Latest news with #TikTok-like
Yahoo
21-05-2025
- Business
- Yahoo
TED's app launches a short-form video feature ahead of potential TikTok ban
With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known for its TED Talks featuring prominent figures like Bill Gates, Elon Musk, Jeff Bezos, and the late Pope Francis. On Wednesday, the company announced its new short-form video feature, aptly named 'TED Shorts.' The feature has gradually rolled out to users since the beginning of May. Available on both iOS and Android devices, TED Shorts can be found in the middle of the navigation bar. By tapping the button, users are taken to a swipeable vertical feed featuring short snippets of TED Talks and other original content. Users can like videos, leave comments, and share with friends. TED teamed up with Genuin, a no-code platform for generative video experiences, to power the TikTok-like feature. As Genuin explained to TechCrunch, TED's new feed will be personalized with AI, curating a selection of videos based on factors like personal interests, trending subjects, and other signals to surface the most relevant content for each viewer. TED Shorts is one of the more notable additions to the app, which hasn't seen a significant update in its 15-year history. Since its launch in 2010, the app has primarily served as a destination for users to access TED Talks and other content via their mobile devices, such as educational animations and 26 podcasts spanning various topics like business, climate, and health. The new feature offers a way for users to discover highlights of their favorite speakers before committing to a full-length video. This is also the first time users can engage with one another within the TED app, fostering a sense of community that may have been previously lacking. TED already has a substantial following on YouTube (26.1 million), TikTok (2.8 million), Instagram (8.1 million), and other social media channels, indicating a demand for short video content. The launch of TED Shorts comes at a crucial time as the app seeks to boost its growth. Head of Product Tricia Maia tells TechCrunch that the app had been deprioritized 'for several years,' which impacted its monthly active users and annual growth metrics. According to Appfigures, the app was downloaded 1 million times in 2024, a 17% decline compared to 1.2 million installs in 2023. To date, the company boasts more than 30 million app downloads globally. TED joins a growing number of companies adopting short-form video content as platforms compete for users' attention. Earlier this month, Netflix revealed that it's experimenting with a short video feed for its mobile app. Meanwhile, TikTok faces a potential ban in mid-June, although President Trump plans to extend the deadline for a third time as deal negotiations continue. Should U.S. users lose access to TikTok, they might seek alternative platforms, and TED hopes they'll turn to what it believes is higher-quality content compared to what's found on other apps. 'In an era of fragmented attention, people are actively seeking more thoughtful, less overwhelming ways to connect with new ideas, and with each other,' Maia said. '[TED Shorts] is our antidote to algorithm fatigue and doom-scrolling low-quality content.' The company plans to continue evolving TED Shorts over time to meet user needs while also exploring new ways to enhance community building. Maia added, 'We'll explore ways to add new community features, and expand community-driven features to other TED platforms, like our website … This could expand beyond video and mobile to a cross-platform community engagement experience where our audience won't just watch videos, but can participate in truly personalized, topic-driven digital communities on a global scale.' This article originally appeared on TechCrunch at Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Insider
12-05-2025
- Business
- Business Insider
6 data-backed tips to win at LinkedIn
Whether you want to land your dream job or become the next LinkedIn influencer, a few tweaks to the way you post and present yourself on the platform can help you harness its potential. LinkedIn is no longer just an app for finding work. The platform has grown its creator tools and content and plans to become a larger figure in the creator economy. There are a few basic ways to grow your account on LinkedIn and reach your goals, according to a recent study by the agency Influencer Marketing Factory. The company interviewed 26 LinkedIn influencers and analyzed third-party surveys and other data about how people use the platform. The report described several tips for influencers and brands that anyone can use to up their LinkedIn game. Steps for optimizing your LinkedIn content Think about what you want to get from your LinkedIn profile, career coach Emily Worden said in the report. Do you want to land a job, build your network, or be an influencer? Your answer should inform what information you share. Then consider who your ideal audience is, what interests them, and what problems they are trying to solve. If you're serious about becoming a LinkedIn influencer, Lia Haberman, who is a creator economy advisor, said in the report to focus on two content formats: vertical video and newsletters. Last year, LinkedIn began rolling out a TikTok-like vertical video feed. Some creators told Business Insider at the time that making videos helped raise their engagement on the platform. Optimize your profile Pick a professional photo for your profile picture and create a custom banner using Canva or another platform. "It's the first thing people notice," said Melissa Grabiner, cofounder of Jobs Search Accelerator, in the report. The headline under your profile photo should tease the value you can provide. John Nemo, founder of Nemo Media Group, recommends following the formula, "Service I Provide + Target Audience(s) I Serve," he said in the report. His LinkedIn headline says: "Done For You" LinkedIn Lead Generation for Small Business Owners & Consultants Showcase some of your best posts in the Featured section of your LinkedIn profile, or link to your businesses. Engage with LinkedIn content and build relationships Interact with creators and participants in LinkedIn's Top Voices program by commenting on, reacting to, and reposting their content. You can tell if someone is part of LinkedIn's Top Voices by the badge that appears next to their name in blue or gold. Comment meaningfully on these posts. These comments have the ability to get more visibility than your posts. If you're an influencer or brand, you should take about 15 to 30 minutes a day to build relationships in the comment section of posts and respond to comments left on your own posts. It's especially important to respond to comments left under your content within the first hour they are left. What's your expertise? Identify a few skills that fit your professional focus. Then center your content around these areas. Choose two to three topics you want to be known for and make content around these themes. And remember, write like a person. "LinkedIn might be a professional platform, but the content that performs best is human, not corporate," Tamilore Oladipo, a content writer for Buffer, said in the report. "Write how you speak. Share lessons, not just achievements." Post content that provides value, such as advice or lessons learned. Write about two to five posts a week and focus on consistency. Even posting just once a week is OK if your posts are adding value. LinkedIn influencer Jessica Morrobel advises posting at least once a week. Share case studies and specific metrics to show your successes to potential employers, clients, or brand partners. Create content that's saveable and shareable in formats like cheat sheets, how-tos, and carousels. Leverage platform analytics and stay proactive Study the analytics LinkedIn provides. LinkedIn offers built-in data to users who have enabled Creator Mode. These metrics include the best-performing post types, engagement by time and day, and follower growth. Lean into what's working and tweak and repost what's not.
Yahoo
07-05-2025
- Business
- Yahoo
New court filing shows that Meta execs agreed that the company was losing to TikTok
Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. That's according to a new filing in the U.S. Federal Trade Commission's antitrust lawsuit against the tech giant, published on Monday. The document, dated February 2022, includes conversations among a number of Meta execs discussing Facebook and Instagram's strategy and market position. In one message, Zuckerberg called Facebook a "challenger" that has "lost the mindshare and momentum," while adding that TikTok creates a "feeling of shared context" where friends see the same memes, he said. Mosseri also agreed that Facebook should be thought of as a challenger now, noting it's no longer the default discovery engine. He proposed that the preferred discovery engine today could be YouTube, but he expected TikTok to surpass the Google-owned video platform in time, given the data Meta had on hand. "The most natural differentiated … strategy for Facebook is to be the default discovery surface. But it's interesting that [TikTok] is 100% video and beating us badly," Mosseri wrote. "My guess is they're growing the social mobile market and eating into TV, long-form video, Netflix as well." Mosseri was right. TikTok overtook YouTube for average watch time in the U.S. in 2021, one study found. Another study by the parental control software maker Qustodio discovered that kids ages 4 through 18 had spent 60% more time on TikTok than YouTube in 2023. Last year, TikTok began allowing 60-minute uploads to challenge YouTube. And just this week, Netflix introduced its own TikTok-like experience in its mobile app, offering a new vertical video feed of recommended videos, personalized to the individual user. In the trial, however, the U.S. government is attempting to prove that Meta violated competition laws by acquiring companies like Instagram and WhatsApp to create a social networking monopoly. A document like this could damage the case, given that, internally, Meta execs were discussing how badly Facebook was being beaten by TikTok. For instance, Zuckerberg noted that even if Facebook remained the biggest app in terms of the number of people who engage with it on a daily or weekly basis, it was no longer the biggest app by time spent. He also pointed out that TikTok has a way to provide people with a sense of shared context. That is, if you and your friends are interested in the same things, you'll likely come across the same things in TikTok's feed, he said.
7NEWS
07-05-2025
- Business
- 7NEWS
Major changes coming for Netflix subscribers
Netflix is getting its first facelift in 12 years. The streaming giant on Wednesday announced a major overhaul of its home page, the first redesign since it unveiled its current home page in November 2013. Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasised that these will initially be considered 'small tests,' meaning that not all Netflix users will initially receive the tools, the global scale of the tests suggests a much larger undertaking. The streamer's sleek new TV home page will move its main menu from the left-hand side to the middle of the page, similar to rival Apple TV. Content descriptions will appear more compact, and recommendations will be more personalised in real-time based on browsing behaviour and the viewing time of day, the company said. Signaling the streaming giant's ambitions outside of TV and film, the new menu will also emphasise more of Netflix's live events and gaming offerings, especially for users who have indicated a preference for such content. Netflix chief product officer Eunice Kim and chief technology officer Elizabeth Stone revealed the new home page, along with the generative AI search tools and vertical video beta, to reporters on Tuesday during the company's first-ever virtual Product and Tech event. Netflix has been working on the new home page since last year, Kim told reporters, adding that the company will roll out the experiences 'in the next weeks and months.' The first step of Netflix's foray into generative AI-boosted search will come via an opt-in beta test on mobile. Users will be able to discover content using 'natural conversational phrases like 'I want something funny and upbeat,'' the company said. Netflix will begin testing the mobile vertical video feature in the coming weeks. The TikTok-like feed will contain clips from Netflix shows and movies, offering users bite-sized samples of content to scroll through for discovery, with programming just a tap away. The announcement comes less than three weeks after Netflix reported record profits during its latest quarterly report, assuaging investors' anxieties in the face of economic chaos born from President Trump's tariffs. Notably, however, Netflix's announcement comes just over one week before its May 14 upfront, when it will showcase its slate of offerings to advertisers. While Kim noted that 'this wasn't … timed to influence the upfronts,' the rebrand, coupled with Netflix's recent performance, is sure to stir up excitement even as advertisers appear sheepish in the face of economic headwinds.
CNN
07-05-2025
- Business
- CNN
Big changes are coming to Netflix
Netflix is getting its first facelift in 12 years. The streaming giant on Wednesday announced a major overhaul of its home page, the first redesign since it unveiled its current home page in November 2013. Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be considered 'small tests,' meaning that not all Netflix users will initially receive the tools, the global scale of the tests suggests a much larger undertaking. The streamer's sleek new TV home page will move its main menu from the left-hand side to the middle of the page, similar to rival Apple TV. Content descriptions will appear more compact, and recommendations will be more personalized in real-time based on browsing behavior and the viewing time of day, the company said. Signaling the streaming giant's ambitions outside of TV and film, the new menu will also emphasize more of Netflix's live events and gaming offerings, especially for users who have indicated a preference for such content. Netflix Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone revealed the new home page, along with the generative AI search tools and vertical video beta, to reporters on Tuesday during the company's first-ever virtual 'Product & Tech' event. Netflix has been working on the new home page since last year, Kim told reporters, adding that the company will roll out the experiences 'in the next weeks and months.' The first step of Netflix's foray into generative AI-boosted search will come via an opt-in beta test on mobile. Users will be able to discover content using 'natural conversational phrases like 'I want something funny and upbeat,'' the company said. Netflix will begin testing the mobile vertical video feature in the coming weeks. The TikTok-like feed will contain clips from Netflix shows and movies, offering users bite-sized samples of content to scroll through for discovery, with programming just a tap away. The announcement comes less than three weeks after Netflix reported record profits during its latest quarterly report, assuaging investors' anxieties in the face of economic chaos born from President Trump's tariffs. Notably, however, Netflix's announcement comes just over one week before its May 14 upfront, when it will showcase its slate of offerings to advertisers. While Kim noted that 'this wasn't … timed to influence the upfronts,' the rebrand, coupled with Netflix's recent performance, is sure to stir up excitement even as advertisers appear sheepish in the face of economic headwinds.
