just among kids, but also parents and adults in recent years. India has the largest population of young children globally, and we want to build on that,' said Bhavana Mandon, country manager, Lego India, ahead of the launch of its first retail store in Gurugram. Lego's first branded store in India marks a deeper push into the South Asian market. Until now, the company has been selling through platforms
