Latest news with #ThierrySabbagh
Web Release
24-07-2025
- Automotive
- Web Release
Nissan expands Zero Gravity Seat technology across more models in the Middle East
Nissan is making every drive more comfortable than ever by expanding the availability of its Zero Gravity Seats across a wider range of models in the Middle East. Inspired by NASA's research on optimal human posture in space, Nissan's Zero Gravity Seats are engineered to reduce fatigue, improve spinal alignment, and enhance the overall driving experience, especially on longer journeys. Originally introduced on the Nissan Altima, Zero Gravity Seats are now available in over half of Nissan's passenger vehicle lineup in the region, including the all-new KICKS, Pathfinder, and X-TRAIL. For the first time, the all-new Nissan Patrol features Zero Gravity Seats across its entire lineup, now enhanced with integrated massage functionality. This added luxury brings targeted muscle relaxation to complement the Patrol's refined driving dynamics, ensuring superior comfort on highways, in the city, and across the desert. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & INFINITI, said: 'At Nissan, comfort is more than a feature, it's fundamental to how we design our vehicles. Zero Gravity Seats underscore our commitment to enhancing the ownership experience by prioritizing comfort and well-being. By extending this advanced seating technology to more models across our line-up, we ensure that every Nissan driver enjoys superior comfort, turning daily commutes into experiences that are more comfortable and human-focused.' Developed in collaboration with Yamazaki Laboratory at Keio University, Nissan's Zero Gravity Seats mimic the body's natural posture in zero-gravity conditions, aligning the spine and hips and evenly distributing body weight. This innovative design reduces pressure on joints, enhances blood circulation, and significantly minimizes driver fatigue. Extensive ergonomic research, including musculo-skeletal analysis and advanced seat simulation, informed the strategic placement of 14 pressure points that effectively alleviate stress on the shoulders and back. Seating across the lineup is tailored to specific driving needs. In the iconic Nissan Z, purpose-built seats keep occupants secure and relaxed on road or track. The flagship Z NISMO elevates this experience with bespoke Recaro® leather-and-Alcantara® bucket seats where high-grip bolsters offer confident support through fast corners and sustained comfort on longer journeys. Meanwhile, the all-new Nissan Magnite also takes a climate-conscious approach, with MODURE leatherette quilted seats and Heat Guard technology for added comfort even in warmer climates. Customers across the Middle East can now experience Nissan's Zero Gravity Seats in a variety of SUV and sedan models, including the all-new Patrol, Pathfinder, X-TRAIL, KICKS, and Altima. Drivers looking for climate-resilient comfort or track-inspired performance will also find specialized seat innovations in the all-new Magnite and Nissan Z range.
Al Bawaba
24-07-2025
- Automotive
- Al Bawaba
Nissan expands Zero Gravity Seat technology across more models in the Middle East
Nissan is making every drive more comfortable than ever by expanding the availability of its Zero Gravity Seats across a wider range of models in the Middle East. Inspired by NASA's research on optimal human posture in space, Nissan's Zero Gravity Seats are engineered to reduce fatigue, improve spinal alignment, and enhance the overall driving experience, especially on longer introduced on the Nissan Altima, Zero Gravity Seats are now available in over half of Nissan's passenger vehicle lineup in the region, including the all-new KICKS, Pathfinder, and X-TRAIL. For the first time, the all-new Nissan Patrol features Zero Gravity Seats across its entire lineup, now enhanced with integrated massage functionality. This added luxury brings targeted muscle relaxation to complement the Patrol's refined driving dynamics, ensuring superior comfort on highways, in the city, and across the Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & INFINITI, said: "At Nissan, comfort is more than a feature, it's fundamental to how we design our vehicles. Zero Gravity Seats underscore our commitment to enhancing the ownership experience by prioritizing comfort and well-being. By extending this advanced seating technology to more models across our line-up, we ensure that every Nissan driver enjoys superior comfort, turning daily commutes into experiences that are more comfortable and human-focused."Developed in collaboration with Yamazaki Laboratory at Keio University, Nissan's Zero Gravity Seats mimic the body's natural posture in zero-gravity conditions, aligning the spine and hips and evenly distributing body weight. This innovative design reduces pressure on joints, enhances blood circulation, and significantly minimizes driver fatigue. Extensive ergonomic research, including musculo-skeletal analysis and advanced seat simulation, informed the strategic placement of 14 pressure points that effectively alleviate stress on the shoulders and across the lineup is tailored to specific driving needs. In the iconic Nissan Z, purpose-built seats keep occupants secure and relaxed on road or track. The flagship Z NISMO elevates this experience with bespoke Recaro® leather-and-Alcantara® bucket seats where high-grip bolsters offer confident support through fast corners and sustained comfort on longer journeys. Meanwhile, the all-new Nissan Magnite also takes a climate-conscious approach, with MODURE leatherette quilted seats and Heat Guard technology for added comfort even in warmer climates. Customers across the Middle East can now experience Nissan's Zero Gravity Seats in a variety of SUV and sedan models, including the all-new Patrol, Pathfinder, X-TRAIL, KICKS, and Altima. Drivers looking for climate-resilient comfort or track-inspired performance will also find specialized seat innovations in the all-new Magnite and Nissan Z range.
Web Release
15-07-2025
- Automotive
- Web Release
Unique Honeycomb design defines Nissan's All-New Magnite in the Middle East
Following its successful regional debut earlier this year, the all-new Nissan Magnite continues to capture attention across the Middle East for its bold and distinctive design that sets it apart in the compact crossover segment. Nissan's entry-level SUV incorporates a unique honeycomb pattern that unifies the new Magnite's exterior and interior for a striking visual impact. Aligned with Nissan's global vision of 'One Car, One World,' the all-new Magnite prominently features a cohesive honeycomb design across key touchpoints, from the front grille and LED tail lamps to the air-conditioning vents and the uniquely crafted leather seats. Complemented by distinctive Magnite badges on the fenders, this design approach reinforces the crossover's unique identity, that resonates and appeals to younger drivers navigating dynamic urban environments. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, commented: 'Recognizing the growing popularity of compact SUVs, we were keen to expand our SUV lineup in the Middle East and introduce something distinctive and exciting to the segment. The all-new Magnite is carefully crafted to deliver best-in-class features, including its standout design complemented by advanced safety and technology. Designed specifically with young drivers in mind, the Magnite is packed with segment-leading practicality and is all about challenging the status quo, further enhancing our leading position in the SUV segment.' In the front, the Magnite makes a powerful first impression with its bold, dual-tone grille featuring a pronounced honeycomb design. LED Bi-Projector Auto Headlamps and LED lightsaber-style turn indicators enhance the vehicle's assertive appearance, complemented by a dual-tone floating skid plate that adds to its robust stance. The honeycomb motif continues prominently at the rear through LED tail lamps with 3D honeycomb gradient effect, creating visual depth and an instantly recognizable design. Complementing this theme, the Magnite's profile features distinctive 16-inch diamond-cut alloy wheels with a dual-tone finish, further enhancing its aesthetic appeal and responsive handling. Inside, the Magnite's cabin thoughtfully carries through the honeycomb design, particularly noticeable in the front air-conditioning vents, front and rear seat upholstery, and door trims, ensuring cohesive styling throughout. Premium MODURE leather quilted seats with Heat Guard technology maintain comfort by effectively reflecting heat, making journeys pleasant even in warmer climates. Under its stylish exterior, the Magnite is equipped with an efficient 1.0-liter Turbo engine, incorporating Nissan's advanced 'mirror bore cylinder coating' technology. This technology ensures optimal heat management, improved combustion efficiency, smooth acceleration, and delivers an impressive 99 horsepower and 152 Nm torque, paired with exceptional fuel efficiency at 17.3 km/l. The cabin offers advanced connectivity with an 8-inch infotainment touchscreen supporting wireless Android Auto and Apple CarPlay. Comprehensive safety features, including six airbags and a 360° Around View Monitor, ensure peace of mind for drivers and passengers. Adding to its practicality, the Magnite features a spacious boot, increasing from 336L to 690L when the rear seats are folded flat. Functional and stylish roof rails further enhance its practicality, offering an additional load-carrying capacity of up to 50 kg, perfect for weekend getaways. The all-new Nissan Magnite, one of five SUVs launched by Nissan within the past twelve months in the Middle East, is now available at the brand's partner network across the regoin, setting a new benchmark with its bold design, advanced features, and practical versatility.
Al Bawaba
15-07-2025
- Automotive
- Al Bawaba
Unique Honeycomb design defines Nissan's All-New Magnite in the Middle East
Following its successful regional debut earlier this year, the all-new Nissan Magnite continues to capture attention across the Middle East for its bold and distinctive design that sets it apart in the compact crossover segment. Nissan's entry-level SUV incorporates a unique honeycomb pattern that unifies the new Magnite's exterior and interior for a striking visual impact. Aligned with Nissan's global vision of "One Car, One World," the all-new Magnite prominently features a cohesive honeycomb design across key touchpoints, from the front grille and LED tail lamps to the air-conditioning vents and the uniquely crafted leather seats. Complemented by distinctive Magnite badges on the fenders, this design approach reinforces the crossover's unique identity, that resonates and appeals to younger drivers navigating dynamic urban environments. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, commented: 'Recognizing the growing popularity of compact SUVs, we were keen to expand our SUV lineup in the Middle East and introduce something distinctive and exciting to the segment. The all-new Magnite is carefully crafted to deliver best-in-class features, including its standout design complemented by advanced safety and technology. Designed specifically with young drivers in mind, the Magnite is packed with segment-leading practicality and is all about challenging the status quo, further enhancing our leading position in the SUV segment.' In the front, the Magnite makes a powerful first impression with its bold, dual-tone grille featuring a pronounced honeycomb design. LED Bi-Projector Auto Headlamps and LED lightsaber-style turn indicators enhance the vehicle's assertive appearance, complemented by a dual-tone floating skid plate that adds to its robust stance. The honeycomb motif continues prominently at the rear through LED tail lamps with 3D honeycomb gradient effect, creating visual depth and an instantly recognizable design. Complementing this theme, the Magnite's profile features distinctive 16-inch diamond-cut alloy wheels with a dual-tone finish, further enhancing its aesthetic appeal and responsive handling. Inside, the Magnite's cabin thoughtfully carries through the honeycomb design, particularly noticeable in the front air-conditioning vents, front and rear seat upholstery, and door trims, ensuring cohesive styling throughout. Premium MODURE leather quilted seats with Heat Guard technology maintain comfort by effectively reflecting heat, making journeys pleasant even in warmer climates. Under its stylish exterior, the Magnite is equipped with an efficient 1.0-liter Turbo engine, incorporating Nissan's advanced "mirror bore cylinder coating" technology. This technology ensures optimal heat management, improved combustion efficiency, smooth acceleration, and delivers an impressive 99 horsepower and 152 Nm torque, paired with exceptional fuel efficiency at 17.3 km/l. The cabin offers advanced connectivity with an 8-inch infotainment touchscreen supporting wireless Android Auto and Apple CarPlay. Comprehensive safety features, including six airbags and a 360° Around View Monitor, ensure peace of mind for drivers and passengers. Adding to its practicality, the Magnite features a spacious boot, increasing from 336L to 690L when the rear seats are folded flat. Functional and stylish roof rails further enhance its practicality, offering an additional load-carrying capacity of up to 50 kg, perfect for weekend getaways. The all-new Nissan Magnite, one of five SUVs launched by Nissan within the past twelve months in the Middle East, is now available at the brand's partner network across the regoin, setting a new benchmark with its bold design, advanced features, and practical versatility.
Web Release
25-06-2025
- Automotive
- Web Release
Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevating performance and passion
At an exclusive event in Dubai, Nissan set hearts racing with the world premiere of the most powerful-ever Nissan Patrol NISMO, alongside the regional debut of the newest Nissan Z NISMO. The event marked a major milestone for the brand's motorsport-driven NISMO line-up in the Middle East, revealing the thrill of NISMO (Nissan Motorsports International) to more than 250 guests including customers, partners, and motoring enthusiasts. The launch event celebrated Nissan's racing heritage and engineering expertise, underscoring a clear commitment to delivering high-performance, emotionally engaging vehicles designed with the region's passionate drivers in mind. The Red Ring Society was revealed as a first-of-its-kind gathering for Nissan NISMO owners and motorsport enthusiasts across the Middle East. Guests were immersed in themed experiences across curated zones – from heritage showcases of first-generation Patrol and Nissan Z NISMOs, to immersive lighting and a dramatic full-scale NISMO Ring installation, all designed to bring NISMO's performance legacy and brand story to life. Shedding light on Nissan's long-standing journey in the region at the event, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, said: 'Since the introduction of the NISMO brand to the Middle East in 2015, Nissan has proven its passion for performance and exclusivity. Today, the launch of the Nissan Patrol NISMO and Nissan Z NISMO is not just a response to growing customer demand, but a celebration of our rich motorsport legacy. This deep-rooted heritage that fuels our innovation allows us to deliver thrilling, confidence-inspiring driving experiences that resonate with enthusiasts across the region.' Satoshi Komiya, Vice President, Nissan Motorsports & Customizing Co., and Chief Vehicle Engineer for Patrol NISMO, added: 'With every Nissan NISMO model, we strive to deliver a vehicle that speaks directly to driving enthusiasts, merging our motorsport engineering with everyday usability. The Nissan Patrol NISMO and Nissan Z NISMO have been crafted with a deep respect for regional preferences, offering not just raw performance but also a heightened emotional connection to the road.' Tuned specifically for Middle Eastern customers and launching a new benchmark in performance, the Nissan Patrol NISMO features a 3.5L twin-turbo V6 engine producing an incredible 495 horsepower and 700 Nm of torque in Sport mode – a significant increase of 70 horsepower versus the standard Patrol. Additional enhancements include a NISMO-tuned suspension, race-inspired aerodynamics with an extended rear spoiler and 22-inch forged alloy wheels co-developed with RAYS, designed for improved lateral stiffness. Motorsport-grade details such as a Formula-E-inspired rear fog lamp, red-accented bodywork, and exclusive track-focused interior finishes complete the vehicle's transformation. In a stellar debut presented by Ahmed Awad, Director of Product Marketing for Nissan Middle East, KSA and CIS, the latest Nissan Z NISMO continues Nissan's performance story with a NISMO-tuned 3.0L twin-turbo V6 engine, producing 420 horsepower and 520 Nm of torque. Track-focused enhancements include a reinforced chassis, stiffer suspension, and GT-R-inspired aerodynamics, featuring a three-piece rear spoiler and an extended front fascia. In true NISMO style, both nameplates feature the signature red 'O' within the Nissan NISMO emblem and streaks across the lower body of every NISMO model – a visual embodiment of the brand's 'track to road' philosophy and full-circle performance engineering. Rooted in nearly nine decades of motorsport excellence, NISMO has carried the brand's racing legacy forward since its founding in 1984. From global circuits to regional roads, every NISMO vehicle embodies the transfer of racing knowledge – from aerodynamic innovation and stiffer chassis tuning to high-performance braking and precise handling. The all-new Nissan Patrol NISMO is now available across Nissan's authorized partner network in the UAE, Saudi Arabia, and the wider Middle East, with the all-new Nissan Z available in the UAE and roll out across other markets planned in the coming months
