Latest news with #TimeOutBuenosAires
Time Out
02-07-2025
- Entertainment
- Time Out
The secret of Kiddo: Alejandro Roig and his burger revolution
One of the most significant names when talking about burgers in Argentina is Alejandro Roig, who went from running a YouTube channel — Burger Kid — dedicated to showcasing this product, to owning one of the most successful burger restaurants, known as Kiddo. Like many in this industry, the pandemic was a turning point for advancing his project, which now has a location in Miami, United States, and a recently opened branch in Palermo Soho. How did Burger Kid start? The flavor, the experience, the aroma, the shape, the colors, and the texture of a burger are the attributes that captivated Alejandro Roig since he was a child. His love for this food led him to start his own YouTube channel in 2015, under the pseudonym 'Burger Kid,' but he never imagined he would become one of the leading figures in burger culture nationwide. Not only because of the success he achieved with Kiddo, located in Las Cañitas, but also because of his extensive background, study, and promotion of a product historically disparaged for being fast food. Alejandro worked in IT, banking, and even as a musician in theatrical productions. However, his connection to the YouTube world began while he was working as a waiter in a bar in 2013. After long shifts that ended at 5 or 6 a.m., he watched videos of people eating in their cars and reviewing fast-food chain products. 'It caught my attention because I've always been really interested in junk food, and I went crazy watching this,' he told Time Out Buenos Aires. He dared to create his own channel — the first of its kind in the country — and at the start, his fight was against the 'Argentine' beef patty that included egg, mustard, garlic, and parsley. 'When I found out the burger didn't have any of that, I was desperate to share it,' he said about the videos he watched. Actually, according to Alejandro, the beef patty needs nothing more than salt and pepper. Then came countless decisions that led to different results: how to cook it (grilled, smashed, etc.), the quality of the ingredients, and the toppings (sauces, cheeses, vegetables, etc.) added to the sandwich. At first, the goal of the channel was to find places that made this product well. 'Then, this one I like more, this one I like less, the bun failed, whatever, but at least they didn't season the meat, which was the very first step to finding a good burger,' he continued. Over time, his content expanded. Besides experimenting, reviewing, recommending, and promoting with an authentic and irreverent rhetoric, he began showing his travels, interviewing, and meeting the creators behind each product. 'It made me laugh a little to take seriously a food that is usually underestimated or taken lightly by many, but which for me was and is superior,' he explained. The Legacy of Burger Kid and His Contribution to the Rise of Burger Joints in Buenos Aires His audiovisual contribution helped fuel the big wave of burger joints in Buenos Aires and encouraged fans to make their own homemade versions and experiment with the variety of options available. Today, ten years after his first video, his influence can be seen in young TikTokers visiting burger places and sharing their opinions, influencers filming themselves eating in their cars, or YouTubers showing their own homemade takes on iconic burgers. Ten years after his first video, his influence can be seen in TikTokers, influencers, and YouTubers 'Obviously, I liked eating burgers, it's my favorite food. I liked talking about it. I liked filming myself and going home to edit it. At first, I realized I filmed poorly, people didn't understand what I wanted to say or I didn't say anything interesting. So many early video attempts never saw the light because they didn't even reach 2 minutes of content,' he said with a laugh and then added, 'When I had everything edited and uploaded it, 20 or 30 people watched it. I was very consistent. Those 20 later became 100, 200, or 1000.' Burger Kid gathered over 160,000 subscribers over ten years and became an authoritative voice on the subject. His world expanded even further when he dedicated videos to classics like Buenos Aires-style pizza and cult hot dogs. One of the highlights of his audiovisual career was the documentary series 'Hamburgueseros,' where he visited iconic burger joints in the United States alongside other experts like Santiago Candegabe (Sandals Burger), Rodo Cámara (The Food Truck Store), and filmmaker Agustin Franzoni. The Story of Kiddo: How This Cult Burger Joint Emerged In all this context, his followers asked him to open his own burger joint and even offered him the opportunity, but Alejandro never considered it out of great respect for his favorite food. The COVID-19 lockdown and the success of his channel were the turning points to take the step to open his own place and stop working for others. In a notebook, he wrote down all the ideas he had in mind to create a new concept in Buenos Aires: name, menu, designs, logo, etc. Together with Pablo Pons, owner of the Pons burger joint, they brought all their knowledge to life in Kiddo. The COVID-19 lockdown and the success of his channel were turning points to open his own place and stop working for others In his search, he wanted a smaller burger by the standards that existed in Buenos Aires at the time, which created a trend among the competition. Also, 'a burger that doesn't leave you feeling stuffed, that respects proportions, that has balance between the bun, the meat, and the toppings. With its right level of greasiness, but made fresh daily,' he said. Finally, despite nervousness about the grand opening, the public fell in love with the menu composed of the Melvin, the Park, and the Cheeseburger, and their fries with a distinctive seasoning. Kiddo offers a new concept for burger joints, as orders are delivered in bags—designed to be eaten standing at the street or bar counter or taken home. The service is fast, with only 2 to 3 minutes passing from order to delivery. Like every decision Alejandro made, the take-away format was inspired by the United States. 'In New York, I was always struck by these tiny places that focus on selling a great product. They give it to you, and you eat it wherever you want,' he said. In Buenos Aires, this was common with some important pizzerias and hot dog places, and after Kiddo implemented it, new burger joints copied their successful format. This year, Alejandro and his partners opened a location in Miami and in June launched a bigger branch in Palermo Soho. 'That people like it and choose us again makes me very happy. Having someone enjoy my burger is hard to describe, but it makes me very glad,' he concluded. What started as a hobby out of love for fast food has materialized into one of the busiest burger joints by volume per month. And in every burger, Alejandro shares his authenticity, judgment, experience, but above all, his passion.
Time Out
04-06-2025
- Entertainment
- Time Out
Time Out Buenos Aires has its own streaming channel: meet Glup! by Time Out
When we talk about Buenos Aires, we talk about Time Out, your foolproof compass to make the most of the city. You already read us every day on the web—and now you can also see (and hear) us—on @SomosGlup, the new streaming channel of Time Out Buenos Aires with four live shows, Monday to Friday from 5 to 7 PM. An unmissable plan for those who live the city with passion. Led by Julieta Nair Calvo, Nicolás Artusi, Julieta Novarro, and Sofía Pachano, the programming covers the best of Buenos Aires' cultural, gastronomic, and travel agenda. QUÉ PASA, MENÚ DEL DÍA, TOMÁ NOTA! and YENDO! are broadcast live on Glup!'s YouTube channel, and also air on KZO (channel 30) and MIX TV (channel 85) on Flow. The launch? Just as it deserved: at Microteatro in Buenos Aires, with cocktails, tapas, and good music. A kickoff surrounded by colleagues, friends of the house, and lots of energy to start strong.
Time Out
28-05-2025
- Entertainment
- Time Out
GLUP! by TIME OUT: the streaming channel that will shape your agenda
For just over a year, Time Out Buenos Aires has become the undisputed guide for those who love going out, eating well, and discovering the best the city has to offer. Now, we are doubling down with the launch of GLUP! by Time Out, a streaming channel that brings our curation to an audiovisual format. Starting June 3rd, GLUP! will be on air with four shows from 5 to 7 PM, combining the best of the Time Out style with the freshness of live broadcasting. With Julieta Nair Calvo, Nicolás Artusi, Julieta Novarro and Sofía Pachano leading each show, the goal is to set the pulse of Buenos Aires' cultural, gastronomic, and travel agenda. QUÉ PASA, MENÚ DEL DÍA, TOMÁ NOTA!, and YENDO! will be broadcast live on GLUP! by Time Out's YouTube channel, and will also be available on KZO (channel 30) and MIX TV (channel 85) on Flow. To learn more about what's coming, we talked with the hosts. Why did they say yes to the project? What excites them about the format? What is each show about? All this — and more — in this exclusive interview. Why did you say yes to the project? NICOLÁS ARTUSI – I've always been interested in being part of the beginnings of a major platform, a new communication medium, an editorial venture that promises things for the future. In this case, GLUP! is framed within the context of an international brand that I value and venerate — I would dare say — like Time Out. Also, the show MENÚ DEL DÍA responds to a multiverse of interests very close to my current passions: eating, drinking, traveling, and appreciating city life. After the pandemic, with the initial exodus to other destinations, the idea took hold that the city doesn't offer great qualities for living. I am a city fanatic, a convinced one. Much of Time Out's journalistic and cultural mission is to revalue urban life both as consumption and culture. So, I am sure GLUP! will be able to synthesize all of that through the audiovisual experience, just as Time Out has done with the editorial experience for so many years. SOFÍA PACHANO – I said yes to the project because honestly, I've been a Time Out consumer for many years: when I traveled to New York and the paper magazine still existed, I'd grab it. So when I got the proposal to do YENDO!, I didn't hesitate to accept. JULIETA NOVARRO – I've been recommending series, movies, and theater plays that interest me for a long time, and having a space specifically to curate people's weekends, I love it. Among all the options, telling people — and telling ourselves that we also have to choose — briefly and quickly what's good to do is, to me, a solution and a needed service. In TOMÁ NOTA! we will consider different generations and the mood people will bring to their weekends to offer varied proposals: sometimes we want to run out of the house, sometimes we want to stay in. I think we'll always try to encourage people to go out and discover this city that has so much to offer. JULIETA NAIR CALVO – I always enjoy trying new things. I found the idea of hosting QUÉ PASA interesting. It's different from what we've been seeing in streaming; it's also aimed at a specific audience with interests similar to mine. GLUP! has freshness, energy, and great people — impossible to say no! You're all debuting in this format, how does it feel? JULIETA NOVARRO – Yes, I'm debuting. The feelings are very nice because I think any format where you can do what you love has its appeal. You have to find the right balance in streaming, like when you're cooking, and that will be discovered over time. I'm not anxious for it to happen right away. I do know the show is something I would watch, and doing something I'd like others to do and watch is already a plus. Also, being accompanied by people more used to working on social media gives me a lot of security. JULIETA NAIR CALVO – Me too, it's my first time streaming. I'm nervous but I fully trust the team, and that gives me peace of mind. SOFÍA PACHANO – I've never done streaming, so it's a challenge. But since I come from live TV, which is more relaxed, I think it'll go well and it will come naturally to me. NICOLÁS ARTUSI – I don't really consider it a debut because I did podcasts for many years and with my friends at Posta FM, we were pioneers of podcasts in Argentina more than 10 years ago. I've done many years of radio and TV, and I've been writing for over 30 years. So streaming is a blend of all that — it draws on radio, TV, podcasts, and writing. From that big "Russian salad" that is streaming, something good will come out. For me, it's very interesting to push the limits of the format to see how far TV and radio elements can go. Also, I'm a fan of breaking genres to explore and hybridize them, so we'll see how hybrid streaming can be and where its limits lie. I'm very excited to explore this new format. What challenges does GLUP! bring? JULIETA NAIR CALVO – Hosting, primarily, and doing it in a new medium for me. It's quite an adventure and a challenge! Also, returning to work after having my second baby, who is now 4 months old (fingers crossed!). NICOLÁS ARTUSI – The main challenge is to fit an impressive amount of information about a city like Buenos Aires into one hour daily. Compressing in 60 minutes that endless, inexhaustible flow of material the city offers. I'm very interested in exploring the city without crossing General Paz and will focus on that. Also, another challenge is to stimulate conversation. Streaming platforms are based on an art, because I think conversation is an ancient art as old as talking — and stimulating it and exchanging it with my colleagues and guests will be the daily challenge. Especially making the viewers feel part of the coffee table, invited and never excluded to share their opinions and experiences. The challenges are many but very interesting and stimulating, especially given the "mother dough" we will work with — which is the beautiful part of life. JULIETA NOVARRO – First, the format: I've never worked on a streaming channel, and that's the challenge itself. There's something about time, especially in this project, which isn't like those three-hour streaming shows where they just talk a lot; here, you really have to be concise, sharp, get to the point, and be quick. So, I have to be clear and impactful to tell you the best in few words. The challenge is basically to talk less! SOFÍA PACHANO – The challenge is to make it an informative show that's good for people, one hour long, but fun too. And, of course, get along well with my co-hosts so that the audience enjoys it. What is each show about? Tell me, but no spoilers… SOFÍA PACHANO – YENDO! is a travel show about everything a trip involves. We'll have different segments, from food-related topics, travel tips, guests from the travel world — from influencers to actors who love traveling a lot. I think it's good to talk about experiences and encourage people to travel because it really opens your mind. JULIETA NAIR CALVO – In QUÉ PASA we'll cover everything happening in Buenos Aires: where to go, what not to miss, places for couples, friends, or kids, festivals, movies, theater, bars — everything! JULIETA NOVARRO – TOMÁ NOTA! is about recommendations: what the city has to offer in every sense. The goal is that you don't have to think about what to do — just watch the show and know which event you want to attend, which play or art exhibit to visit, which movie you can't miss, where to eat, according to tastes and what's current. That immediacy and urgency is what we want to convey so you don't miss out. The topics are many: senses, food, entertainment, art… It's about outings that might be unexpected or free. Buenos Aires is a prolific city, especially culturally and gastronomically. We'll curate the best so you go straight to it. NICOLÁS ARTUSI – MENÚ DEL DÍA will explore three major aspects of pleasurable daily life: eating, drinking, and traveling. I'll be accompanied by Mena Duarte and Alan Gold, who bring a lot to the table with their gastronomic production and review experience. The show will cover these three topics — Time Out's strong points. We rely on our own experience, plus the journalistic and editorial support of Time Out's staff, who have vast expertise to act as curators — separating the wheat from the chaff, finding what matters. It will be shaped by Time Out's editorial style — lists, rankings, debates, oppositions, surveys. So it'll be an informative, conversational space with the core idea of curation. Just as mate is our ritual and socializer, MENÚ DEL DÍA will be the ritual and socializer on the GLUP! channel. What will each of you bring to your respective shows? NICOLÁS ARTUSI – Hopefully, I can bring a fresh perspective from the outside because I am a journalist—not a restaurant owner, nor a food producer, nor a reviewer, nor an expert in anything except coffee. I also hope to contribute something from my experience: I have literally been hosting radio programs for decades, especially two shows that left a strong mark in listeners' memories and are very close in theme to this one. On one hand, Brunch, the Sunday morning breakfast-lunch show on Metro, and its successor Café del Día, programs I hosted for 15 years. And please pay attention, El Programa de las Culturas del Mundo (The World Cultures Program), which also aired on Metro radio in the late afternoons and evenings, which I did for 12 years. In a way, those two shows intersect and relate to the experience of Menú del Día, even one of them, Café del Día, almost by name. That experience, which gave me so much conversation and countless hours on the radio talking about these topics we love, I hope to bring to this new experience, Menú del Día on GLUP! On Brunch, my co-host, Conejo Martelli, and I had an internal motto guiding our Sunday editorial decisions: 'Hard information on soft topics.' Hopefully, we can replicate that here and have that everyday conversation at 6 PM—at the time when people start thinking about what to eat, drink, and where to travel. SOFÍA PACHANO – I will bring my travel experience. I have loved traveling since I was a kid, and it's definitely part of my life. I can't imagine life without traveling, so I think I'll bring all that passion to the show to see if I can share it with the audience. And for those who can't get out and travel, at least they can travel with us through the program. JULIETA NOVARRO – Since I'm a big consumer of cinema, theater, series, streaming platforms, restaurants, exhibitions… I'm on the other side of consumption. There's nothing better than recommending something you yourself would consume. That's the key: I love talking about things I enjoy, and I feel very forced if I have to recommend something I don't find appealing. Given the many options out there and being able to choose what we like best, I think that honesty in communication is what I can bring, because I don't usually recommend things that don't attract me or that I don't like. From my place as a producer, cultural manager, actress, and host, having studied so many different things—from photography to film directing and playwriting—I can compile the best plans and give them to you in a one-hour show. JULIETA NAIR CALVO – Aside from the obvious, that I'll bring all my artistic contribution from these years, my experiences, and everything I am, I feel I can be a good bridge between the people watching the show and their interests, and the guys who will be accompanying me, who are geniuses with a ton of information. Many times when I talk with them, I say, 'Wow, I didn't know that or this,' and surely many viewers won't know either. So I can be a good mirror for the audience. And when the show starts, maybe I'll discover I'm good at other things too! When?
