Latest news with #TimetoMango


Campaign ME
4 days ago
- Entertainment
- Campaign ME
Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango'
Food delivery brand Deliveroo and Dubai's famous FIX dessert chocolatier brand have teamed up with creative agency hrmny for their digital-first 'Time to Mango' campaign, led by a hero film conceptualised and produced entirely in-house at hrmny. The campaign video was developed as part of FIX's launch of its first-ever fruity chocolate bar: a nostalgic mango and popping candy combination. Deliveroo's mandate for the Mango Fix campaign was to launch and drive awareness for the seasonal Mango Fix flavour launch; position Deliveroo as a fun, culturally in-tune brand that owns lighthearted food and beverage moments; and to create thumb-stopping social content that feels entertaining and shareable, beyond being purely promotional. Optimised for quick cultural traction online, the campaign was rolled out across Instagram Reels and Stories; TikTok short videos; Facebook video ads; YouTube cutdowns of six to 10 seconds each; influencer seeding for organic amplification; and internal emailers for Deliveroo CRM audiences. The primary key performance indicators (KPIs) set were awareness and engagement, with secondary objectives of social virality and positive sentiment lift. Deliveroo x FIX lean into surreal storytelling The result is a playful, high-energy film that turns taste into a time machine. From the first bite to a full-blown childhood flashback, the narrative follows a dinner party thrown into chaos as the FIX Mango bar transports guests into younger versions of themselves. Featuring a 60-second hero film and a six-second teaser, the campaign captures the explosive joy of flavour, memory, and identity, all anchored by the central platform: Unlock the Pop. The campaign video leans into surreal storytelling, bold aesthetics and subtle craft to deliver a scroll-stopping brand moment that's equal parts cinematic and nostalgic. hrmy's scope on the project included concept development, creative platform, full-service production, art direction, casting, shoot management and post-production. View this post on Instagram A post shared by Deliveroo UAE (@deliveroo_ae) Strategy behind the social media and digital-first rollout Instagram and TikTok became the primary focus because the campaign needed fast awareness and high social engagement. Short-form video allowed for thumb-stopping storytelling, which is critical for product novelty campaigns. Digital-first rollout maximised ROI for a tactical launch without the long lead times of out-of-home or broadcast. The approach also aligned with Deliveroo's youth-leaning, mobile-first audience, ensuring the campaign could live in their natural consumption spaces. The campaign primarily ran in the UAE, with an English-first approach and a light Arabic flavour in copy and hashtags. It also had a secondary spillover into the wider GCC region via digital targeting. However, there were no localised adaptations for Saudi Arabia or Qatar in this phase. The campaign will run for four weeks, from launch to sunset, although the hero content lifespan, as optimised for social media feeds, would run up to six weeks, including organic and paid impressions. The success of the 'Time to Mango' campaign is being measured based on video views, impressions, engagement rate, watch-through rate, as well as positive brand sentiment and shareability, and organic reposts and meme potential. CREDITS: Clients: Deliveroo and FIX Lead creative and strategy: hrmny Production house: hrmny Post-production and sound: In-house creative team and Watch My Media deployment: Client-managed – paid social via Deliveroo's media team.


Arab Times
25-07-2025
- Entertainment
- Arab Times
Here is the ‘Original' Dubai Chocolate Creation Story
Born from a spark of inspiration in a home kitchen, Dubai Chocolate has quickly risen to become a symbol of Emirati innovation and craftsmanship, winning hearts — and taste buds — around the world. What started in 2021 as a simple experiment by Dubai-based entrepreneur Sarah Hammouda has now blossomed into an internationally acclaimed brand. Driven by her craving for a traditional Arab flavor — pistachio kunafa — Sarah set out to create a chocolate that blended authentic Middle Eastern taste with a modern twist, one that could compete with global confectionery brands without losing its cultural identity. And in just under three years, her family kitchen experiment evolved into a fully developed luxury product, now proudly displayed on the shelves of upscale chocolate boutiques worldwide. A Uniquely Emirati Blend What sets Dubai Chocolate apart isn't just its elegant packaging — inspired by traditional Emirati art — but also its bold and balanced flavor profile. Inside each bar, silky layers of milk chocolate embrace a rich, creamy pistachio filling, punctuated with crispy strands of kunafa dough. The result is a perfect harmony of texture and taste — a bite-sized tribute to the region's heritage, reimagined in a language of luxury. From Viral Video to Global Craze The turning point came when a TikTok influencer casually posted a video tasting the chocolate. What followed was a marketing dream: the video went viral, amassing over 70 million views in just a few days. In the weeks that followed, Dubai Chocolate became a global sensation. Reports of sold-out stock, waiting lists, and copycat brands filled social media — but none could replicate the originality and authenticity of the original. A Tropical Twist: 'Time to Mango' Continuing its journey of bold innovation, Fix Dessert Chocolatier (the company behind the brand) recently launched a new flavor: "Time to Mango" — an adventurous tropical blend of mango and passion fruit, encased in smooth white chocolate and finished with a playful popping candy crunch. The Secret to Success: Quality and Identity Despite commercial temptations, Fix Dessert has remained true to its roots. The chocolates are still handcrafted, and the packaging continues to draw from Emirati design motifs, preserving the brand's original spirit: a world-class product with a local soul. A key figure in shaping the brand's success was Filipino chef Noel Catis Umamalin, who worked closely with Sarah Hammouda to refine the core recipe — ensuring that the product wasn't just delicious, but also stable in texture, scalable in production, and globally distributable. More Than a Treat — It's a Story Today, Dubai Chocolate is no longer just a sweet indulgence or luxury gift. It's become a symbol of Dubai's spirit of opportunity — a city where a modest idea can grow into a world-renowned brand. It's a story that continues to inspire female entrepreneurs and the next generation of Arab chefs alike: that innovation doesn't require a massive factory, just an original idea — and the courage to pursue it.


Time Out Dubai
13-06-2025
- Entertainment
- Time Out Dubai
OG Dubai chocolate brand FIX launches new flavour and pop-up
FIX Dessert Chocolatier (also known as the OG Dubai chocolate) has launched its newest flavour. Known for taking the world by storm with its pistachio and kunafa filled bars, the dessert brand also has a range of additional flavours, from chocolate brownie to pecan. And now, the OG Dubai chocolate brand has added a new fruity bar to its range. 'Time to Mango' is a white chocolate bar with a bright, summery filling of mango, passionfruit and popping candy. If you like this: Can't get knafeh of it? Where to find the original Dubai chocolate (and great dupes) Thousands of people attended a pop-up celebrating the launch at Mall of the Emirates between Friday June 13 and Sunday June 15. After the pop-up, the bar will be available exclusively on Deliveroo from Monday June 16 and be priced at Dhs72.25. #dubaichocolate #popup ♬ original sound – Hans – 𝟑𝟎𝟑 Hans @timeoutdubai People are queuing up to try Fix Dessert Chocolatier's new flavour. You could be one of the first to try the new bar: Time To Mango. It's a mango and passionfruit white chocolate bar with popping candy, and you can try it at its pop-up in Mall of the Emirates or on Deliveroo. The pop-up is available from Friday June 13 to Sunday June 15, from 10am to 12am. Will you be visiting? #dubai If you're heading along to the pop-up, expect a free cotton candy machine, games with chances to win freebies and all the Fix flavours available to purchase and more. Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, described why the brand chose its latest flavour. She said: 'When we're developing a new recipe, we think of each bar as having its own unique sensory experience. 'How does it look? How does it taste? How does it feel? More importantly, how does this progress with each bite?' The new Time to Mango Dubai chocolate flavour (Credit: FIX Dessert Chocolatier) 'The best thing about 'Time to Mango' is that each moment is different – from breaking into the perfectly tempered chocolate, to finding the vibrant fruity filling, then ending with the bursts of popping candy. It's a feeling of indulgence and nostalgia that never gets old.' The brand also reopened its stand inside Dubai International Airport in May, which will be serving passengers throughout the summer. Jun 13-15, 10am-midnight. Mall of the Emirates, Al Barsha. In other Dubai news 6 surprising ways the new dirham symbol will affect you Including where it'll appear on your keyboard When is the next UAE public holiday? Your guide to every day off in 2025 Another public holiday is fast approaching 22 rare photos that show Dubai's epic transformation since the 1950s Get ready for a wild journey


Time Out Abu Dhabi
13-06-2025
- Entertainment
- Time Out Abu Dhabi
FIX chocolate has launched a brand-new summer flavour
Listen up, chocoholics: FIX Dessert Chocolatier has launched its newest flavour. Known for taking the world by storm with its pistachio and kunafa-filled bars, the dessert brand also has a range of additional flavours, from chocolate brownie to pecan. And now, the OG Dubai chocolate brand has added a new fruity bar to its range. 'Time to Mango' is a white chocolate bar with a bright, summery filling of mango, passionfruit and popping candy. Thousands of people attended a pop-up celebrating the launch in Dubai, at Mall of the Emirates, which is happening between Friday June 13 and Sunday June 15. After the pop-up, the bar will be available exclusively on Deliveroo from Monday June 16 and be priced at Dhs72.25. #dubaichocolate #popup ♬ original sound – Hans – 𝟑𝟎𝟑 Hans @timeoutdubai People are queuing up to try Fix Dessert Chocolatier's new flavour. You could be one of the first to try the new bar: Time To Mango. It's a mango and passionfruit white chocolate bar with popping candy, and you can try it at its pop-up in Mall of the Emirates or on Deliveroo. The pop-up is available from Friday June 13 to Sunday June 15, from 10am to 12am. Will you be visiting? #dubai Sarah Hamouda, co-founder of FIX Dessert Chocolatier, described why the brand chose its latest flavour. She said: 'When we're developing a new recipe, we think of each bar as having its own unique sensory experience. 'How does it look? How does it taste? How does it feel? More importantly, how does this progress with each bite?' The new Time to Mango Dubai chocolate flavour (Credit: FIX Dessert Chocolatier) 'The best thing about 'Time to Mango' is that each moment is different – from breaking into the perfectly tempered chocolate to finding the vibrant fruity filling, then ending with the bursts of popping candy. It's a feeling of indulgence and nostalgia that never gets old.' Available from June 16 exclusively on Deliveroo. In other Dubai news 6 surprising ways the new dirham symbol will affect you Including where it'll appear on your keyboard When is the next UAE public holiday? Your guide to every day off in 2025 Another public holiday is fast approaching 22 rare photos that show Dubai's epic transformation since the 1950s Get ready for a wild journey


What's On
13-06-2025
- Entertainment
- What's On
The very famous viral Dubai chocolate just got a new flavour
There's a new Dubai chocolate flavour in town and it's not what you would expect We all know the viral Dubai chocolate by now, and if you don't, well you're missing out. Recently it was announced that a new flavour was to be revealed by Fix Chocolatier, the original Dubai chocolate creators and everyone has been on the edge of their seats. We're here to tell you that the new flavour has been unveiled and the new bar is called Time to Mango. The new flavour is a mix of mango and passionfruit with a surprise pop of candy, and it's all enclosed in white chocolate. And the best thing is, you can get your hands on it this weekend. Head to the Mall of the Emirates from Friday 13 to Sunday 15, 10am to 12am and try it for yourself. FIX Dessert Chocolatier are also running an amazing competition for customers, if you buy any 6 chocolate bars from the pop up, you'll get the chance to win a trip to the Maldives. You'll be able to get the new flavour Time to Mango on Deliveroo from June 16 and will cost Dhs72.25. As always, the drops will be at 2pm and 5pm Dubai time. The pop up is a carnival themed experience, with games, giveaways and much more. > Sign up for FREE to get exclusive updates that you are interested in