Latest news with #TheToyFoundation
Yahoo
11-06-2025
- Entertainment
- Yahoo
The Toy Foundation™ Collects $3 Million in Toys for Children in Need to Mark International Day of Play
290,000 Brand-New Toys Donated by 15 Toy Companies Will Bring Joy to Children in Need Around the World NEW YORK, June 11, 2025 /PRNewswire/ -- The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child's development, well-being, and education. To celebrate this important initiative, The Toy Foundation activated its core giving program, The Toy Chest, which is the only toy industry-wide giving initiative that harnesses the power of toys to comfort children when they need it most. Through the belief that play is a vital component of childhood and that every child should have access to the healing power of play, these donations will benefit children facing hospitalization, in low-income communities, and affected by natural or humanitarian disasters. "Play is essential for all children by fostering learning, creativity, and social connection," said Pamela Mastrota, executive director of The Toy Foundation. "We are proud to once again celebrate International Day of Play by supporting children who may not otherwise be able to experience the joy of play. Special thanks to our many valued corporate partners who have generously provided tens of thousands of toys and games, empowering us to bring play to children in need around the world." From plush, dolls and educational toys, to action figures and building sets, 290,365 toys in total are being donated by Build-A-Bear Workshop, Fashion Angels, Hasbro, Just Play, The LEGO Group, Mattel, Melissa & Doug, The Moscahlaidis Foundation, Re-marks, Safari Ltd., Sky Castle Toys, Snap Creative, Spin Master, SPIRIT, and TeeTurtle. Since the beginning of the year, The Toy Foundation's Toy Chest program has collected $9 million in toys from the toy industry and distributed them to 1.5 million children in need. Since its founding in 2003, The Toy Chest has delivered toys to 35 million children globally. For more information about The Toy Foundation's work and to get involved by donating products and/or by making an individual or company monetary donation, visit About The Toy Foundation™ Toy Foundation (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association. The uniting force for the collective philanthropy of the toy industry for the benefit of all children in need, TTF works with small, medium, and large companies to create a world where every child experiences the comfort, joy, and extraordinary physical, emotional, and educational benefits of play. Thanks to the toy industry's support, TTF has delivered play to 35 million children in need around the world. View original content to download multimedia: SOURCE The Toy Foundation
Yahoo
02-06-2025
- Business
- Yahoo
Chuck E. Cheese Partners with The Toy Foundation™ to Celebrate International Day of Play
Family entertainment leader to offer free active play all day at participating locations June 11 Adventure Zone Active Play at Chuck E. Cheese IRVING, Texas, June 02, 2025 (GLOBE NEWSWIRE) -- Chuck E. Cheese, the world's leading family entertainment fun center, is celebrating the power of play by partnering with The Toy Foundation™, which delivers play to millions of children when they need it most, for International Day of Play on June 11 with free active play all day and fundraisers. The partnership comes as the United Nations marks the second annual International Day of Play, established in 2024 to champion and protect every child's right to play as outlined in the UN Convention on the Rights of the Child. On June 11, participating Chuck E. Cheese fun centers in the U.S., Canada, Chile, Colombia, Egypt, El Salvador, Honduras, Mexico, Dominican Republic, Peru, Puerto Rico, Suriname, Saudi Arabia, Qatar, and Trinidad & Tobago will offer free active play all day for all children under 56 inches tall in its new Adventure Zones, which include Trampoline Zones and Superhero Playground attractions, where available, with coupon found at Throughout the month of June, more than 400 Chuck E. Cheese locations across the U.S. and Canada will support The Toy Foundation's mission to deliver brand-new toys and play opportunities to children in need through a two-part fundraising campaign: A national fundraiser, June 9-12: Chuck E. Cheese will donate 20% of sales from guests who mention The Toy Foundation at the checkout in-store. A Round it Up campaign June 1-30: Guests will have the option to round up their purchase by donating $1, $3 or $5 in-store or online. 'At Chuck E. Cheese, we've built our legacy on creating fun, memorable play experiences for families for nearly 50 years,' said David McKillips, President and CEO of Chuck E. Cheese. 'Our partnership with The Toy Foundation™ extends our mission beyond our Fun Centers, and into communities where the power of play can truly transform lives. We believe Chuck E. Cheese is how the world celebrates childhood, and every child deserves the opportunity to play, learn and grow in a safe, supportive environment.' Proceeds from the fundraisers will help expand the reach and impact of The Toy Foundation™, which brings toys, games and play opportunities to children in hospitals, underserved communities and in crisis situations following natural or humanitarian disasters around the world. 'By partnering with Chuck E. Cheese to celebrate International Day of Play, The Toy Foundation™ can bring the power of play to even more children in need,' said Pamela Mastrota, executive director of The Toy Foundation. 'Their commitment to joyful play experiences aligns perfectly with our mission to deliver the vital benefits of play to children facing life's most difficult circumstances.' For more information about Chuck E. Cheese's partnership with The Toy Foundation™ and International Day of Play activities, visit About Chuck E. Cheese Chuck E. Cheese is the place where half a million happy birthdays are celebrated every year, with a mission to create positive, lifelong memories for families through fun, food and play. For over 47 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, and it continues to set the standard for family entertainment through interactive experiences, exciting arcade games and its beloved Chuck E. Cheese character. Committed to providing a fun, safe and inclusive environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese has donated more than $24 million to schools and nonprofits through its fundraising programs. The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese fun centers in 45 U.S. states and 17 foreign countries and territories. In PMQ's Pizza Power Report 2025, Chuck E. Cheese was named one of the top 10 pizza chains in the U.S. For more information, visit The Toy Foundation™ (TTF) is the philanthropic arm of The Toy Association and the toy industry. Its mission is to serve children in need by providing joy and comfort through the experience of toys and play. TTF delivers the benefits of play to children through strategic grantmaking, toy donations, and impactful programs like The Toy Chest and Play Fund. Through industry-wide engagement and strategic partnerships, TTF serves as a unifying force for collective philanthropy to benefit all children in need. For more information, visit Media Contact:Chuck E. CheeseKendra ByrdKendra@ 817-329-3257 The Toy FoundationKristin Morency Goldmankmorency@ 646.454.5582 A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
