3 days ago
Kids as young as five making GRWM videos on Tiktok
Kids as young as five years old are making 'Get Ready With Me' videos on Tiktok, using numerous skincare products surely no five year old child needs.
It was always a huge compliment to be told you have 'skin like a baby'.
Well, these mini make-up queens would not agree and are using lots of different creams and lotions to try to make themselves TikTok-ready for Kindergarten and school. Pic: Getty Images
The GRWM craze was started by teenagers who wanted to show off their skin and hair routines, while getting ready for a night out or a wedding, but now the popular moves are being copied by little tots with plump pink cheeks and gummy smiles, all in the name of 'self care' and 'beauty routines'.
However, researchers have found that some of the products the youngsters are using contain an average of 11 possibly irritating ingredients.
The findings, published in the journal Pediatrics, showed some kids are using on average 6 different products on their young skin, with some using more than a dozen. Pic: Getty Images
Researchers found that of all the products being used, only one child in four is using sunscreen, probably the most important product of all.
A study by leading dermatologists raised some serious concerns about the GRWM craze, because some of the products may contain the same ingredients and kids are doubling up or even more than that on ingredients like hydroxy acid and anti aging peptides.
The doctors pointed out that the products are marketed heavily towards younger consumers and carry a high risk of skin irritation and allergy.
One video in the study showed a young girl using 10 products on her face in just six minutes. Pic: Getty Images
While a good skincare routine is a healthy thing to have, cleansing with numerous products is surely not necessary for everyone, especially those under the age of 12.
The so called SEPHORA kids trend, as its called by social media users, refers to kids and teens who shop at the popular beauty retailer and then post videos on Tiktok showing off their purchases and trying to emulate their favourite influencers, but these mini beauty queens are as young as five years old and some are insisting they need 'anti-aging' creams and serums.
A study in the US showed the products aimed at youngsters offer little or no benefit for the kids who are using them, and researchers also believe there is a darker side to this trend, one that will see the self esteem of youngsters plummet if they haven't got the latest skincare product, and in their quest for perfection, the world of social media is setting impossibly high standards for these young girls.
