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GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More
GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More

Int'l Business Times

time6 hours ago

  • Business
  • Int'l Business Times

GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More

London, UK, June 26th, 2025, Chainwire GBM, the auction protocol reinventing how value is distributed onchain, has announced the launch of its inaugural Auction Festival, a multi-month celebration of auctions, rewards, and community participation. The Festival kicks off in partnership with leading Web3 names, including The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, and more, all showcasing the power of GBM's proprietary Win-Win auction model, where every bidder gets rewarded, not just the winner. This event marks the first phase of GBM's full protocol launch and upcoming token release. Alongside the auctions, participants can engage in quests, earn incentives, and unlock exclusive rewards, all designed to showcase GBM's next-generation auction mechanics ahead of its full protocol launch. A New Standard for Onchain Auctions Traditional auctions reward only the highest bidder, leaving everyone else with nothing, despite shared exertion in their time, capital, and interest. This is a zero-sum model that creates friction, fosters sniping, and kills genuine price discovery, often leading to both sides being disenfranchised. This winner-takes-all model is broken, and GBM introduces a paradigm shift with its Win-Win model. With the GBM auction, outbid participants receive their full bid back along with an incentive, turning participation into a rewarding act. This flips the traditional format on its head, creating a dynamic, trustless, high-engagement environment where competition drives true market discovery, not manipulation or luck. Already, several leading Web3 projects have embraced GBM's Win-Win model for its transparency, flexibility, and ability to engage communities without extractive mechanics. 'We're thrilled to join the upcoming Auction Festival and bring our Web3 domains to the GBM auction platform. This innovative Win-Win auction model makes Web3 domains more accessible and engaging for everyone — from first-time buyers to seasoned collectors.'' - Sandy Carter, COO, Unstoppable Domains 'GBM auctions have introduced a new layer of excitement and strategy to LAND sales in The Sandbox Metaverse. Our community is more engaged than ever, bidding on prized virtual LAND near their favourite brands and celebrities. Even those who don't win walk away rewarded, turning every bid into a fun and rewarding experience. Bidding has become thrilling, fair, and a new way to earn $SAND along the way.' - Sébastien Borget, Co-Founder & COO, The Sandbox For GBM, The Auction Festival is a milestone in the protocol's evolution. 'The GBM Auction Festival is our way of showing people what a modern auction should feel like - fun, fair, and built around rewarding participation. Bidders get rewarded for their role in discovering the true market value of the seller's assets, resulting in an outcome where everybody wins.' - Hugo McDonaugh, Co-Founder & CEO, GBM A Festival That Rewards Participation The Auction Festival will run from late June through to early September, bringing together partner-led auctions, community quests, and protocol-wide incentives. Highlights include: Live partner auctions, including but not limited to: Aavegotchi, Unstoppable Domains, The Sandbox, and Freename. Participation incentives for all bidders, not just winners. Community quests and tiered engagement rewards. Giveaways, competitions, and community events. The Festival is also a gateway to deeper protocol participation. Through the Festival and the GBM Community Programme, users can earn points for bidding, selling, completing quests, collecting trophies, badges, NFTs, and other rewards. These incentives ultimately lead to a share of the GBM token when it's launched. To learn more about the GBM Protocol and the Auction Festival The Auction Festival officially begins on the 30th June 2025. Users can: About GBM GBM is the auction protocol redefining how value is distributed onchain. At the heart of GBM is its innovative Win-Win auction model, which rewards every participant, not just the winner. This sets a new standard for price discovery and value alignment across Web3. To date, GBM has powered $200M+ in bidding volume and distributed over $6M in rewards to bidders, proving its model at scale. Trusted by top Web3 ecosystems including The Sandbox, Aavegotchi, and Unstoppable Domains, GBM is the next-generation auction layer for crypto-native platforms - making auctions more transparent, engaging, and fair for everyone. For more information, users can visit: Contact Head of Marketing Jake Scott GBM Auctions jake@

GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More
GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More

Business Insider

time11 hours ago

  • Business
  • Business Insider

GBM Launches Auction Festival with The Sandbox, Aavegotchi, Unstoppable Domains, and More

GBM, the auction protocol reinventing how value is distributed onchain, has announced the launch of its inaugural Auction Festival, a multi-month celebration of auctions, rewards, and community participation. The Festival kicks off in partnership with leading Web3 names, including The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, and more, all showcasing the power of GBM's proprietary Win-Win auction model, where every bidder gets rewarded, not just the winner. This event marks the first phase of GBM's full protocol launch and upcoming token release. Alongside the auctions, participants can engage in quests, earn incentives, and unlock exclusive rewards, all designed to showcase GBM's next-generation auction mechanics ahead of its full protocol launch. A New Standard for Onchain Auctions Traditional auctions reward only the highest bidder, leaving everyone else with nothing, despite shared exertion in their time, capital, and interest. This is a zero-sum model that creates friction, fosters sniping, and kills genuine price discovery, often leading to both sides being disenfranchised. This winner-takes-all model is broken, and GBM introduces a paradigm shift with its Win-Win model. With the GBM auction, outbid participants receive their full bid back along with an incentive, turning participation into a rewarding act. This flips the traditional format on its head, creating a dynamic, trustless, high-engagement environment where competition drives true market discovery, not manipulation or luck. Already, several leading Web3 projects have embraced GBM's Win-Win model for its transparency, flexibility, and ability to engage communities without extractive mechanics. 'We're thrilled to join the upcoming Auction Festival and bring our Web3 domains to the GBM auction platform. This innovative Win-Win auction model makes Web3 domains more accessible and engaging for everyone — from first-time buyers to seasoned collectors.'' - Sandy Carter, COO, Unstoppable Domains 'GBM auctions have introduced a new layer of excitement and strategy to LAND sales in The Sandbox Metaverse. Our community is more engaged than ever, bidding on prized virtual LAND near their favourite brands and celebrities. Even those who don't win walk away rewarded, turning every bid into a fun and rewarding experience. Bidding has become thrilling, fair, and a new way to earn $SAND along the way.' - Sébastien Borget, Co-Founder & COO, The Sandbox For GBM, The Auction Festival is a milestone in the protocol's evolution. 'The GBM Auction Festival is our way of showing people what a modern auction should feel like - fun, fair, and built around rewarding participation. Bidders get rewarded for their role in discovering the true market value of the seller's assets, resulting in an outcome where everybody wins.' - Hugo McDonaugh, Co-Founder & CEO, GBM A Festival That Rewards Participation The Auction Festival will run from late June through to early September, bringing together partner-led auctions, community quests, and protocol-wide incentives. Highlights include: Live partner auctions, including but not limited to: Aavegotchi, Unstoppable Domains, The Sandbox, and Freename. Participation incentives for all bidders, not just winners. Community quests and tiered engagement rewards. Giveaways, competitions, and community events. The Festival is also a gateway to deeper protocol participation. Through the Festival and the GBM Community Programme, users can earn points for bidding, selling, completing quests, collecting trophies, badges, NFTs, and other rewards. These incentives ultimately lead to a share of the GBM token when it's launched. The Auction Festival officially begins on the 30th June 2025. Users can: About GBM GBM is the auction protocol redefining how value is distributed onchain. At the heart of GBM is its innovative Win-Win auction model, which rewards every participant, not just the winner. This sets a new standard for price discovery and value alignment across Web3. To date, GBM has powered $200M+ in bidding volume and distributed over $6M in rewards to bidders, proving its model at scale. Trusted by top Web3 ecosystems including The Sandbox, Aavegotchi, and Unstoppable Domains, GBM is the next-generation auction layer for crypto-native platforms - making auctions more transparent, engaging, and fair for everyone. Contact Head of Marketing Jake Scott

Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse
Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse

Business Wire

timea day ago

  • Entertainment
  • Business Wire

Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse

LOS ANGELES--(BUSINESS WIRE)--Today, The Sandbox, the leading social gaming and metaverse platform and a subsidiary of Animoca Brands, announced a strategic collaboration with Cirque du Soleil Entertainment Group to reimagine the brand's legendary performances in two new interactive games. The collaboration will see Cirque du Soleil headline the upcoming Alpha Season 6 in The Sandbox, transporting players into imaginative worlds inspired by its theatrical legacy. Cirque du Soleil will headline the upcoming Alpha Season 6 in The Sandbox, transporting players into imaginative worlds inspired by its theatrical legacy. Share As part of this collaboration, players will step into interactive games, known as 'Experiences,' based on two of Cirque du Soleil' s celebrated shows, Luzia and a second show yet to be revealed. Reflecting the grandeur, vibrancy, and emotion of a live Cirque performance, these experiences will blend narrative and spectacle in ways only possible through The Sandbox's unique metaverse gameplay. The collaboration will also introduce a series of limited-edition themed digital collectibles and avatars that can be used in-game throughout The Sandbox. 'We've explored digital storytelling before, but this collaboration with The Sandbox opens up new creative avenues,' said Noah Lemieux Bernier, Vice President, Digital and Customer Experience, Cirque du Soleil. 'It enables us to bring the awe and artistry of our performances into immersive virtual spaces, fostering emotional connections with both longtime fans and new audiences in a format that's interactive, social, and playful. It's all part of our ambition to bring Cirque du Soleil into fans' lives from showtime to all the time, with customer experience at the core.' In addition to the experiences, The Sandbox will be releasing Cirque du Soleil -branded assets for its creator community to utilize in building their own user-generated content, unlocking new creative possibilities for experiences designed by end-users inspired by the artistry and energy of Cirque. 'Cirque du Soleil has constantly redefined live entertainment through imagination and emotion, and we're thrilled to welcome them into The Sandbox to bring that spirit into the metaverse,' said Arthur Madrid, CEO and Co-Founder of The Sandbox. 'This collaboration allows us to explore new forms of immersive storytelling to deliver the thrill of live spectacle in an interactive format, true to the energy of a theater experience.' Both companies shared more details about the collaboration this week in New York during a keynote session at alongside unveiling a series of immersive real-world and digital experiences that celebrated the spirit of this groundbreaking collaboration. Highlights included a preview of Cirque's metaverse debut and a live short performance, with additional experiences and updates announced during the event and set to roll out in the coming weeks. To stay informed and register for exclusive Cirque du Soleil digital collectibles, visit and follow The Sandbox on Medium, X, Discord, and Instagram. About The Sandbox The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both Players and Creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, Attack on Titan, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord. About Cirque du Soleil Entertainment Group Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment Group—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit

The Sandbox Unveils Alpha Season 5 Featuring Iconic Brands Jurassic World, Teletubbies, Deepak Chopra, Atari, Attack on Titan, Hellboy, and More
The Sandbox Unveils Alpha Season 5 Featuring Iconic Brands Jurassic World, Teletubbies, Deepak Chopra, Atari, Attack on Titan, Hellboy, and More

Associated Press

time28-03-2025

  • Entertainment
  • Associated Press

The Sandbox Unveils Alpha Season 5 Featuring Iconic Brands Jurassic World, Teletubbies, Deepak Chopra, Atari, Attack on Titan, Hellboy, and More

The Sandbox, the leading gaming and social platform and a subsidiary of Animoca Brands, is launching Alpha Season 5 on March 31, kicking off a six-week season of new games, social experiences, and gamified worlds to explore, featuring immersive experiences in partnership with beloved brands and curated community-created content. Alpha Season 5 is headlined by the Jurassic World collaboration with Universal Products & Experiences and Amblin Entertainment featuring the new Jurassic World: Dinosaur Preserve experience and is set on a new Jurassic World -inspired island with six thrilling regions in The Sandbox. This press release features multimedia. View the full release here: The Sandbox, the leading gaming and social platform and a subsidiary of Animoca Brands, is launching Alpha Season 5 on March 31, kicking off a six-week season of new games, social experiences, and gamified worlds to explore, featuring immersive experiences in partnership with beloved brands and curated community-created content. Alpha Season 5 is headlined by the Jurassic World collaboration with Universal Products & Experiences and Amblin Entertainment featuring the new Jurassic World: Dinosaur Preserve experience and is set on a new Jurassic World-inspired island with six thrilling regions in The Sandbox. In The Sandbox's Alpha Season 5, players can enjoy 40+ games from a diverse range of major entertainment and gaming franchises, including Jurassic World, Teletubbies, Deepak Chopra, Atari, Hellboy (2019), Love Island, Care Bears, Terminator: Dark Fate, Attack on Titan, and more. In addition, up to $1 million USD in rewards will be available for players to earn by completing in-game quests as part of the free seasonal battle pass, unlocking unique digital equipment and wearables from featured brands in Alpha Season 5. The Sandbox is available to play completely free by downloading the app for Windows and Mac by visiting: 'Alpha Season 5 marks the beginning of a new era for The Sandbox as we take a major step in growing into a more mature, always-on, live services model, consistently providing our players with new and high-quality content to play and explore,' said Sebastien Borget, Co-Founder and Chief Operations Officer, The Sandbox. 'Players can expect to enjoy a huge variety of new and updated games from their favorite brands and franchises like Jurassic World, Attack on Titan, Hellboy (2019), Terminator: Dark Fate, and many more. We're also excited to showcase the capabilities of Game Maker 0.11 and let players dive into completely new and innovative games, worlds, and experiences built using assets from beloved IPs that The Sandbox community has created.' As the featured game in The Sandbox's Alpha Season 5, Jurassic World: Dinosaur Preserve invites players to a dinosaur sanctuary in Arizona, where they will take on the role of a Dinosaur Protection Group member. Players must keep the facilities running smoothly by exploring, collecting, and completing a variety of quests to keep the dinosaurs safe. As players fulfill their park duties they earn Jurassic Points (JPts) which can be used to upgrade the sanctuary or hatch their Jurassic World Dinosaur Egg and grow it into an adult dinosaur. Alongside the game, and for the first time ever, fans can secure their very own Jurassic World Dinosaur Egg through a limited-edition event, letting players hatch and grow rare species—including Triceratops, Tyrannosauruses, and Velociraptors—as they progress. Players can earn extra Ethos Points (EP) on the Alpha Season 5 Battle Pass by growing their dinosaurs to adulthood and completing the six bonus quests that unlock each week during the season in Jurassic World 's experience. Every trip to the sanctuary will be different, with variables and events introducing new challenges to keep the game fresh and exciting. When a dinosaur is fully grown, The Sandbox players can keep it in their wallet or place it in their very own UGC experience on The Sandbox Map. Alpha Season 5 will also feature ten new racing games developed by The Sandbox Internal Studios, letting players compete for first place across a variety of unique and increasingly challenging and intricate tracks. The latest season also features a series of curated community-created games and experiences leveraging the new platforming, racing, and multiplayer capabilities in Game Maker 0.11, which launched earlier this year. Game Maker 0.11 makes avatar animations more realistic and adds a variety of new gameplay features to avatar mobility including flying, double jumping, and air dance. Players can also look forward to a revamped Alpha Season Hub and residences at Club XYZ featuring Steve Aoki and Guy Gerber. Alongside the new content, Alpha Season 5 comes packed with quality-of-life improvements, such as changes to the Alpha Pass, enhanced balancing and anti-cheat initiatives, the introduction of NFT abilities and time trial quests, meta-gameplay, and key technical upgrades. The stakes have increased, as now players can expect in-game rewards every time they jump into The Sandbox. In the lead-up to the launch of The Sandbox's Alpha Season 5, players who pre-register will receive a free Jurassic Raptor helmet to wear in-game. Pre-registration is now live here. For more information about The Sandbox and the new upcoming season, please visit and follow the regular updates on Twitter, Medium, and Discord. About The Sandbox The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages Web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord. About Animoca Brands Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. It has received broad industry and market recognition including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times' High Growth Companies Asia-Pacific, and Deloitte Tech Fast. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others. CONTACT: Media Contact: Gilberto Williams-Gamboa SOURCE: The Sandbox Copyright Business Wire 2025. PUB: 03/28/2025 11:00 AM/DISC: 03/28/2025 10:59 AM

Web3 Alliance of Saudi Arabia launches to accelerate blockchain innovation in the Kingdom
Web3 Alliance of Saudi Arabia launches to accelerate blockchain innovation in the Kingdom

Zawya

time13-02-2025

  • Business
  • Zawya

Web3 Alliance of Saudi Arabia launches to accelerate blockchain innovation in the Kingdom

Today marks the official launch of the Web3 Alliance of Saudi Arabia (WASA), a groundbreaking initiative uniting key leaders in blockchain technology and digital innovation to drive the adoption of Web3 technologies in alignment with Saudi Arabia's Vision 2030, fostering economic diversification and technological advancement across the Kingdom. Founded by global Web3 pioneers The Sandbox, Animoca Brands, and Outlier Ventures, WASA aims to create a collaborative ecosystem that empowers businesses and drives sustainable growth within Saudi Arabia by building on their previous initiatives and investments to advance the region's digital landscape. The alliance's distinguished board is composed of industry leaders and experts based in Saudi Arabia, actively driving the Kingdom's digital transformation. Supported by both international and local companies, these experts - including Dr. Abeer Al Humaimeedy, Yasser Alobaidan, Omar Elassar, Dr. Majid Almansouri, Wajd Badawi, Billal Yamak, Vincent Li, Bandar Altunisi, Ali Alasiri, and Stephan Apel - are deeply engaged in advancing innovation within the country. "The Web3 Alliance of Saudi Arabia represents a crucial step forward in realizing the Kingdom's vision for a digital future," said Billal Yamak. "By bringing together expertise from both local and international leaders in the blockchain space, we're creating a powerful platform for innovation and growth." The alliance will focus on four key pillars: Awareness and Education through workshops, seminars, and conferences Development of Standards and Best Practices Networking and Collaboration opportunities Research and Development initiatives Operating as a non-profit organization, WASA will serve as the primary advocate for Web3 technology in the region, working independently to promote innovation rather than individual companies or entities. The alliance's governance structure includes a General Assembly and an Executive Committee, ensuring transparent and effective leadership. A comprehensive digital infrastructure and marketing strategy will support the alliance's mission to connect and empower the Web3 community throughout Saudi Arabia. Web3 enthusiasts, corporations, and industry leaders are invited to join the alliance and have a say in shaping the future of the Web3 ecosystem in Saudi Arabia. For more information about the Web3 Alliance of Saudi Arabia and membership opportunities, visit and LinkedIn. About Web3 Alliance of Saudi Arabia The Web3 Alliance of Saudi Arabia is a non-profit organization dedicated to accelerating the adoption and integration of blockchain technology and Web3 innovations within the Kingdom of Saudi Arabia. Through education, collaboration, and advocacy, the alliance works to create a sustainable and innovative digital economy that benefits both public and private sectors.

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