Latest news with #TheLoomhoodCollection
Emirates Woman
19-04-2025
- Entertainment
- Emirates Woman
Heritage meets hype with these limited-edition adidas soles
Life by Sarah Joseph 6 mins ago Out of the ordinary and rooted in purpose, The Loomhood Collection is a testament to how adidas thinks differently. Launching April 21, 2025 in Dubai and Riyadh, and April 24, 2025 in Cairo, this limited-edition drop reimagines the iconic Samba OG and Handball Spezial silhouettes through the lens of regional craftsmanship. Each pair pays homage to three culturally rich neighborhoods, featuring their names and the exact coordinates of the artisans behind the design—creating an intimate connection between wearer and maker. A new weave of heritage View this post on Instagram A post shared by adidas Dubai (@adidasdubai) For generations, artisans have shaped the identity of their communities through fine craftsmanship, passing down stories through thread and technique. The Loomhood Collection by adidas Originals is a refined tribute to this enduring artistry—where modern streetwear meets centuries of tradition. Drawing from the cultural fabric of key neighborhoods across the region, each limited-edition pair is a wearable canvas, adorned with the neighborhood's name and the exact coordinates of its artisans—an intimate nod to the hands behind the heritage. Thoughtfully finished with laces inspired by traditional fabric motifs, these sneakers transcend fashion, offering collectors a rare fusion of legacy and contemporary design. Every Thread Holds a Legacy At the heart of The Loomhood Collection lies a quiet, powerful narrative—told not in words, but in stitches. Each lace is a tribute to the artistry of three iconic neighborhoods, brought to life through culturally rooted design and meticulous craftsmanship. Validated by Dr. Reem Tariq El Mutwalli, founder of The Zay Initiative, the collection honors centuries-old traditions with a modern touch. From the shimmering Talli threads handwoven in partnership with Dubai's legendary Dream Girl Tailors, to the earthy Sadu patterns echoing the legacy of Saudi artisan Rashidah, and the vibrant Khayamiya appliqués inspired by Egyptian master Mohsen Shaaban's 55-year journey—every lace carries a cultural heartbeat. These aren't mere accents; they are heirlooms of heritage reimagined for the now. Where can you buy them? This weekend only, adidas Originals is bringing The Loomhood Collection to life with an exclusive pop-up at Dream Girls Tailor in Al Fahidi, Dubai. On April 19 and 20, immerse yourself in the craftsmanship of the region as you explore the shop and snag a pair of the ultra-limited Samba OG or Handball Spezial sneakers, each elevated with bespoke 'Loomhood' customisation and laces inspired by the soul of the UAE. A tribute to creativity, culture, and community, this is more than just a drop—it's a celebration. So don't miss your chance to own a piece of wearable art before it moves on. Following the pop-up, in-store activations will take place at adidas Originals in Dubai Mall. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram: Supplied, Photography by @raghefarah
FACT
16-04-2025
- Entertainment
- FACT
adidas to unveil collection laced with culture at exclusive pop up
The brand is weaving regional art into its most iconic sneakers. Over the past few years, Middle Eastern street style has taken on a life of its own, with festivals, community gatherings, and epic brand collaborations. Now, adidas is once again putting its most fashionable foot forward with the launch of The Loomhood Collection. To kick off the launch, adidas is hosting an exclusive two-day pop-up at Dream Girls Tailor's in Dubai's historical Al Fahidi neighbourhood. Taking place on 19 and 20 April, this pop-up will shine a light on the collection and allow you to explore the space. On 21 April, this pop-up will make its way to Riyadh's Diriyah district. Those heading to the pop-ups can expect to be the first to grab the limited Loomhood Collection before it goes on sale regionwide. Shop sneakers with a twist that will add a cultural flair to your wardrobe. The Loomhood Collection will take adidas' most iconic pieces, the Samba OG and Handball Spezial, and reimagine them with a local twist. Expect design and culture that weaves storytelling and heritage while honouring the hands behind the threads. The laces stand out in this particular adidas collection. Each lace design is handcrafted to represent its respective city. Expect to see Talli lace on the sneakers. Famous in the UAE, these are metallic threads woven with cotton or silk. From Saudi Arabia, the Sadu laces on the shoes will bring a geometric and earthy element to the collection. This inclusion also honours a woman named Rashidah, who has kept the Sadu craft alive for over 30 years. In addition the UAE and Saudi Arabia, The Loomhood Collection by adidas will also be up for grabs in Egypt and features pieces using Khayamiya lace. These are bright and bold patterns mimicking old Cairo — and an art form kept alive by Mohsen Shaaban for over 55 years. While The Loomhood Collection will be on exclusive sale at the pop-ups, it will be available in adidas stores in Dubai Mall and Riyadh Park Mall. Those who are able to snag themselves a pair will get a complimentary Loomhood customisation and a limited-edition lace that ties back to the culture it represents. GO: Visit for more information.
Campaign ME
16-04-2025
- Entertainment
- Campaign ME
adidas Originals honours culture and craftsmanship with The Loomhood Collection
adidas Originals, which won several awards for its Ravi X campaign, has partnered with local artisans from three cities – Dubai, Riyadh and Cairo – and collaborated with AKQA and Red Havas to introduce its limited-edition The Loomhood Collection through an experiential and digital campaign. Launching on April 21st across Dubai and Riyadh, and on April 24th in Cairo, The Loomhood Collection reimagines two of the brand's most beloved silhouettes – the Samba OG and Handball Spezial – blending craftsmanship with cultural heritage. Highlighting the artisans that have shaped communities through their craft, AKQA shot The Loomhood Collection campaign in Dubai, Riyadh and Cairo, blending heritage with modern streetwear while drawing inspiration from key cultural hubs across the region. Each pair of sneakers showcases the neighbourhood's name and the precise coordinates of the artisans, creating a direct connection between the wearer and the craftsmanship behind the design. Complementing adidas Originals' signature silhouettes, the sneakers also feature custom-designed laces inspired by traditional fabric patterns as an homage to local artistry and heritage. Bringing The Loomhood Collection to life To celebrate the launch, adidas Originals is hosting an exclusive two-day pop-up at Dream Girls Tailor (Al Fahidi branch) in Dubai on April 19th and 20th, offering visitors the chance to explore the shop and purchase the limited-edition sneakers. Following the pop-up, in-store activations will take place at adidas Originals in Dubai Mall and Riyadh Park Mall from April 21st to April 30th and a limited number of pairs will be available at Maison 69 in Cairo from April 24th till April 30th. Customers who purchase a Samba OG or Handball Spezial will receive a complimentary 'Loomhood' customisation on their sneakers, along with limited-edition laces inspired by each country. Storytelling local neighbourhood craftsmanship Al Fahidi, Dubai – Bringing Dubai's rich tailoring heritage to life, Al Fahidi blends tradition with modern street culture. Paying tribute to the UAE's Year of Community , the collection reflects a commitment to preserving cultural heritage, strengthening intergenerational bonds, and fostering inclusive spaces for collaboration. Bringing Dubai's rich tailoring heritage to life, Al Fahidi blends tradition with modern street culture. Paying tribute to the UAE's , the collection reflects a commitment to preserving cultural heritage, strengthening intergenerational bonds, and fostering inclusive spaces for collaboration. Diriyah, Riyadh – A symbol of Saudi Arabia's dedication to preserving traditional artistry, Diriyah serves as the heart of local craftsmanship. Paying tribute to Saudi Arabia's Year of Handicrafts , the collection celebrates artisans and handmade traditions aligned with Vision 2030's cultural preservation goals. A symbol of Saudi Arabia's dedication to preserving traditional artistry, Diriyah serves as the heart of local craftsmanship. Paying tribute to Saudi Arabia's , the collection celebrates artisans and handmade traditions aligned with Vision 2030's cultural preservation goals. El-Khayamiya, Cairo – Tucked within Cairo's oldest quarters, El-Khayamiya embodies generations of handmade mastery and cultural expression. This collection pays tribute to Cairo's enduring tradition of turning fabric into art. Iconic neighbourhoods behind the adidas Originals laces Each lace design in The Loomhood Collection has been carefully crafted to honour three iconic neighborhoods celebrated across the region. Dr. Reem Tariq El Mutwalli, founder of The Zay Initiative – an organisation dedicated to preserving Arab cultural heritage – played a key role in validating the cultural integrity of each lace designs. UAE – Talli Lace: Inspired by Talli , a traditional craft where cotton or silk threads are woven with metallic ones, this lace reflects both the past and present – Created in partnership with Dream Girl Tailors , a family-run tailoring shop in Al Fahidi for more than 40 years, their craftsmanship was instrumental in bringing this timeless artistry to life. Inspired by , a traditional craft where cotton or silk threads are woven with metallic ones, this lace reflects both the past and present – Created in partnership with , a family-run tailoring shop in Al Fahidi for more than 40 years, their craftsmanship was instrumental in bringing this timeless artistry to life. Saudi Arabia – Sadu Lace: Inspired by Sadu , a weaving tradition known for its geometric motifs and earthy tones, this lace embodies Saudi heritage – honouring Rashidah , a master artisan with more than 30 years of experience in Sadu weaving and embroidery. Inspired by , a weaving tradition known for its geometric motifs and earthy tones, this lace embodies Saudi heritage – honouring , a master artisan with more than 30 years of experience in Sadu weaving and embroidery. Egypt – Khayamiya Lace: Inspired by the vibrant colours and swirling patterns of Khayamiya, a centuries-old appliqué technique from Cairo's historic souks, this lace honours Mohsen Shaaban, a Khayamiya artist who has preserved and practiced this centuries-old Cairo tradition for more than 55 years. CREDITS: Client: adidas Originals Creative agency: AKQA Cultural affiliations: The Zay Initiative, Dream Girl Tailors, Rashidah, Mohsen Shaaban PR and communications: Red Havas
