Latest news with #TheRippleEffect
Campaign ME
05-08-2025
- Entertainment
- Campaign ME
Liwa Content.Driven extends ‘The Ripple Effect' with AI film
Following the launch of The Ripple Effect series for Emirates NBD's #UnitedAgainstFraud initiative, Liwa Dubai unveiled a second instalment – a fully AI-generated narrative film that continues the campaign's focus on scam awareness and, crucially, the importance of reporting fraud. The series is part of a Central Bank-driven anti-fraud initiative in which banks were tasked with creating meaningful, engaging storytelling to cut through public apathy towards scam alerts. The core insight emphasising on The Ripple Effect shows that ignoring a scam doesn't just affect the individual targeted – it can set off a chain reaction of harm. This second chapter builds on that premise while marking a creative shift in production. Unlike the first instalment, which was shot with live actors, the new film was created entirely with AI tools. While many AI-led projects in the creative industry rely on surreal visuals, randomised montage sequences and rapid jump cuts, The Ripple Effect takes a different path – anchoring the work in consistent, human character arcs. This makes it the first AI-driven narrative storytelling project with human characters in the region. The short film plays out as a tense 'what if' scenario: a single unreported scam spirals into a dark, exaggerated sequence of events. The damage grows until a turning point – when someone chooses to report the scam, breaking the cycle. The visual tone and pacing mimic what could have been captured during a realistic two-day on-ground shoot, yet no physical filming took place. 'This isn't AI for the sake of AI,' said Sagar Rege, Director at Liwa 'Most AI films today are essentially montages – visually stunning to look at, but not necessarily built to tell a story. With The Ripple Effect, we wanted to see how far we could push the technology, not to impress, but to move. We ensured we didn't do anything that would not have been possible in a realistic two-day shoot. We wanted to stick to classical storytelling and ensure all departments would work exactly the same way they would on the ground. To tell a story with a clear narrative arc, with characters, consequences, and catharsis. The first Ripple Effect film was shot by us – with real actors. For this second film, we wanted to employ AI to push ourselves and our storytelling abilities to the next level, while staying true to the visual aesthetics of the first.' Backed by Emirates NBD, the #UnitedAgainstFraud platform aims to shift the conversation from simply warning people about scams to actively encouraging them to report incidents. As fraud techniques become more sophisticated, the campaign seeks to humanise the risk and show the tangible consequences of inaction. Credits Client – Emirates NBD Mai Cheblak, Head of Corporate Marketing Sanaz Samadi, Group Marketing Liwa Agency Director and Executive Producer: Sagar Rege Creative Directors: Adham Abdullah, Shantesh S Row Business Director: Puja Banerjee Account Director: Anjali Dhami Senior Account Manager: Nikkita Fernandes Art Direction: Abhijit Chaubal, Nikhil Soman Editor: Danny Salloum AI Art Direction and Execution Agency: Studio Blo
![[Watch] Coca-Cola Just Made Klang River Cleaner, And Here's Why You Should Celebrate](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F07%2FUntitled21.jpg&w=3840&q=100)
![[Watch] Coca-Cola Just Made Klang River Cleaner, And Here's Why You Should Celebrate](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
02-07-2025
- Business
- Rakyat Post
[Watch] Coca-Cola Just Made Klang River Cleaner, And Here's Why You Should Celebrate
Subscribe to our FREE Your daily dose of Coke just got a green makeover. Coca-Cola Malaysia teamed up with Dutch cleanup champions The Ocean Cleanup to launch a game-changing trash-sorting facility along Sungai Klang – and this is genuinely exciting news. The facility received the official ribbon-cutting treatment today (2 July), with Klang's mayor and government leaders celebrating the milestone. However, what matters to regular folks is that this innovative system is designed to rescue tons of waste from one of Malaysia's busiest waterways. Two high-tech 'Interceptor' machines (think super-smart solar-powered river cleaners), codenamed 002 and 005, plus a specialised log boom barrier system, have already rescued nearly 3,000 tons of waste from Sungai Klang as it flows through Kuala Lumpur's industrial zones. That's roughly equivalent to the The Real Impact: Jobs, Clean Water, and Smart Recycling The new sorting facility takes it to the next level – dedicated, full-time workers carefully separate recyclable materials, such as plastic bottles and aluminium cans, from organic waste. This public-private collaboration brings together Coca-Cola Malaysia, The Ocean Cleanup, local implementation leaders Landasan Lumayan Sdn Bhd, and the J&K Wonderland Foundation, which helped fund the project. Translation: way less waste heading to landfills, and more materials getting a second life. What's In It For The Public: Cleaner river = healthier environment around KL's industrial areas New local jobs created for sorting and processing work Recycled materials transformed into useful products like construction materials Smart partnership between private companies and the government, tackling real problems Amanda Lin, Senior Director – Franchise Operations for The Coca-Cola Company across Singapore, Malaysia & Brunei, was enthusiastic: 'This represents our commitment across Southeast Asia to create lasting solutions for plastic pollution – we're putting our money where our mouth is.' The Ripple Effect: Local Action, Global Impact Marco Piët of The Ocean Cleanup says this is just the beginning of something big. Their ambitious goal? Eliminate 90% of floating plastic pollution from oceans by 2030. The Sungai Klang project is helping them perfect and expand their technology for their '30 Cities' program across Asia and the Americas. This is what happens when serious money, smart technology, and genuine commitment come together. Sungai Klang is getting cleaner, people are finding employment, and plastic is being recycled instead of polluting our oceans, which benefits everyone who cares about clean water and healthy fish. Sometimes corporate partnerships create real positive change. And that's worth celebrating. READ MORE : READ MORE : READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Rakyat Post
09-05-2025
- Business
- Rakyat Post
The Golden Handshakes: Inside Malaysia's Elite GLC/GLIC Paychecks – Why Every Malaysian Should Care
Subscribe to our FREE When Maybank's CEO earns RM12 million and CIMB's chief takes home RM8.86 million in cash in 2023, it's not just corporate news – it's your money at work, or perhaps not working hard enough for you. Here's why these numbers matter to every Malaysian: Government-Linked Companies (GLCs) and Government-Linked Investment Companies (GLICs) control approximately Your Employee Provident Fund (KWSP) savings, Kumpulan Wang Persaraan (Diperbadankan) (KWAP) pension funds, and even your Amanah Saham Bumiputera (ASB) investments are deeply tied to these companies' performance. When you check your annual EPF statement or ASB dividends, you are looking at returns partly determined by how well these highly-paid executives perform. The Price of Leadership: Malaysia's Top Exec Pay A closer look at GLC executive compensation (2023-2024): Healthcare & Investment State-Linked Corporations Executive Directors: RM5.34 million Key Management: RM38.74 million Total: RM45.71 million Infrastructure & Telecommunications Non-Executive Chairman: RM30,000 monthly Directors: RM20,000 monthly Additional committee fees: RM2,500-RM9,000 monthly Energy Sector These aren't just big numbers – they represent decisions affecting everyday services, from banking fees to electricity bills. Consider this: when you pay your monthly TNB bill or bank charges, a portion of your payment contributes to these compensation packages. The justification? These executives manage assets worth billions of ringgit and make decisions affecting millions of Malaysians. But the question remains: do these salaries translate to better services and returns for ordinary citizens? Jangan letak diri kita sebagai golongan pekerja. Letak di dalam position CEO. Korang nak ke jadi CEO GLC/GLIC kalau gaji private jauh lebih tinggi? Kerja CEO bukan nya senang. Kena fikir 5 tahun ke depan (at least) untuk memastikan syarikat mampu menjana pendapatan. Silap hari… — Ikhwan Hafiz (@IkhwanPK2022) The Ripple Effect: How GLC Pay Shapes Malaysia's Wage Gap The impact extends beyond individual companies. In 2022, it was reported that GLCs employ Their wages, benefits, and career advancement policies set benchmarks across industries. When GLC chiefs earn hundreds of times more than their average employees, it raises questions about wage inequality and corporate governance. For taxpayers, there's another layer of concern. Many GLCs began as government departments, built with public funds. While they're now corporatised, the government (through various agencies) remains a major shareholder. When Pay Defies Performance: Malaysian GLCs Under Scrutiny This means their performance – and their executives' pay – should face public scrutiny. Even more troubling are cases that challenge basic business logic. In 2018, when Sapura Energy incurred a net loss of RM2.5 billion, the CEO, Tan Sri Shahril Shamsuddin, received a In a more recent example, there has been meeting only 42% of its key performance indicators (KPIs). Kita harus mengambil serius cadangan yang diberi oleh Public Account Committee. PSM menyokong penuh gaji siling untuk CEO GLC dan badan berkanun! Video penuh 👇🏾 — Gandipan, Parti Sosialis 🔻 (@iamgandipan) When Profits Rise But Service Falls The compensation debate extends beyond mere numbers – it's fundamentally about accountability. While banks' record profits delight shareholders, consumers bear the burden through These executive packages raise more profound questions about Malaysia's economic trajectory. Despite significant financial losses, some CEOs, such as the one from Sapura Energy, reportedly earn extraordinarily high salaries, up to RM200,000 per day. Though GLCs need to attract top talent, their compensation packages – from executive suites to entry-level positions – might stifle innovation and competition. Private sector SME companies, The attraction isn't just the higher salaries, but also the comprehensive benefits packages, including job security, pension schemes, and medical coverage that most SMES struggle to provide. The Road to Reform: Malaysia's Corporate Wage Evolution In a landmark shift toward addressing wage inequalities, Malaysia stands at a crucial juncture in its corporate reform journey. The stark reality of compensation disparities has become increasingly apparent, with the Recognizing these challenges, the government has launched the The policy mandates a minimum wage of RM3,100, initially targeting the five major GLICs – KWSP, Permodalan Nasional Berhad (PNB), Khazanah, Lembaga Tabung Angkatan Tentera (LTAT), and Tabung Haji. PNB has committed to implementing this policy across its subsidiaries, including major corporations like Maybank, Chemical Company of Malaysia Berhad (CCM) Meanwhile, Prime Minister Datuk Seri Anwar Ibrahim's announcement of comprehensive audits for nearly 2,000 GLCs marks a significant step toward greater corporate accountability. Though these audits may not immediately address the wage gap, they represent an important first step toward greater transparency and accountability in Malaysia's corporate landscape. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
