Latest news with #Tinder
Yahoo
14 minutes ago
- Business
- Yahoo
Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users
Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as a casual hookup app into a more serious dating app. "This generation of Gen Z, 18 to 28—it's not a hookup generation. They don't drink as much alcohol, they don't have as much sex," Rascoff said to a group of investors, according to The Wall Street Journal. "We need to adapt our products to accept that reality." Unlike the millennial generation, which helped popularize Tinder and shaped the dating app into a domestic and international success, Gen Z appears to be less interested in purely casual dating experiences. Some commentators believe that Gen Z is a generation that is tired of "ghosting," which is defined as suddenly cutting off communications with another person without warning, and instead seeking more authentic dating experiences. Washington State Democrats Want To Tax Online Dating Apps Rascoff signaled that Gen Z's dating preferences are key to the future success of Tinder as a company. "Users don't want more matches, they want better ones," Rascoff wrote in the memo viewed by The Wall Street Journal. Read On The Fox News App Better matches, according to Rascoff, means fundamentally shifting the way that users interact with Tinder. "Think of Tinder like a bar where people come together to meet new people," Rascoff said. "We have to innovate to drive more people into our establishment, and that means renovating our bar." Rascoff is slated to take the top role at Tinder as well, in a leadership shift that shows the company's attempts to meet changing dating trends for a younger generation of users. How To Not Fall In Love With Ai-powered Romance Scammers While Gen Z struggles with "ghosting" in dating, they also struggle to meet important life milestones like marriage. In the dating world, Gen Zers have access to more potential partners than perhaps any other generation before them. Yet, at the same time, this age group, now between 13-28 years old, is getting married years after their Baby Boomer grandparents did, swiping through potential partners, and going out on dates with multiple people only to face higher rates of article source: Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users
Economic Times
3 hours ago
- Entertainment
- Economic Times
Want your partner to be a certain height? Tinder will now let you filter by it
Tinder is currently testing a feature that allows paid users to set a specific preference for potential matches. It will not block profiles, but it will influence recommendations. The move comes as the dating app attempts to offer more tailored experiences and potentially appeal more to women amid a decline in paid is apparently experimenting with a new height preference feature for its Gold and Premium subscribers. The feature adds to growing concerns about dating app superficiality. The launch of the test comes after Match, the parent company of Tinder, reported a 5% decline in paying users in its most recent earnings. In the first quarter, Match's dating apps had 14.2 million paid subscribers, down from 14.9 million a year earlier, as per a report by TechCrunch. Tinder is capitalizing on the perception that dating apps are shallow. A representative for the company asserted that the discovery setting has been made available as a worldwide test after a Reddit user shared a picture of the updated Tinder app height setting, as quoted in a report by TechCrunch. Given that the app is typically more heavily dominated by men in the US and abroad, the company may be hoping that adding a height setting will entice more women to use and pay for it. ALSO READ: Who is the Japanese pop star Elon Musk reportedly fathered a child with? Mystery deepensAccording to the company, the setting will express a preference rather than acting as a "hard filter." In other words, it will inform recommendations rather than block or exclude an emailed statement, Phil Price Fry, VP of communications at Tinder, said, "We're always listening to what matters most to our Tinder users and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,' 'This is a component of a larger initiative to encourage more deliberate Tinder connections. Every decision we make with our new product is guided by certain principles, and this one speaks directly to a few of them.'Although not all tests are implemented permanently, they all teach us how to provide more intelligent, pertinent experiences and advance the height setting is likely to generate more controversy and worry, even though dating apps normally allow users to filter for people based on more conventional criteria, such as age, whether they want a long-term relationship, or whether they have children. With the popularity of online dating, evaluating someone entirely on the basis of physical attributes, such as their size or appearance, has become crucial. Tinder's user interface, which places a strong emphasis on browsing through people's photos, contributed to the acceleration of this trend. The popularity of dating apps not only revealed people's inclination for the conventionally attractive, but it also created a culture in which prejudice against taller men was accepted as the I filter Tinder matches based on height?Only if you are a Gold or Premium subscriber in the test group; Tinder is testing a height preference setting. Does the height setting exclude shorter or taller users? No, it only helps guide who Tinder shows you; it does not completely block anyone.
Time of India
3 hours ago
- Time of India
Want your partner to be a certain height? Tinder will now let you filter by it
Tinder is currently testing a feature that allows paid users to set a specific preference for potential matches. It will not block profiles, but it will influence recommendations. The move comes as the dating app attempts to offer more tailored experiences and potentially appeal more to women amid a decline in paid users. Tinder is apparently experimenting with a new height preference feature for its Gold and Premium subscribers. The feature adds to growing concerns about dating app superficiality. Why is Tinder adding a height preference now? The launch of the test comes after Match, the parent company of Tinder, reported a 5% decline in paying users in its most recent earnings. In the first quarter, Match's dating apps had 14.2 million paid subscribers, down from 14.9 million a year earlier, as per a report by TechCrunch. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Elegant New Scooters For Seniors In 2024: The Prices May Surprise You Mobility Scooter | Search Ads Learn More Tinder is capitalizing on the perception that dating apps are shallow. A representative for the company asserted that the discovery setting has been made available as a worldwide test after a Reddit user shared a picture of the updated Tinder app height setting, as quoted in a report by TechCrunch. Given that the app is typically more heavily dominated by men in the US and abroad, the company may be hoping that adding a height setting will entice more women to use and pay for it. Live Events ALSO READ: Who is the Japanese pop star Elon Musk reportedly fathered a child with? Mystery deepens Is the height filter a hard requirement? According to the company, the setting will express a preference rather than acting as a "hard filter." In other words, it will inform recommendations rather than block or exclude profiles. In an emailed statement, Phil Price Fry, VP of communications at Tinder, said, "We're always listening to what matters most to our Tinder users and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,' 'This is a component of a larger initiative to encourage more deliberate Tinder connections. Every decision we make with our new product is guided by certain principles, and this one speaks directly to a few of them.' Will this feature stay long-term? Although not all tests are implemented permanently, they all teach us how to provide more intelligent, pertinent experiences and advance the category. The height setting is likely to generate more controversy and worry, even though dating apps normally allow users to filter for people based on more conventional criteria, such as age, whether they want a long-term relationship, or whether they have children. With the popularity of online dating , evaluating someone entirely on the basis of physical attributes, such as their size or appearance, has become crucial. Tinder's user interface, which places a strong emphasis on browsing through people's photos, contributed to the acceleration of this trend. The popularity of dating apps not only revealed people's inclination for the conventionally attractive, but it also created a culture in which prejudice against taller men was accepted as the standard. FAQs Can I filter Tinder matches based on height? Only if you are a Gold or Premium subscriber in the test group; Tinder is testing a height preference setting. Does the height setting exclude shorter or taller users? No, it only helps guide who Tinder shows you; it does not completely block anyone.
Fox News
3 hours ago
- Business
- Fox News
Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users
Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as a casual hookup app into a more serious dating app. "This generation of Gen Z, 18 to 28—it's not a hookup generation. They don't drink as much alcohol, they don't have as much sex," Rascoff said to a group of investors, according to The Wall Street Journal. "We need to adapt our products to accept that reality." Unlike the millennial generation, which helped popularize Tinder and shaped the dating app into a domestic and international success, Gen Z appears to be less interested in purely casual dating experiences. Some commentators believe that Gen Z is a generation that is tired of "ghosting," which is defined as suddenly cutting off communications with another person without warning, and instead seeking more authentic dating experiences. Rascoff signaled that Gen Z's dating preferences are key to the future success of Tinder as a company. "Users don't want more matches, they want better ones," Rascoff wrote in the memo viewed by The Wall Street Journal. Better matches, according to Rascoff, means fundamentally shifting the way that users interact with Tinder. "Think of Tinder like a bar where people come together to meet new people," Rascoff said. "We have to innovate to drive more people into our establishment, and that means renovating our bar." Rascoff is slated to take the top role at Tinder as well, in a leadership shift that shows the company's attempts to meet changing dating trends for a younger generation of users. While Gen Z struggles with "ghosting" in dating, they also struggle to meet important life milestones like marriage. In the dating world, Gen Zers have access to more potential partners than perhaps any other generation before them. Yet, at the same time, this age group, now between 13-28 years old, is getting married years after their Baby Boomer grandparents did, swiping through potential partners, and going out on dates with multiple people only to face higher rates of rejection.
Irish Times
13 hours ago
- Entertainment
- Irish Times
‘He obviously decided that he'd wasted his life, focusing on career, marriage and family goals'
Sorcha tells me that I need to do something and obviously, I'm like, 'Er – as in?' Yeah, no, Angela – the wife of my brother slash half-brother – has been on the phone from the States and Sorcha is running out of excuses. I'm fixing breakfast for the boys when the dude eventually arrives downstairs in the company of a woman named Rowena, who wears leather trousers, has a smoker's cough and works – so she says – in, like, hospitality? She goes, 'I wouldn't say no to a coffee.' READ MORE And Sorcha's like, 'Well, if the walk of shame takes you through Dalkey village, I can recommend the Country Bake.' I love my wife, but – yeah, no – she can be colder than a witch's tit. Rowena, by the way, is the third random woman that Brett has brought home this week. 'So come on, tell us,' Sorcha goes – this is right in front of her, by the way – 'where did you meet this one?' It's Rowena who answers. She's like, 'Tinder,' and then the woman looks at me and sort of, like, narrows her eyes, like I do when I'm trying to add two numbers together, and goes, 'Do I know you from somewhere?' I'm there, 'If you're a rugby fan, then possibly?' She's like, 'No, nothing to do with rugby, no,' in her husky voice. 'Your face is just–' I put a cup of coffee in front of her, portly to shut her up, but also because it's nice to be nice. Sorcha goes, 'Brett, Angela has been ringing – as in, like, your wife?' I think she's expecting a reaction form Rowena to the news that he's married. But she doesn't respond in any way. Just sips her coffee. It's not her first rodeo. I'm there, 'No, I'm most definitely not on the apps,' except at the same time I can feel my face flush? — Ross Sorcha goes, 'She said she's been trying your cell.' He's there, 'I lost my cell.' Sorcha's like, 'How can you be on Tinder if you've lost your cell?' Very little gets past her. Twenty years of being married to me will do that to you. Rowena goes, 'That's how I know your face! Are you on the apps?' I'm there, 'No, I'm most definitely not on the apps,' except at the same time I can feel my face flush? She's like, 'We've definitely met.' Brian, Johnny and Leo are unusually quiet. They're just, like, staring at this woman, open-mouthed. Johnny is actually looking at her chest. Like father, like son, I'm hugely tempted to say. Sorcha cops it too. She goes, 'Johnny, eat your cereal,' and then, at the same time, she gestures to me with her eyes that she wants a word in, like, private? Thirty seconds later, we're outside in the gorden and Sorcha is going, 'Ross, what the actual fock?' I'm there, 'Yeah, no, I'll tell him to go. I'll tell him that we don't approve of this kind of behaviour under our roof,' at the same time hating myself for sounding like Sorcha's old man. She goes, 'Ross, what did you say to him?' I'm there, 'Excuse me?' because I knew I'd end up getting the blame for this. She's like, 'The way he's carrying on, Ross, it's very – I don't even want to say it – but very you behaviour?' I'm there, 'I knew I'd end up being blamed.' She goes, 'It's not a question of blame. I'm just asking, what did you do to encourage this?' I'm like, 'Fock-all, Sorcha. And I mean that literally. The goys – we're talking Christian, we're talking JP, we're talking Oisinn, we're talking, in fairness, Fionn – may have told him some stories about my carry-on over the years in terms of rugby and in terms of – yeah, no – the deadlier of the species. And Brett, who may have already been in, like, midlife crisis mode, decided that I was – yeah, no – some kind of, like, role model to him?' Sorcha goes, 'Oh, Jesus – God help him.' It's nice to see that Sorcha – while being a very, very good person – remains, at hort, an out-and-out south Dublin snob I'm like, 'Excuse me?' because it sounded like a bit of a dig. She's there, 'I just mean – actually, I don't know what I mean? But this can't continue. It was Amory on Saturday night, Summer on Wednesday night and, I don't know, what did she say her name was?' I'm there, 'Rowena,' a little too quickly for Sorcha's liking. 'She said she works in, like, hospitality?' She's like, 'Rowena – whatever. With her leather trousers and a focking black bra showing through a white shirt.' And it's nice to see that Sorcha – while being a very, very good person – remains, at hort, an out-and-out south Dublin snob. She goes, 'Ross, you have to talk to him.' I'm there, 'Excuse me?' She's like, 'Ross, he's only in Ireland because of you. You were the one who–' I'm there, 'Don't say it. Do not say it.' She's like, 'I'm going to say it, Ross. You corrupted him.' I go, 'I didn't corrupt him? Like I said, the goys made me out to be some kind of absolute rugby legend and he obviously decided that he'd wasted his life, focusing on career, marriage and family goals.' She's like, 'Ross, even without being directly responsible, you basically caused this? You're going to have to talk to him and tell him that this can't continue.' So – yeah, no – no choice in the matter, I end up agreeing to have a word with the dude. So we tip back into the kitchen. I could be wrong but it looks like Rowena has undone another shirt button. I'm there, 'Dude, all that shit the goys told you about my rugby career–' He goes, 'It was inspiring.' I'm like, 'Yes, I accept that. But no good can come of you trying to live like me.' He's there, 'Why not? I mean, look at you!' It's lovely for me to hear. I'm there, 'That's lovely for me to hear. But you have everything going for you back in the States, in terms of – yeah, no – a hot wife, a beautiful home, a couple of, in fairness, kids–' He cuts me off. He's like, 'Well, maybe I don't want that any more. Maybe that's not the end of the rainbow for me.' I'm there, 'Oh, you're telling me that's the end of your rainbow,' flicking my thumb in Rowena's general postcode and hating myself for it. 'Dude, that woman is not the end of anyone's rainbow.' Rowena goes, 'Oh my God, I remembered how I know you now. I was with you a few years ago – when you crashed the porty for the closing of the Berkeley Court?' And I'm like, 'Sorcha, we were almost certainly on a break at the time.'
