Latest news with #TikTokWorld
Yahoo
05-06-2025
- Business
- Yahoo
TikTok leans on AI, search in bid to advertisers at annual summit
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok unveiled a host of features designed to increase the app's appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. The platform also announced an AI-powered Search Center platform meant to simplify buying search ads on TikTok through keyword suggestion and creative tools and measurement capabilities. The latest updates come as the ByteDance-owned app's fate in the U.S. remains uncertain. TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts predict TikTok's ad revenue will rise 24.5% year over year to $32.4 billion in 2025, assuming the service doesn't go dark. Accordingly, TikTok is showcasing all that it can do to help marketers grow their businesses. 'We have been listening to our advertising partners and developed innovative products for each stage of the marketing funnel,' said David Kaufman, global head of product operations and solutions at TikTok, in a statement. At the top of the new product list is TikTok Market Scope, a new analytics platform that provides advertisers with a view across the entire consideration funnel, enabling them to understand precisely what motivates their audiences. The platform is also introducing a new mid-funnel product, Brand Consideration ads, that evaluates audiences based on more than a dozen mid-platform behaviors including commenting, searching, sharing and following to move consumers from awareness to consideration. TikTok is also adding new features to its TikTok One creative platform. TikTok One Insight Spotlight helps marketers understand the content their audiences are watching and then utilizes first-party data to identify emerging trends, enabling brands to build more effective engagement strategies. A new Content Suite feature enables marketers to find and access user-generated videos that mention their brand or products, and convert them into advertising content. The new feature surfaces 40 times more relevant and impactful results than simply searching in the app, according to TikTok's internal data. TikTok also unveiled a new AI-powered Search Center platform within its TikTok Ads Manager to simplify the process of buying ads on TikTok. Search Center includes keyword suggestion tools, measuring capabilities and creative tools. Search has become big business for TikTok, with a quarter of users searching for something within the first 30 seconds of opening the app and overall search growth increasing by 40% over last year, per TikTok. Also on the AI front, TikTok said it would scale three of its AI-powered tools, TikTok Symphony, Smart+ and GMV Max, into its platform to enhance the accountability, scale and impact of performance campaigns as well as greater brand safety tools for ad placement. The company will also launch new Media Mix Modeling badges for marketing partners to drive investment and impact across media channels, and expand the TopView premium ad placement, which places an ad at the top of the app when it is opened. Recommended Reading TikTok reassures brands on future as advertising ambitions broaden Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
03-06-2025
- Business
- Yahoo
TikTok Shares a Range of Ad Updates at its TikTok World Event
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok has announced a range of new ad options and tools at its fifth annual 'TikTok World' event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more. First off, TikTok's launching a new 'Market Scope' analytics offering, which will enable advertisers to examine key audience insights, based on where they are within the buying cycle. As you can see in this example, the new insights tool will separate your audience into 'Awareness,' 'Consideration,' and 'Conversion' categories, so you can glean more insight into different audience specifics. As per TikTok: 'Using a rigorous, data-backed methodology, TikTok Market Scope tracks 12+ signals to identify your Consideration audience who are 14-16x more likely to convert than those in the awareness stage.' So now, you'll be able to hone in on this specific segment, which could help you produce better results. You'll also be able to break down your data into a range of demographic qualifiers, providing more insight into your marketing plan, and how to reach potential customers with your TikTok promotions. Which then leads into Brand Consideration Ads, a new ad offering that builds off of Market Scope data: 'Brand Consideration is a new campaign objective on TikTok, designed to help brands grow their high-intent, mid-funnel audience pool - users who are already showing meaningful signs of exploration and engagement.' Utilizing the same signals as Market Scope, Brand Consideration Ads provide an easy way to convert that insight into targeted promotions, to a more active audience. TikTok's also announced some new additions to its 'TikTok One' platform, which aims to help connect brands with relevant creators for collaborative campaigns. In order to facilitate more effective creator partnerships, TikTok's launching 'TikTok One Insight Spotlight,' which provides more data on what people are engaging with in the app, and what your target audience, specifically, is looking for. As you can see in this example, the new dashboard will provide an overview of trending keywords and hashtags, with demographic breakdowns attached to each. So now, you'll be able to glean more insight into relevant TikTok trends faster, which could help you find more relevant creators to partner with. TikTok's also launching a new 'TikTok One Content Suite,' where marketers will be able to find and access all user-generated videos mentioning their brand or products on TikTok, which they can then convert into ads, if they choose. TikTok's also added more agency partners to its 'Partner Exchange' element within the TikTok One platform. TikTok's also looking to help brands tap into the rising use of the app as a discovery tool, with 'Search Center,' an AI-powered platform within TikTok Ads Manager which aims to make buying search ads in the app simple and easy. Search Center will include updated keyword suggestion tools, measuring capabilities, and creative tools, aligned with the latest discovery trends. And with search activity in the app up 40% year-over-year, that could be another valuable consideration for your campaigns. Finally, TikTok has announced some new features for its commerce-focused ad tools, in 'Symphony,' 'Smart+,' and 'GMV Max.' For Symphony, its AI video generation platform, it's now looking to integrate Smart+ campaigns into Symphony's capabilities, so you can launch ads direct from the creation element. Smart+ is TikTok's fully-automated, AI-powered ad campaign solution, and the integration with Symphony will bring more creative options into your Smart+ toolset. It's also adding more control options into Smart+ campaigns, so that marketers can better define where their ads will be shown, and to whom, in the app. It's also launching integrated Smart+ Catalog Ads, which will provide more personalized product recommendations, while it's also investing in new measurement solutions to track and measure the performance of these initiatives. There's a heap to consider here, a heap of new ad options and refinements that could change the way that you advertise in the app, offering new ways to reach TikTok's billion-plus users, and connect via influencers, trends, etc. Each element has unique value, and if you're looking to boost your TikTok marketing, you now have a range of new options to consider. You can learn more about TikTok's 'TikTok World' announcements here. Recommended Reading TikTok Announces Campaign and Creative Optimization Webinar
