Latest news with #TikTokAds
New York Times
3 days ago
- Entertainment
- New York Times
He Sold His Likeness. Now His Avatar Is Shilling Supplements on TikTok.
Scott Jacqmein, a 52-year-old actor in Dallas, fields one or two texts a week from acquaintances and friends who are pretty sure they have seen him pitching a peculiar range of businesses on TikTok. There was an insurance-quote marketplace, a daily horoscope app, and a puzzle and brain teaser app, the last of which featured him speaking fluent Spanish. But the ads seem a little off to them. Mr. Jacqmein doesn't speak Spanish, he's missing his trademark facial hair, and the voice and gestures appear somewhat stilted. As it turns out, he didn't actually perform in any of the videos. Instead, the ads were made using his 'digital avatar,' fueled by artificial intelligence, after he licensed his likeness to TikTok last year. Now, a version of Mr. Jacqmein is out on the internet, peddling whatever an advertiser might want him to sell as long as it complies with TikTok's marketing guidelines. It's what Mr. Jacqmein signed up for, but now that he has seen his avatar out in the wild, he has regrets. 'I'm definitely not anti-A.I., and I'm not anti-TikTok,' Mr. Jacqmein said in an interview, explaining that he had been trying to build his career and thought that working with such a big platform might help. But 'you really don't know the ramifications of this,' he said. transcript 'I will cancel any home insurance and use SAFEU instead because it is cheaper.' [in Spanish] 'Knowing your birth date's meaning can help you understand yourself better.' Want all of The Times? Subscribe.
Arabian Business
14-07-2025
- Business
- Arabian Business
TikTok, Visa announce new deal to support UAE SMBs with ad credit offer
TikTok and Visa have announced a new collaboration to support small and medium-sized businesses (SMBs) in the UAE by providing financial incentives, training, and digital tools. Starting July 1 2025, SMBs that spend US$250 on a TikTok campaign using a Visa Commercial card will receive US$150 in TikTok Ad Credits. The offer is available to first-time TikTok Ads Manager users and runs until September 30, 2025. New SMB support via TikTok-Visa Eligible businesses will also have access to TikTok masterclasses, Q&A sessions with TikTok experts, and the 'Grow with TikTok Resource Hub.' In addition, the first three SMBs to register will receive a free, creator-made ad. 'SMBs are the heart of the UAE's economy, and we are committed to helping them thrive in the digital era. This collaboration with Visa provides SMBs with not just financial incentives, but also the knowledge and tools they need to show up authentically and creatively on TikTok. It aligns perfectly with the UAE's vision to foster innovation, entrepreneurship, and digital growth,' Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA – TikTok said in a statement. The initiative is designed to support entrepreneurs in the region and aligns with the UAE's broader strategy to accelerate digital adoption and drive economic diversification through innovation. 'Visa is proud to support SMBs; an essential driver of economic resilience and innovation in the UAE. Through our collaboration with TikTok, we are enabling businesses to access new customers not only through digital marketing but also equipping them with the skills needed to succeed. This initiative reflects our ongoing commitment to empowering entrepreneurs as part of the UAE's digital transformation agenda,' Salima Gutieva, Visa's VP and Country Manager for UAE added. The collaboration combines Visa's payment infrastructure with TikTok's digital platform to help business owners scale in a digital-first environment.
Arabian Business
14-07-2025
- Business
- Arabian Business
TikTok, Visa announce new deak to support UAE SMBs with ad credit offer
TikTok and Visa have announced a new collaboration to support small and medium-sized businesses (SMBs) in the UAE by providing financial incentives, training, and digital tools. Starting July 1 2025, SMBs that spend US$250 on a TikTok campaign using a Visa Commercial card will receive US$150 in TikTok Ad Credits. The offer is available to first-time TikTok Ads Manager users and runs until September 30, 2025. New SMB support via TikTok-Visa Eligible businesses will also have access to TikTok masterclasses, Q&A sessions with TikTok experts, and the 'Grow with TikTok Resource Hub.' In addition, the first three SMBs to register will receive a free, creator-made ad. 'SMBs are the heart of the UAE's economy, and we are committed to helping them thrive in the digital era. This collaboration with Visa provides SMBs with not just financial incentives, but also the knowledge and tools they need to show up authentically and creatively on TikTok. It aligns perfectly with the UAE's vision to foster innovation, entrepreneurship, and digital growth,' Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA – TikTok said in a statement. The initiative is designed to support entrepreneurs in the region and aligns with the UAE's broader strategy to accelerate digital adoption and drive economic diversification through innovation. 'Visa is proud to support SMBs; an essential driver of economic resilience and innovation in the UAE. Through our collaboration with TikTok, we are enabling businesses to access new customers not only through digital marketing but also equipping them with the skills needed to succeed. This initiative reflects our ongoing commitment to empowering entrepreneurs as part of the UAE's digital transformation agenda,' Salima Gutieva, Visa's VP and Country Manager for UAE added. The collaboration combines Visa's payment infrastructure with TikTok's digital platform to help business owners scale in a digital-first environment.
Rakyat Post
06-05-2025
- Business
- Rakyat Post
TikTok Ads Surge In Malaysia's Digital Marketing Space
By Faiz Alavi This story was first published on our tech-focused website Remember when Facebook and Google ads were the kings of the digital marketing hill? Well, make way because there's a new contender climbing fast—and it's all about catchy music, viral dances, and the mysterious algorithm that somehow knows what you want before you do. Yep, I'm talking about TikTok Ads, and they're taking Malaysia by storm! Since 2021, searches for 'TikTok Ads' have been on the rise in Malaysia, according to Google Trends. And I'm not talking about a casual stroll in the park. It's more like they've been running up the stairs, Rocky Balboa style. Soon enough, it looks like TikTok Ads will be as widely searched as the reigning champs, Facebook Ads and Google Ads. Marketers, are you taking notes yet? The Rise of TikTok Ads: A New Challenger Appears TikTok started as the platform for Gen Zers to show off their dance moves, but now it's one of the most powerful marketing tools around. In Malaysia, businesses have clearly caught on. You know things are getting serious when the search trends start catching up to the big guns like Facebook and Google. It's not just about cool videos either. TikTok has become the go-to platform for businesses to reach out to younger audiences. The creative, short-form video style is a refreshing change from the usual 'Buy Now!' static ads you see plastered all over the internet. Guess what? People actually WANT to watch these ads. Crazy, right? TikTok Is Especially Booming in Kelantan and Terengganu If you thought TikTok Ads were just popular in Kuala Lumpur, think again. Our friends in Kelantan and Terengganu are really leading the charge. According to Google Trends data, these two states are hot spots for TikTok Ads searches. Kelantan, Terengganu—you guys are setting the pace! Why are TikTok Ads so popular there? Well, if we're speculating, it's likely that smaller businesses and local entrepreneurs are seeing just how effective TikTok can be in reaching their communities. Think about it: you could spend a fortune on billboards or—get this—you could spend a fraction of that on a TikTok video and go viral. Seems like an easy choice to make, right? Why TikTok Ads Work (And Why You Should Care) High Engagement – TikTok isn't just an app people check occasionally; it's an app they LIVE on. The average user spends almost 90 minutes a day on the app. That's an hour and a half of pure, uninterrupted attention—something other platforms can only dream of. Creative Potential – TikTok Ads aren't your run-of-the-mill banners. They're creative, engaging, and often just as entertaining as the content they interrupt. The fact that you can play around with effects, sounds, and music makes it a playground for brands who want to get noticed. Algorithm Magic – TikTok's algorithm knows your audience better than they know themselves. It's scary accurate, which means your ads get shown to exactly the right people—no wasted budget, no guessing. You want to grab attention? TikTok Ads do that. You want conversions? TikTok Ads can do that too. Just throw in a trending dance, and boom, you've got a hit on your hands. Are TikTok Ads Catching Up to Facebook and Google? In the advertising world, Facebook and Google have been the undisputed champions for years, but TikTok is the scrappy newcomer, gaining on them with every viral trend. In Malaysia, TikTok Ads are creeping up the search trend rankings, and it looks like they might give the old-timers a serious run for their money. Will TikTok Ads overtake Facebook and Google? It's a little early to say, but the signs are all there. If you're a business owner or marketer in Malaysia, it's probably time to stop asking 'Should we try TikTok Ads?' and start asking, 'Why haven't we started yet?' The Future is Clear Ads Day and it is TikTok TikTok Ads are clearly more than just a passing fad. Their rise in Malaysia—especially in places like Kelantan and Terengganu—shows that they're here to stay. So, let's be honest: with search interest continuing to soar, it's only a matter of time before TikTok Ads become just as big as Facebook and Google Ads, if not bigger. So, if you're a marketer, start brushing up on your TikTok dances because this platform is where the future of advertising is headed. Who knows? The next viral ad sensation could be yours. Get more stories like this to your inbox by signing up for our newsletter.
