Latest news with #TheRainbow
Scoop
2 days ago
- Business
- Scoop
MARS Launches New Skittles Cloudz With Met Service Website And Britomart Takeover
Press Release – Mars Thousands of Auckland commuters experienced a colour and flavour burst with a visual takeover of Britomart station to launch new Skittles Cloudz, a soft-format twist on one of New Zealand's most loved confectionery brands. Kiwis consumed over one million bags of original Skittles nationwide last year, and now for the first time since they were launched in 2003, global FMCG giant MARS is introducing a new chewy, textural twist on the familiar fruity favourite to the local market – Skittles Cloudz. As part of the product launch, Auckland commuters trialling the free product benefited from a colour therapy experience designed to combat the emotional toll of winter. The Skittles 'Taste The Rainbow' colour burst, at the city's busiest train station, took inspiration from colour and taste therapy to help lift moods during the darkest part of the year. To further amplify the launch, Skittles has also taken over the MetService website, bringing a burst of colour to the country's most-visited weather destination. For a limited time, weather updates on were presented through a vibrant Skittles-themed lens, merging the nation's daily weather habits with a playful twist on the brand's 'Taste the Rainbow' campaign. The creative activation brought an unexpected moment of cheer to Kiwis checking the forecast during the winter gloom, reinforcing the Skittles Cloudz campaign's mission to brighten up the season. Shane Hammond from MARS says Skittles remains one of New Zealand's most popular confectionery products, with strong nationwide demand year-round. Hammond says as part of the display Auckland commuters were among the first in the country to try Skittles Cloudz the first textural variation of the brand to be launched in NZ. 'Kiwis aren't just looking for new flavours, they want new textures too. The new product reflects growing demand for new sensory experiences in confectionery. It offers a soft, bouncy chew that's completely different to the original, but still delivers those familiar fruity notes that Skittles fans love.' 'Our takeover of Britomart Station was about more than just product, it's about creating a moment of brightness in people's everyday routine; connecting them with moments of everyday happiness.. 'We know that even small sensory experiences can make a difference to how people feel, especially during the darker months. If we can help bring a bit of joy and colour to someone's commute, then we've achieved something worthwhile.' 'At its core, this is a reminder that well-being doesn't have to be complicated. Sometimes a burst of colour, a familiar taste or a light-hearted moment can help lift someone's day, and that's a powerful thing during winter.' Credits Client – MARS Erin Sing, Senior Manager, External Communications and Public Affairs ANZ Monique Brooks, Senior Brand Manager Grayson Munroe, Project Acceleration Manager EssenceMediacom – Client Management & Campaign Coordination Brita Barton, Account Executive Janelle Fernandes, Associate Planning Director Courtney Barnett, Group Business Director Farrimond – Britomart Sampling Vanessa George, Group Account Director MediaWorks – Britomart Agency Lisa Howard, Group Account Director MetService – Website Activation Nathalie O'Toole, Key Account Manager Nicola Cornish, Graphic Designer Public Relations Fleur Revell-Devlin, Director, Impact PR Auckland Content Sourced from Original url
Scoop
2 days ago
- Business
- Scoop
MARS Launches New Skittles Cloudz With Met Service Website And Britomart Takeover
Thousands of Auckland commuters experienced a colour and flavour burst with a visual takeover of Britomart station to launch new Skittles Cloudz, a soft-format twist on one of New Zealand's most loved confectionery brands. Kiwis consumed over one million bags of original Skittles nationwide last year, and now for the first time since they were launched in 2003, global FMCG giant MARS is introducing a new chewy, textural twist on the familiar fruity favourite to the local market - Skittles Cloudz. As part of the product launch, Auckland commuters trialling the free product benefited from a colour therapy experience designed to combat the emotional toll of winter. The Skittles 'Taste The Rainbow' colour burst, at the city's busiest train station, took inspiration from colour and taste therapy to help lift moods during the darkest part of the year. To further amplify the launch, Skittles has also taken over the MetService website, bringing a burst of colour to the country's most-visited weather destination. For a limited time, weather updates on were presented through a vibrant Skittles-themed lens, merging the nation's daily weather habits with a playful twist on the brand's 'Taste the Rainbow' campaign. The creative activation brought an unexpected moment of cheer to Kiwis checking the forecast during the winter gloom, reinforcing the Skittles Cloudz campaign's mission to brighten up the season. Shane Hammond from MARS says Skittles remains one of New Zealand's most popular confectionery products, with strong nationwide demand year-round. Hammond says as part of the display Auckland commuters were among the first in the country to try Skittles Cloudz the first textural variation of the brand to be launched in NZ. 'Kiwis aren't just looking for new flavours, they want new textures too. The new product reflects growing demand for new sensory experiences in confectionery. It offers a soft, bouncy chew that's completely different to the original, but still delivers those familiar fruity notes that Skittles fans love.' 'Our takeover of Britomart Station was about more than just product, it's about creating a moment of brightness in people's everyday routine; connecting them with moments of everyday happiness.. 'We know that even small sensory experiences can make a difference to how people feel, especially during the darker months. If we can help bring a bit of joy and colour to someone's commute, then we've achieved something worthwhile.' 'At its core, this is a reminder that well-being doesn't have to be complicated. Sometimes a burst of colour, a familiar taste or a light-hearted moment can help lift someone's day, and that's a powerful thing during winter.' Credits Client – MARS Erin Sing, Senior Manager, External Communications and Public Affairs ANZ Monique Brooks, Senior Brand Manager Grayson Munroe, Project Acceleration Manager EssenceMediacom – Client Management & Campaign Coordination Farrimond – Britomart Sampling Vanessa George, Group Account Director MediaWorks – Britomart Agency Lisa Howard, Group Account Director MetService – Website Activation Nathalie O'Toole, Key Account Manager Nicola Cornish, Graphic Designer Public Relations
New Statesman
07-05-2025
- Entertainment
- New Statesman
Who was the real DH Lawrence?
'Obscenity only comes in when the mind despises and fears the body, and the body hates and resists the mind,' writes DH Lawrence in Lady Chatterley's Lover – a sentence that sums up the attitudes towards sex in early-20th-century Britain that he rebelled against. Both Lady Chatterley (first published privately in Italy in 1928) and 1915's The Rainbow were the subjects of obscenity trials in the UK, and the explicit nature of Lawrence's writing earned him the moniker 'the pornographer'. But 30 years after his death from tuberculosis in 1930, he became a totem of sexual liberation when Lady Chatterley was published unexpurgated for the first time in Britain. Following the model of BBC Radio 4's Three Faces of WH Auden, which aired in 2023, Three Faces of DH Lawrence is a three-part series that considers the key themes of Lawrence's work: sex, nature and class. Presenter Michael Symmons Roberts interviews academics in the UK and in Italy, where Lawrence lived for much of his self-imposed exile from Britain, including some whose parents knew the author in Florence at the time he was writing Lady Chatterley. Beginning with sex, Roberts draws out the contradictions inherent in Lawrence's personal life and his work. Was he a misogynist or was he empowering women? How was it that a puritanical monogamist created a series of paintings considered so indecent they were seized by the police? Is his writing 'the most evil outpouring that has ever besmirched the literature of our country', as one critic called it, or, in the view of EM Forster, the work of 'the greatest imaginative novelist of our generation'? Three Faces of DH Lawrence immerses you in the world of one of the 20th century's greatest and most notorious writers, tracing the sociopolitical developments that impacted his work, its writing and its reception. But it never quite offers a sense of the real man behind the controversy. Three Faces of DH Lawrence BBC Radio 4 [See also: The English rebel] Subscribe to The New Statesman today from only £8.99 per month Subscribe Related
Spectator
07-05-2025
- Entertainment
- Spectator
Leave Katy Perry alone
Last month, Katy Perry became the first pop star to go to space. The Blue Origin flight took only 11 minutes and involved her singing to Planet Earth. She had no idea the planet would hate her on her return. Much of the criticisms included phrases like 'waste of money and resources'; some even mentioned an 'ongoing genocide'. She has defended herself in strange self-help metaphors, as the biggest pop stars are wont to do. 'Through my battered and bruised adventure I keep looking to the light and in that light a new level unlocks,' she said. 'It's so out of touch,' said Lily Allen, who has since apologised for singling her out – there were five other women on the ship. Perry was mocked on social media after theatrically kissing the ground, and by YouTuber Matt Walsh after talking about feeling connected to the 'strong divine feminine'. Everyone has the wrong idea. Pop stars exist to be outrageous, self-aggrandising and out of touch. They always have. If Michael Jackson were alive today he'd definitely have tried to go to space too. The same man got his PR ideas from a biography of circus founder P.T. Barnum; he planted rumours in the press about his use of a life-extending cryogenic tank and his obsession with the bones of the Elephant Man. When Madonna was Katy Perry's age she became showily enchanted with Jewish mysticism and only spoke to interviewers with her eyes closed, as if stuck permanently in a state of intellectual thought. I only started to like Taylor Swift once I found out about her obsession with the Kennedy family; even before beginning a tryst with RFK Jr's son, she was photographed in a mid-century dress, leaving flowers at the grave of JFK. Today's pop stars are an extension of classic literature. If you're looking for melodrama, polyphonic rumour and ancestral intrigue in the vein of Dickens and Hardy, your best bet is to skip the Booker shortlist and go straight to the front page of the MailOnline. Michael Jackson went from Dickensian urchin to Dickensian bandit to Dickensian spinster. Madonna sits at the vanguard of literary modernism: she's got the spiritual sexuality of Ursula Brangwen from D.H. Lawrence's The Rainbow and the sickly, aristocratic conceit of a bicoastal Henry James heroine. (One biographer alleges she is Queen Camilla's ninth cousin, once removed.) Perry carries both of these qualities forward into 2020s pop culture, but with an adventurous twist: you can imagine the 11-minute spaceflight as a doomed set piece written by Joseph Conrad. No wonder none of it is landing: millennials appear to have some sort of mental block when it comes to high literary drama. They've sacrificed imagination on the altar of relatability, so conceited pop stars have become mysteries. The relatable turn exists everywhere in women's pop culture: Sex and the City gave way to the grey self-awareness of Lena Dunham's Girls; the 'sex and shopping' novel has given way to the quiet minimalism of Sally Rooney, who lacks out-of-body moments and is rarely funny. This cultural turn has blighted Perry in other ways. Last year, the video for her comeback single, 'Woman's World', evoked widespread outrage. 'As the video demonstrated,' said one Guardian commentator, 'you could be a Rosie the Riveter type (but, like, hot), or a businesswoman or a big sexy bionic horse. Women can have it all! Thank God someone finally said it.' She thought she was mocking Perry, but she accidentally reiterated the point of the video. To anyone outside the millennial bubble, the message seems obvious – it's difficult to look at 'Woman's World', with its surreal lighting and hectic streetscapes, without seeing the deliberate comedic influence of 1990s fashion photographer David LaChapelle. At the end, when Perry flies off in a helicopter with a bemused TikToker's iPhone, the slow-motion shots and self-satisfied narration scream 'parody'. When it's revealed the other woman has no idea who Perry is, we realise this is an artist making fun of herself – as a 40-year-old pop star, she's out of touch with the kids. TikTokers have tried to turn the Katy Perry debacle into a simple matter of targeting. 'The millennial women who bought into the Katy Perry persona in the 2010s,' explained one, 'are now in their thirties with a bit more cash, a bit more stress and a bit more cynicism… a woman who's struggling to pay for daycare doesn't want to see the Katy Perry character be flown to space by a billionaire.' But millennial women were never actually her crowd. As with almost every high-quality and campy pop turn since 'Like a Virgin', Perry's early-career audience was made up of gay men and little girls. The hypothesis that poorer fans demand more cynicism makes little sense when you look at tastes during the Great Depression; Shirley Temple was one of the biggest stars around, and there were endless musical spectacles in cinemas with titles like Fashions of 1934. What's going on is much larger. The pop world continues to extol camp while culture as whole turns against it. Perry annoys millennials because her confidence goes beyond the accepted parameters of 2010s feminism. She doesn't need to be accountable or self-conscious – she's ridiculous and takes her own ridiculosity seriously. Perry's early-career audience was made up of gay men and little girls There is still hope: my cynical generation seems to be reviving the art of the image. Celebrity TikToker Addison Rae is the most interesting pop-culture fixture in ages because her ascension is based, purely and deliberately, on the ascensions of others. A recent photoshoot referenced an obscure Madonna video installation; viral paparazzi shots show her reading Britney Spears's memoir while walking down the street; and she claimed in a Rolling Stone profile that the only form of decoration in her new house is a framed photograph of Judy Garland. For Gen Z, this is a public service. There are so few signs of historical continuity in our lives, it's inspiring to see someone else set themselves up as the claimant to a continuing legacy – like a Chinese emperor vying for the Mandate of Heaven. And it's refreshing to see someone like Perry openly hunting for celebrity, rather than pretending it has crept up on her sideways in order to blame the public for a more-or-less natural interest. Delusion should be considered prerequisites for stardom, not unfortunate side-effects. Narcissism is fine if you give us a proper show in the process; self-obsession is only grating when used as a pretext for monotonous podcasts and personal essays. Katy Perry isn't wasting resources – she's reinjecting society with the things it has nearly lost. One day everyone else will be sorry.
The Guardian
03-03-2025
- Entertainment
- The Guardian
The Rainbow review – fluid female-centric tale of emancipation across the decades
Adapting a novel is rarely straightforward and playwright Nicola Werenowska takes a particularly enterprising stab at it in her version of the DH Lawrence classic. Where this multigenerational novel luxuriates in lengthy interior monologues, full of poetic meditations, sexual longing and self-questioning, Werenowska pulls the focus sharply on its three central women and their passage towards modernity. Her prime interest is in Ursula (Rebecca Brudner), the early 20th-century girl who takes strides towards the kind of independence longed for by her mother Anna (Jessica Dennis) and impossible to imagine for her grandmother Lydia (Kate Spiro), a Polish immigrant who stepped down the social ladder to settle in rural Nottinghamshire. Performed as part of the UK/Poland Season 2025 by a cast of Polish-heritage actor-musicians, The Rainbow becomes a female-centric tale of emancipation across the decades, in which one generation's sense of being out of place becomes the next generation's impulse to take control. In Jo Newman's fluid production, Werenowska tackles the novel back to front, creating a kaleidoscopic collage of edited highlights, showing past and present rubbing up against each other. It is a good way to encompass the narrative's movement from the agricultural to the industrial, the rural to the urban, traditional to modern. With the roving picture frames of Verity Quinn's set and acoustic folk rhythms of Ela Orleans's live score, it also provides scope for a free-flowing theatrical style. But there are downsides too. It is no big deal that it makes the men peripheral, even less knowable than Lawrence's contradictory portraits, but as a consequence underplays the erotic charge of a novel that was banned for obscenity on publication in 1915. More of an issue is the breakdown of cause and effect. The restructuring of scenes means we often see actions before motivations; it is hard to identify with characters without knowing the reasons for their behaviour. And in the end, it hampers the forward direction of the story. The closer Ursula gets to resolution, to strike out on her own terms, the more the play jumps back in time, dragging out the backstory that Werenowska has so vigorously disposed of at the start and prolonging an ending that feels more laboured than liberating. At Perth theatre until 8 March.
