Latest news with #TimVanderhook
Martechvibe
28-07-2025
- Business
- Martechvibe
Viant Launches IRIS-enabled Content Report and Pre-Bid Targeting
The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence. Viant Technology Inc. has announced an advancement with IRIS-enabled Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This integration is a key step for CTV advertising, supporting Viant's goal to streamline processes and improve the buyer experience by combining measurement and targeting in the DSP. The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence. Buyers can compare KPIs such as conversion and video-completion rates to identify which categories and placements drive better outcomes, eliminating guesswork and offering the clarity to make meaningful optimisations while campaigns are still live. By utilising the Pre-Bid Targeting feature in tandem with the IRIS-enabled Content Report, advertisers are empowered to turn these insights into action. Contextual and emotional categories surfaced by the report can be applied as video-level targets within the Viant DSP, improving relevance and performance in CTV campaigns. ALSO READ: Email Marketing Lessons from Fortune 500 Companies Paired with the scale and addressability of Viant's identity graph and Household ID, advertisers can align their messaging with the right audience at the most impactful moment in the customer journey. ' is a key ingredient of Viant's overall CTV offering, enabling us to deliver unmatched transparency and targeting precision,' said Tim Vanderhook, Co-Founder and CEO of Viant. 'Our integration of IRIS-enabled data significantly enhances campaign effectiveness, demonstrating our ongoing commitment to deliver superior outcomes for advertisers.' Field Garthwaite, CEO of said, 'This launch marks an important milestone in the advancement of contextual targeting in the streaming ecosystem.' 'By combining IRIS-enabled Content Report and Pre-Bid Targeting with Viant's powerful DSP capabilities and leadership in CTV, we're providing advertisers with deeper, actionable insights that drive real-world results.' Performance data for the IRIS-enabled report and targeting is available for CTV content assigned an IRIS_ID, proprietary content identifier. Over 75 million videos from the streaming platforms are IRIS-enabled, allowing advertisers to choose from a variety content categories provided by content data marketplace partners include 4D, Captify, GumGum, Mobian, Pixability, Reticle, Sightly, Silverpush, SpotRunner and more. ALSO READ: All-You-Need-to-Know: TikTok's Brand Mission The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. 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It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
24-07-2025
- Business
- Business Wire
Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting
IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant's vision to reduce friction and enhance buyer experiences by seamlessly unifying holistic measurement and targeting directly within the DSP. " is a key ingredient of Viant's overall CTV offering, enabling us to deliver unmatched transparency and targeting precision," said Tim Vanderhook, Co-Founder and CEO of Viant. Exclusive to Viant DSP, the IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with precise, actionable campaign intelligence. For the first time, buyers can instantly compare KPIs such as conversion and video-completion rates to identify which categories and placements drive superior outcomes, eliminating guesswork and offering the clarity to make meaningful optimizations while campaigns are still live. By utilizing the Pre-Bid Targeting feature in tandem with the IRIS-enabled Content Report, advertisers are empowered to turn these insights into action. High-performing contextual and emotional categories surfaced by the report can be instantly applied as video-level targets within the Viant DSP, improving relevance and performance in CTV campaigns. Paired with the scale and addressability of Viant's identity graph and Household ID, advertisers can confidently align their messaging with the right audience at the most impactful moment in the customer journey. " is a key ingredient of Viant's overall CTV offering, enabling us to deliver unmatched transparency and targeting precision," said Tim Vanderhook, Co-Founder and CEO of Viant. "Our integration of IRIS-enabled data significantly enhances campaign effectiveness, demonstrating our ongoing commitment to deliver superior outcomes for advertisers." Eye-tracking research shows that viewers are 4X more likely to tune out ads not relevant to the content they are watching; contextual CTV targeting has been proven to keep viewers engaged by reaching them when they are in the right mindset. Recent data from Upwave highlights the significant efficiency and effectiveness of IRIS-enabled contextual targeting in CTV. Campaigns using IRIS-enabled data demonstrated a 2x lift in awareness, a 3x lift in ad recall, and a remarkable 5x lift in favorability compared to standard Upwave CTV benchmarks, underscoring the power of contextual alignment in driving deep viewer engagement and measurable outcomes. "This launch marks an important milestone in the advancement of contextual targeting in the streaming ecosystem," said Field Garthwaite, CEO of "By combining IRIS-enabled Content Report and Pre-Bid Targeting with Viant's powerful DSP capabilities and leadership in CTV, we're providing advertisers with deeper, actionable insights that drive real-world results." Performance data for the IRIS-enabled content report and pre-bid targeting is available for ads that appear on CTV content assigned an IRIS_ID, proprietary content identifier. Over 75 million videos from the leading streaming platforms are IRIS-enabled, allowing advertisers to choose from a variety content categories provided by content data marketplace partners including 4D, Captify, GumGum, Mobian, Pixability, Reticle, Sightly, Silverpush, SpotRunner and more. ABOUT VIANT Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group's AI Excellence Award. Learn more at ABOUT a Viant Technology company, is the leading content data marketplace for streaming. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual, emotional, and brand-suitability planning, targeting, and measurement. Learn more about the IRIS_ID and the IRIS-enabled™ ecosystem of premium sellers, data partners, and ad platforms at
Business Wire
06-05-2025
- Business
- Business Wire
Viant Technology Announces First Quarter 2025 Financial Results
IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2025. "Viant delivered record first quarter results, with revenue, contribution ex-TAC and adjusted EBITDA surpassing the high end of our guidance for the quarter," said Tim Vanderhook, Co-Founder and CEO, Viant. "We are exhibiting secular growth, propelled by a strategic alignment to proliferating digital channels including CTV, streaming audio and digital-out-of-home, which collectively represent the majority of advertiser spend on our platform. At the same time, utilization of Viant's industry leading audience and contextual addressability solutions, Household ID and IRIS ID, continues to ramp, and ViantAI remains in the early stages of adoption. With unique exposure to secular tailwinds and differentiated technology, we believe Viant is well positioned to outperform the broader advertising industry." Recent Business Highlights: Connected TV ("CTV") eclipsed 45% of total advertiser spend on the platform in the first quarter, reaching a new all-time high as a percent of total advertiser spend. Generated adjusted EBITDA growth of 76% and expanded adjusted EBITDA as a percentage of contribution ex-TAC by 360 basis points year-over-year. Purchased 3.5 million shares of Class A common stock from May 1, 2024 through May 2, 2025 for a total of $46.5 million, including $24.9 million year-to-date through May 2, 2025. Approved an increase to the existing share repurchase program on May 5, 2025, enabling the Company to repurchase up to an additional $50 million of the Company's common equity. Winner of the AI Excellence Award for ViantAI, as part of the 2025 Artificial Intelligence Excellence Awards, presented by the Business Intelligence Group. "We continued to build momentum in the first quarter," stated Larry Madden, CFO of Viant. "Contribution ex-TAC increased 25% year-over-year, marking our seventh consecutive quarter of growth above 20%. Concurrently, adjusted EBITDA increased 76% year-over-year and has grown by more than 30% for nine consecutive quarters. Given our confidence in the trajectory of the business, coupled with recent stock market volatility, we seized the opportunity to repurchase 1.8 million shares year-to-date, deploying $24.9 million through our buyback program." For the second quarter 2025, the Company expects: Revenue in the range of $77.0 million to $80.0 million Contribution ex-TAC in the range of $47.5 million to $49.5 million Non-GAAP operating expenses in the range of $37.0 million to $38.0 million Adjusted EBITDA in the range of $10.5 million to $11.5 million Contribution ex-TAC, non-GAAP operating expenses, adjusted EBITDA, adjusted EBITDA as a percentage of contribution ex-TAC, non-GAAP net income, and non-GAAP earnings (loss) per share of Class A common stock—basic and diluted are non-GAAP financial measures. These non-GAAP financial measures should be considered in addition to, but not as a substitute for, the information provided in accordance with U.S. generally accepted accounting principles ("GAAP"). Reconciliations of these non-GAAP financial measures to Viant's financial results as determined in accordance with GAAP are included at the end of this press release under 'Reconciliation of Non-GAAP Financial Measures.' For a description of these non-GAAP financial measures, including the reasons management uses each measure, please see 'Non-GAAP Financial Measures' in this press release. We are not able to estimate gross profit, total operating expenses or net income (loss) on a forward-looking basis or reconcile the guidance provided for contribution ex-TAC, non-GAAP operating expenses, or adjusted EBITDA to the closest corresponding GAAP financial measures on a forward-looking basis without unreasonable efforts due to the variability and complexity with respect to the charges excluded from these non-GAAP financial measures; in particular, the impact of future traffic acquisition costs and other platform operations expenses, as well as the measures and effects of our stock-based compensation related to equity grants that are directly impacted by unpredictable fluctuations in our share price and the potential forfeitures of equity grants. We expect the variability of the above charges could have a significant and potentially unpredictable impact on our future GAAP financial results. (1) We define advertiser spend as the total amount billed to our customers for activity on our platform inclusive of the costs of advertising media, third-party data, other add-on features and our platform fee we charge customers. (2) For a discussion on how we define, use and calculate these non-GAAP financial measures and a reconciliation thereof to the most directly comparable GAAP financial measures, see 'Non-GAAP Financial Measures' and the supplementary schedules under 'Reconciliation of Non-GAAP Financial Measures' in this press release. Expand Supplemental Financial and Other Information: Supplemental financial and other information can be accessed through Viant's Investor Relations website at As of March 31, 2025, there were 16,415,283 shares of the Company's Class A common stock outstanding and 46,720,212 shares of the Company's Class B common stock outstanding. For more information, please refer to our Quarterly Report on Form 10-Q expected to be filed with the Securities and Exchange Commission ("SEC") on May 6, 2025. Conference Call and Webcast Details: Viant will host a conference call and webcast to discuss its financial results on Tuesday, May 6, 2025 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). A live webcast of the call can be accessed from Viant's Investor Relations website. An archived version of the webcast will be available from the same website after the call. Viant Technology has used, and intends to continue to use, the 'Investor Relations' section of its website at its LinkedIn account, the LinkedIn account of its Chief Executive Officer, Tim Vanderhook, the LinkedIn account of its Chief Operating Officer, Chris Vanderhook, its X (formerly known as Twitter) account (@viant_tech), and Chris Vanderhook's X account (@cvanderhook) to post information that may be important to investors. Investors and potential investors are encouraged to consult Viant Technology's website and the foregoing LinkedIn and X accounts regularly for important information. About Viant Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group's AI Excellence Award. Learn more at Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as 'guidance,' 'believe,' 'expect,' 'estimate,' 'project,' 'plan,' 'will,' or words or phrases with similar meaning. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements contained in this press release relate to, among other things, Viant's projected financial performance and operating results, including our guidance for revenue, contribution ex-TAC, non-GAAP operating expenses, and adjusted EBITDA, as well as statements regarding Viant's momentum, growth prospects and drivers, strategy, repurchases of stock under the stock repurchase program and anticipated performance against the broader advertising industry in a period of macroeconomic uncertainty. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties, including, but not limited to, the market for programmatic advertising may develop slower or differently than Viant's expectations, the demands and expectations of customers, the ability to attract and retain customers, the impact of information and data privacy trends and regulations on our business and competitors and other economic, competitive, governmental and technological factors outside of our control, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. Investors are referred to our filings with the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and subsequent Quarterly Reports on Form 10-Q, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. We do not intend and undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. (1) Stock-based compensation and depreciation and amortization included in operating expenses are as follows (in thousands): Expand Three Months Ended March 31, 2025 2024 Stock-based compensation: Platform operations $ 892 $ 406 Sales and marketing 1,500 755 Technology and development 758 500 General and administrative 2,489 2,779 Total stock-based compensation $ 5,639 $ 4,440 Expand March 31, 2025 2024 Depreciation and amortization: Platform operations $ 3,572 $ 3,526 Sales and marketing 74 — Technology and development 590 431 General and administrative 88 189 Total depreciation and amortization $ 4,324 $ 4,146 Expand VIANT TECHNOLOGY INC. CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited; in thousands, except share and per share data) As of March 31, As of December 31, 2025 2024 Assets Current assets: Cash and cash equivalents $ 173,878 $ 205,048 Accounts receivable, net of allowances 131,291 146,951 Prepaid expenses and other current assets 10,593 10,490 Total current assets 315,762 362,489 Property, equipment, and software, net 32,645 31,482 Operating lease assets, net 22,595 23,663 Intangible assets, net 3,434 3,048 Goodwill 19,190 19,190 Other assets 889 932 Total assets $ 394,515 $ 440,804 Liabilities and stockholders' equity Liabilities Current liabilities: Accounts payable $ 59,993 $ 71,320 Accrued liabilities 38,689 47,352 Accrued compensation 8,348 11,513 Deferred revenue 251 581 Current portion of operating lease liabilities 4,715 4,730 Other current liabilities 4,726 9,955 Total current liabilities 116,722 145,451 Long-term debt — — Long-term portion of operating lease liabilities 20,278 21,278 Total liabilities 137,000 166,729 Commitments and contingencies Stockholders' equity Preferred stock, $0.001 par value — — Authorized shares — 10,000,000 Issued and outstanding — none Class A common stock, $0.001 par value 18 18 Authorized shares — 450,000,000 Issued — 18,210,074 and 17,933,825 Outstanding — 16,415,283 and 16,368,452 Class B common stock, $0.001 par value 47 47 Authorized shares — 150,000,000 Issued and outstanding — 46,720,212 and 46,753,841 Additional paid-in capital 128,559 125,386 Accumulated deficit (64,660 ) (50,566 ) Treasury stock, at cost; 1,794,791 and 1,565,373 shares held (27,513 ) (21,046 ) Total stockholders' equity attributable to Viant Technology Inc. 36,451 53,839 Noncontrolling interests 221,064 220,236 Total equity 257,515 274,075 Total liabilities and stockholders' equity $ 394,515 $ 440,804 Expand VIANT TECHNOLOGY INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited; in thousands) Three Months Ended March 31, 2025 2024 Cash flows from operating activities: Net loss $ (3,307 ) $ (3,214 ) Adjustments to reconcile net loss to net cash provided by (used in) operating activities: Depreciation and amortization 4,324 4,146 Stock-based compensation 5,639 4,440 Provision for doubtful accounts 390 (87 ) Loss on disposal of assets — 6 Noncash lease expense 1,126 988 Changes in operating assets and liabilities: Accounts receivable 15,269 4,051 Prepaid expenses and other assets (60 ) (1,759 ) Accounts payable (11,595 ) 4,337 Accrued liabilities (9,293 ) (3,244 ) Accrued compensation (3,784 ) (3,987 ) Deferred revenue (330 ) (135 ) Operating lease liabilities (1,073 ) (1,020 ) Other liabilities (1,758 ) (684 ) Net cash provided by (used in) operating activities (4,452 ) 3,838 Cash flows from investing activities: Purchases of property and equipment (124 ) (530 ) Capitalized software development costs (3,599 ) (3,532 ) Cash paid for acquisitions (315 ) — Net cash used in investing activities (4,038 ) (4,062 ) Cash flows from financing activities: Repurchase of stock related to tax withholdings on vested equity awards (3,232 ) (5,526 ) Repurchase of stock related to the stock repurchase program (17,025 ) — Payment of member tax distributions (3,645 ) (4,723 ) Proceeds from the exercise of stock options 1,222 101 Payment of offering costs — (29 ) Net cash used in financing activities (22,680 ) (10,177 ) Net decrease in cash and cash equivalents (31,170 ) (10,401 ) Cash and cash equivalents at beginning of period 205,048 216,458 Cash and cash equivalents at end of period $ 173,878 $ 206,057 Expand Non-GAAP Financial Measures To provide investors and others with additional information regarding Viant's results, we have included in this press release the following financial measures that are not calculated in accordance with GAAP: contribution ex-TAC, non-GAAP operating expenses, adjusted EBITDA, adjusted EBITDA as a percentage of contribution ex-TAC, non-GAAP net income (loss) and non-GAAP earnings (loss) per share of Class A common stock—basic and diluted. The Company's management believes that this information can assist investors in evaluating the Company's operational trends, financial performance, and cash generating capacity. Management believes these non-GAAP financial measures allow investors to evaluate the Company's financial performance using some of the same measures as management. Contribution ex-TAC is a non-GAAP financial measure. Gross profit is the most comparable GAAP financial measure, which is calculated as revenue less platform operations expense. In calculating contribution ex-TAC, we add back other platform operations expense to gross profit. Contribution ex-TAC is a key profitability measure used by our management and board of directors to understand and evaluate our operating performance and trends, develop short- and long-term operational plans and make strategic decisions regarding the allocation of capital. 'Traffic acquisition costs' or 'TAC' represents amounts incurred and payable to suppliers for the cost of advertising media, third-party data and other add-on features related to our fixed CPM pricing option and certain arrangements related to our percentage of spend pricing option. In particular, we believe that contribution ex-TAC can provide a measure of period-to-period comparisons for all pricing options within our business. Accordingly, we believe that this measure provides information to investors and the market in understanding and evaluating our operating results in the same manner as our management and board of directors. Non-GAAP operating expenses is a non-GAAP financial measure. Total operating expenses is the most comparable GAAP financial measure. Non-GAAP operating expenses is defined by us as total operating expenses plus other expense (income), net, less TAC, stock-based compensation, depreciation, amortization, and certain other items that are not related to our core operations, such as restructuring and other charges, transaction expense, and Tax Receivable Agreement ("TRA") remeasurement expense. Non-GAAP operating expenses is a key component in calculating adjusted EBITDA, which is one of the measures we use to provide our business outlook to the investment community. Additionally, non-GAAP operating expenses is used by our management and board of directors to understand and evaluate our operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. We believe that the elimination of TAC, stock-based compensation, depreciation, amortization and certain other items not related to our core operations provides another measure for period-to-period comparisons of our business, provides additional insight into our core controllable costs, and is a useful metric for investors because it allows them to evaluate our operational performance in the same manner as our management and board of directors. Adjusted EBITDA is a non-GAAP financial measure defined by us as net income (loss) before interest expense (income), net, income tax benefit (expense), depreciation, amortization, stock-based compensation and certain other items that are not related to our core operations, such as restructuring and other charges, transaction expense, and TRA remeasurement expense. Net income (loss) is the most comparable GAAP financial measure. Adjusted EBITDA as a percentage of contribution ex-TAC is a non-GAAP financial measure we calculate by dividing adjusted EBITDA by contribution ex-TAC for the period or periods presented. Net income (loss) as a percentage of gross profit is the most comparable GAAP financial measure. Adjusted EBITDA and adjusted EBITDA as a percentage of contribution ex-TAC are used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, we believe that the exclusion of the amounts eliminated in calculating adjusted EBITDA can provide a measure for period-to-period comparisons of our business. Adjusted EBITDA as a percentage of contribution ex-TAC, a non-GAAP financial measure, is used by our management and board of directors to evaluate adjusted EBITDA relative to our profitability after costs that are directly variable to revenues, which comprise TAC. Accordingly, we believe that adjusted EBITDA and adjusted EBITDA as a percentage of contribution ex-TAC provide information to investors and the market in understanding and evaluating our operating results in the same manner as our management and board of directors. Non-GAAP net income (loss) is a non-GAAP financial measure defined by us as net income (loss) adjusted to eliminate the impact of stock-based compensation and certain other items that are not related to our core operations, such as restructuring and other charges, transaction expense, and TRA remeasurement expense, as well as the income tax effect of these adjustments. Net income (loss) is the most comparable GAAP financial measure. Non-GAAP net income (loss) is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of stock-based compensation and certain other items that are not related to our core operations provides measures for period-to-period comparisons of our business and additional insight into our core controllable costs. Accordingly, we believe that non-GAAP net income (loss) provides information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors. Non-GAAP earnings (loss) per share of Class A common stock—basic and diluted is a non-GAAP financial measure defined by us as earnings (loss) per share of Class A common stock—basic and diluted, adjusted to eliminate the impact of stock-based compensation and certain other items that are not related to our core operations, such as restructuring and other charges, transaction expense, and TRA remeasurement expense, as well as the income tax effect of these adjustments. Earnings (loss) per share of Class A common stock—basic and diluted is the most comparable GAAP financial measure. Non-GAAP earnings (loss) per share of Class A common stock—basic and diluted is used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of stock-based compensation and certain other items that are not related to our core operations provides measures for period-to-period comparisons of our business and provides additional insight into our core controllable costs. Accordingly, we believe that non-GAAP earnings (loss) per share of Class A common stock—basic and diluted provides information to investors and the market generally that aids in the understanding and evaluation of our results of operations in the same manner as our management and board of directors. Basic non-GAAP earnings (loss) per share of Class A common stock is calculated by dividing the non-GAAP net income (loss) attributable to Class A common stockholders by the number of weighted-average shares of Class A common stock outstanding. Shares of our Class B common stock do not share in our earnings or losses and are therefore not participating securities. As such, separate presentation of basic and diluted non-GAAP earnings (loss) of Class B common stock under the two-class method has not been presented. Diluted non-GAAP earnings (loss) per share of Class A common stock adjusts the basic non-GAAP earnings (loss) per share for the potential dilutive impact of shares of Class A common stock such as equity awards using the treasury-stock method and Class B common stock using the if-converted method. Diluted non-GAAP earnings (loss) per share of Class A common stock considers the impact of potentially dilutive securities except in periods in which there is a loss because the inclusion of the potential common shares would have an anti-dilutive effect. Shares of our Class B common stock, restricted stock units ("RSUs") and nonqualified stock options ("NQSOs") are considered potentially dilutive shares of Class A common stock. For the three months ended March 31, 2025, Class B common stock has been excluded from the computation of diluted earnings (loss) per share of Class A common stock because the effect would have been anti-dilutive under the if-converted method. For the three months ended March 31, 2024, Class B common stock has been excluded from the computation of diluted earnings (loss) per share of Class A common stock because the effect would have been anti-dilutive under the if-converted method. These non-GAAP financial measures should be considered in addition to, not as a substitute for or in isolation from, the Company's financial information calculated in accordance with GAAP and should not be considered measures of the Company's liquidity. Further, these non-GAAP financial measures as defined by the Company may not be comparable to similar non-GAAP financial measures presented by other companies, including peer companies, and therefore comparability may be limited. The presentation of such measures, which may include adjustments to exclude unusual or non-recurring items, should not be construed as an inference that the Company's future results, cash flows or leverage will be unaffected by other unusual or non-recurring items. Management encourages investors and others to review Viant's financial information in its entirety and not rely on a single financial measure. The following tables show the reconciliations of the Company's non-GAAP financial measures contained in this press release to the most directly comparable GAAP financial measures. The following table presents the calculation of gross profit and the reconciliation of gross profit to contribution ex-TAC for the periods presented (unaudited; in thousands): The following table presents a reconciliation of total operating expenses to non-GAAP operating expenses for the periods presented (unaudited; in thousands): (1) Restructuring and other includes severance and other charges related to aligning our workforce with our strategic performance goals for the three months ended March 31, 2024. (2) Transaction expense consists of costs incurred related to our contemplated and completed acquisitions for the three months ended March 31, 2025. (3) TRA remeasurement expense reflects the remeasurement of the TRA liability as of March 31, 2025. Expand The following table presents a reconciliation of net loss to adjusted EBITDA for the periods presented (unaudited; in thousands): (1) Restructuring and other includes severance and other charges related to aligning our workforce with our strategic performance goals for the three months ended March 31, 2024. (2) Transaction expense consists of costs incurred related to our contemplated and completed acquisitions for the three months ended March 31, 2025. (3) TRA remeasurement expense reflects the remeasurement of the TRA liability as of March 31, 2025. Expand The following table presents the calculation of net loss as a percentage of gross profit and the calculation of adjusted EBITDA as a percentage of contribution ex-TAC for the periods presented (unaudited; in thousands, except percentages): The following table presents a reconciliation of net loss to non-GAAP net income (loss) for the periods presented (unaudited; in thousands): (1) Restructuring and other includes severance and other charges related to aligning our workforce with our strategic performance goals for the three months ended March 31, 2024. (2) Transaction expense consists of costs incurred related to our contemplated and completed acquisitions for the three months ended March 31, 2025. (3) TRA remeasurement expense reflects the remeasurement of the TRA liability as of March 31, 2025. (4) The estimated income tax effect of our share of income (loss) after non-GAAP reconciling items for the three months ended March 31, 2025 and 2024 is calculated using assumed blended tax rates of 23% and 27%, respectively, which represent our expected corporate tax rate, excluding discrete and non-recurring tax items. Expand The following table presents a reconciliation of earnings (loss) per share of Class A common stock—basic and diluted to non-GAAP earnings (loss) per share of Class A common stock—basic and diluted for the periods presented (unaudited; in thousands, except per share data): (1) Restructuring and other includes severance and other charges related to aligning our workforce with our strategic performance goals for the three months ended March 31, 2024. (2) Transaction expense consists of costs incurred related to our contemplated and completed acquisitions for the three months ended March 31, 2025. (3) TRA remeasurement expense reflects the remeasurement of the TRA liability as of March 31, 2025. (4) The estimated income tax effect of our share of income (loss) after non-GAAP reconciling items for the three months ended March 31, 2025 and 2024 is calculated using assumed blended tax rates of 23% and 27%, respectively, which represent our expected corporate tax rate, excluding discrete and non-recurring tax items. (5) The adjustment to net income (loss) attributable to noncontrolling interests represents stock-based compensation, restructuring and other charges and transaction expense attributed to the noncontrolling interests outstanding during the period. Expand
Yahoo
25-03-2025
- Business
- Yahoo
Viant Wins 2025 Artificial Intelligence Excellence Awards
ViantAI Recognized by Business Intelligence Group for Transforming Advertising IRVINE, Calif., March 25, 2025--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that its autonomous advertising platform, ViantAI, has been named a winner in the 2025 Artificial Intelligence Excellence Awards, presented by the Business Intelligence Group. This prestigious recognition underscores Viant's commitment to innovation and the company's role in advancing artificial intelligence, equipping marketers with unparalleled automation and leadership in AI. ViantAI was honored in the Advertising, Marketing & Public Relations category for its transformative impact on programmatic advertising. As an autonomous product within the Viant Demand-Side Platform (DSP), ViantAI manages every stage of the media planning process through an intuitive chat interface; from there, ViantAI continuously optimizes each ad placement throughout the life of the campaign. Since its launch in September 2024, ViantAI has revolutionized digital advertising by automating complex tasks, enabling marketers to reclaim their most valuable resource—time—to focus on strategy and creativity. "We are incredibly honored to receive the AI Excellence Award for ViantAI," said Tim Vanderhook, CEO and Co-Founder of Viant Technology. "This award is a testament to the dedication of our team and our relentless drive to innovate. We are excited to continue pioneering advancements in AI, to push the boundaries of innovation, and drive the industry forward." This award marks Viant's second consecutive win from the Business Intelligence Group, following its recognition in the Internet and Technology category of the 2024 BIG Innovation Awards for its AI product suite. These accolades reaffirm Viant's unwavering commitment to advancing AI-driven automation in advertising, empowering marketers with tools that deliver measurable outcomes and efficiencies. "AI applications in business are evolving rapidly, and it is through the efforts of companies like Viant that we see real-world applications driving change," said Russ Fordyce, CEO of the Business Intelligence Group. "ViantAI exemplifies the kind of innovation and leadership that is shaping the future of artificial intelligence." The Artificial Intelligence Excellence Awards celebrate the most innovative companies, technologies, and professionals who are leading the way in AI innovation. Winners are selected by a panel of industry experts who evaluate nominees based on their creativity, impact, and measurable success in AI-driven solutions. For more information about ViantAI and Viant's award-winning AI suite, visit ABOUT VIANT Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group's AI Excellence Award. Learn more at ABOUT BUSINESS INTELLIGENCE GROUP The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers. View source version on Contacts Viant Marielle Lyonpress@ Business Intelligence Group Eliana StarbirdChief Nominations OfficerBusiness Intelligence Group+1 909-529-2737contact@ Sign in to access your portfolio
Yahoo
03-03-2025
- Business
- Yahoo
Viant Technology Announces Acquisition of Lockr
Viant's Strategic Acquisition Expected to Advance Addressability in the Open Internet IRVINE, Calif., March 03, 2025--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO. "Addressability is the future of advertising and Viant's acquisition of Lockr is expected to accelerate its arrival across the programmatic ecosystem, " said Tim Vanderhook, CEO of Viant Technology. "The company's founder, Keith Petri, is a well known leader in the AdTech industry, having spent 15 years dedicated to advances in data management. Keith's trusted expertise aligns seamlessly with our vision for the future. Similar to IRIS_ID, we plan to make Lockr's solutions open to the entire ecosystem including other alternative identifiers, as Viant is committed to helping the broader open internet succeed." Publishers and content owners who partner with Lockr can integrate their first-party data seamlessly and enable a number of alternative ID partners in the programmatic ecosystem. Without Lockr, data integrations with publishers typically require significant engineering resources, software deployment, and maintenance. Lockr significantly reduces the time and resources needed for data integrations, helping publishers accelerate their advertising business by leveraging first-party data. What's more, Lockr enables the application of first-party data as a signal in the bid-stream, propagating the addressability of ad campaigns. Viant's acquisition of Lockr is expected to accelerate industry adoption of both Viant's Household ID and IRIS_ID while helping publishers offer addressable advertising solutions as an alternative to walled gardens. "We are excited to join the Viant team," said Keith Petri, Founder and CEO of Lockr. "Tim and Chris Vanderhook have been leaders in digital advertising for 25+ years and are proven visionaries on the most critical topics facing the industry right now, including: CTV, AI innovation, identity and measurement. I am confident that the combination of Viant and Lockr is sure to accelerate innovation and deliver impactful client solutions." Viant management will discuss the acquisition on Viant's fourth quarter 2024 earnings webcast, held today at 2 pm Pacific Time (5:00 p.m. Eastern Time). Interested parties may access the webcast through Viant's investor relations website at ABOUT VIANT TECHNOLOGY Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, recognized as a Great Place to Work®, and received the Business Intelligence Group's Innovation Award for AI Advancements. ABOUT LOCKR Lockr delivers the essential infrastructure for first-party data collection, enrichment, and activation. Its Audience Integration Manager (AIM) empowers publishers, advertisers, and retailers to efficiently manage data flows, maximize audience engagement, and drive measurable results. Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as "guidance," "believe," "expect," "estimate," "project," "plan," "will," or words or phrases with similar meaning. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements contained in this press release relate to, among other things, benefits from Viant's acquisition of Lockr to Viant's business and financial results. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties, including, but not limited to, the market for programmatic advertising developing slower or differently than Viant's expectations, the demands and expectations of customers, the ability to attract and retain customers, the impact of information and data privacy trends and regulations on our business and competitors and other economic, competitive, governmental and technological factors outside of our control, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. Investors are referred to our filings with the SEC, including our Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. We do not intend and undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. View source version on Contacts Media Contact: Marielle Lyonpress@
