Latest news with #ThierrySabbagh
Al Bawaba
2 days ago
- Automotive
- Al Bawaba
Nissan advances its phygital retail transformation across the Middle East
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every significant regional milestone, this development builds on Nissan's multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and Sabbagh, Divisional Vice President, President - Middle East, KSA, and CIS - Nissan, INFINITI, commented: "Exceptional experiences begin the moment a customer interacts with our brand, physically or digitally. NRC represents our commitment to delivering best-in-class service and design that reflects Nissan's global standards. Surpassing 80% NRC adoption across the Middle East is a testament to the strong partnership we share with our dealer network and our unwavering focus on customers.'Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months. Meanwhile, the UAE hosts the largest Nissan network in the region, with 14 showrooms across Abu Dhabi, Dubai, and the Northen NRC's global framework primarily targets sales facilities, Nissan Middle East has gone beyond these benchmarks by enhancing select service and parts centers, reinforcing a holistic and customer-centric approach. This includes flagship examples such as the Musaffah Service Center in Abu Dhabi, Nissan's largest service facility in the world, and dedicated Patrol-only Service Center in Kuwait which is on track to be upgraded to NRC standards within this fiscal customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every feedback continues to affirm Nissan's approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan's enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year.'Seeing such strong customer satisfaction scores, both in our facilities and online, is a proud moment for all of us,' added Sabbagh. 'It reflects the dedication of our teams and partners to delivering exceptional experiences that truly resonate with customers.' As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
Web Release
2 days ago
- Automotive
- Web Release
Nissan advances its phygital retail transformation across the Middle East
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every interaction. Making significant regional milestone, this development builds on Nissan's multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and engaging. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, and CIS – Nissan, INFINITI, commented: 'Exceptional experiences begin the moment a customer interacts with our brand, physically or digitally. NRC represents our commitment to delivering best-in-class service and design that reflects Nissan's global standards. Surpassing 80% NRC adoption across the Middle East is a testament to the strong partnership we share with our dealer network and our unwavering focus on customers.' Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months. Meanwhile, the UAE hosts the largest Nissan network in the region, with 14 showrooms across Abu Dhabi, Dubai, and the Northen Emirates. While NRC's global framework primarily targets sales facilities, Nissan Middle East has gone beyond these benchmarks by enhancing select service and parts centers, reinforcing a holistic and customer-centric approach. This includes flagship examples such as the Musaffah Service Center in Abu Dhabi, Nissan's largest service facility in the world, and dedicated Patrol-only Service Center in Kuwait which is on track to be upgraded to NRC standards within this fiscal year. Nissan's customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every market. Customer feedback continues to affirm Nissan's approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan's enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year. 'Seeing such strong customer satisfaction scores, both in our facilities and online, is a proud moment for all of us,' added Sabbagh. 'It reflects the dedication of our teams and partners to delivering exceptional experiences that truly resonate with customers.' As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
Gulf Business
16-05-2025
- Automotive
- Gulf Business
Nissan gears up: Thierry Sabbagh on regional growth, Kicks and ARC wins
Image: Supplied Nissan in the Middle East reported a year-on-year increase in sales across the Middle East for the first nine months of its financial year ( April- December 2024) , a strong performance when compared to the brand's global performance and automotive headwinds. Thierry Sabbagh, DSVP and president Saudi Arabia, Middle East – Nissan, INFINITI, recently spoke to Gulf Business to discuss the key drivers behind the brand's regional success and star models, its future-focused ARC strategy, the evolving role of digital transformation, and how Infiniti is carving a space in the premium segment. Here are excerpts of the chat. Nissan recorded a 24 per cent year-on-year increase in sales between April and December. What were the key factors driving this growth, and how has the region responded? Why are you so optimistic about the future? I think it's important to put Nissan's performance in context. We've been present in this region for more than 70 years, and over that time, we've built not only strong partnerships but also significant brand equity. Across most Middle Eastern markets today, A few years ago, we set a clear vision focused on delivering novelty and relevance to this region. That means ensuring all the products we bring here are not only in demand but also tested under local conditions to guarantee top quality and engineering excellence. As part of our regional strategy, we launched what we call 'The ARC' — the bridge between Nissan NEXT and our Ambition 2030 plan. Under this, we committed to introducing five new SUVs to the region. This fiscal year alone, we launched three key models: The iconic Nissan The all-new Nissan Kicks, a bold compact SUV that generated strong buzz. The Nissan Magnite, a compact SUV that was originally introduced in India and is now gaining popularity here. We've committed to introducing two more new products in this cycle. So the first pillar of growth is definitely bringing the right products to market. Secondly, we've placed a strong emphasis on customer centricity — not just around the vehicles but the entire ownership experience. We've invested heavily in our digital platforms to ensure a seamless omnichannel experience, whether the customer journey begins online or in our showrooms. Third, customers are increasingly excited about advanced features. With the new Patrol, for instance, we introduced CCS2 charging support and Google built-in features for connectivity — technologies that resonate well with our buyers. And finally, we owe a lot to our partners in the region — highly professional, committed, and progressive — who deliver a premium customer experience across the board. Despite challenges globally, Nissan is performing strongly in this region. Why is the Middle East an outlier? There's no doubt the global auto industry has faced serious challenges in recent years — from chip shortages to logistics crises — and most OEMs have struggled. But Nissan has a clear global turnaround plan. And when it comes to this region, the outlook is bright. The automotive market in the Middle East has grown around 9.3 to 10 per cent. We're seeing supportive national visions from governments in the UAE and Saudi Arabia, which are accelerating development and investment. We've positioned ourselves to ride that momentum. Because we have a trusted brand, strong equity, and committed partners, our voice at the global table is getting louder. Nissan is making targeted investments in this region — bringing in the right products, features, and technologies to meet evolving customer needs. And it's not just about volume growth — though that matters. We're also focusing on customer satisfaction and brand strength. We actively measure both and have seen consistent improvements. When satisfaction and brand equity go up, volume tends to follow naturally. Can you share how Infiniti is performing, especially in the premium segment that's so important in this region? Absolutely. Nissan Motor Corporation is fully committed to Infiniti. It's a niche global brand, present in select markets like the US, China, and the Middle East. We began repositioning Infiniti a few years ago with the launch of the Infiniti QX60, which helped us re-establish the brand in the luxury SUV space. This year, we took a major leap forward with the launch of the all-new Infiniti QX80 — a complete redesign offering best-in-class features, from luxury design and technology to unmatched driving dynamics. We've seen strong traction for it in the region. Equally important, our partners have invested in upgrading their facilities to the Infiniti IREDI 4.0 standard, offering a premium experience that matches the expectations of luxury customers. Tell us about the progress on the key pillars of Nissan's ARC strategy. Here's what we've done on the three pillars: Product expansion — with a focus on SUVs, a segment that's growing rapidly. SUVs now make up 54 per cennt of our mix. The Nissan X-Trail has seen an 11 per cent increase in volume, and the Nissan Xterra has grown by 33 per cent. We're also strengthening offerings with models like the Kicks, Magnite, and Patrol. Market presence — We're expanding actively. For example, we've re-entered the Iraqi market, where our partners have invested in four new facilities, including three full 3S centres. Sustainability and future mobility — We're collaborating with regional governments to shape the future of mobility. We're aligning our regional strategy with Nissan's global sustainability commitments. Electrification and driverless tech are key focus areas. How is Nissan advancing these in the Middle East? Nissan was an EV pioneer — we launched the Nissan LEAF in 2010, making us the first global brand to commercialise EVs at scale. Globally, we've committed to being carbon neutral by 2050, and by 2030, the majority of our products will be electrified. In the Middle East, EV adoption is growing but still faces challenges, particularly range anxiety. Combustion engines continue to dominate, especially in areas where infrastructure is still maturing. That said, we are carefully studying market readiness. We're bringing in hybrid options and advanced connected vehicle technologies like ADAS (advanced driver assistance systems) and Google built-in, and we're laying the groundwork for wider EV adoption when the time is right. We're committed to bringing the right technologies at the right time — balancing innovation with customer readiness.
Web Release
23-04-2025
- Automotive
- Web Release
The All-New Nissan Magnite on Its Way to Lebanon
Following its initial unveil in Delhi, India in October 2024, Nissan has announced the availability of the all-new Nissan Magnite for the Middle East – as the first region in the world to receive the left-hand-drive (LHD) model. The vehicle will be available very soon at Nissan Lebanon's showroom. Launched at a stylish event in Riyadh, the Magnite will expand to other markets around the region – all as part of Nissan's strategic global vision of 'One Car, One World'. The Magnite is tailored to meet the diverse needs of customers across multiple markets, with its dynamic design, advanced features, and robust performance. STRIKING INSIDE AND OUT For its compact size, the all-new Magnite punches well above its weight when it comes to looks. Standing out with its assertive and imposing grille, high ground clearance, and diamond-cut alloy wheels, the model is sure to grab attention with its dynamic eye-catching design and two-tone colour options. Inside the car, drivers will experience a contemporary and sleek cabin with 360 leather treatment all supported by intuitive technology features including a 7' fully digital instrument cluster, 8-inch touchscreen with wireless Apple CarPlay and Android Auto, remote engine start, air ionizer, and a cooled glovebox. ENHANCED SAFETY AND PERFORMANCE Alongside the new design and seamless tech, the Magnite offers efficient performance for drivers thanks to a turbocharged 1.0-litre engine, delivering 100 PS power and 152Nm of torque for an efficient, dynamic drive. At the same time, safety for family and friends is enhanced even further by safety features including Around-View Monitor, ABS & VDC, Auto Headlamps, 3-point seatbelts all around, and side curtain airbags, ensuring a secure driving experience. THE PERFECT URBAN PARTNER Built for a diverse customer base with ambitious pragmatist mindset, Magnite offers agility, efficiency, and comfort for a smooth and engaging driving experience. Its spacious interior, with exceptional cabin roominess able to comfortably fit five people, intuitive features, and striking presence blend practicality with style, making it the perfect choice for drivers seeking versatility and excitement on the road. All of this comes at a competitive price starting at SAR 66,699, offering exceptional value without compromising on quality or features. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, commented , 'Following the release of the hugely popular new Patrol and KICKS, we're absolutely thrilled to be bringing the all-new Magnite here to the Middle East – and we're certain our customers will be too. We are reinforcing our commitment to innovation, versatility, and accessibility across the region. More than that, Magnite shows Nissan and our strategy at its very best – dynamic eye-catching design, with Japanese DNA and engineering, produced in Nissan's India plant, and available in regions across the world. This SUV enhances our leadership in the segment and reflects Nissan's dedication to shaping the future of mobility with modern, practical vehicles.' Adib Takieddine, Managing Director of Nissan Saudi Arabia, said : 'The all-new Magnite reflects Nissan's commitment to pushing boundaries, offering a vehicle that goes beyond just basic transportation and makes a bold statement on the road. Designed for those who seek practicality and a vehicle that suits their aspirations, the New Nissan Magnite brings Japanese engineering and innovation to ambitious customers across the region, offering an incredible ratio of tech-to-value that redefines the compact SUV segment.' BUILT IN INDIA, MADE FOR THE WORLD Produced at Nissan's Alliance Plant in Chennai (RNAIPL), the Nissan Magnite has already proven popular in India and beyond, having sold over 150,000 models since its launch in December 2020. Previously exported to just 20 countries, world-class manufacturing capabilities have allowed the New Magnite to cater for left hand drive countries too – opening availability to over 65 markets where the latest model will be available, Starting with the Middle East region. This means that the all-new Magnite will represent the largest coverage for a vehicle produced in Nissan's AMIO regions. The all-new Nissan Magnite will be available in May 2025 at Nissan Lebanon – Rymco showroom Call on 1599 or visit Nissan Lebanon showroom for all details website email [email protected]
Jordan News
22-04-2025
- Automotive
- Jordan News
Bustami and Saheb Group: Nissan Middle East A 24% growth in sales during the first nine months of 2024 - Jordan News
•Strong SUV performance with Pathfinder and KICKS recording exceptional growth of 95% and 59% respectively. Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan' recorded a remarkable 24% year-on-year increase in sales across the Middle East during the first nine months (April 2024 – December 2024) of Fiscal Year 2024 (April 2024 – March 2025), underscoring the brand's strong momentum and enduring appeal in the region. This growth was driven by Nissan's diverse lineup of SUVs and crossovers, which accounted for 55% of total sales, further reinforcing the brand's leadership in this segment. اضافة اعلان Nissan's notable success in the region this fiscal year was significantly bolstered by the iconic Nissan Patrol, which accounted for 31% of the total sales. Known for its heritage and exceptional off-road capabilities, the Nissan Patrol itself experienced a 24% increase in sales during the first nine months of FY24. This surge in popularity was further propelled by the all-new Nissan Patrol's World Premiere held in Abu Dhabi, reinforcing its legendary status among customers. Nissan's commitment to delivering innovative and versatile vehicles was further evident in the strong performance of its other SUV and crossover offerings. The Pathfinder achieved an exceptional 95% sales increase, reflecting its rising popularity among families and adventure-seekers, while the KICKS recorded a significant 59% growth, underscoring its appeal as a dynamic urban crossover. The X-Trail also continued its upward trajectory, achieving a 16% increase in sales compared to the same period last year. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, 'The strong performance in the first nine months of FY24 reflects Nissan's unwavering focus on innovation and delivering vehicles that cater to the evolving needs of our customers. Our growth, particularly in the SUV and crossover segments, reinforces our leadership in the region and underscores the trust that customers place in the Nissan brand. We remain committed to shaping the future of mobility through industry-leading technologies and a product lineup that redefines driving experiences.' Nissan's sustained growth in the Middle East is backed by a strong partner network and robust market demand with Qatar recording the highest growth in the first nine months of FY24 at 38%, followed by Dubai at 25%, Abu Dhabi at 22%, and Bahrain at 18%. The UAE emerged as the largest contributor, representing 65% of total sales, further solidifying its importance as a key growth market and reinforcing Nissan's commitment to expanding its regional footprint while delivering exceptional customer experiences. Building on this momentum, Nissan's expansion into two new markets further supported its sales growth. In Iraq, Nissan appointed Al Sour as the official distributor, leveraging their extensive automotive expertise to establish multiple 3S (Sales, Service, and Spare Parts) facilities across key cities. Meanwhile, in Oman, Al Hashar Automotive was named Nissan's exclusive authorized distributor, significantly enhancing the brand's presence through a network of state-of-the-art facilities. Looking ahead, Nissan is focused on accelerating growth in the Middle East, a strategic market within its global vision, by leveraging customer-centric initiatives and bold product innovation. As part of this approach, the brand launched three all-new SUVs in the region in FY24, including the all-new Patrol, all-new KICKS, and all-new Magnite. The implementation of The Arc, Nissan's global business plan, places a strong emphasis on high-growth markets, with the Middle East playing a pivotal role in driving the company's long-term ambitions. By deploying innovative strategies tailored to the region's evolving mobility landscape, Nissan is strengthening its presence and product lineup to meet the increasing demand for advanced, versatile, and technology-driven vehicles. About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees. For more information, you can visit our website: , or contact us at the following number: 06-5532456. You can also connect with us on social media: ●BustamiandSahebGroup on Facebook ●BustamiandSahebGroup on Instagram Or you can contact us via email at: [email protected]
