Latest news with #TinaBlake
Fashion Network
2 days ago
- Business
- Fashion Network
True Religion reveals new promotions as it enters next growth phase
True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.
Fashion Network
2 days ago
- Business
- Fashion Network
True Religion reveals new promotions as it enters next growth phase
True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.
Fashion Network
2 days ago
- Business
- Fashion Network
True Religion reveals new promotions as it enters next growth phase
True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.
Fashion Network
3 days ago
- Business
- Fashion Network
True Religion reveals new promotions as it enters next growth phase
True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.
Yahoo
7 days ago
- Business
- Yahoo
True Religion Promotes Kristen D'Arcy and Tina Blake
True Religion has promoted executives Kristen D'Arcy and Tina Blake to support the growth of its digital and women's businesses and meet the company's goal of achieving $1 billion in sales in a few years. D'Arcy has added the title of head of digital growth, in addition to continuing to serve as chief marketing officer. D'Arcy has served as chief marketing officer since 2023, when she became the first and only person in the company to hold that title. More from WWD Former Printemps, Zimmermann Investor Borletti Group Buys Stake in True Religion How True Religion Aims to Reach $1 Billion in Volume Brazilian Pop Star Anitta Kicks Off True Religion's New Marketing Platform 'In addition to overseeing all marketing efforts, Kristen now runs True Religion's e-commerce business, the brand's biggest growth driver, which is slated to represent nearly 50 percent of the business by the end of this year and will continue to grow double digits year over year,' the company indicated in a statement. Three years ago, True Religion's digital business accounted for 35 percent of the total business. D'Arcy said the growth in digital will be achieved by improving True Religion's digital experience and customer service and increasing website conversion. Among other accomplishments, D'Arcy launched True Religion's 'Team True' content-creator and 'Own Your True' platforms. Blake has been promoted to creative director and senior vice president of design, merchandising and brand image. With the promotion, Blake now manages the entire merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. Her former title was senior vice president of men's and women's design and brand Image. 'My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' Officials said the promotions did not result in any departures from the company. The denim, sportswear and accessories brand distinguished by its 'Super T' stitch expects annual sales to top $450 million this year. True Religion expects to reach its goal of $1 billion in sales in three to five years. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level,' Michael Buckley, True Religion's chief executive officer, said in a statement. Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns Sign in to access your portfolio
