3 days ago
Jupiter Money makes the move with Viswanathan Anand
Jupiter Money
has launched a new
advertising
campaign for its
Edge+ CSB Bank RuPay Credit Card
, featuring five-time world chess champion
Viswanathan Anand
. The campaign, titled '
The Rewards Grandmaster
,' is currently live on digital platforms.
The campaign's central theme is that the credit card's benefits are so straightforward and transparent that they outsmart even a strategic mind like Anand's. The ad highlights the card's features, such as instant cashback and a simple rewards system, positioning it as a less complex alternative to other financial products.
Adityan Kayalakal, Head of Marketing at Jupiter Money, stated that the campaign aims to differentiate the credit card by emphasizing clarity and simplicity. He noted that featuring Anand, who is known for his strategic thinking, helps reinforce the idea that a simple approach can be the most effective.
This campaign follows Jupiter Money's previous marketing efforts, including "Let's Talk Money" and "Roast Your Card."
Watch the primary film for "
The Rewards Grandmaster
" here:
