Latest news with #TheOceanRace
Martechvibe
7 hours ago
- Business
- Martechvibe
10 Ways Saudi Arabia is Reimagining Future Global Travel
Saudi Arabia is undergoing a dramatic transformation, positioning itself as a major player in the global tourism landscape. Backed by Vision 2030, the Kingdom is investing heavily in infrastructure, sustainability, and cultural preservation to attract a new wave of international visitors. It's the combination of global influence and national pride that makes it a historic moment, and a lesson in transformation – not only in the digital sense that marketers are accustomed to hearing about. This one crosses social, economic and brand boundaries. Saudi's story is one with mega-scale and attention to minute detail. Marketers and experience designers take notes. STA Launched a Digital Human Brand Ambassador SARA The Saudi Tourism Authority (STA) has unveiled an AI-powered digital human named SARA, set to serve as a brand ambassador, travel companion and personal concierge. The concept is currently in its beta phase. SARA is built to deliver engaging and interactive content to deepen travellers' understanding of Saudi Arabia as a leading holiday destination. She is equipped with multilingual generative AI to interact with visitors and ask proactive questions that can help her make personalised recommendations. Red Sea Global Project Promotes Luxury Regenerative Tourism Sustainability is at the heart of the Red Sea Global Project, it promised to be powered entirely by renewable energy, eliminating reliance on fossil fuels. With a net-zero emissions and zero-waste-to-landfill policy, it brings the message of ensuring that the natural ecosystem remains untouched for future generations. Notable is its partnership with The Ocean Race which has provided the ultimate test for sailing teams since 1973. In the lead-up to 2027, Red Sea Global and The Ocean Race are expanding joint programmes in science, education, and community engagement. Racing yachts will continue to operate on-board laboratories, collecting microplastic, temperature, and salinity data on every leg, while an ocean-literacy curriculum will introduce thousands of young people across the Kingdom to careers in marine science. Qiddiya City is Inspiring New-age Travellers to Come Play More travelers are actively seeking one-of-a-kind, once-in-a-lifetime experiences. This is in contrast to more traditional ideas of holidays with spectacle-first, tourist-centric attractions and resort destinations. Qiddiya City is the world's first city 'built for play'. The philosophy, the brand claims, is based on decades of research that has proven that play is a vital element for human cognitive development, emotional expression, social skills, creativity, and physical health. Studies have also shown the positive effects of recreational activities on society, their ability to bridge differences between individuals, and enhance empathy and social cohesion. Located 40 minutes from Riyadh centre, overlooking the cliffs of the formidable Tuwaiq mountains, Qiddiya City plans for a gaming and esports district, a speed park track, golf courses, a massive water theme park, and Six Flags Qiddiya. The city will also feature a multipurpose stadium. NEOM's Cognitive City Aims to Revolutionise Urban Living The LINE aims to redefine the concept of urban development, and what cities of the future will look like. Stretching across 170 kilometers, it involves an architectural masterpiece towering 500 meters above sea level, but a land-saving 200 meters wide. It is interesting to note NEOM's partnership with DataVolt, a Saudi-based international developer, investor and operator of data centers, to develop the region's first net-zero AI factory campus in Oxagon. In another move, Hyundai Motor Group (the Group), in partnership with Enowa, NEOM's energy and water subsidiary, announced a pioneering hydrogen mobility trial in Trojena, the mountains of NEOM . This agreement marks the first deployment of hydrogen-powered vehicles in high-altitude mountain topography. Stc Became A Trusted Digital Partner for Hajj Pilgrims The Ministry of Hajj and Umrah activated full access to the Nusuk application without consuming mobile data, in collaboration with Saudi telecom operators STC, Mobily, and Zain, in a move aimed at easing pilgrims' journeys and enhancing the digital experience for Hajj and Umrah services. stc subsidiaries also played a vital role in enhancing the Hajj experience. For example, sirar by stc delivered cyber protection solutions to safeguard data and ensure the continuity of digital systems. Critical communication services delivered continuity via TETRA and LTE networks through its Miqat and Manasik solutions. Its Event Management Platform seamlessly connected operations rooms with field teams in real time, facilitating the safe and efficient movement of pilgrims. Further, iot squared introduced Smart Tents equipped with sensors to monitor temperature, humidity and smoke, enabling early emergency detection and faster response through command centers. AlUla Creates Immersive Cultural Experiences The Royal Commission for AlUla (RCU) is focussed on its aim of conservation and cultural exchange. Critical partnerships include the National Museum of Asian Art, the Smithsonian's National Museum of Asian Art (NMAA) and United Nations Educational, Scientific and Cultural Organization (UNESCO). These partnerships enable heritage researchers and professionals to undertake effective site-based research, conservation, and engage in the sharing and transfer of knowledge. For example, the Smithsonian's announcement will focus on Dadan, the ancient Lihyanite and Dadanite civilisations' capital. The Dadan people had their own writing system, deities and practices of worship, including sandstone tombs protected by sculptural reliefs of lions. It's an effort in balance. RCU has committed to limiting tourist numbers to one million per year by 2030, ensuring that growth is managed sustainably. Over 50 per cent of the land has been earmarked for ecological regeneration, including rewilding programmes that have already seen Arabian oryx, ibex, gazelles and more reintroduced into their native habitats. Interesting to note, AlUla is a certified Dark Sky destination, offering visitors the chance to witness the night sky in rare clarity. Al-Taif Introduces the Concept of Wellness Tourism Known as the City of Roses, Taif is renowned for its fragrant roses and perfume factories. It's being touted to be Saudi Arabia's summer retreat with highlights such as the Souq Okaz festival and the Crown Prince Camel Festival in August. In collaboration with Taif Municipality, ASFAR has partnered with IHCC, a turnkey solution provider, to introduce the transformative concept in the realm of wellness tourism. Spanning over 250,000-square-meters, the unique concept features 30 high-end chalets with panoramic views, private cliffside majlises, expansive botanical gardens, and an interactive Rose Experience Center. The New Global Stage for Sporting Spectacles Saudi Arabia is the official host of the FIFA 2034 World Cup in men's soccer. It will also continue to host the Spanish Super Cup football competitions for the fifth time. But that's not all… The Ministry of Sport hosted the sixth edition of the Dakar Rally Saudi Arabia 2025. The race covered almost 8,000 km, beginning in Bisha Governorate in the south and traversing the Kingdom's diverse landscapes, passing through Hail and culminating in the iconic Empty Quarter desert. The Saudi Arabian Grand Prix is an annual Formula One motor racing event which took place for the first time in 2021 at the Jeddah Corniche Circuit, and is scheduled to run until 2027. Qiddiya City announced that it is the global partner of the Faldo Series. It also unveiled a new, Sir Nick Faldo signature designed 18-hole championship golf course set to open to the public in 2026, along with a clubhouse, academy due to open in 2028. Qiddiya Investment Company, in partnership with Saudi Motorsport Company, became a Founding Partner of the 2025 edition of the Formula 1® stc Saudi Arabian Grand Prix. Designed by Austrian former Formula One driver Alex Wurz and German circuit designer Hermann Tilke with an elevation gain of over 108m per lap. The Saudi eSports Federation (SEF) and Qiddiya announced their partnership. Qiddiya will be the 'Nexus Partner' for Gamers8: The Land of Heroes, organised by SEF. Acting for Digital Ease in Travel and Stay The highly anticipated GCC unified tourist visa is set to be launched as a trial later this year. The Schengen-style visa, which will officially be named GCC Grand Tours, will allow ease of movement for residents in the six Gulf Cooperation Council countries; United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Digital Government Authority (DGA) announced that KSA's Digital Experience Maturity Index for 2025 has reached 86.71%, earning it an 'advanced' rating. Notably, the top 10 digital platforms all scored above 89%, with Absher leading at 93.95%, followed by ZATCA at 93.25%, Tawakkalna at 91.89%, and Etimad at 91.43%. Partnerships Drive Elevated Experiences It takes a village to build a multi-dimensional mega project. For example, Diriyah Company is a $63 billion project to transform a 14-square-kilometer into a premium destination featuring luxury resorts, villas, hospitals and shopping centers. Towards this goal, The Diriyah Gate Development Authority signed an agreement with Amazon to enrich the visitor experience at historical sites in Diriyah, and expand cultural and historical content through Amazon Alexa, its virtual assistant technology. Via an MOU, Kakao Mobility will operate parking infrastructure within the Diriyah area and develop an integrated system to manage parking reservations and payments. Abercrombie & Kent and Almosafer will join in to help appeal to luxury travelers looking for immersive cultural experiences, and domestic travelers respectively. Qiddiya Investment Company entered into a partnership with Mercedes-AMG GmbH to develop the world-class experience centre Mercedes-AMG World of Performance located in the Speed Park in Qiddiya City. Spanning approximately 45,000 square meters over nine floors, it will offer visitors a real-world track experience. Qiddiya will work with PUBG Mobile developers to create a range of in-game content within its World of Wonder game mode. The content aims to 'enrich the battle royale experience' in addition to elevating the game. Tech company Globant is working with QIC to develop the Qiddiya 'PLAY LIFE Connected Experience', a digital ecosystem designed to transform how visitors and residents interact with the destination's wide range of offerings. Yolande is a journalist with more than 10 years of experience covering emerging technology and business. She has tracked digital disruption and its impact on enterprise across the US and Middle East. View More
Leaders
15-07-2025
- Business
- Leaders
AMAALA Unveils Professional Sailing Team to Champion Ocean Science, Sustainability
Red Sea Global has officially launched Team AMAALA, a professional sailing team that will compete in The Ocean Race Europe 2025—one of the most prestigious and challenging sailing competitions in the world. The race will span several stages from the Baltic Sea to the Adriatic Sea, placing AMAALA at the heart of an international movement for ocean sustainability. Sailing, Sustainability The formation of Team AMAALA represents a significant step in Red Sea Global's deepening connection with the sailing world. This move also reflects the company's long-term commitment to ocean conservation and sustainable development. Leading the team is Alan Roura, a renowned Swiss sailor with a strong track record in high-performance ocean racing, particularly in the IMOCA 60 class. Vision for Conscious Tourism, Environmental Advocacy John Pagano, CEO of Red Sea Global, emphasized the broader mission behind the initiative: 'We are building integrated destinations guided by science and inspired by nature, aiming to enhance the well-being of humans, society, and nature together. We also believe that conscious tourism can be a driving force for positive change and a means to empower destinations to thrive and sustain.' He added that Team AMAALA's presence in The Ocean Race Europe offers a powerful platform to advocate for global solidarity in protecting marine environments. 'If there is a time when the world needs a collective will to protect our oceans and natural inspiration for sailors, this is the right time,' Pagano noted. Global Recognition, Stronger Identity Pagano further highlighted the strategic value of Team AMAALA: 'This project enhances our global identity and presence. While Red Sea Global has been a proud part of The Ocean Race family since 2023, now it's time for Team AMAALA to raise its flag on the global stage and forge deeper connections with the sailing world and the luxury yachting lifestyle central to our destination.' Following its debut in The Ocean Race Europe 2025, Team AMAALA is set to participate in future landmark events, including: A transatlantic race from New York to Barcelona in 2026 A round-the-world race in 2027, with the AMAALA destination as the grand finale, making it the first time the race concludes on the Red Sea coast Commitment to Ocean Science, Research As part of its participation, AMAALA will also serve as an official supporter of The Ocean Race's science program during both the 2025 and 2027 races. This initiative will collect critical ocean data, such as: Water temperature Salinity levels Oxygen and CO₂ content Microplastic concentrations Environmental DNA samples This data will be shared with international scientific bodies, contributing to a deeper understanding of changing oceanic conditions, particularly in European waters. The 2023 edition of the race yielded over four million data points for scientific research. Corallium One of the key beneficiaries of this data will be Corallium, AMAALA's marine life center set to open later this year. Corallium will serve as a global hub for: Ocean conservation Marine education Environmental awareness Ocean Race Finally, Red Sea Global's partnership with The Ocean Race began in 2023, rooted in a shared mission to promote ocean health and sustainability. In 2024, AMAALA was officially named the final destination for the 15th edition of The Ocean Race in 2027—an honor that underscores the Red Sea's growing significance in the global sailing and marine conservation communities. Related Topics : AMAALA Project: New Milestones in Luxury Red Sea Destination Red Sea International Earns 7 LEED Certificates for Real Estate Projects Saudi Red Sea Authority Launches 'More than One Sea' Campaign Short link : Post Views: 20
Yomiuri Shimbun
04-07-2025
- Science
- Yomiuri Shimbun
Racing Sailors to Double as Ocean Scientists in European Waters
Every yacht in this summer's Ocean Race Europe will double as a floating laboratory, gathering vital ocean data as crews battle their way between seven iconic European ports, organizers say. The fleet will gather measurements on water temperature, salinity, oxygen, CO2 levels, microplastics and environmental DNA during the offshore competition from Aug. 10 to Sept. 20. Some teams will deploy drifter buoys designed to transmit meteorological information for years afterward. 'We know conditions in our ocean are changing rapidly but scientists need more data to better understand what is happening, the pace of change and how this impacts ocean health,' said Lucy Hunt, Ocean Impact Director of The Ocean Race and a marine biologist. 'Due to the vastness of the ocean, reliable data is very sparse, and there are many areas that are undersampled.' The race begins in Kiel, Germany and visits Portsmouth (England), Porto (Portugal), Cartagena (Spain), Nice (France), Genoa (Italy), and Montenegro's Boka Bay. Organizers report that the 2023 around-the-world race generated more than 4 million data points for researchers.
Straits Times
16-06-2025
- Sport
- Straits Times
Ocean Race anchors in Itajai again with two stopovers secured
Ocean racing diehards have reason to cheer with Monday's announcement that Itajai is back on the map for both 2027 and 2031 when the Brazilian port will host the finish of the Southern Ocean leg, organisers of The Ocean Race confirmed. The coastal hotspot in Santa Catarina has become a firm favourite on the round-the-world route, drawing more than a million fans to past stopovers as shattered sailors limp in from the world's wildest waters. "Itajai is always a very welcome stopover for The Ocean Race and our sailors, not least because it usually comes after the longest leg at sea," said Johan Salen, Director of The Ocean Race. "The passion the people in Itajai have for the Race and the leadership the team in Itajai has demonstrated in sustainable event excellence makes it a natural fit for a fifth consecutive stopover." The city made a sustainability mark during the 2023 edition by eliminating over 300,000 single-use plastics and was Brazil's first to join the UN #CleanSeas campaign. Race officials confirmed the 2027 edition will again feature the cutting-edge foiling IMOCA yachts known for their record-breaking speeds. "This is a partnership between this great event and the governments of Itajai and the state of Santa Catarina," said Robison Coelho, Mayor of Itajai. "Now planning begins to make this the biggest edition of The Ocean Race that Itajai has ever had." The stopover's legacy extends beyond racing, with a donated fleet of small training boats now operating as a sailing school where The Ocean Race teams engage with local children during each visit, fostering ocean literacy and connection to the sea. The Ocean Race is one of the world's most gruelling and prestigious offshore sailing events, taking crews on a months-long, round-the-world journey that tests the limits of endurance, teamwork and seamanship. First held in 1973 as the Whitbread Round the World Race, it has evolved into a high-tech contest of cutting-edge yachts racing across treacherous oceans, from the Southern Ocean to the North Atlantic. The race features professional sailors competing in legs between global ports. REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
12-06-2025
- Science
- Straits Times
Racing sailors to double as ocean scientists in European waters
Racing sailors to double as ocean scientists in European waters Every yacht in this summer's Ocean Race Europe will double as a floating laboratory, gathering vital ocean data as crews battle their way between seven iconic European ports, organisers say. The fleet will gather measurements on water temperature, salinity, oxygen, CO2 levels, microplastics and environmental DNA during the offshore competition from August 10 to September 20. Some teams will deploy drifter buoys designed to transmit meteorological information for years afterward. "We know conditions in our ocean are changing rapidly but scientists need more data to better understand what is happening, the pace of change and how this impacts ocean health," said Lucy Hunt, Ocean Impact Director of The Ocean Race and a marine biologist. "Due to the vastness of the ocean, reliable data is very sparse, and there are many areas that are undersampled." The race begins in Kiel, Germany and visits Portsmouth, Porto, Cartagena, Nice, Genova, and Montenegro's Boka Bay. Organisers report that the 2023 around-the-world race generated more than 4 million data points for researchers. "By putting different configurations of The Ocean Race Science Instruments on different race boats we can broaden the scope of the data we collect," said Stefan Raimund, Scientific Advisor to The Ocean Race. The Ocean Race Europe is a multi-stage offshore sailing competition organised by the same group behind the round-the-world Ocean Race. It features top-tier IMOCA 60 and VO65 yachts crewed by mixed-gender teams. The IMOCA 60 and VO65 are elite ocean racing yachts at the heart of major offshore events. The 60-foot IMOCA is a foiling, carbon-fibre monohull designed for solo or short-handed races, while the 65-foot VO65 is a one-design yacht used in fully crewed races like The Ocean Race. REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.
