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Fashion brand Saku launches second Gurugram store

Indian fashion brand Saku has launched its second retail store in Gurugram, located at Reach 3Roads in Sector 70. The opening is part of the label's ongoing strategy to expand its brick-and-mortar retail footprint across the country. "Saku has landed," announced Reach 3Roads announced on Facebook. "From timeless classics to trendsetters' picks- there's a look for everyone. Step in, style up, and let your wardrobe do the talking!" The new outlet showcases apparel from Saku's in-house brands- Stoik for men, Pinkfur for women, and Picaasu for children. It also introduces 'The Neela Collection,' a seasonal womenswear capsule focused on blue-toned designs. To enhance the shopping experience, the store includes personalised styling services, a lounge area, and child-friendly play zones aimed at attracting family-focused shoppers. 'We are delighted to welcome Saku to Reach 3Roads," said Reach Group's regional director for leasing Nandini Taneja, Indian Retailer Bureau reported. "Their design philosophy and family-centric retail experience align perfectly with our vision of making Reach 3Roads a destination where top brands meet community comfort. We are confident that Saku will find a strong and loyal customer base here.' Saku's expansion also supports Reach 3Roads' broader positioning as a lifestyle and premium retail destination. 'This store at Reach 3Roads represents our commitment to creating elevated yet accessible fashion experiences," said Saku's founder Anjali Mehra. "The open-air setting, brand mix, and community vibe make it the perfect location for us to grow our presence in Gurugram. We're excited to welcome new customers and be part of this thriving retail destination.'