Latest news with #TheLoneliestColor
Yahoo
22-05-2025
- Sport
- Yahoo
Paige Bueckers Makes Announcement a Day After Return to Minnesota
Dallas Wings guard Paige Bueckers made her return to Minnesota on Wednesday night — the state she called home for the first 18 years of her life. She and the Wings took on the Minnesota Lynx at Target Center in a tightly contested game, ultimately falling 85–81. Bueckers had a tough night shooting, going just 3-of-11 from the field, but she still recorded the first double-double of her WNBA career, finishing with 12 points and 10 assists. Advertisement The 2025 No. 1 overall pick took to social media on Thursday morning to announce a new partnership with Sherwin-Williams, a company that manufactures and sells paint. Bueckers teamed up with Sherwin-Williams to help unveil a new paint color: "I'm excited to partner with Sherwin-Williams to unveil The Loneliest Color™ 2025 – Radiant Lilac SW 0074," Bueckers wrote on Instagram. "💜 Led by creative visionary Dapper Dan Harlem, we crafted this unique look for the tunnel walk in my hometown. 🏀 Fashion is a big part of how I express myself and I love the quiet confidence this color brings." This announcement came just one day after Bueckers wore a Dapper Dan pregame outfit featuring Sherwin-Williams' "The Loneliest Color." Advertisement Here's a photo of her entering the Target Center on Wednesday night: Sherwin-Williams' director of color marketing, Sue Wadden, made it clear in a press release that the new color is meant to celebrate the "unique, daring shades that have often been overlooked" — just as "women's professional sports have long been overlooked.' Dallas Wings guard Paige Bueckers and Minnesota Lynx forward Alanna SmithBruce Kluckhohn-Imagn Images "We're always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices," Wadden said. "The Loneliest Color™ is exactly that — celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before." Advertisement "Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes are continuing the work the legends have started and are helping to ignite attention and inspire new fans." Related: WNBA Shares Four-Word Reaction to Paige Bueckers' Unexpected Public Appearance Related: Dallas Wings Have Bad News for Paige Bueckers' Rookie Season
Associated Press
22-05-2025
- Business
- Associated Press
Sherwin-Williams Unveils The Loneliest Color™ 2025 with Paige Bueckers--A Celebration of Confidence and Self-Expression
Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and crafted by Dapper Dan CLEVELAND, May 22, 2025 /PRNewswire/ -- The Sherwin-Williams Company believes that every paint color is beautiful, even the most overlooked, which is why they are disrupting traditional trend forecasting for a second year in a row by celebrating its least tinted and albeit least popular color. The Loneliest Color™ 2025 will spotlight Radiant Lilac SW 0074, a shade that inspires self-expression and color confidence. Commanding attention with its bold yet inviting presence, Radiant Lilac SW 0074 infuses any space with warmth, depth, and undeniable energy. A perfect blend of tradition and modernity, this color inspires authenticity and reminds us that true self-expression leaves a lasting impression. 'We're always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices. The Loneliest Color™ is exactly that—celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before,' shares Sue Wadden, director of color marketing at Sherwin-Williams. 'At its core, color is about making fearless decisions and finding beauty in the unexpected.' Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes are continuing the work the legends have started and are helping to ignite attention and inspire new fans. That's why Sherwin-Williams has teamed up with women's college basketball champion, #1 draft pick for 2025, and now professional basketball player, Paige Bueckers to spotlight what's possible when you stand firm in who you are. Known for her dominance on the court, fashion sense, culture, and—of course—love for the color purple, Bueckers embodies confidence and determination. A dynamic point guard entering her rookie season for the Dallas Wings, she is celebrated for her elite scoring, playmaking, and unwavering confidence on and off the court. 'When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys,' shared Paige Bueckers. 'Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls.' Last night, Bueckers unveiled The Loneliest Color™ during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx. Known for their trendsetting approach to style, Bueckers and Harlem couturier Dapper Dan, teamed up to mark this milestone with a custom fit. As women's basketball players across the league continue to transform the tunnel into a runway of sorts, this collab marks a first of its kind moment for Dap, known best for menswear designs and styling. 'It was an honor being named Creative Director of The Loneliest Color™ last year and I'm excited to continue encouraging people to rediscover the beauty of color through this campaign,' shares Dapper Dan. 'Paige has already begun breaking barriers in women's sports, and it's important to me to celebrate the next generation of trailblazers. The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically.' Paige's custom, handmade tracksuit by Dap was inspired by the energetic sophistication of Radiant Lilac SW 0074 with subtle western influences on the drawstrings and pant details – a nod to the Dallas roots she's planting. The set features a zip-up jacket that subtly blends Radiant Lilac SW 0074 with Cavern Clay SW 7701 detailing along the seams and cuffs, adding a fresh, modern touch to the classic silhouette. The fit was designed in a coordinating palette of muted purples and delicate ivory tones – bringing depth and harmony to the look. This outfit balances classic streetwear with a dreamy, elevated twist, perfect for making a statement. Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons created in 2024. Sherwin-Williams tints millions of gallons across its top colors each year, however fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, reflecting how collective tastes often favor popular choices over more personal, unique ones. Fans inspired by the collaboration are invited to Rediscover the Beauty of Color at and order their complimentary Radiant Lilac SW 0074 color chip or purchase a Peel & Stick sample for a chance to win an all-expense paid trip to Dallas and tickets for two to attend a women's basketball game. Subject to official rules. Radiant Lilac SW 0074 is available in color chips and tinted cans at Sherwin-Williams neighborhood stores nationwide and online for in-store or curbside pick-up. Peel & Stick samples are also available online on Designers can contact their Account Executive HERE or order samples with a PRO+ account. Bringing boldness and sophistication for homeowners Radiant Lilac SW 0074 rewards balance and thoughtful execution. Daring yet versatile, it lends itself to a variety of eclectic design styles including mod, retro, Scandinavian, bohemian and bold minimalism. 'I recommend highlighting architectural features, a statement furniture, or even painted kitchen cabinets for a bold yet refined touch,' says Wadden. 'Any of the above lend themselves well to DIY projects for homeowners.' An unexpected edge for designers Radiant Lilac SW 0074 effortlessly blends with layered textures and bold design elements to create visual interest, allowing designers to craft balanced, thoughtful spaces that ooze creativity and personality. 'Use it in small, intentional doses for the perfect balance,' added Wadden. 'Use it in accent walls, painted furniture, or decorative textiles like pillows, rugs, and curtains.' Sweepstakes Details NO PURCHASE NECESSARY. Sweepstakes begin today and end on 6/30/2025. Open to legal residents of the 50 U.S. & D.C., who are at least 18 and the age of majority in their jurisdiction of residence. Visit to enter & for Official Rules including full details, eligibility restrictions, odds and limitations. Void where prohibited. Ask Sherwin-Williams For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,800 neighborhood stores across North America. For more information, visit Join Sherwin-Williams on Instagram, TikTok, Pinterest, Facebook and LinkedIn. View original content to download multimedia: SOURCE Sherwin-Williams
Yahoo
22-05-2025
- Entertainment
- Yahoo
Paige Bueckers Just Tunnel Walked in a Custom Dapper Dan Sweatsuit
Paige Bueckers has only been a professional athlete for a little over a month and she's already making her mark in the WNBA. The UConn alum was drafted No. 1 overall in the 2025 WNBA draft and joined a Dallas Wings team undergoing a major rebuild. She's had a ton of huge and memorable occasions these past few months, and she just added another one. Tonight, the Wings will play the Minnesota Lynx, which happens to be in Paige's hometown of Minneapolis, and her tunnel walk outfit perfectly celebrated the moment. In collaboration with Sherwin-Williams, Paige worked with legendary fashion designer Dapper Dan to create the custom look for her tunnel walk. The two-tone sweatsuit unveils Sherwin-Williams' 2025 The Loneliest Color, radiant lilac, and Paige is no stranger to the sort purple hue. "It actually happens to be one of my favorite colors," she tells Cosmo, "so I couldn't really believe that it was the least popular color. I was very proud and happy to wear it." The look also has nods to Paige's new home in Dallas with Western influences on the drawstrings and pants. Along with radiant lilac being the main part of the sweatsuit—which inspires self-expression, confidence, and undeniable energy, aka exactly what Paige brings on and off the court—the ensemble also includes Sherwin Williams' Cavern Clay hue on the seams and cuffs, adding a fun, earthy contrast to the muted purple. Ahead of the moment, Cosmo spoke with Paige about making her hometown debut as a WNBA player, working with the Dapper Dan to create the look, and more. Being self-expressive and confident in whatever you want to wear—whether it's the most popular color or least popular—and using it in your way has something that I've tried to do my last couple years in the fashion world. I'm still learning and growing, and but it's always been about being confident in your own skin and not trying to fit in with the norms or what people think you should wear. Dr. Dan is a legend and one of the best tailors. Getting to know him and his personality, as well as work with him and see how much he loves fashion, was really cool. He did an amazing job with the color collaboration, his design, the little details in his logo, the zippers; I thought it was all perfect; It fit me like a glove. It's a mix of tailoring, but also it's a little sweat suit action, so it's ideal for a basketball player like me who loves to chill and be in sweats all the time. I want to get established a little bit and focus on basketball for the most part, so I don't even know what it's gonna look like this season. Truly, it's still up in the air. But I'll probably be working with [stylist] Brittany Hampton again, so we'll see. I love fashion so I want to put on, but there's also a lot of pressure to put on when you're stepping and dressing every single game. This one will be one of my best looks just based on the fact that Dapper Dan created it, and it's a beautiful, radiant lilac color—this will probably be one of my favorite outfits. But for the season, maybe a mix of chill and a mix of a little bit not chill. Just by staying present and being in the moment and being where my feet are. That allows me to enjoy where I am and enjoy the journey and the ups and downs to it, because it's all a part of your process of becoming a better human and better basketball player. So doing that and just being confident, like I've always talked about, and using my voice. I know that I'm a rookie, I don't have any experience at all up to this point, but the way that I connect with people, the way that I can use my voice to help lead, build confidence, have a mix of challenge and support are something that I want to continue to do and stand firm in. Coming back home to Minnesota, playing against the Minnesota Lynx, which were my favorite dynasty growing up with now my favorite organization, the Dallas Wings, it's all a mix of so much excitement, nervousness, anxiousness, and just trying to be confident. It'll start in the tunnel with the great outfit Dapper Dan made for me, but I'm going to try to enjoy it and embrace being out there, especially with my new team. I think the whole experience will be really special. You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
