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Time of India

Bill Belichick's tell-all book becomes a bestseller after much-discussed age-gap relationship drama grabs headlines

Bill Belichick's new book explodes in popularity following headline-making relationship controversy (Credit: Getty Images) Bill Belichick is writing a brand-new chapter of his life—quite literally. After parting ways with the New England Patriots , the legendary coach took on an unexpected role by joining the North Carolina Tar Heels, a program that struggled to a 6–7 finish last season. But even more intriguing than his latest coaching gig is his foray into the world of literature. Bill Belichick's off-field drama becomes the reason behind his book's surprising best seller status Bill Belichick's memoir, The Art of Winning : Lessons from a Life in Football, released on May 6, immediately stirred attention across sports and literary circles. Despite a sweeping media tour—including an interview that gained viral momentum due to his girlfriend Jordon Hudson—the book debuted at No. 5 on the New York Times Best Sellers list in the Advice, How-to & Miscellaneous category. It landed behind crowd favorites like The Wishbone Kitchen Cookbook and Glennon Doyle's We Can Do Hard Things. Still, for a first-time author whose fame has mostly come from grit and gridiron, the reception is significant. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Artificial Intelligence and Machine Learning For Working Professionals. BITS Pilani WILP Apply Now Undo Inside the 280-page memoir, Belichick offers fans a reflective look at his football journey, spanning over 49 years. 'My life in football over the last 49+ years involved a lot of winning, losing, and more than anything: learning,' Belichick wrote in a heartfelt Instagram post. He touches on formative influences, from his early days with his father at the U.S. Naval Academy to his storied run with the Patriots. Notably, the book is filled with tributes to names that shaped his career—Lawrence Taylor, Bill Parcells, and of course, Tom Brady. In fact, Brady—his on-field partner in building a dynasty—pens a blurb that captures the essence of the book: 'Coach Belichick brought out the best in me. His book will do the same for you.' That endorsement alone might be enough to draw NFL fans and leadership enthusiasts alike. What makes The Art of Winning stand out isn't just the stories—it's the honesty. Belichick opens up about leadership, discipline, and sustained success, blending locker room tales with deep personal acknowledgments. Among them is a nod to Hudson, whom he refers to as his 'idea mill and creative muse,' showing a softer side of the coach not often seen under the headset. As for what lies ahead, Belichick's next season with UNC kicks off in September against TCU. Whether he can turn the Tar Heels into contenders remains uncertain. Whether his book maintains its place on the bestseller charts is also a question only time can answer. Also Read: Legendary NFL player follows Tom Brady's way, steps into ownership role with minority stake in Cleveland Browns Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.