2 days ago
Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push
Bengaluru-based
electric motorcycle
manufacturer Oben Electric has made its
Rorr EZ
model available for booking on
Amazon
, marking a step in the company's
digital retail strategy
. The listing includes two variants of the electric motorcycle, priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 discount on the original price.
The move is part of Oben Electric's broader approach to combine an expanding showroom network with an online presence. The integration with Amazon is aimed at reaching customers who prefer digital purchasing channels, especially those buying an
electric two-wheeler
for the first time.
Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.'
Product and after-sales offering
The Rorr EZ is built on Oben's ARX platform and offers a top speed of 95 km/h, acceleration from 0 to 40 km/h in 3.3 seconds, and an IDC-certified range of up to 175 km. The model is equipped with
LFP battery technology
developed in-house, and supports fast charging.
In addition, the motorcycle includes features such as Geo-Fencing, Theft Protection, Unified Brake Assist (
UBA
), and Drive Assist System (DAS). It is offered in four colour options: Electro Amber,
Surge Cyan
, Lumina Green, and Photon White.
To support long-term use, the company is offering an optional Protect 8/80 battery warranty plan at ₹9,999, covering eight years or 80,000 kilometres with full transferability.
The company plans to expand its
dealership network
to over 150 showrooms across more than 50 cities by the end of the financial year. These outlets will include service centres to provide post-sale support.
The company stated that its digital and offline integration is aimed at reshaping how electric two-wheelers are discovered and purchased in India.
