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Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival
Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival

Yahoo

time20-04-2025

  • Entertainment
  • Yahoo

Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival

Academy of Motion Picture Arts and Sciences President Janet Yang used her keynote at the Beijing International Film Festival to emphasize the importance of cultural exchange between the world's two largest film markets, sharing her unique perspective as an American-born Chinese film producer who has worked extensively in both industries and spent decades connecting them. 'My personal and professional experiences tell me that film has a unique power to bring people together, and that is why I remain perpetually optimistic about cultural exchange between not only our two nations, but amongst everyone, everywhere in the world,' Yang told attendees. She was speaking at the festival's industry forum titled 'How High is the Ceiling for China's Film Market?' More from Variety 'Ne Zha 2' English Dub Sets Sights on Global Market: 'The Returns Could be Enormous' Beijing International Film Festival Marks Triple Milestone With Star-Studded Opening Chinese Filmmakers Vie for Glory at Beijing's Tiantan Awards Yang, whose term as Academy president ends in 'a few months,' reflected on her pioneering career bringing Chinese cinema to Western audiences and facilitating major Hollywood productions in China, including Steven Spielberg's 'Empire of the Sun' and Bernardo Bertolucci's 'The Last Emperor.' The Academy chief noted significant underrepresentation of talent from Greater China among the organization's nearly 11,000 members, despite growing recognition of global cinema exemplified by South Korea's 'Parasite' becoming the first non-English language best picture winner in 2020. She highlighted key milestones in China's film industry growth, pointing to Xu Zheng's 'Lost in Thailand' (2012) as a breakthrough that grossed over $200 million on a modest budget and helped push China's local box office past $1 billion for the first time. Yang also talked up the recent success of Asian diaspora stories earning major recognition, noting that 'Everything Everywhere All at Once' won seven Oscars including best picture, while 'Past Lives' and 'Minari' both earned best picture nominations. She also pointed to Chinese cinema gaining acclaim, mentioning Guan Hu's recent 'Black Dog,' which won the Un Certain Regard award at Cannes last year. 'These films prove that audiences don't need to fully understand a culture to be moved by it. Authenticity and specificity invite connection,' Yang observed. 'For Chinese filmmakers, this is an amazing opportunity to go global, to collaborate internationally, to get films out into the international marketplace, and perhaps to work with those from our diaspora to tell nuanced stories that elevate Chinese representation and deepen global impact,' Yang added. During the keynote or during her speech at the festival's opening ceremony, Yang did not refer to the China Film Administration's decision to 'moderately reduce' the import of American films to China as a consequence of the tariff wars initiated by U.S. President Donald Trump. 'As global filmmaking evolves with new technologies and platforms breaking down traditional barriers, innovation and cross border collaboration become indispensable strategies in today's competitive market for Chinese filmmakers, who have set a rich cultural legacy embracing collaboration with international artists, particularly those with an interest in the culture, can amplify Chinese storytelling and unlock significant financial opportunities,' Yang said during her keynote. 'In essence, global collaboration is both a pathway to cultural innovation and a strategic economic advantage that benefits benefits us all.' Looking toward the future, Yang addressed industry challenges including post-pandemic box office declines and artificial intelligence's impact on filmmaking, while expressing optimism about rising Chinese cultural influence through recent successes like 'Black Myth: Wukong' and 'The Three-Body Problem' adaptation. Blockbuster 'Ne Zha 2' is one of the focal points of the festival and Yang said 'this phenomenon alone has become a powerful cultural moment in its own right, and a terribly exciting milestone. These are all signals of something larger. China's cultural voice is rising, and it's claiming its rightful place on the world stage.' Yang suggested that a Chinese-language film winning the best picture Oscar might happen soon, concluding with an enthusiastic 'I for one, will be cheering.' Best of Variety New Movies Out Now in Theaters: What to See This Week What's Coming to Disney+ in April 2025 The Best Celebrity Memoirs to Read This Year: From Chelsea Handler to Anthony Hopkins

Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival
Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival

Yahoo

time20-04-2025

  • Entertainment
  • Yahoo

Academy President Janet Yang Highlights China-Hollywood Bridge at Beijing Film Festival

Academy of Motion Picture Arts and Sciences President Janet Yang used her keynote at the Beijing International Film Festival to emphasize the importance of cultural exchange between the world's two largest film markets, sharing her unique perspective as an American-born Chinese film producer who has worked extensively in both industries and spent decades connecting them. 'My personal and professional experiences tell me that film has a unique power to bring people together, and that is why I remain perpetually optimistic about cultural exchange between not only our two nations, but amongst everyone, everywhere in the world,' Yang told attendees. She was speaking at the festival's industry forum titled 'How High is the Ceiling for China's Film Market?' More from Variety 'Ne Zha 2' English Dub Sets Sights on Global Market: 'The Returns Could be Enormous' Beijing International Film Festival Marks Triple Milestone With Star-Studded Opening Chinese Filmmakers Vie for Glory at Beijing's Tiantan Awards Yang, whose term as Academy president ends in 'a few months,' reflected on her pioneering career bringing Chinese cinema to Western audiences and facilitating major Hollywood productions in China, including Steven Spielberg's 'Empire of the Sun' and Bernardo Bertolucci's 'The Last Emperor.' The Academy chief noted significant underrepresentation of talent from Greater China among the organization's nearly 11,000 members, despite growing recognition of global cinema exemplified by South Korea's 'Parasite' becoming the first non-English language best picture winner in 2020. She highlighted key milestones in China's film industry growth, pointing to Xu Zheng's 'Lost in Thailand' (2012) as a breakthrough that grossed over $200 million on a modest budget and helped push China's local box office past $1 billion for the first time. Yang also talked up the recent success of Asian diaspora stories earning major recognition, noting that 'Everything Everywhere All at Once' won seven Oscars including best picture, while 'Past Lives' and 'Minari' both earned best picture nominations. She also pointed to Chinese cinema gaining acclaim, mentioning Guan Hu's recent 'Black Dog,' which won the Un Certain Regard award at Cannes last year. 'These films prove that audiences don't need to fully understand a culture to be moved by it. Authenticity and specificity invite connection,' Yang observed. 'For Chinese filmmakers, this is an amazing opportunity to go global, to collaborate internationally, to get films out into the international marketplace, and perhaps to work with those from our diaspora to tell nuanced stories that elevate Chinese representation and deepen global impact,' Yang added. During the keynote or during her speech at the festival's opening ceremony, Yang did not refer to the China Film Administration's decision to 'moderately reduce' the import of American films to China as a consequence of the tariff wars initiated by U.S. President Donald Trump. 'As global filmmaking evolves with new technologies and platforms breaking down traditional barriers, innovation and cross border collaboration become indispensable strategies in today's competitive market for Chinese filmmakers, who have set a rich cultural legacy embracing collaboration with international artists, particularly those with an interest in the culture, can amplify Chinese storytelling and unlock significant financial opportunities,' Yang said during her keynote. 'In essence, global collaboration is both a pathway to cultural innovation and a strategic economic advantage that benefits benefits us all.' Looking toward the future, Yang addressed industry challenges including post-pandemic box office declines and artificial intelligence's impact on filmmaking, while expressing optimism about rising Chinese cultural influence through recent successes like 'Black Myth: Wukong' and 'The Three-Body Problem' adaptation. Blockbuster 'Ne Zha 2' is one of the focal points of the festival and Yang said 'this phenomenon alone has become a powerful cultural moment in its own right, and a terribly exciting milestone. These are all signals of something larger. China's cultural voice is rising, and it's claiming its rightful place on the world stage.' Yang suggested that a Chinese-language film winning the best picture Oscar might happen soon, concluding with an enthusiastic 'I for one, will be cheering.' Best of Variety New Movies Out Now in Theaters: What to See This Week What's Coming to Disney+ in April 2025 The Best Celebrity Memoirs to Read This Year: From Chelsea Handler to Anthony Hopkins

‘Ne Zha 2' English Dub Sets Sights on Global Market: ‘The Returns Could be Enormous'
‘Ne Zha 2' English Dub Sets Sights on Global Market: ‘The Returns Could be Enormous'

Yahoo

time20-04-2025

  • Entertainment
  • Yahoo

‘Ne Zha 2' English Dub Sets Sights on Global Market: ‘The Returns Could be Enormous'

Chinese animation blockbuster 'Ne Zha 2' continues to shatter records as distributors prepare an English-dubbed version with 'well-known' voice talent, setting the stage for a broader international push following its unprecedented local success. The film has already grossed $2.11 billion globally, making it the highest-grossing animated film of all time and the fifth highest-grossing film ever. At the Beijing International Film Festival's industry forum titled 'How High is the Ceiling for China's Film Market?', Catherine Ying, president of distributor CMC Pictures, revealed plans for the English-dubbed version while discussing the film's international strategy. 'People are excited and happy to see 'Ne Zha 2,'' Ying said. More from Variety Beijing International Film Festival Marks Triple Milestone With Star-Studded Opening Chinese Filmmakers Vie for Glory at Beijing's Tiantan Awards Global Distributors of Chinese Cinema to Be Recognized at Beijing International Film Festival CMC Pictures has already secured distribution on 1,000 screens in North America and 162 in Australia for the film. For the upcoming English dub, Ying noted that the marketing approach will shift significantly with 'targeted TV advertising and social media including YouTube and TikTok,' along with a 'bigger marketing budget' to reach non-Chinese audiences. Chinese films are also making unprecedented inroads in European markets. Cedric Behrel, managing director of distributor Trinity CineAsia, highlighted the remarkable performance of 'Ne Zha 2.' 'The release of 'Ne Zha 2″ in Europe has been extraordinary. We only started about a month ago, and it's already become the highest grossing Chinese film in Europe in 20 years,' Behrel said. He described booking the film at London's iconic Odeon Leicester Square cinema, 'where really only major U.S. studios are looking usually at James Bond and 'Wicked,'' as an 'inspiring moment' for Chinese cinema overseas. The film's success has been bolstered by premium format showings, with Behrel noting that premium formats account for remarkably high percentages of ticket sales – 33% in the U.K. and 24% in Germany. Director Huang Jianxin ('1921') touched on technological advancements, particularly 'using AI to enhance experience' for audiences 'pressed for time.' However, 'Infernal Affairs' trilogy director Andrew Lau took a more traditional stance, insisting 'story, script is the key.' He added that 'AI is cold – doesn't have any warmth. Communication is the key. AI is just a tool.' Daniel Manwaring, CEO of Imax China, stated: 'There is a market. All we need is good movies.' He stressed the importance of 'the best possible environment' to attract audiences, noting that five Chinese films will be shot in Imax this year. Delivering one of the Beijing forum keynotes, Fu Ruoqing, chair of China Film Group, emphasized China's ambition to 'build itself into a film power according to the 40th 5-year plan' by 2035. He highlighted the need for diversification in the Chinese film industry, which 'should not be supplied by just a few blockbusters.' He added that after the Lunar New Year box office high, led by 'Ne Zha 2,' the 'market has once again become colder.' 'We need a diversified slate to make the ecosystem sustainable,' he said. As Chinese films continue gaining traction internationally, industry leaders remain optimistic about the future global potential of titles like 'Ne Zha 2,' with Ying concluding, 'The returns could be enormous.' Best of Variety New Movies Out Now in Theaters: What to See This Week What's Coming to Disney+ in April 2025 The Best Celebrity Memoirs to Read This Year: From Chelsea Handler to Anthony Hopkins

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