Sherwin-Williams Unveils The Loneliest Color™ 2025 with Paige Bueckers--A Celebration of Confidence and Self-Expression
Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and crafted by Dapper Dan
CLEVELAND, May 22, 2025 /PRNewswire/ -- The Sherwin-Williams Company believes that every paint color is beautiful, even the most overlooked, which is why they are disrupting traditional trend forecasting for a second year in a row by celebrating its least tinted and albeit least popular color. The Loneliest Color™ 2025 will spotlight Radiant Lilac SW 0074, a shade that inspires self-expression and color confidence.
Commanding attention with its bold yet inviting presence, Radiant Lilac SW 0074 infuses any space with warmth, depth, and undeniable energy. A perfect blend of tradition and modernity, this color inspires authenticity and reminds us that true self-expression leaves a lasting impression.
'We're always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices. The Loneliest Color™ is exactly that—celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before,' shares Sue Wadden, director of color marketing at Sherwin-Williams. 'At its core, color is about making fearless decisions and finding beauty in the unexpected.'
Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes are continuing the work the legends have started and are helping to ignite attention and inspire new fans. That's why Sherwin-Williams has teamed up with women's college basketball champion, #1 draft pick for 2025, and now professional basketball player, Paige Bueckers to spotlight what's possible when you stand firm in who you are.
Known for her dominance on the court, fashion sense, culture, and—of course—love for the color purple, Bueckers embodies confidence and determination. A dynamic point guard entering her rookie season for the Dallas Wings, she is celebrated for her elite scoring, playmaking, and unwavering confidence on and off the court.
'When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys,' shared Paige Bueckers. 'Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls.'
Last night, Bueckers unveiled The Loneliest Color™ during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx. Known for their trendsetting approach to style, Bueckers and Harlem couturier Dapper Dan, teamed up to mark this milestone with a custom fit. As women's basketball players across the league continue to transform the tunnel into a runway of sorts, this collab marks a first of its kind moment for Dap, known best for menswear designs and styling.
'It was an honor being named Creative Director of The Loneliest Color™ last year and I'm excited to continue encouraging people to rediscover the beauty of color through this campaign,' shares Dapper Dan. 'Paige has already begun breaking barriers in women's sports, and it's important to me to celebrate the next generation of trailblazers. The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically.'
Paige's custom, handmade tracksuit by Dap was inspired by the energetic sophistication of Radiant Lilac SW 0074 with subtle western influences on the drawstrings and pant details – a nod to the Dallas roots she's planting. The set features a zip-up jacket that subtly blends Radiant Lilac SW 0074 with Cavern Clay SW 7701 detailing along the seams and cuffs, adding a fresh, modern touch to the classic silhouette. The fit was designed in a coordinating palette of muted purples and delicate ivory tones – bringing depth and harmony to the look. This outfit balances classic streetwear with a dreamy, elevated twist, perfect for making a statement.
Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons created in 2024. Sherwin-Williams tints millions of gallons across its top colors each year, however fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, reflecting how collective tastes often favor popular choices over more personal, unique ones.
Fans inspired by the collaboration are invited to Rediscover the Beauty of Color at tlc.sherwin.com and order their complimentary Radiant Lilac SW 0074 color chip or purchase a Peel & Stick sample for a chance to win an all-expense paid trip to Dallas and tickets for two to attend a women's basketball game. Subject to official rules.
Radiant Lilac SW 0074 is available in color chips and tinted cans at Sherwin-Williams neighborhood stores nationwide and online for in-store or curbside pick-up. Peel & Stick samples are also available online on swsamples.com. Designers can contact their Account Executive HERE or order samples with a PRO+ account.
Bringing boldness and sophistication for homeowners
Radiant Lilac SW 0074 rewards balance and thoughtful execution. Daring yet versatile, it lends itself to a variety of eclectic design styles including mod, retro, Scandinavian, bohemian and bold minimalism.
'I recommend highlighting architectural features, a statement furniture, or even painted kitchen cabinets for a bold yet refined touch,' says Wadden. 'Any of the above lend themselves well to DIY projects for homeowners.'
An unexpected edge for designers
Radiant Lilac SW 0074 effortlessly blends with layered textures and bold design elements to create visual interest, allowing designers to craft balanced, thoughtful spaces that ooze creativity and personality.
'Use it in small, intentional doses for the perfect balance,' added Wadden. 'Use it in accent walls, painted furniture, or decorative textiles like pillows, rugs, and curtains.'
Sweepstakes Details
NO PURCHASE NECESSARY. Sweepstakes begin today and end on 6/30/2025. Open to legal residents of the 50 U.S. & D.C., who are at least 18 and the age of majority in their jurisdiction of residence. Visit tlc.sherwin.com to enter & for Official Rules including full details, eligibility restrictions, odds and limitations. Void where prohibited.
Ask Sherwin-Williams
For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,800 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Instagram, TikTok, Pinterest, Facebook and LinkedIn.
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