Latest news with #ThinWheat
Yahoo
04-06-2025
- Business
- Yahoo
Oreo and Chips Ahoy's Parent Company Just Filed a Lawsuit Against Aldi—Here's What to Know
Oreo and Chips Ahoy's Parent Company Just Filed a Lawsuit Against Aldi—Here's What to Know originally appeared on Parade. They say imitation is the sincerest form of flattery, but only to a point. Sure, we all get inspiration from somewhere, and some might even argue that there's no such thing as an original thought—but there's a clear difference between paying homage and straight up copying off of someone else' s paper. It's the reason agencies like the Trademark and Patent Office exist, to protect the intellectual, physical, and creative properties of trailblazers who appear to have spoken an idea into the ether first. 😋😋SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter🍳🍔 That being said, we often assume that the agencies in place are there to protect the everyman, mom and pop businesses that come up with game-changing ideas everyday, but in the hands of big business and mega-corporations, it actually does quite the opposite. We've all heard horror stories of independent designers coming up with a product only to find that a larger, more popular brand has copied their original idea almost get away with it, they might make a few minor tweaks here and there and the rest is history. But what if the tables were turned and a smaller brand, arguably one on a stratospheric rise, decided to take a page out of the mega-corp playbook and dupe their product in near identical fashion? According to Chips Ahoy and Oreo parent company Mondelez, Aldi did exactly that and they've filed a lawsuit to prove it. In this week's latest omg-inducing news, snack brand giant Mondelez announced that it is suing Aldi for allegedly copying their packaging of their iconic cookies and crackers, potentially confusing shoppers. The lawsuit claims that Aldi's peanut butter creme-filled cookies, chocolate chip cookies, and Thin Wheat crackers have packaging similar to that of Nutter Butter, Chips Ahoy, and Wheat Thins. Even further, the lawsuit claims that if not changed, the packaging threatens to irreparably harm Mondelez and its brands by tricking consumers into thinking they're purchasing the real thing. Mondelez is seeking monetary damages as well as a court order to prevent Aldi from selling the products—if we know anything about lawsuits, though, it might not end up being that simple. This also isn't the first time the German supermarket chain has been accused of ripping off a competitor's designs either. Last December an Australian court found Aldi liable for copyright infringement over children's snacks packaging that resembled Hampden Holdings' Baby Bellies puffs packaging. While it may seem like a lofty assertion, the packaging does look pretty similar if not for the color choices alone. Only time will tell how this one pans out, but hopefully it ends in the two working out a distribution deal. One can only and Chips Ahoy's Parent Company Just Filed a Lawsuit Against Aldi—Here's What to Know first appeared on Parade on Jun 3, 2025 This story was originally reported by Parade on Jun 3, 2025, where it first appeared. Sign in to access your portfolio
New York Post
02-06-2025
- Business
- New York Post
Oreo maker sues Aldi, alleging supermarket copies its packaging
Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers 'blatantly copies' Mondelez products like Chips Ahoy, Wheat Thins and Oreos. In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi's packaging was 'likely to deceive and confuse customers' and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks. Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. Advertisement 3 Snack food maker Mondelez International is suing the Aldi supermarket chain. Brent Hofacker – 3 Mondelez said Aldi's packaging was 'likely to deceive and confuse customers' and threatened to irreparably harm Mondelez and its brands. AP In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging. The supermarket's Golden Round crackers and Mondelez's Ritz crackers are packaged in red boxes. Advertisement Aldi, which was founded in Germany, keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. On Friday, the company announced that its current chief operating officer, Atty McGrath, would become Aldi's U.S. CEO on Sept. 1. 3 In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. AP The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Advertisement Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about 'confusingly similar packaging.' Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others. The lawsuit also alleges that Aldi infringed on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand.
Time of India
31-05-2025
- Business
- Time of India
Oreo maker Mondelez sues Aldi, alleging grocery chain copies its packaging to confuse customers
HighlightsMondelez International is suing Aldi supermarket chain for allegedly copying the packaging of its popular products like Chips Ahoy, Wheat Thins, and Oreos. The lawsuit claims that Aldi's packaging is likely to confuse customers and seeks monetary damages as well as a court order to prevent Aldi from selling infringing products. Aldi has faced similar lawsuits in the past regarding packaging similarities, including a recent case in Australia and a ruling in the U.K. in favor of Thatchers cider company. Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers "blatantly copies" Mondelez products like Chips Ahoy, Wheat Thins and Oreos. In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi's packaging was "likely to deceive and confuse customers" and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks. Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging. The supermarket's Golden Round crackers and Mondelez's Ritz crackers are packaged in red boxes. Aldi, which was founded in Germany, keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. On Friday, the company announced that its current chief operating officer, Atty McGrath, would become Aldi's U.S. CEO on Sept. 1. The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about "confusingly similar packaging." Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others. The lawsuit also alleges that Aldi infringed on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand.
Yahoo
30-05-2025
- Business
- Yahoo
Oreo maker Mondelez sues Aldi, alleging grocery chain copies its packaging to confuse customers
Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers 'blatantly copies' Mondelez products like Chips Ahoy, Wheat Thins and Oreos. In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi's packaging was 'likely to deceive and confuse customers' and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks. Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging. The supermarket's Golden Round crackers and Mondelez's Ritz crackers are packaged in red boxes. Aldi, which was founded in Germany, keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. On Friday, the company announced that its current chief operating officer, Atty McGrath, would become Aldi's U.S. CEO on Sept. 1. The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about 'confusingly similar packaging.' Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others. The lawsuit also alleges that Aldi infringed on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand. Download the and apps to get breaking news and weather alerts. Watch or with the new . Follow us on social media: Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
30-05-2025
- Business
- Yahoo
Oreo vs. Aldi: Snack Giant Sues Over 'Copycat' Cookies in Explosive Packaging War
Mondelez International (NASDAQ:MDLZ) is taking Aldi to courtand not over pricing, but packaging. In a federal lawsuit filed this week in Illinois, the snack giant claims Aldi's store-brand cookies and crackers are riding too closely on the coattails of its flagship products. Think Aldi's chocolate sandwich cookies in Oreo-blue wrappers or its Thin Wheat crackers dressed in gold like Wheat Thins. Mondelez says it's not a coincidenceand it's had enough. The company argues that Aldi's packaging could confuse shoppers and dilute the brand equity Mondelez has spent decades building. While Aldi has previously tweaked or pulled some lookalike designs after being contacted, Mondelez alleges several copycat packages remain on shelves. The lawsuit also names other productslike knockoffs of Nutter Butter, Ritz, and Premium crackersas part of a broader pattern that could, if unchecked, damage long-term brand value. Mondelez is asking the court to stop sales of these items and is also seeking financial damages. This legal push comes as Aldi continues its breakneck expansion across the U.S., now operating more than 2,500 stores and naming a new U.S. CEO set to take the reins in September. But with similar lawsuits already handed down in the U.K. and Australiaboth siding against Aldiinvestors might start asking whether these packaging clashes are isolated incidents or signs of mounting brand risk for a retailer that's built its empire by borrowing familiar cues. This article first appeared on GuruFocus. Sign in to access your portfolio
