5 days ago
McDonald's Officially Confirms Fan-Favorite Snack Wrap is Returning Next Month
McDonald's announced the long-awaited return of its Snack Wrap, set to hit menus nationwide on July 10, 2025, in spicy and ranch varieties.
A heartfelt social media post credited fans for the comeback, celebrating years of petitions, tweet streaks, and drive-thru requests.
A microsite, The Snack Wrap Files, teases more content to come, including fan emails, behind-the-scenes clips, and promo has heard all of the hundreds, and maybe millions, of fan prayers – and they have officially been answered.
On Tuesday, June 3, the fast food giant announced on social media the date that the fan-favorite Snack Wrap will be returning to menus nationwide. The caption of the 16-slide carousel post reads, 'Got emotional typing this. snack wrap is back 07.10.25.' Following the first image, which also showcases the date in all its glory, is a sentimental note from the McDonald's social media manager.
'I don't usually do this, and i didn't run this by brian from legal (sorry brian). but i have something to say. not as mcdonald's but as the person behind the mcdonald's account,' the Notes App screenshots began. 'I once posted, 'social media managers don't control the menu.' as much as i hated admitting it at the time, it's true. i even got a plaque made of it put on my desk. i also don't control the bitcoin price even though you think the McRib is responsible, but i digress.'
The note continues, 'Yes, i could post about the Snack Wrap, tease you with tweets like 'bring back____' (knowing exactly what you'd say). And even manifest for its return. but i couldn't bring it back. you know who could bring it back? YOU.'
The social media manager went on to write that it was the fans of the menu item – with comments under every social media post, petitions, asks in the drive-thrus, rallies and 100-day-long tweet streaks begging for its return – that influenced the fast food chain to bring the wrap back.
'I cheered you on from behind the screen and made it my mission to never stop fighting for you. i made 486 decks on 'reasons why to bring back the Snack Wrap' (i counted),' the note said. 'You created a movement. A movement so powerful that you finally won.'
In the final screenshot of the note, the social media manager mused about how much they love their job and how proud they are to announce the Snack Wrap's return. 'It's the honor of my lifetime to finally say…the Snack Wrap is back. Because of YOU. see you 07.10.25,' the note ends, and leads to the collection of photos and videos of fans professing their love for the food item across social media platforms and to drive-thru operators.
The Snack Wrap will return in two flavors, spicy and ranch. The Spicy option delivers the same habanero kick that fans enjoy in the Spicy McCrispy sandwich, whereas the Ranch wrap is rich and savory, with hints of garlic and onion.
Along with the announcement, McDonald's released the Snack Wrap Files. The website, which has a countdown in the top-right corner of the screen that's suspiciously counting down to June 9, is a collection of locked folders labeled presumably by each's contents.
On the day of the announcement, the only folders unlocked are 'The Fandom,' which houses nearly 30 email requests all requesting the discontinued Snack Wrap; 'BTS' filled with images of the team creating the marketing for the release; and 'Media Materials' that has a Frequently Asked Questions section and a video from McDonald's US President Joe Erlinger.
The other notable folders that are expected to be unlocked at a later date include Reaction Clips, Merch Concepts, Internet Emails, Promo Codes, Playlist, Voice Note and Credits.
McDonald's first teased the return of the Snack Wrap on X/Twitter back in April. The ominous post on its official account read, '0x.14.2025,' omitting the month.
The Snack Wrap originally debuted on McDonald's menus in the U.S. in 2006 before being discontinued in 2016. The fan-favorite item consisted of chicken, shredded lettuce and shredded cheese covered in either ranch or honey mustard, wrapped inside a warm tortilla.
Read the original article on People
