09-07-2025
- Entertainment
- New Straits Times
#SHOWBIZ: 'Hottest' awards Anugerah Melodi returns
THE TV3 viewers' choice entertainment awards, Anugerah Melodi, will be back this Aug 3, and it has been rebranded as one that is "hotter than ever".
All fans of local entertainment can now brace themselves for Anugerah Melodi Terhangat 2025 or AMT 2025), the "hottest" entertainment phenomenon that is expected to shake up the arts scene next month.
TV3 general manager for programme content Marlia Zul Amran said that after nine years, TV3 and video streaming service Tonton are proud to announce the return of popular entertainment talk show and magazine 'Melodi's latest awards show, this time with added excitement, colour and style.
At a press conference in Tanamekar The Hills, Kampung Tunku, Petaling Jaya, recently, Marlia said that AMT 2025 was not an ordinary award show, but a contemporary pop culture explosion powered by the voices of Malaysians.
"While at heart, it is part of 'Melodi', a much-loved programme that has entertained Malaysians since 1993, AMT 2025 celebrates the most impactful entertainment personalities, not only popular celebrities but also those who have created viral and inspiring moments in digital entertainment."
Marlia added that the awards show, whose venue has yet to be announced, will take place at 9pm on Aug 3, and will be broadcast live on TV3 and streamed exclusively on Tonton.
"Of course, it will have a red carpet event, which will take place an hour prior and will also be live on 'Melodi's TikTok channel and TV3 Malaysia," she said.
PASSIONS
Media Prima Television Networks branded and entertainment in-house production general manager Russell Mark Rodrigues said that the awards show will focus on personalities who are popular and have the aura, charisma, influence and high digital impact.
"AMT 2025 is an awards show for the era of social media, and celebrates not only celebrities but their stories, hopes, dreams and passions," he said.
LEADER
Marlia siad that the awards marked TV3's commitment to continue as a leader in entertainment that is relevant and young at heart.
"This is an awards for those who are trending and touch the hearts of the people.
"We believe that this is the right time to celebrate the energy and aura of celebrities who truly bring joy to Malaysians.
"We want to create a night that recognises, inspires and sets a new benchmark for our entertainment industry."
TIKTOK
The awards will be hosted by actress Ain Edruce and actor Fikry Ibrahim, while the red carpet event, themed "TikTok Melodi Berapi". will be hosted by Fiza Saad (Fiza Frizzy) and Imran Aqil.
Marlia said: "A total of 11 categories make up the awards and the nominees are selected based on influence, achievement and viral moments throughout the last year."
The categories are Hottest Drama Celebrity, Hottest Tonton Original Drama, Samsung Galaxy Hottest Celebrity Icon, Goals Hottest Celebrity Couple, Hottest Masculine Celebrity, Hottest Feminine Celebrity, Hottest "Onz" Music Celebrity, Hottest Trending Celebrity, Hottest "Stylo" Celebrity, Hottest Newcomer Celebrity and the Proton X50 Superstar Choice Award.
The nominees can be viewed at Tonton's website.
Marlia said: "The highlight of the night is the Ultimate Award that will be given to the most influential figure recognised for his or her positive impact in entertainment."
MIX
Actor Zamarul Hisham, who is in the running for Hottest Masculine Celebrity, said that he was thankful to be nominated for the awards.
"I'm glad that the nominees are a healthy mix of veterans like me, as well as newcomers. Competition is stiff in my category, though, so may the best man win," he said.
Keith Foo and Riena Diana are marking their first nomination as a celebrity couple, and they are also hoping that the drama that brought them together, 'Salju Rindu Di Bumi Auckland' wins in its category.
Riena said: "What I love about this drama is that I get to play both a mother and a daughter, at different times in the story."
Voting will run until July 31, and to vote, visit the official AMT 2025 Tonton website at
The top winner will take home a brand new Proton X50.
Marlia said that the nominees will meet and greet fans in the Melodi Terhangat Superstar Tour series, which will be held in AEON Mall, Tebrau City, Johor Baru, on July 12, AEON Mall, Bukit Mertajam (July 19) and AEON Mall Teluk Cempedak, Kuantan (July 26).
