Latest news with #TheVitaminShoppe
Yahoo
19 hours ago
- Business
- Yahoo
VitaHustle® Launches at The Vitamin Shoppe® to Bring Clean, All-in-One Nutrition to Consumers Nationwide
Innovative nutrition shake brand, founded by Kevin Hart, is now available in-store and online LOS ANGELES, June 5, 2025 /PRNewswire/ -- VitaHustle, the wellness brand founded by entertainer and entrepreneur Kevin Hart, is excited to announce the nationwide launch of its flagship product, VitaHustle ONE, at The Vitamin Shoppe®. Now available in-store, online, and via Instacart, VitaHustle ONE delivers a clean, convenient solution to daily nutrition—combining protein, essential vitamins, superfoods, and probiotics in one delicious shake. With a growing demand for simple, effective wellness solutions, VitaHustle ONE replaces your daily multivitamin with a shake that supports protein intake, mood, energy, gut health, and overall wellness. Its clean-label formulation is 100% plant-based and free of preservatives, added sugars, and the top nine allergens. "The Vitamin Shoppe provides the education and access needed to bring VitaHustle to consumers nationwide," said Kevin Hart, co-founder of VitaHustle. "Our mission is to simplify wellness, and by partnering with The Vitamin Shoppe, we're able to make VitaHustle ONE Superfood Protein available to even more people who want clean, convenient, and damn delicious nutrition." Following the success of VitaHustle ONE Superfood Protein, VitaHustle ONE Lean Protein & GLP-1 Support is now also available, exclusively at The Vitamin Shoppe. This lower-calorie formulation builds on the core benefits of VitaHustle ONE and includes targeted ingredients that help support appetite control. "We're thrilled to add Kevin Hart's VitaHustle ONE product line to our industry-leading assortment at The Vitamin Shoppe. Today's wellness consumers are actively seeking out simplified and effective, on-the-go daily nutrition solutions—and VitaHustle ONE delivers an exceptional option with science-backed, high-quality ingredients, in a delicious and convenient product," said Muriel Gonzalez, President of The Vitamin Shoppe. VitaHustle ONE and VitaHustle ONE Lean are available at The Vitamin Shoppe locations nationwide and online at About VitaHustle VitaHustle®, founded by Kevin Hart, is on a mission to simplify daily nutrition and empower individuals to live healthier lives — without the complexity of supplements, pills, or meal prep. Its clean, all-in-one daily nutrition shake is made with plant-based protein, superfoods, vitamins, probiotics, and adaptogens — delivering complete wellness in one delicious serving. Since launching in 2022, VitaHustle has quickly emerged as a fast-scaling brand, selling over 1 million products with thousands of 5-star reviews from customers who have made VitaHustle part of their daily routine. The brand's community-first approach, field marketing and social activations have helped fuel rapid growth across the space. With more innovative products on the horizon, VitaHustle continues to expand its footprint both online and in retail, redefining how people approach daily wellness — one shake at a time. Products are available online at on QVC, and now nationwide at The Vitamin Shoppe and Sprouts. For more information, visit About The Vitamin Shoppe Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. For more information or to shop online, visit or follow @VitaHustle on social media. Media Contact:Kristin Chadwickkristin@ View original content to download multimedia: SOURCE VitaHustle
Yahoo
2 days ago
- Business
- Yahoo
GenoPalate Partners with The Vitamin Shoppe® to Bring Personalized, DNA-Driven Nutrition to More Consumers
MILWAUKEE, June 4, 2025 /PRNewswire/ -- GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe's online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup. Through this collaboration, GenoPalate's At-Home DNA Collection Kit will be available for purchase on providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes: Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health. Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile. Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being. 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals. Personalized Supplement Formulas – A custom formula of vitamins and nutrients designed to fill specific nutritional gaps. Expert Guidance – A complimentary consultation with a Registered Dietitian to help users interpret their results and integrate them into their daily routine. "We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people," said Dr. Asif Naseem, CEO of GenoPalate. "Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever." This science-driven approach to nutrition aligns seamlessly with The Vitamin Shoppe's mission to be the most trusted destination for lifelong wellness solutions. "As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate's personalized nutrition offering. This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation," said Muriel Gonzalez, President of The Vitamin Shoppe. This online launch represents a major step forward in making personalized, DNA-driven nutrition mainstream, transforming the way people approach their health and empowering them to make smarter, data-backed choices every day. About GenoPalate GenoPalate is the leading U.S. platform for nutrigenomics, empowering individuals to achieve optimal wellness through the power of personalized nutrition. Built on years of analyzing clinical trials and research, GenoPalate offers tailored recommendations, including a custom formula multivitamin, protein and fiber powders, and optimal food lists tailored to genetic profiles. Members benefit from actionable wellness insights and access to registered dietitian consultations, making integrating healthy habits into daily life easier. GenoPalate continues to innovate in personalized nutrition by making cutting-edge science accessible and transformative for everyday wellness. About The Vitamin Shoppe® Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. Media Contact: Chris Connell Director of Marketing & View original content to download multimedia: SOURCE GenoPalate Sign in to access your portfolio
Yahoo
2 days ago
- Business
- Yahoo
GenoPalate Partners with The Vitamin Shoppe® to Bring Personalized, DNA-Driven Nutrition to More Consumers
MILWAUKEE, June 4, 2025 /PRNewswire/ -- GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe's online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup. Through this collaboration, GenoPalate's At-Home DNA Collection Kit will be available for purchase on providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes: Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health. Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile. Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being. 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals. Personalized Supplement Formulas – A custom formula of vitamins and nutrients designed to fill specific nutritional gaps. Expert Guidance – A complimentary consultation with a Registered Dietitian to help users interpret their results and integrate them into their daily routine. "We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people," said Dr. Asif Naseem, CEO of GenoPalate. "Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever." This science-driven approach to nutrition aligns seamlessly with The Vitamin Shoppe's mission to be the most trusted destination for lifelong wellness solutions. "As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate's personalized nutrition offering. This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation," said Muriel Gonzalez, President of The Vitamin Shoppe. This online launch represents a major step forward in making personalized, DNA-driven nutrition mainstream, transforming the way people approach their health and empowering them to make smarter, data-backed choices every day. About GenoPalate GenoPalate is the leading U.S. platform for nutrigenomics, empowering individuals to achieve optimal wellness through the power of personalized nutrition. Built on years of analyzing clinical trials and research, GenoPalate offers tailored recommendations, including a custom formula multivitamin, protein and fiber powders, and optimal food lists tailored to genetic profiles. Members benefit from actionable wellness insights and access to registered dietitian consultations, making integrating healthy habits into daily life easier. GenoPalate continues to innovate in personalized nutrition by making cutting-edge science accessible and transformative for everyday wellness. About The Vitamin Shoppe® Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. Media Contact: Chris Connell Director of Marketing & View original content to download multimedia: SOURCE GenoPalate Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Los Angeles Times
22-05-2025
- Business
- Los Angeles Times
Kingswood Capital Management and Performance Investment Partners Complete Acquisition of The Vitamin Shoppe
Los Angeles-based Kingswood Capital Management, LP and Performance Investment Partners, LLC (PIP), also based in Los Angeles, have announced they have completed the acquisition of The Vitamin Shoppe, a leading pure-play omnichannel retailer of vitamins and nutritional supplements, from Franchise Group, Inc. As part of the transaction, Sharon Leite, who previously served as chief executive officer of The Vitamin Shoppe from 2018 to 2023, has returned to lead the company as its CEO. The rest of the executive leadership team remains in place. 'After an incredibly rewarding and successful four and a half years in the business, I am thrilled to return to The Vitamin Shoppe,' said Leite. 'With the invaluable support of our partners at Kingswood and PIP – leaders in building brands and driving growth in omnichannel retail – we are primed for an exciting new era of expansion. I look forward to collaborating with the board, management team, vendor partners and our dedicated Health Enthusiasts as we build a world-class health and wellness platform that delivers an unparalleled experience to our customers.' The Vitamin Shoppe is a global, omnichannel retail and wellness lifestyle company with the mission of providing customers with the most trusted products, guidance and services to support them on their journeys of lifelong wellness. The company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies and green living products. In addition to carrying products from approximately 700 national brand partners, The Vitamin Shoppe offers products from its owned brands, including: The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt, ProBioCare, and True Athlete. The company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners and via its website. Upon closing, Alex Smith and Beth Kaplan joined Leite and representatives from Kingswood and PIP on the company's board. Smith is a Kingswood operating partner and the current executive chairman of Kingswood portfolio company, World Market. Previously, he served as executive chairman and then chairman of The Vitamin Shoppe, served as CEO of Pier 1 Imports, and held numerous senior management positions at The TJX Companies. Kaplan is an experienced operator, advisor and investor in the consumer sector. Most recently, she was the president and chief operating officer of Rent The Runway. Previously, she served as president, chief merchandising and marketing officer, and director of General Nutrition Centers (GNC). Before joining GNC, she held numerous leadership positions within Bath & Body Works, Rite Aid Drugstores and Procter & Gamble. Kingswood partner Michael Niegsch and PIP partner Mark Genender commented, 'We are thrilled to be able to partner with Sharon, Alex, Beth and the entire team at The Vitamin Shoppe. We look forward to investing in a variety of brand-building strategies, including further supporting the Health Enthusiasts in running great stores, enhancing the company's digital marketing and e-commerce capabilities, innovating the private brand portfolio, and working with existing and emerging third-party brands to be the best distribution partner in the market.' Jefferies LLC served as exclusive financial advisor to Kingswood and PIP, and McDermott Will & Emery LLP and Sidley Austin LLP served as legal counsel. Ducera Partners LLC served as financial advisor, and Kirkland & Ellis LLP served as legal counsel to FRG. Information was sourced from Businesswire. To learn more, contact media@
Yahoo
20-05-2025
- Business
- Yahoo
Sharon Leite Returns to The Vitamin Shoppe as CEO Again
Sharon Leite is embarking on a second tour of duty at The Vitamin Shoppe. Kingswood Capital Management and Performance Investment Partners, the private equity firms that just bought The Vitamin Shoppe, announced Leite's return to the retailer as its chief executive officer on Tuesday. Leite served as The Vitamin Shoppe's CEO from 2018 to 2023, but left to become CEO of Ideal Image, a chain of med spas, and later CEO of Omni Retail Enterprises, the parent company of brands operating e-commerce including Pier 1 Imports and More from WWD The Future of Beauty Is All About Wellness Bobbi Brown, Lauren Bush Lauren and More Honored at Einstein College of Medicine Spirit of Achievement Luncheon Twelve Years After Hitting the Market, Men's Grooming Brand Harry's Is Launching a New Razor The new owners indicated that the rest of the executive leadership team at The Vitamin Shoppe — which includes the president of the company Muriel Gonzalez — remains in place. The private equity firms bought The Vitamin Shoppe from the Franchise Group Inc. for an undisclosed price. The deal was completed this month. 'With the invaluable support of our partners at Kingswood and PIP — leaders in building brands and driving growth in omnichannel retail — we are primed for an exciting new era of expansion,' Leite said in a statement. 'I look forward to collaborating with the board, the management team, vendor partners and our dedicated 'health enthusiasts' as we build a world-class health and wellness platform that delivers an unparalleled experience to our customers.' The partners said they will be investing in a variety of brand-building strategies, including further supporting the health enthusiasts in running The Vitamin Shoppe stores, enhancing the company's digital marketing and e-commerce capabilities, innovating the private brand portfolio, and working with existing and emerging third-party brands 'to be the best distribution partner in the market.' During her first tour, Leite launched a new, more modern and easier to shop store format, accelerated the digital side of the business, expanded private label offerings, grew third-party brand partnerships and the Healthy Awards loyalty program, and initiated international expansion with Vietnam. She is succeeding Lee Wright as CEO. It's unusual for a CEO to leave a retailer and then come back years later, though the late Myron Ullman 3rd had two stints as CEO of JCPenney, and Howard Schultz had two stints as CEO at Starbucks. Also, Bob Iger is currently in his second tour of duty as CEO of Disney. With the acquisition just finalized Monday, The Vitamin Shoppe board has been reorganized with new members, including Leite as well as Alex Smith and Beth Kaplan and representatives from Kingswood and PIP. Smith is a Kingswood operating partner and the current executive chairman of World Market, which is part of the Kingswood portfolio. Previously, Smith was executive chairman and then chairman of The Vitamin Shoppe, CEO of Pier 1 Imports, and earlier, she held senior management positions at The TJX Companies. Kaplan was president and chief operating officer of Rent the Runway. Earlier, she served as president, chief merchandising and marketing officer, and director of General Nutrition Centers. Before that, she held leadership positions at Bath & Body Works, Rite Aid Drugstores and Procter & Gamble. The Secaucus, N.J.-based The Vitamin Shoppe sells nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns
